Marketing Research Final

Marketing Research
1.
Focus group interviews provides a: deeper insight for designing the

concept
2.
Every limited company Publishes annual report.
3.
Basic research may not have long term immediate use.
4.
Editing a manuscript is different from the: editing of questionnaire;

editing of numeric data; editing of responses
5.
Code categories must not be: overlapping and ambiguous
6.
Managers must not worry about sales budget. False
7.
Responses: may be quick; may take more time
8.
The code construction is something of: a standard process
9.
A study of attitudes becomes very relevant to: Market Researchers
10.
Experimentation is not a tightly controlled method. False

Match the following:
Question
Rank correlation is useful
T-test
Geometric mean
Percentile
11.
Answer
for finding relationships
test for significance
measure of dispersion
average measurement
Shopping areas are good for: general respondents; specific

respondents; targeted respondents
12.
Validity is measuring what it should measure.
13.
Non-selling activities are equally important. True
14.
15.
In sales analysis research a sales representative's work load depend on:

Number of clients, Distributors or dealers
The principal measures of central tendency are the Coefficient.
16.
The assumption that the respondents externalization is the process of his

internalization is observed in Thematic Apperception Test.
17.
In hierarchical method of cluster analysis is again divided into: Linkage,

Variance, Centroid method
18.
Research on alloy is carried out at: Mineral Exploration Corporation Ltd
19.
Total research can be based only on secondary data. False
20.
21.
22.
Which is the magazine for information on Tea industry? Assam Review

and Tea News
Scales are used to measure Data.
If the research objective is to learn the market response to the marketing
programme, then knowledge about the Market is essential.
23.
The basis document Invoice, contains quotation of product sold. True
24.
The aspects that can be studied through advertising research include:

corporate image study; POP research; consumer attitude
measurement
25.
The advantages of dichotomous questions are: accurate information is

given; easy to edit and analyse, easy to answer
26.
Market research is often concerned with the Behaviour of the consumer.
27.
In MDS, two-way modes, products can be compared on objective and

perceived attributes. True
28.
Number of male and female respondents can be measured by: Nominal

Scale
29.
What is histogram? Vertical bar chart in which the height of the bars
represents the cumulative / relative frequency of occurrence
30.
The 4 PS in marketing comprises of product, place, price and Promotion.
31.
If the data is not to be collected only from some members of the

population, it is known as sample survey. True
32.
The arrangement of data items in a numerical sequence in either

ascending or descending order is: An Array
33.
Central warehousing is a central government undertaking. True
34.
In industrial product research, newer raw materials are studied for Pricing
and functional advantages.
35.
Standard deviation is the square root of variance. True
36.
Crowing glory is a product of godrej. True
37.
38.
In the absence of Information, the market research becomes a data

collection exercise.
The abbreviation of advertising research foundation is: ARF
39.
In Diagnostic method, the research analyst is not concerned with cause

and research relationship.
40.
A fruit seller slices a fruit to show the ripeness and taste of the fruit to the
customer. This is an example of: Sampling
41.
Which of the following is the source of Internal Published Data?

Chairmans statement
42.
43.
44.
In Pharma research sampling procedure preferred is: Area Sampling

In industrial product research, the source of information are: end users of
products; other manufacturers; industry experts
Likert scale can be used to rate the quality of a product. True
Question
Demand forecasting research
information
Research methodology used in industrial product
research
Product manuals are considered as
information
Technology innovations
Answer
secondary sources of
exploratory
primary sources of
durability of product
45.
The three key factors for determining the specific data to be sought for:
sequencing of questions; statement of reach purpose; statistical
method to be used
46.
A Panel is a semi-permanent sample whose members may be included

repetitively for successive studies.
47.
Semantic differential scale has a midpoint which is a natural point. True
48.
Appendix provides materials supplementary to those given in the main

report.
49.
Market Research & Marketing Research can be used interchangeably. False
50.
The key research aspects in media research include: efficient media

reach; feedback on noticeability of advertisement in different
media; cost effectiveness with respect to audience media
characteristics
51.
A complete problem definition must specify: units of analysis; time and

space boundaries; specific environmental conditions
52.
The objectives of marketing research are: To understand the consumer

needs and wants, To explore the new markets, To analyze the
competitors
53.
Which of the following are examples of advertising research? Advt.

effectiveness study for Videocon washing machine TV commercial;
recall level study for the punch line of surf excel; country analysis
for launching ready to eat rice mix
54.
Market research & marketing research can be used interchangeably? False
55.
Functions of questionnaire: getting desired results; motivation;

translation information needs
56.
What are the types of tabulation? Hand Tabulation; Machine

Tabulation; Precoded Tabulation
57.
Exploratory research leads to: defining the problem clearly;

identifying alternative course of action; construction of hypothesis
58.
In regression analysis, dependent variable can be expressed as a linear

function of impendent variables. True
59.
Regression analysis can be used in sales forecasting to measure:

relationship between a companys sales and other economic factors
60.
Tabulation can take two forms, simple and Cross.
61.
Casual research is conducted to determine the cause and effect

relationship between one or more. Independent Variables
62.
What are the disadvantages of mail surveys? No guarantee of response;

time consuming; answering bias
63.
In computing the standard deviation from a data in frequency distribution,

the abbreviations fi, xj, h stands for: the frequency of the ith class; the
mid-point of the ith class; the number of classes
64.
The respondent code number should appear on The Questionnaire.
65.
Median is denoted by: M

Question
Answer
Validity
clarity of the information
Reliability
traceability of sources of data
Sensitivity
understanding the answers
Authenticity
measuring what is supposed to
66.
Factor analysis can be used for: Market Segmentation
67.
Sampling is intended to gain information about: Respondent
68.
Opinion survey can be quantified. False

Question
Answer
MBA
entry level market research
Post graduate in applied statistics
statistical analyst
PG in Psychology/sociology
qualitative/social researcher
Housewives
field staff
69.
70.
71.
Ordinal scale can measure: Age; Attitude; Preferences

To find out the suitable packaging for Tomato Ketchup is an objective for
new product acceptance research. False
At times, the questionnaire are wholly or partially: pre-coded
72.
In advertising research, the following are given average preference: ad

impact study; media research; sales promotion study
73.
The following are the steps involved in sample planning: define the
population; choose the method of selecting a sample unit; pretest
the questionnaire to check fatigue
74.
The advantages of computer processing is: large volume of input;

repetition of projects; speed in processing
75.
Dag Achha hai: grandmother and grandson; a small girl and small
boy; two boys fighting
76.
The national bureau of economic research publishes data for lagging,

coincidental and leading indicators based on 350 Times Series.
77.
In cluster analysis, limited number of clusters cannot be considered by a

company due to limitation of market potential within a cluster. True
78.
Limited number of clusters can be considered by a company due to:

limitation of market potential within a cluster
79.
When the input data is interval or ratio scale it is called Metric MDS.
80.
In Reseinweig Test, the respondent is given a question and is then asked

to select an answer from the series.
81.
While the formulation and testing of hypothesis are important in research,

it is not necessary that every market research study must have a Frame
Work.
82.
The client or organisation should answer the queries of cost v/s benefits of
research. True
83.
Factor loading is the correlation between: a factor & a variable
84.
In market research, field surveys are commonly used to collect primary

data from the respondents. True
85.
What are the disadvantages of secondary data? Inaccuracy;

incompleteness; unit of measurement
86.
It is essential to arrange data in ascending or descending order before

selecting Median value.
87.
In Diagnostic method, the research analyst is not concerned with cause

