Portfolio

Lindsey Moeller

Contact
Lindsey Moeller
3414 E. Palace Ct.
Nampa, ID 83687
208.860.9689
oak06003@byui.edu

Table of Contents
1. Event Ad
2. Logos
3. Business Card
4. Letterhead
5. Brochure
6. Flier
7. Montage
8. Web Page
9. Photodesign

Event Ad
Description:

An ad createed completely in Microsoft Word, promoting a

public fundraising event.

Course, instructor, date:

Communications 130 section 15

Emily Kunz
May 17, 2015

Programs used:
Microsoft Word

Objectives:

Comprehend image sizing.

Find, scan and import a high-quality image.
Create a full-bleed design.
Choose a color scheme and typeface(s) that work for your
message and audience.
Learn to use only Word design features without using any
Adobe programs, including Photoshop.

Process:

I created this flier by first scanning a picture from a

magazine and importing it into a Word document. I used
tools in Word to create the triangles and finish my advertisement. I used the colors surrounding the handprints to
choose the colors for the angles. I also picked a decorative
font, Viner Hand ITC, that looked like it could have been
scratched into the cave wall next to these hands.

June 5
9am-9pm
Julia Davis Park
Boise, ID
$5 admission

Art
Park
in the

Sponsored by the Boise Art Museum

All proceeds go to the Idaho Make a Wish Foundation

Logos
Description:

A logo created for a day spa.

Course, instructor, date:

Communications 130 section 15

Emily Kunz
June 6, 2015

Programs used:
Adobe Illustrator

Objectives:

Create three different, original logos to fit a company or

personal image that will appeal to the audience.
Market research: gather opinions from at least ten people
about which logo appeals most to them.
Use only the Illustrator tools to create and draw your logos.
Refine one logo with variations for color

Process:

I created this logo in Adobe Illustrator. First I drew half a

petal using the pen tool. I then reflected a copy of that
to get my initial petal shape. I then increased the stroke
around the petal to give it more definition. After that, I copied the shape 6 more times and arranged them to resemble a lotus flower. The name above I tried to keep with the
semi-circle outline the flower made, so I gave it an arc to
match and placed the words day spa underneath.

Amulet Day Spa

day spa

day spa

day spa

Business Card
Description:

A business card with a logo I created that coordinates with

the letterhead that ollows.

Course, instructor, date:

Communications 130 section 15

Emily Kunz
June 13, 2015

Programs used:

Adobe Illustrator, Adobe InDesign

Objectives:

Create a logo to fit a company or personal image.

Use the logo to design consistent layouts for a business
card and letterhead.
Apply typography rules.
Keep designs simple with light watermarks and drop
shadows and plenty of white space.

Process:

I first created the logo in Adobe Illustrator. I used the elipse

tool and the pen tool to make the music notes. I then

adjusted all the anchor points so the elipses and lines
looked more note-like. Then I grouped my shapes into one
object. Next I made the title of the company adjusting the
biggest music note to look like an A.

nything Can Happen

childrens theatre

Paige Moore

Owner/director

4948 Kootenai St.

Boise, ID 83705
208.505.0092
paige@theatre.com
www.anythingcanhappen.com

Letterhead
Description:
A coordinating stationary page to the logo
and business card on the previous page.
Course, instructor, date:
Communications 130 section 15
Emily Kunz
June 13, 2015
Programs used:
Adobe Illustrator, Adobe InDesign
Objectives:
Create a logo to fit a company image.
Use the logo to design consistent layouts for
a business card and letterhead.
Apply typography rules.
Keep designs simple with light watermarks
and drop shadows and plenty of white space.
Process:
After I created my logo for the business card,
I opened an InDesign document and placed
the logo in the upper left hand corner. I then
repeated a smaller, opaque version of my
logo as a watermark along the bottom and
bleeding off the edges of the page.

nything Can Happen

childrens theatre

Paige Moore

Owner/Director

4948 Kootenai St.

Boise, ID 83705
208.505.0092
paige@theatre.com
www.anythingcanhappen.com

Brochure
Description:

A tri-fold brochure of FireWise landscaping techniques.

