ROBERT S.

STARR

248-705-6696
bstarr@wowway.com
www.linkedin.com/in/rsstarr

Northville, Michigan 48168-2378

MARKETING LEADER
Effective Strategy Development High Brand Equity & Visibility Program Management & Execution
Highly motivated and results-oriented marketing professional with diverse domestic and international experience,
proven leadership skills, creative problem solving and strategic thinking who consistently helps to achieve targeted
profitability and growth. Strong ability to capitalize on key sales and marketing opportunities by creating strategies to
maximize revenue and build brand equity. Creative and dynamic team player with proven expertise to develop skilled
and inspired teams. Excellent writing and presentation skills. Extensive media network and industry contacts.
Marketing Strategy That Drives Revenue
PR Management That Engages Vendors
CMS (Drupal, WordPress) That Cuts Costs
SEO, SEM, Marketing Automation

CORE COMPETENCIES
Brand Management That Raises Equity
Exhibitions & Online Events That Work
Sales-Valued Market Segmentation
Advertising Creative That Scores High

Targeted Media Planning

CRM/Customer Retention
Proven Market Research
Skilled Product Management

PROFESSIONAL EXPERIENCE
MILACRON LLC Madison Heights, MI
1996-2015
Director, Marketing 2009-2015
Led the creation and implementation of innovative, integrated global sales and marketing strategies that drove
profitability throughout international and domestic B2B markets. Identified brand-building opportunities and led
teams through all project phases from campaign development through launch, lead management and program
measurement. Successfully mentored an internal marketing team of five and managed a $3 million marketing budget.
Key Achievements:

Created marketing and sales strategies and tactics for worldwide implementation in B2B markets in more than
40 countries that contributed to exceeding financial goals for six consecutive years (up to 18% annually).

DME Leadership Team member with shared responsibility for all corporate decisions and full responsibility
for global marketing. Exceeded all marketing metrics in each of the past five years.

Cross-functional lead responsibility for the successful international launch of a new corporate brand that
resulted in a 130% increase in bundled business unit product sales.

Project responsibility for a 25,000 square-foot exhibition space at the most important plastics event in the
Americas. Generated more than $23 million in plastics processing equipment.

Successfully managed a direct and indirect global marketing and sales team that contributed to a record 37%
annual increase in hot runner system sales.
Director, Marketing Services 2002-2009
Spearheaded all global marketing initiatives, including website development, advertising, promotion and sales support.
Developed strategic planning and implementation and tracking processes for advertising, PR, sales collateral, ecommerce, and special events and programs. Installed new systems and metrics that improved web-based marketing.
Key Achievements:

Successfully executed major new product launch events at key plastics shows in major international cities,
including booth events, press kit development, on-site media relations and executive interviews.

Developed a strong global team that effectively improved the public image of the company and grew
products in international markets by more than 20%.

Reduced external marketing spend with suppliers by more than 35% through contract negotiations and
stringent but fair vendor management.

Initiated kaizen principles into all aspects of marketing, resulting in many streamlined processes.

ROBERT S. STARR

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MILACRON LLC Madison Heights, MI

Manager, Marketing Communications 1996-2002
Developed and executed all North American public relations strategy and tactics for the launch of more than 70 new
products and services. Conceptualized and implemented dozens of promotional programs targeted at the plastics
market. Directed a staff of marketing coordinators and graphic designers as well as external marketing services.
Key Achievements:

Installed new marketing metrics that vastly improved ROI tracking abilities for marketing initiatives ranging
from e-mail campaigns and web-based promotions to trade exhibitions and new product sales.

Secured free Milacron product publicity on 14 front covers of major worldwide plastics publications by
matching our products to specific third party publication editorial calendar requirements.

Developed and implemented a customer loyalty program that increased sales in several key product segments
by more than 20%.
AT&T Clawson, MI
Manager, Sales Promotion 1994-1996
Directed a 14-person staff that created marketing content for a 5-state region. Oversaw all departmental functions,
including copywriting, design, printing, advertising, sales promotions, and customer retention.
Key Achievements:

Developed market segmentation, database marketing and program tracking/analysis programs that helped
identify new product markets, resulting in annual revenue increases in all 36 regional markets.

Awarded Marketer of the Year for the implementation of new promotional pages within more than 100
regional directories that generated $11 million in incremental revenue.
AT&T Troy, MI
Manager, Advertising 1989-1994
Conceptualized, developed and implemented an integrated advertising program in a 5-state region that included
television, radio, video, newspaper, billboard and magazine media. Installed program metrics that guided decisionmaking and helped drive revenue increases.
Key Achievements:

Generated in excess of $5 million in revenue annually for six consecutive years through targeted marketing
programs in AT&Ts top 25 Midwest markets.

Employed an integrated and creative approach to television, radio, video, newspaper, magazine and billboard
advertising that helped exceed sales revenue goals by nine to 26% annually.
EDUCATION
Master of Business Administration in Global Management
University of Phoenix - Livonia, MI
Bachelor of Arts Degree in Journalism
Michigan State University East Lansing, MI
TARGETED CUSTOMER TYPES & MARKETS
Automotive
Medical
Packaging
Electrical/Electronics

Plastics Processors
Manufacturers (Industrial Supplies)
Building & Construction
Consumer

OEMs
Mold Makers
Mold Designers
Tier 1 & Tier 2 Suppliers