88.
Executive summary is: a miniature report which includes major facts,

findings and conclusions in concise form
89.
A simple tabulation shows the distribution of different variables at a

different time. False
90.
In simple regression Yc= a+b yx X Where Yc = Sales Forecasting.
91.
Validation consists of three steps. True
92.
In the absence of Information, the market research becomes a data

93.
In some firms, where a separate marketing information system exists, the

market research function may form a part of such a system.
94.
A factors eigen value is the sum Square of factor loading.
95.
Getting the response for television viewership from a group of respondents

over the period of six months is an example of consumer panel survey. True
96.
What is the significance of report? Quality of report is adjudged by a

report; it would lead to appropriate actionable policies and
decisions; it should serve as a future reference for secondary data
97.
The efficiency of OTC products is checked by Manufacturers only.
98.
Market research is applicable to: all phases and aspects of marketing
99.
In view of the variety of Primary & Secondary data sources, it becomes

necessary for the company to device a proper database management.
100. Marketing decision can be tested against Statistics to ascertain what

could be the possible outcome in a given situation.
101. The objectives of marketing research are: to understand the consumer
needs and wants; to explore new markets; to analyse competitors
102. Which are the areas of sales analysis? Territory; customer; order size
103. The questionnaire must be visually attractive, easy and clarity of questions
is essential. True
104. Market research is an exploration device.
105. The researcher should remain objective through all phases of research.
True
106. The starting point of the semantic differential scale is neutral. False
107. Non hierarchical procedure of cluster analysis further has other subtypes
like: sequential threshold; parallel threshold; optimizing partitioning
108. Vendor evaluation is done to select best vendor for: Price; Reliability;
Credit
109. Survey objectives are generally spelt out in terms of: Minimizing Errors
110. Media research comprises Inter Alia.
111. A good research design should ensure that the data is gathered:
Accurately; Timely; Economically
112. A research proposal should give some background of: Problem
113. An ordinal scale is one in which numbers are only used as labels and have
no quantitative/numerical significances. True
114. Lipsteins rule: survey should be easy; use smallest sample; restrict
the questionnaire
115. Informal interview is an unstructured format of data collection. True
116. Another aspect which forms a part of research process is the sampling
Design.
117. The person conducting Pharma research should be well qualified so that
they do not waste doctors time. True
118. The disadvantages of multiple choice answers are: listing of all possible
mutually exclusive alternatives is difficult; order of response may
create position bias; alternate response may hold different meaning
for the respondent
119. What are some of questions given by client organisations in market

research? List of major problems to be studied; does the identified
problems need research; affordable cost and time lags
Question
Answer
Direct date method of market potential measurement
data on
actual product
Corollary data
data related to product
Sales forecast
cash flow need
Sales analysis
preparing sales
expenses
120. Appendix provides materials supplementary to those given in the main
report.
121. The significance of market research is increasing due to a shift from price
to non price competition.
122. In a large company, the research activity for short range forecast is:
Moderate
123. Most of the organisations hire outside agencies to carry out extensive
research. True
124. Top of mind recall is observed in: Attitude Research
125. Which of the following methods of data collection is not used very widely?
Mail
126. A good questionnaire can provide meaningful data? True
127. Many internet service providers have the list of segmented addresses
according to: Socio Geographic; Segments; Areas
Question
Client specific research
Brand research
New product development
Launching of a brand
Answer
product and packaging research
concept evaluation
industrial market research
ad campaign study
128. Research design is a Blueprint for conducting the market research project.
129. In industrial product research, preference studies are attitudinal studies on:
particular product or services
130. Data interpretation requires: Qualitative Skills
131. In sales analysis research, a sales representatives work loan depends on:
number of clients, distributors or dealers
132. Judgment method is also called: Lost Horse Method
133. What are the principles of report writing? Easy to follow; clarity; use of
good sentence structure
134. To identify patients in a hospital, Nominal scale is used.
135. In conjoint analysis, validating the model is quite difficult as it is relatively

old. True
136. The purpose of research is: to find answers to questions through
scientific method
137. Searching & developing alternatives is done in conclusive research.
d = standard deviation
x = value of observations
= mean of observations
N = total number of observations
138. in a checklist form, a person checks one or more of responses that are
listed for answers.
139. in likert scale, the options used for agreement are: agree strongly; agree
somewhat; disagree strongly
140. adhoc methods for determining sample size are: rules of thumb; budget
constraint; comparable studies
141. online survey methods include: email survey; HTML survey;
downloadable interactive surveys
142. the first step in sample planning is: defining the target population
143. standard deviation is the square root of variation. True
144. J & J manufactures all baby toiletry products. True
145. a research design is formatted: prior to the commencement of the
project
146. reasons for sampling: limited of sample size; budget constraint;
impossibility in finding all population
147. sales forecasting methods are of: two types
148. survey is carried with help of questionnaires and observation. True
149. test marketing is often used as a: predictive research tool
150. commonly used attitudinal scales are: Likert scale; semantic
differential scale
151. market analysis refers to those research activities which attempts to
determine the: sales potential
152. the national bureau of economic research publishes data for lagging,
coincidental and leading indicators based on 350 times series.
153. the increasing use of computers and growth in the, information
technology sector has further contributed to the growth of market research.
154. in summarizing the data, the three steps involved are: measure central
tendencies; dispersion; graphical presentation
155. the sampling unit is the basic unit containing the elements of the: target
population
156. in exploratory research, the sample is very large and represents a class.
False
157. new product development process: idea generation; concept
development testing; product evaluation and development
158. telephonic surveys can be used to identify the acceptability of the food
processor after demonstration. False
159. the respondent code number should appear on: the questionnaire
160. over the past several decades, there has been a gradual development in
the field of market research. True
161. in corporate espionage, the methods that are considered illegal are:
bribing competitors suppliers or employees; implanting agent on
competitors pay rolls; theft of drawings, samples, tenders,
documents etc
162. research design is a blueprint for conducting the market research project.
163. Agla world cup hum laayenge = Pepsi gold
164. Tata AIG = one rupee coin with small boy
165. Mere sapno ki raani kab ayegi tu Flat Palio
166. Fresh ho jao = Limca
167. the individuals or objects whose characteristics are to be measured are
called: units of analysis
168. there are three methods to measure market potential. False
169. secondary data is easily accessible.
170. the sum of the deviations of the individual items from the arithmetic mean
is always Zero.
171. a client firm may not invite research proposals from more than one agency.
False
172. which are the areas for sales analysis. Territory, customer; order size
173. in computing the standard deviation from a data in frequency distribution,
the abbreviations fi, xj, h stands for: the frequency of the ith class; the
mid-point of the ith class; the number of classes
174. marketing management is interested in knowing the total market for a
product in particular.
175. test marketing is also used while recycling an existing brand.
176. the researcher must give the full and frank information on: precise
problem; background and environment to the problem; time and
cost control
177. skewness in data analysis is the: symmetry characteristic of

