Contents.

Infrastructure required.
Departments.
Machinery required.
Production plans.
Annual turnover.
Initial investment.
Sales and marketing strategies.

Infrastructure required.
Office room.
This is for performing the administrative work.
Shop floor.
Floor area needed to build the ATV from the ground
up and also houses the various machines and tools
needed for carrying out the necessary operations.
Testing ground.
Each vehicle will be put through its paces in the
testing ground to ensure that it performs as per our
expectations.
Warehouse.
This is where all the spare parts for the ATV are
stored.

Departments.
Design department.
Concerned with designing the various components
and also analyzing the same using software like
ANSYS and Lotus Shark.
Fabrication, paint and assembly department.
Takes care of welding operation, assembling the
various components on space frame and finally the
paint work of the different body panels.
Cost and logistics.
Deals with purchasing of materials required, forming
the business plan and inventory control.

Machinery required.
Following is a list of machineries required for the
production of the Quad Bike:

TIG welding machine.

Lathe.
Milling machine and grinder.
Socket set, wrenches etc.
Air compressor.
CNC machine.
Drills.
Testing equipment.
Furnace
3D printer.
Electrical equipment.
Metal forming tools.

Production plans.
Forecasting market expectations.
This involves estimating potential sales based on
historical information, market trends and/or
established orders.
Inventory control.
It is the supervision of supply, storage and
accessibility of items in order to ensure an adequate
supply without excessive oversupply.
Availability of equipment and human resources.
This is the period of time allowed between processes
so that all orders flow within your production line or
service.
Standardizing steps and time.
This step involves mapping processes in the order
that they happen and then incorporating the
approximate time to complete the work. This process
helps to identify and eliminate wastage and shrinks
the process.
Risk Factors.
Where risks are significant, a failure mode effect
analysis method (FMEA) is conducted and controls
are put in place to eliminate or minimize them.

Annual turnover.
The annual turnover of our start-up for the first financial
year, as estimated considering the sales of 100 Quad
Bikes in the first year of its production will be . 2.1 cr.
(app.)

Initial Investment.
It has been a general misconception in the Indian mind
that, since the cost of a Quad Bike and other ATVs burn a
hole in their pocket, their production cost is also fairly
high and thus the investment done in starting up such a
business will be huge. However, on the other hand, the
reality is that the Quad Bikes and the ATVs sold in India
cost a fortune because they incur heavy custom duty
(100%) and other taxes since they are imported from
other countries. Now, since this is the first production
plant of a Quad Bike, the only considerable investment,
that will be required, would be in the unit set up and
marketing of the product. So, this needs to be managed
wisely so as to reduce the overall investment.
ITEM

COST

TIG WELDING MACHINE

6,200

LATHE
MILLING MACHINE
SOCKET SET AND WRENCHES
AIR COMPRESSOR
OVERHEAD COSTS (RENT +
ELECTRICITY

3,00,000
62,000
13,330
6,300
1,00,000

TOTAL COST

4,87,830

Sales and marketing strategies.

There is a potential market for Quad Bikes in our
country as they prove to be highly effective for
farming purposes, and at the same time, these
vehicles are also a great source of recreational
activities, as it is evident from their extensive use
around sea beaches and deserts in India.
As these bikes run on different terrains, they are of
great help to the border forces and state police
departments.
An uprising in the Quad Bike market can be expected
as several professional ATV tracks are now being
developed, some of which are used for various
competitions.
A unique marketing proposition we are taking up is
inspired from the JIT concept wherein we try to
incorporate maximum customer inputs to bring out
very individualized products.
The unit production model helps as we can bring
individual options into the build.

 The sites that we have sorted out for marketing our

business and product are:
1. Facebook
2. Twitter
3. LinkedIn
4. Google+