Course, instructor, date:

Communications 130 section 15

Emily Kunz
July 11, 2015

Programs used:

Adobe Illustrator, Adobe InDesign, Adobe Photoshop

Objectives:

Set up and align a two-sided, folded document.

Create an original logo and use it in a brochure.
Incorporate at least 4 quality images, one should be
clipped in Photoshop and text-wrapped in InDesign so the
text follows the cutout shape of the image.
Write at least 250 words of original copy in at least three
paragraphs, headers, and subheaders.
Trim for a full bleed and print in duplex (two-sided) color.

Process:

I first created my logo in Adobe Illustrator using the pen

tool. Next I created the layout in Adobe InDesign. I used
Photoshop to cut out the house used in the inside of the
brochure and wrapped text on either side. Then it was just a
matter of placing the images and remaining copy.

Flier
Description:

A flier promoting a conference.

Course, instructor, date:

Communications 130 section 15

Emily Kunz
May 9, 2015

Programs used:
Adobe InDesign

Objectives:

Incorporate basic InDesign skills to improve basic flier layout.

Process:

I created this flier using Adobe InDesign software. The text

and images were provided by BYU-I. I tried to keep the
design simple so that the overall message wasnt lost. I
used rulers to keep my edges neat and straight and left two
boxes clear of elements on opposite top and bottom of the
page to give balance and attention to the items between
those negative spaces. I tried to keep the flow simple and
distinguishable by using the zigzag Z pattern. I incorporated different sizes of copy to create visual hierarchy and
ensure the reader understood the message.

Montage
Description:

A spiritual montage using inspiring photos and text.

Course, instructor, date:

Communications 130 section 15

Emily Kunz
May 30, 2015

Programs used:

Adobe Photoshop

Objectives:

Unify a layout with a consistent theme and message.

Blend two or more images together gradually, using masks.
Use a mask to apply a filter to one part of the image.
Apply typography principles.

Process:

This montage was created in Photoshop. I used a mask

to bring the picture of Christs face into the layout where
I feathered it and lowered the opacity to make it blend. I
also cropped the man on top of the rocks, reversed him
so he was facing into the frame, and again used a mask to
place him back into the photo. After I painted the edges
of that image, I blurred them to make sure they blended. I
also adjusted the levels, saturation and color balance of the
photos. Lastly, I added the text and blurred the background
behind it to make it more visible. The last thing I did was
add a small drop shadow to the text to make it stand out.

Web Page
Description:

A web page that shows a logo and the process to create it.

Course, instructor, date:

Communications 130 section 15

Emily Kunz
June 28, 2015

Programs used:

Notepad++, Adobe Photoshop

Objectives:

Size and optimize an original logo as a .png for a web page.

Write content to describe the process and how it appeals to
a target audience.
Acquire a working knowledge of HTML and CSS.
Identify hex colors to match logo.

Process:

I created this webpage in Notepad ++ by editing an

existing HTML file to format the layout and then validating
the code. Then I attached an existing CSS file where I made
changes including color, font, and overall style. I used two
Google fonts to match the fonts of my logo. I also used
Photoshops eye dropper tool to get the hex codes for the
colors in my logo so that I could match them exactly. I used
a gradient background to help support my monochromatic
logo. I also added a dashed border to make the gradient
even more obvious and to add a little visual interest.

Photodesign
Description:

An inspiring design created in Photoshop.

Course, instructor, date:

Communications 130 section 15

Emily Kunz
May 23, 2015

Programs used:

Adobe Photoshop, Adobe InDesign

Objectives:

Choose color scheme, take a photo to match,

then incorporate the colors into the layout.
Adjust levels, saturation, color balance,
sharpen tool on separate layers for NDE.
Use layers to design text, and repeating
graphic elements in Photoshop.

Process:

I used my Canon point and shoot camera to

take a picture of train tracks. In Photoshop I
edited the levels, saturation, color balance
and I used the sharpen tool. The image had
many lighter tones so I tried to play off the
contrast by choosing darker colors to pull out
of it. I made them slightly opaque just to soften them a little. Finally, I added some white
lines to help guide the eye.

analogous

violet

red

brick

yourself.

Sometimes you find

yourself in the middle of
nowhere and sometimes
in the middle of
nowhere you find