distribution about the mean
178. the shape of a distribution is assessed by examining skewness and:
kurtosis
179. market research depends upon the cooperation of the: respondents
180. review of questionnaires with objective of increasing accuracy is called.
Editing
181. sales analysis is done on 4 areas territory, product, customer, order size.
True
182. questionnaires can be: structured, unstructured, disguised
183. manual or personal method is selecting and analysis strategy.
184. copy research and media research are one and the same. False
185. it is important that the manufacturers know the potential areas where
there goods could be marketed.
186. M.I.S. concentrates more on the storage and flow of: information
187. ACMA directory is published for which of the following industries? Clutch
manufacturers; fuel injection pump manufacturers
188. how is data cleaning done? Through expensive checks for consistency
and treatment for missing responses
189. judgement method is also called: lost horse method
190. media research comprises inter alia.
191. the major objectives of concept testing are to get consumers views on the
new product idea. True
192. multidimensional scaling consists of: attribute data; non attribute
data; similarity and preference
193. a simple tabulation shows the distribution of different variables at a
different time. False
194. web camera is a very good tool for mechanical observation method.
195. recognition tests are tests which are carried out with respect to a printed
advertisement and are commonly referred to as: readership studies
196. in overview of data analysis process, the steps involved are: assemble the
data; bring data into order; summarise the data
197. question phrasing and structure are eliminated in semantic differential
scale. True
198. information gathered after the polling during election is known as Exit
polls.
199. Lipsteins rule: survey should be easy; use smallest sample; restrict
the questionnaire
200. an exploratory research focuses on the discovery of ideas and is generally
based on secondary data. True
201. the accuracy of attitude measurement are: validity, reliability,
sensitivity
202. the arrangement of data items in a numerical sequence in either ascending
or descending order is: an array
203. sampling give rise to certain: errors
204. tabulation can take two forms, simple and cross.
205. clarity in report should be maintained by avoiding vagueness and
misinterpretation.
206. order forecasting is very important and is based on: sales team market
research
207. the main advantage of the centralized market research department is that
there will be more effective coordination of market research with top
management.
208. survey is the method used to collect primary data.
209. criteria for hiring an outside agency are: technical expertise;
objectivity; knowledge about recent techniques
210. the advantages of computer processing is: large volume of input;
repetition of projects; speed in processing
211. indication of two or more entities being different from each other =
Nominal scale
212. placing different entities in relative position = Ordinal scale
213. rating the views regarding the product or a service = Semantic differential
scale
214. ranking the attributes as per the preferences = Rank order scale
215. in trend analysis Y= L x S x C x I where L = long term movement, S=
seasonal and C= cyclical and irregular
216. in MDS, two mode two way data, buyers perception are a sum of:
companys products; competitors products; after sales services
217. which of the following are non-sampling errors? Inaccurate reporting by
respondents; inaccessible respondents due to wrong addresses;
coding and editing errors
218. in diagnostic method, the research analyst is not concerned with cause
219. technical jargon should be used when unavoidable. True
220. in data analysis, range is the: difference between the largest and the
smallest value of distribution
221. most of the market planning is based on its: sales forecasting
222. vehicle research and development institute is situated in Ahmedabad.
False
223. the caption for the cola ads were: Paanch; Thanda matlab coco cola;
Burp Burp
224. research design is a framework or blue print for conducting the market
research product.
225. the technique used to determine the relative importance consumers attach
to salient attributes & the utilities they attach to the levels of attribution is
known as: conjoint analysis
226. characteristics of interest identifies the focus of: problem
227. to find out the suitable packaging for Tomato Ketchup is an objective for
new product acceptance research. False
228. for calculating the arithmetic mean by shortcut method, the letter A stands
for Assumed mean.
229. range is the simplest measure of: dispersion
230. vendor evaluation is done to select best vendor for: reliability, credit,
longer relationship
231. the abbreviation for Indian Jute Manufacturing Association is (JMA). False
232. leading indicators are also known as advanced indicators.
233. NDDB is the institution dedicated to dairy development. True
234. managerial objectives of sampling: population concerned; consistent
results; using efficient time requirements
235. central warehousing corporation is a central government undertaking. True
236. market analysis refers to those research activities which attempts to
determine the sales potential.
237. probability sampling = Simple random sampling
238. cluster sampling = Area
239. On-line sampling = Systematic sampling
240. Telephonic sampling = Population random sampling
Select The Blank

Question
The clients or organization should do the comparison of defined
research problem with ________.
Correct
Other problems that need to be studied
Answer
Multiple Choice Single Answer

Question
The respondent is shown clippings of advertisements in which
Brand names are deleted. He is then asked to identify the Brand
and the media where it appeared. This is known as :Correct
Recognition Test
Answer
Question
What is the publication Report?
Correct
A Report with style, content according to the magazine and
Answer
journals.
Multiple Choice Multiple Answer
Question
A good Research Design should ensure that the data is gathered :Correct
Accurately , Timely , Economically
Answer
Question
Projective techniques draw inferences about :Correct
Personality structure , Marketing situation , Deep seated biases
Answer
Select The Blank
Question
The assumption that the respondents externalization is the process
of his internalization is observed in ________.
Correct
Thematic Apperception Test
Answer
Select The Blank
Question
The ________ uses a cartoon format in which one of the characters is
represented as saying something.
Correct
Roseinweig test
Answer
Question
Qualifying questions are :Correct
Used to find whether the person is the right type to provide
Answer
information
Question
Adhoc methods for determining Sample size are :Correct
Rules of thumb , Budget constraint , Comparable studies
Answer
Question
Evaluating the question content is the :Correct
4th step
Answer
Question
The producers in the sellers' market are also forced to take
decisions based on the market information because
Correct
The resources are scarce
Answer
Select The Blank
Question
Leading indicators are also known as ________.
Correct
Advanced indicators
Answer
Select The Blank
Question
Finding out the number of vehicles at a given junction is a ________
method.
Correct
Direct Observation
Answer

Question
The physical characteristics of the questionnaire are important in
motivating the respondent to participate and complete the form.
This is true in case of
Correct
Mail survey
Answer
Question
Scale Intervals can be used for
Correct
Age
Answer
Question
The objectives of marketing research are
Correct
To understand the consumer needs and wants , To explore the new
Answer
markets , To analyze the competitors
Question
Scale intervals can be used for the following
Correct
Age , Land holdings , Income
Answer
Match The Following
Question
Correct Answer
Sales Analysis
Direct Data Method of
market potential
measurement
Corollary data
Sales forecast
True/False
Question
Your Answer
Preparing sales expenses Territory and product

budget
Data on actual product
Data related to product
Cash flow need
Cash flow need
Question phrasing and structure are eliminated in Semantic

differential scale.
True
Correct
Answer
Question
The response format is determined in the
Correct
4th step
Answer
Question
Identify the Close ended question type :-
Correct
Scales
Answer
Select The Blank
Question
Respondent's imagination is tested in ________.
Correct
Answer
True/False
Question
Rorschach Test
Balance Sheet is an internal unpublished data.
Correct
False
Answer
Question
An ideal Questionnaire :-
Correct
Is short and concise , Has specific questions , Has uncluttered
Answer
layout
Question
Corollary data in market analysis research is :Correct
Answer
True/False
Question
Data related to the product but not about the product

Technical jargon should be used when unavoidable.
Correct
True
Answer
Select The Blank
Question
________ translates information needs into a set of questions that a
respondent can answer.
Correct
A Questionnaire
Answer
Question
The methods to decide the number of clusters are :Correct
Answer
True/False
Question
The distance at which clusters are combined can be used as a

criteria. , Relative size of cluster should be meaningful. , Theoretical
or practical consideration may suggest same number.
Rural SEC Grid is based on Education and Monthly Household
Income
False
Correct
Answer
Question
Which institutions should be contacted for research on Paint
Chemicals?
Correct
National Chemical Laboratory, Pune , Industrial Research &
Answer
Development Center , Building Research Institute
Select The Blank
Question
Research carried out based on the existing data is ________
Correct
Answer
True/False
Question
Secondary research
Correct
Answer
True/False
Question
True
Correct
Answer
True/False
Question
True
Use of data analysis programme is the analysis strategy .
Likert Scale is relatively easy to construct and administer.
The popularity of Likert scale is due to its ease of construction and

administration.
True
Correct
Answer
Question
Which of the following are the types of Sales and Market Research?
Correct
Answer
True/False
Question
Market Share Analysis Study , Market Characteristics Study ,

Establishment of Quota and Territories
In exploratory research, the sample is very large and represents a
class.
Correct
False
Answer
Select The Blank
Question
Association technique is a type of ________.
Correct
Answer
True/False
Question
Correct
Answer
True/False
Question
Projective technique
The written contract of a research should cover the penalty clause
covering deficits such as delays, inadequate data.
True
Quota controls are used for National Panel Studies.
Correct
True
Answer
Select The Blank
Question
Data cleaning is done through extensive checks for________.
Correct
Consistency and treatment of missing responses
Answer
Question
Which of the following are the research obligations to the client?
Correct
Honest and clear reporting , Briefing regarding study limitation ,
Answer
Explanation of Report Conclusions and aiding client's application
Question
A multivariate Statistical technique that uses a class of procedures
for data reduction & summarization is known as :Correct
Factor analysis
Answer
Question
What are the various subparts of research objectives?
Correct
Research Questions , Hypothesis Development , Research
Answer
Boundaries
Question
Market Research is done to
Correct
Explore the Opportunities
Answer
Select The Blank
Question
Descriptive research requires the ________ analysis.
Correct
Quantitative
Answer
Question
Specialized techniques of Market Research include :Correct
National Readership survey , Forced Exposure test , Consumer
Answer
Panels
Match The Following
Question
Correct Answer
Your Answer
To understand the effect of Causal Research
cable TV industry on Hindi
Cinema
To find out the preference Descriptive Research
of Movie theaters for the
youth
Causal Research
Descriptive Research
To ascertain the possibility Exploratory Research

of developing Solar Car
To understand the buying Consumer Panel Survey
pattern of Grocery items
for a group of housewives
over six months
Exploratory Research
Consumer Panel Survey

Question
A questionnaire can be filled through different means like :Correct
Observation , Personal interview , Telephone interview
Answer
Question
An ideal Questionnaire :Correct
Answer
layout
Question
The respondent marks on a continnum between extremes his/her
feelings towards an object. This represents
Correct
Scaling techniques
Answer
Select The Blank
Question
In cluster analysis linkage is based on ________distance or
neighbour rule
Correct
Minimum
Answer
Select The Blank
Question
Interpretation of results is highly subjective in ________.
Correct
Projective techniques
Answer
Question
Market & Sales Analysis helps management in :Correct
Answer
True/False
Question
Developing company's sales plan (short and long term) , Setting

standards of sales performance , Estimating total sales force
needed in future
Smaller Companies or individual consultants do not have any role
to play in Market Research Field.
False
Correct
Answer
Question
Correct
Answer
True/False
Question

administration.
True
Correct
Answer
Question
Adhoc methods for determining Sample size are :-
Correct
Answer
Question
What is the responsibility of client in problem determination?
Correct
Monitor competitive and market environment
Answer
Question
In cluster analysis, a linkage method based on average distance
between all pairs of objects where one member of the pair is from
each of the cluster, it is called as :Correct
Average linkage
Answer
Question
According to Lipstein, rules for minimizing non-sampling errors
include :Correct
Use the smallest sample consistent with research objective ,
Answer
Sample survey should be as easy to execute as possible , Restrict
the Questionnaire to data essential to the study
Question
In Pharma research sampling procedure preferred is :
Correct
Area Sampling
Answer
Select The Blank
Question
In industrial product research, newer raw materials are studied for
________ and functional advantages.
Correct
Pricing
Answer
Select The Blank
Question
Taking the responses on which political party will win the upcoming
election is known as ________.
Correct
Opinion Poll
Answer
Question
Constant Sum Scale can be used for :Correct
Answer
How different household would spend a fixed amount in a month ,

How different household would spend a fixed amount on
entertainment , How different respondents spend their Sunday
Question
Correct
Answer
Question
Which publications can be used for research on automobile
industry?
Correct
Auto spark , Automobile Reporter , Auto Age
Answer
Select The Blank
Question
National Bureau of economic research publishes data for lagging,
coincidental and leading indicators based on ________.
Correct
350 times series
Answer
Question
Recognition Test
Answer
Select The Blank
Question
This question is based on the case study of "REVIVAL OF THREE
STAR HOTEL". The management was considering attracting
business executives, before that, it ________.

Correct
Wanted to study the data of guests already available with the hotel
Answer
Question
Correct
Mail survey
Answer
True/False
Question
Cluster Sampling is Non-probability sampling
Correct
False
Answer
Match The Following
Question
Correct Answer

Cinema
youth
over six months
True/False
Question
Market Research & Marketing Research
interchangeably.
Correct
False
Answer
Match The Following
Question
Correct Answer
Skewness
Array
Simple Tabulation
Cross Tabulation
Symmetric distribution
about mean
Numerical sequence
either ascending or
descending
One variable distribution
Your Answer
Secondary Research
Causal Research
can be used
Your Answer
about mean
Numerical sequence either
ascending or descending
Relationship between two Relationship between two

or more variables
or more variables
Select The Blank

Question
The significance of Market Research is increasing due to shift from
________ competition.
Correct
Price to non price
Answer
Question
A Questionnaire :Correct
Answer
Select The
Question
Motivates a respondent to respond , Facilitates data processing , Is

an instrument for seeking and recording data
Blank
The retail store audits and prescription audits carried out by ORG
are like ________ at all chemists .
Correct
Answer
True/False
Question
FMCG PRODUCTS
True
Correct
Answer
Question
In Report writing, letter of transmission indicates :-
Correct
To whom the report is submitted, reason for research and official
Answer
authorization
Question
The first step in data acquisition plan is :Correct
Answer
True/False
Question
Formulating Data Objectives

Factor loading is the correlation between a factor and a variable in
a factor analysis.
True
Correct
Answer
Select The Blank
Question
The data must be obtained quickly enough at ________.
Correct
Answer
True/False
Question
Reasonable costs
In MDS, when input data is ratio scaled, it is called as non-metric
MDS.
False
Correct
Answer
Select The Blank
Question
In ________ forecast, he collects all information in his mind and
based on his vast experience he makes forecast.
Correct
Munshi
Answer
True/False
Question
When company prepares a long range plan it is unpublished
internal source of information.
Correct
True
Answer
Question
Close ended Questionnaires are structured and closed. They
Correct
are easy to tabulate and analyze
Answer
Select The Blank
Question
A factor's eigne value is the sum of________ of factor loading.
Correct
Square
Answer
Question
The respondent may refuse to answer a question if he feels it is
invading his privacy or has no legitimate purpose. The researcher
considers such issues at which stage of the Questionnaire design?
Correct
Evaluating the Question content
Answer
Question
Correct
Answer
Question
Answer
Select The Blank
Question
For the semantic differential scale the central point of the scale is a
________.
Correct
Neutral Point
Answer
Question
Correct
Answer
Question
Handling large amounts of data is possible through :Correct
Answer
True/False
Question
Correct
Answer
Data warehousing
In MDS, two-way modes, products can be compared on objective
and perceived attributes.
True

Question
Measurement of Attitudes is done through :Correct
Scaling techniques
Answer
Question
The Retail Store Audit does not measure:Correct
Brand loyalty
Answer
Select The Blank
Question
________ are the internalized factors that cause people to behave
the way they do.
Correct
Motives
Answer
Question
Ethical issues to be observed while writing a report are :Correct
Answer
No deliberate misinterpretations , Marketing problems should be

designed to suit hidden agenda , Complete confidentiality and
secrecy of data
Question
The questionnaire design is a process involving :-
Correct
10 steps
Answer
Question
What are the advantages of Secondary Data?
Correct
Easy Accessibility , Economy , A basis for further research
Answer
Question
Correct
Answer
True/False
Question
Transcribing data is involved :Coding sheet on the disk , Transferring the coded data from the
questionnaires , Coding sheet on to magnetic tapes or directly into
computers
In Conjoint analysis, the assumption is that an individual is
incapable of ranking options on basis of some criterion.
False
Correct
Answer
Question
In data analysis simple tabulation shows the distribution of :Correct
One variable at a time
Answer
Question
Factors affecting consumer decision process include :Correct
Economic factors , Intrinsic factors , External factors
Answer
Select The Blank
Question
In online surveys,________ works like focus groups.
Correct
Chat sessions
Answer
Question
Diagrammatic Rating scale is best used for :Correct
Rural Respondents , Children , Illiterate Respondents
Answer
Question
Information pertaining to the population is which type of data?
Correct
Answer
True/False
Question
Correct
Answer
True/False
Question
Demographic Data
Motivation research is easy to handle as it deals with qualitative
variables in human beings who are dynamic.
False
Open ended Questions create potential interviewer bias.
Correct
True
Answer
Question
In data analysis, cross tabulation shows the relationship between :Correct
Two or more variables
Answer
Question
Spontaneous response from respondent is possible in :Correct
Answer
True/False
Question
Free response questions , Probing questions , Unstructured

questions
Correct
Answer
True/False
True
Question
Correct
Answer
True/False
Question
Correct
Answer
True/False
Question

differential scale.
True
"Consumer Panel" is a specialized market research technique.
False
A Show card is the identity of the researcher conducting the
interview
False
Correct
Answer
Question
Which is the institution specialising in Pharma Research?
Correct
Central Drug Research Institute, Lucknow
Answer
Select The Blank
Question
________represents a close ended question.
Correct
Answer
True/False
Question
Scales
Retail Store Audit(RSA) divides India into 4 zones and 22 states.
Correct
True
Answer
Select The Blank
Question
________must cover all possible contingencies.
Correct
Branching questions
Answer
Question
Marketing Techniques may be studied through the :Correct
Roseinweig Test
Answer
Match The Following
Question
Correct Answer
Your Answer
Low responses
Inaccessibility
Inaccessibility
Sampling error
Not representative of
population
Recording error
population
Recording error
Non-sampling error
Sampling
Information about
Information about
population
population
Question
Barometric methods of sales forecasting are :-
Correct
Historical analogy , Product like cycle concept , Survey methods
Answer
Select The Blank
Question
________ is the final step of data acquisition plan.
Correct
Data Collection
Answer
Question
Retail Store Audit uses :-
Correct
Random multistratified sampling
Answer
Question
"Self Administered" personal interviews are those in which :Correct
Answer
True/False
Question
The respondent fills the questionnaire

A manufacturer is able to know the real off take of the product at a
retail level through Retail Store Audit.
True
Correct
Answer
Question
Which are the Export Promotion Councils?
Correct
Cashew Export Promotion Council , Handloom Export Promotion
Answer
Council , Gem & Jewellery Export Promotion Council
Question
Semantic Differential Scale can be used for :Correct
Rating the Program " Jassi Jaisi Koi Nahin" , Rating the service at
Answer
Hotel Taj , Rating the success of a new software
Question
Subscribers to Retail Store Audit(RSA) receive the report :Correct
Monthly
Answer
Question
In multidimensional scaling, pricing analysis can be done through :Correct
Comparison of spatial maps with and without pricing information
Answer
Question
Which of the following have low usage frequency?
Correct
Consumer Panel Study
Answer
Question
Cluster analysis is used in :Correct
Market segment , Understanding buyer behavior , Selecting test
Answer
markets for various marketing strategies
Question
Validation is fundamental step in research because :Correct
It ensures that data has accurately measured
Answer
Select The Blank
Question
In ________, members are required to maintain diary recording all
purchases.
Correct
Consumer panels
Answer
True/False
Question
In regression analysis, dependent variables can be expressed as a
linear function of impendent variables.
Correct
True
Answer
Select The Blank
Question
Correct
Answer
Question
The National Readership Survey(NRS) investigates :Correct
Readership by income levels , Readership by Duplication ,
Answer
Readership per copy of publication
Match The Following
Question
Correct Answer
Your Answer
Housewifes
Field Staff
Field Staff
MBA
Entry level Market

Research Executive
Statistical Analyst
Entry level Market

Research Executive
Statistical Analyst
Post Graduate in Applied

Statistics
PG in
Qualitative / Social
Psychology/Sociology
Researcher
Researcher
Select The Blank
Question
In two mode, two way data of MDS, the products can be compared
on the basis of ________ .
Correct
Objective and perceived attributes
Answer
True/False
Question
HTML formats uses graphics, grids, sequencing and skip patterns.
Correct
True
Answer
Select The Blank
Question
________ research describes some aspects of market characteristics.
Correct
Answer
Descriptive

Question Which publications can be refered for the research on Cotton & Textile
Industry?
Correct Answer Indian Cotton Mills Federation Journal , Texprocil Bulletin ,
Indian Textile Bulletin
Your Answer Indian Textile Bulletin , Indian Cotton Mills Federation Journal
Question Diagrammatic Rating scale is best used for :Correct Answer Rural Respondents , Children , Illiterate Respondents
Your Answer Rural Respondents , Children , Illiterate Respondents
True/False
Question In trend analysis Y= L x S x C x I where Time = long term movement,
seasonal and cyclical and irregular.
Correct Answer False
Your Answer True
True/False
Question In data interpretation, cross tabulation is the distribution of one
variables.
Your Answer False
True/False
Question Descriptive research is a type of conclusive research.
Correct Answer True
Your Answer True
Question In resources for marketing research skilled staff plays an important
role in :Correct Answer Maintaining data , Dealing with different situation and problems
, Timely completion of research
Your Answer Maintaining data , Dealing with different situation and problems ,
Timely completion of research
Question The objectives of marketing research are
Correct Answer To understand the consumer needs and wants , To explore the
new markets , To analyze the competitors
Your Answer To understand the consumer needs and wants , To explore the new
True/False
Question Quota controls are used for National Panel Studies.
Correct Answer True
Your Answer True
Question What is ment by the value of Research Information?
Correct Answer Cost Benefit Analysis of the data
Your Answer How valuable the data is for the client
Question A multivariate technique which attempts to ascertain the relation
between a given variable & a no of other variables is known as :Correct Answer Regression analysis
Your Answer Regression analysis
Select The Blank

Question The efficiency of OTC products is checked by ________ ONLY
Correct Answer Manufacturers
Your Answer Manufacturers
Question Handling large amounts of data is possible through :Correct Answer Data warehousing
Your Answer Data warehousing
True/False
Question Balance Sheet is an internal unpublished data.
Your Answer False
Question Point of Purchase(POP) is researched through :Correct Answer Forced Exposure Test
Your Answer Forced Exposure Test
Select The Blank
Question ________ is the determinant of how people act.
Correct Answer Knowledge
Your Answer Information
True/False
Question In Conjoint analysis ranking of total utility is done from highest to
lowest.
Correct Answer True
Your Answer True
Select The Blank
Question In online surveys,________ works like focus groups.
Correct Answer Chat sessions
Your Answer Chat sessions
Question A process of recognizing and noting people is known as :Correct Answer Direct Observation Method
Your Answer Direct Observation Method
Select The Blank
Question Pie chart is a round chart divided into sections denoting ________
associated with each value.
Correct Answer percentage
Your Answer percentage
Select The Blank
Question In cluster analysis linkage is based on ________distance or neighbour
rule
Correct Answer Minimum
Your Answer Minimum
Select The Blank
Question The significance of Market Research is increasing due to shift from
Correct Answer Price to non price
Your Answer Price to non price

Question Vendor evaluation has to be done to select best vendor for :Correct Answer Price , Reliability , Credit
Your Answer Price , Reliability , Credit
True/False
Question Market Research & Marketing Research can be used interchangeably.
Your Answer False
Match The Following
Question Correct Answer Your Answer
Dangler POP POP
POP Communication medium Communication medium
Opinion Polls Daily basis Daily basis
Corporate Image Study Advertising research Advertising research
Question Verbalization of Attitude is known as :Correct Answer Opinion
Your Answer Opinion
True/False
Question Factor loading is the correlation between a factor and a variable in a
factor analysis.
Correct Answer True
Your Answer True
Question Adhoc methods for determining Sample size are :Correct Answer Rules of thumb , Budget constraint , Comparable studies
Your Answer Rules of thumb , Budget constraint , Comparable studies
Question Which of the following are the types of Sales and Market Research?
Correct Answer Market Characteristics Study , Establishment of Quota and
Territories , Market Share Analysis Study
Your Answer Market Share Analysis Study , Market Characteristics Study ,
Question Characteristics of Open ended Questions include :Correct Answer They develop rapport with the respondent , They help in
exploratory research , Unanticipated views of the respondent are obtained
Your Answer They develop rapport with the respondent , They help in
True/False
Question Data published by the audit bureau of circulation is an external
published data.
Correct Answer True
Your Answer True
Question What is the publication Report?
Correct Answer A Report with style, content according to the magazine and
journals.
Your Answer A Report with style, content according to the magazine and
journals.
Question An ideal Questionnaire :Correct Answer Is short and concise , Has specific questions , Has uncluttered
layout
Your Answer Is short and concise , Has specific questions , Has uncluttered
layout
Select The Blank
Question ________represents a close ended question.
Correct Answer Scales
Your Answer Scales
Question "Structured"/ "Unstructured" Questionnaire is a classification based
on the :Correct Answer Degree of formality
Your Answer Degree of formality
Question A Questionnaire :Correct Answer Motivates a respondent to respond , Facilitates data
processing , Is an instrument for seeking and recording data
Your Answer Motivates a respondent to respond , Facilitates data processing , Is
Match The Following
Bharat Leather Corpn. Ltd. Agra Agra
Cashew Corporation Of India Ltd. Cochin Cochin
Cement Corporation Of India Ltd. New Delhi New Delhi
Automotive Research Association Of India Pune Pune
Select The Blank
Question ________must cover all possible contingencies.
Correct Answer Branching questions
Your Answer Checklist
Question In Market Research, Research Director must oversees :Correct Answer Execution of research at each stage
Your Answer Budget of Research
Select The Blank
Question In mail survey, the questionnaire is ________.
Correct Answer Self administered
Your Answer Self administered
Question For logical concrete and helpful interpretation which things are the
most important?
Correct Answer Interpretation should be honest and undistorted , Infrequent

answers should not go unnoticed , Objective and fundamental principal should
always be dealt first
Your Answer Interpretation should be honest and undistorted , Objective and
fundamental principal should always be dealt first , Averages are merely tendency
and generalization
Question In data analysis, the analysis methods are :Correct Answer Examine difference , Analyze experimental data , Investigate
association
Your Answer Examine difference , Analyze experimental data , Investigate
association
Select The Blank
Question In Marketing Research, written contract should contain feedback on
________.
Correct Answer Findings and implementation
Your Answer Research Methodology
Question Market Research is done to
Correct Answer Explore the Opportunities
Your Answer Explore the Opportunities
True/False
Question Simple tabulation is the relationship between two or more variables.
Your Answer False
Question The responses for the 'education' of a respondent can include
Correct Answer Not disclosed , Illiterate , Literate without formal schooling
Your Answer Illiterate , Literate without formal schooling
True/False
Question Motivation research is easy to handle as it deals with qualitative
Your Answer False
Question According to Lipstein, rules for minimizing non-sampling errors
include :Correct Answer Use the smallest sample consistent with research objective ,
Sample survey should be as easy to execute as possible , Restrict the
Questionnaire to data essential to the study
Your Answer Restrict the Questionnaire to data essential to the study , Use the
smallest sample consistent with research objective , Sample survey should be as
easy to execute as possible
Select The Blank
Question Stimulated Test Marketing can be used in :-
Correct Answer Product Concept testing , Pilot study before National launch ,
Packaging Appropriateness
Your Answer Product Concept testing , Pilot study before National launch ,
Question Factor loading is the corelation between :Correct Answer A factor & a Variable
Your Answer A factor & a Variable
Question Causal Research Design is also known as :Correct Answer Experimental Research Design
Your Answer Experimental Research Design
Select The Blank
Question The respondents in the research of Pharma companies are :Correct Answer Doctors , Patients , Pharmacists
Your Answer Doctors , Patients , Pharmacists
Match The Following
Post launch research Usage and attitude Usage and attitude
Target respondents Doctors Doctors
Sampling procedure Area sampling Area sampling
Pre launch research Clinical trials and formulations Clinical trials and formulations
True/False
Your Answer False
Select The Blank
Question Bibliography contains ________.
Correct Answer Information of references and secondary data
Your Answer Information of references and secondary data
Select The Blank
Question Informal interview is a ________ format of data collection.
Correct Answer Unstructured
Your Answer Unstructured
Question Identification of Target Population is facilitated by :Correct Answer Well defined research objectives , Alternative,
reasonable/target population definitions , Specifications for exclusion in target
population
Your Answer Well defined research objectives , Alternative, reasonable/target
population definitions , Specifications for exclusion in target population
Select The Blank

Your Answer Knowledge
Question The methods to decide the number of clusters are :Correct Answer The distance at which clusters are combined can be used as a
criteria. , Relative size of cluster should be meaningful. , Theoretical or practical
consideration may suggest same number.
Your Answer Theoretical or practical consideration may suggest same number. ,
The distance at which clusters are combined can be used as a criteria. , Relative
size of cluster should be meaningful.
Question This question is based on the case study of "REVIVAL OF THREE STAR
HOTEL". The Hotel was experiencing a decline in business. The Management
decided to attract business executives as :Correct Answer There was a decline in occupancy in the hotel
Your Answer It had adequate facilities for conducting conferences, workshops
etc
True/False
Question Smaller Companies or individual consultants do not have any role to
play in Market Research Field.
Your Answer False
Select The Blank
Question In ________ method the research analyst is not concerned with cause
Correct Answer Diagnostic
Your Answer Diagnostic
Question This question is based on the case study of "THE BOOKSHOP". Who
were the major competitors?
Correct Answer University departmental machines , University library , Tinko's
Your Answer University departmental machines , University library , Tinko's
Question What is the first step in the Research Design Process?
Correct Answer Problem Identification
Your Answer Problem Identification
Select The Blank
Question Retail Store Audit is a quantitative feedback on________.
Correct Answer Consumer buying patterns
Your Answer Consumer buying patterns
Question The producers in the sellers' market are also forced to take decisions
based on the market information because
Correct Answer The resources are scarce
Your Answer The resources are scarce
True/False
Question The Interviewing process is determined after evaluating the Question
content.

Your Answer False
Question In hierarchical method of cluster analysis is again divided into :Correct Answer Linkage , Variance , Centrioid method
Your Answer Linkage , Variance , Centrioid method
Question Information on subjects not approachable through Questioning can be
obtained through :Correct Answer Projective techniques
Your Answer Projective techniques
Question Sales forecast helps to decide the :Correct Answer Purchase of inventory
Your Answer Purchase of inventory
True/False
Question In Conjoint analysis, the assumption is that an individual is incapable
of ranking options on basis of some criterion.
Your Answer False
Question A town can be classified on the basis of population as
Correct Answer Class I , ClassIII , Metro
Your Answer Class I , ClassIII , Metro
Match The Following
Skewness Symmetric distribution about mean Symmetric distribution about mean
Array Numerical sequence either ascending or descending Numerical sequence
either ascending or descending
Simple Tabulation One variable distribution One variable distribution
Cross Tabulation Relationship between two or more variables Relationship
between two or more variables
Question The amount of variance a variable shares with all other variables
included in the analysis is called as:Correct Answer Communality
Your Answer Communality
Question The respondent marks on a continnum between extremes his/her
Correct Answer Scaling techniques
Your Answer Scaling techniques
Question What are the factors to be considered in cluster analysis?
Correct Answer Limited number of clusters due to limitation of market potential

, Clusters are not water tight compartment , Evaluating the quality of cluster is
difficult
Your Answer Limited number of clusters due to limitation of market potential ,
Clusters are not water tight compartment , Evaluating the quality of cluster is
difficult
True/False
Question Likert Scale is relatively easy to construct and administer.
Correct Answer True
Your Answer True
True/False
Correct Answer True
Your Answer True
Question Which institutions should be contacted for research on Paint
Chemicals?
Correct Answer National Chemical Laboratory, Pune , Industrial Research &
Your Answer National Chemical Laboratory, Pune , Industrial Research &
True/False
Question Market Research is an inexact science.
Correct Answer True
Your Answer True
Question Validation is fundamental step in research because :Correct Answer It ensures that data has accurately measured
Your Answer It ensures that data has accurately measured
Question Dichotomous form of questions can be observed in :Correct Answer Branching questions , Qualifying questions , Opening questions
Your Answer Branching questions , Qualifying questions , Opening questions
Select The Blank
Question Data interpretation requires ________ and logical skills.
Correct Answer Qualitative
Your Answer Quantitative
True/False
Your Answer False
Select The Blank
Question The data must be obtained quickly enough at ________.
Correct Answer Reasonable costs
Your Answer Reasonable costs
Question What is the source of information to know the technical details of
norms for using construction chemicals?
Correct Answer Indian Concrete Journal
Your Answer Indian Concrete Journal

Question "Care should be taken to prevent respondent fatigue and disinterest."
This is taken into account in which step of the questionnaire design ?
Correct Answer Determining the interviewing process
Your Answer Determining the interviewing process
Select The Blank
HOTEL". The management was considering attracting business executives, before
that, it ________.
Correct Answer Wanted to study the data of guests already available with the
hotel
Your Answer Wanted to study the data of guests already available with the
hotel
True/False
Question Range is the simplest measure of calculation of mean.
Your Answer False
Select The Blank
Question Kurtosis is measure of ________ or flatness of curve defined by the
frequency distribution.
Correct Answer Relative peakedness
Your Answer Relative peakedness
True/False
Question Cluster Sampling is Non-probability sampling
Your Answer False
Question Factors affecting consumer decision process include :Correct Answer Economic factors , Intrinsic factors , External factors
Your Answer Economic factors , Intrinsic factors , External factors
Select The Blank

Question
Long form of NDDB is ________.
Correct
Answer
Your
Answer
True/False
Question
Correct
Answer
Your
Answer
National Dairy Development Board

National Derivatives Dealing Board
This question is based on the case study of "RESEARCH ON

CONSUMER PRODUCTS". The company did not have any major
threat from competition in the Indian market.
False
False
Select The Blank

Question
In Snowball sampling, initial sample sizes selected using probability
methods but additional units are obtained through information
supplied by initial units called________.
Correct
Answer
Your
Answer
Refferals
Refferals

Question
Dichotomous form of questions can be observed in :Correct
Answer
Your
Answer
Branching questions , Qualifying questions , Opening questions

Branching questions , Qualifying questions

Question
Causal Research Design is also known as :Correct
Answer
Your
Answer
Experimental Research Design


Question
Correct
Answer
Your
Answer
Chairman's Statement
Invoices

Question
The technique through which objects/ cases are classified into
relative homogeneous groups or clusters is known as :Correct
Cluster analysis
Answer
Your
Cluster analysis
Answer
Select The Blank
Question
Correct
Answer
Your
Answer

Question
Correct
Answer
Your
Answer
True/False
Question
Correct
Answer
Your
Answer

Boundaries
Research Questions , Research Boundaries , Timeframe
In conjoint analysis ranking involves complex trade offs.

True
True

Question
A list of population members used to obtain a sample is known as
the:Correct
Sampling frame
Answer
Your
Sampling frame
Answer
True/False
Question
Correct
Answer
Your
Answer

class.
False
False

Question
Variables such as age, number of customers scales, costs, heights
etc. can be measured by
Correct
Ratio Scale
Answer
Your
Ratio Scale
Answer
Question
How people allocate their time and money to certain products and
factors is depicted by
Correct
Psychographic Variable
Answer
Your
Answer
Select The Blank
Question
method.
Correct
Direct Observation
Answer
Your
Direct Observation
Answer
Question
Correct
Answer
Your
Answer

Match The Following

Question
Correct Answer
Executive Report
Report for decision maker
Pictographs
Graphical depiction
Graphical depiction
Histograph
Vertical bar chart
Report for general public
Report for publication
Select The Blank
Your Answer
Question
Correct
Answer
Your
Answer

Advanced indicators
Advanced indicators

Question
Which publications can be refered for the research on Cotton &
Textile Industry?
Correct
Texprocil Bulletin , Indian Textile Bulletin , Indian Cotton Mills
Answer
Federation Journal
Your
Indian Textile Bulletin , Indian Cotton Mills Federation Journal
Answer
Question
Diagnostic methods of sales forecasting are :Correct
Answer
Your
Answer
True/False
Question
Correct
Answer
Your
Answer
True/False
Question
Correct
Answer
Your
Answer
Munshi Forecasts , Last Horse method , Delphi method


MDS.
False
False
Clarity in report writing should be there to avoid vagueness and

misinterpretation.
True
True

Question
Where the Railways, Research, Designs & Standards Organisation is
based?
Correct
Lucknow
Answer
Your
Lucknow
Answer
Question
Correct
Answer
Your
Answer

Select The Blank

Question
Correct
Answer
Secondary research
Your
Answer
True/False
Question
Correct
Answer
Your
Answer
Secondary research
The Interviewing process is determined after evaluating the

Question content.
False
False

Question
include :Correct
Restrict the Questionnaire to data essential to the study , Use the
Answer
smallest sample consistent with research objective , Sample survey
should be as easy to execute as possible
Your
Answer
True/False
Question
Correct
Answer
Your
Answer
Response is unstructured and spontaneous in close ended question.

False
False

Question
Answer
Your
Answer
True/False
Question
Correct
Answer
Your
Answer


True
True
Select The Blank

Question
Correct
Pricing
Answer
Your
Durability
Answer
Select The Blank
Question
Correct
Answer
Your
Budget
Answer

Question
Answer
Your
Answer

questions
Free response questions , Probing questions
Match The Following

Question
Correct Answer
Your Answer
Automotive Research
Pune
Association Of India
Bharat Leather Corpn. Ltd. Agra
Pune
Cashew Corporation Of
India Ltd.
Cement Corporation Of
India Ltd.
Cochin
Cochin
New Delhi
New Delhi
Agra

Question
The responses for the 'education' of a respondent can include
Correct
Answer
Your
Answer
Not disclosed , Illiterate , Literate without formal schooling

Illiterate , Literate without formal schooling , Student
Select The Blank

Question
Correct
Answer
Your
Answer
Question
Answer
Your
Answer
Readership
Readership
Readership
Readership
by income levels , Readership by Duplication ,

per copy of publication

Question
Pretesting gives an advanced view of :Correct
Answer
Your
Answer
Interview limitations , Data gathering task , Outcome with reference

to objective
Interview limitations , Data gathering task , Likely expenditure

Question
In geometric space, multidimensional scaling is a statistical
technique that represents :Correct
Perceptions and preferences of respondents as points
Answer
Your
Answer

Question
In cluster analysis linkage is based on farthest neighbor, which is
known as :Correct
Complete linkage
Answer
Your
Complete linkage
Answer
Question
Multi dimension scaling method has been used to :Correct
Answer
Your
Answer
Measure image of the company


Question
Economic indicators in survey method of sales forecasting are :Correct
Answer
Your
Answer
Leading , Co-incident , Lagging

Select The Blank

Question
Correct
Answer
Your
Answer
True/False
Question
Correct
Answer
Your
Answer
Brand image building is not important in case of industrial product

for quality.
False
False

Question
What is the significance of report?
Correct
Answer
Your
Answer
Quality of report is adjudged by a report , Lead to appropriate

actionable policies and decisions. , For future references as
secondary data
secondary data

Question
Answer
Your
Answer

Panels
National Readership survey , Consumer Panels , Brand loyalty
Select The Blank

Question
Correct
Answer
Your
Answer
Multiple Choice
LIST OF ATTEMPTED QUESTIONS AND ANSWERS
Select The Blank

Question
National Bureau of economic research publishes data for
lagging, coincidental and leading indicators based on
________.
Correct
350 times series
Answer
Your
350 times series
Answer
True/False
Question
Correct
Answer
Your
Answer
True/False
Question
Correct
Answer
Your
Answer
The over counter drugs are those which the consumers

buy their own with Doctors advice
False
True
Semantic differential scale is only three point rating scale.

False
False

Question
For logical concrete and helpful interpretation which things
are the most important?
Correct
Interpretation should be honest and undistorted ,
Answer
Infrequent answers should not go unnoticed , Objective
and fundamental principal should always be dealt first
Your
Answer
Question
In sales analysis research a sales representative's work
load depend on :Correct
Answer
Your
Answer
True/False
Question
Correct
Answer
Your
Answer
Descriptive research is a type of conclusive research.

True
True
Select The Blank

Question
The significance of Market Research is increasing due to
shift from ________ competition.
Correct
Price to non price
Answer
Your
Price to non price
Answer
Select The Blank

Question
the way they do.
Correct
Motives
Answer
Your
Motives
Answer
Question
Correct
Answer
Your
Answer
True/False
Question
Correct
Answer
Your
Answer
True/False
Question
Correct
Answer
Your
Answer

National Chemical Laboratory, Pune

False
True
Sales quotas are set before estimation of market potential and

sales territories.
False
False
Select The Blank

Question
Correct
Roseinweig test
Answer
Your
Roseinweig test
Answer
Question
The respondents in the research of Pharma companies are :Correct
Answer
Your
Answer
Doctors , Patients , Pharmacists

Select The Blank

Question
In mail survey, the questionnaire is ________.
Correct
Answer
Your
Answer
Self administered
Self administered
Question
Correct
Answer
Your
Answer


Question
Identify the Close ended question type :Correct
Answer
Your
Answer
Scales
Scales

Question
The accuracy and reliability of sampling data is affected by two
different types of errors :Correct
Sampling errors and Non-sampling errors
Answer
Your
Answer
Question
Data of market research cannot be maintained :Correct
Answer
Your
Answer
Without experienced and educated research staff


Question
Which publications are used for research on Chemical Industry?
Correct
Answer
Your
Answer
True/False
Question
Correct
Answer
Your
Answer
Indian Chemical
Petro Chemicals
Indian Chemical
Petro Chemicals
Directory , Chemical Industry News , Chemical &

Journal
Journal

False
False

Question
Correct
Answer
Your
Answer


Question
What is the source of information to know the technical details of
Correct
Indian Concrete Journal
Answer
Your
Answer
Chemical Manufacturers Directory

Question
District Gazetteer Giving the information about population, public
enterprises, development etc. is an example of :Correct
Government Publications
Answer
Your
Answer
True/False
Question
Correct
Answer
Your
Answer
In data interpretation, cross tabulation is the distribution of one

variables.
False
False
Select The Blank

Question
Correct
Answer
Your
Answer
True/False
Question
Correct
Answer
Your
Answer
Advanced indicators
Advanced indicators

administration.
True
True

Question
In Market Research, Research Director must oversees :Correct
Answer
Your
Answer
Execution of research at each stage

Manpower required

Question
Correct
Answer
Your
Answer


Question
While formulating the research purpose the following points should
be taken into consideration :Correct
What are the problems or opportunities? , What are the decision
Answer
alternatives? , Who are the users of the research?
Your
Answer
Select The Blank

Question
________ type of question allow response in affirmative or negative.
Correct
Answer
Your
Answer
Dichotomous
Dichotomous

Question
What are the disadvantages of Secondary Data?
Correct
Answer
Your
Answer
Inaccuracy , Incompleteness , Unit of Measurement


Question
Lost Horse method is also called as :Correct
Answer
Your
Answer
Value judgment
Value judgment
Select The Blank

Question
Correct
Pricing
Answer
Your
Pricing
Answer
True/False
Question
Correct
Answer
Your
Answer
Telephonic surveys can be used to identify the acceptability of the

food processor after demonstration.
False
False

Question
Rating questions must be avoided in :Correct
Answer
Your
Answer
Telephone interview
Telephone interview

Question
CONSUMER PRODUCTS". What are the highlights of the study?
Correct
Competition from major players well entrenched in the market ,
Answer
Inferences about socio-economic status of consumer was to be
found , Company wanted to manufacture watches
Your
Answer
found
Match The Following
Question
Correct Answer

Cinema
youth
over six months
Your Answer
Causal Research

Question
Answer
Your
Answer

secrecy of data
secrecy of data
Select The Blank

Question
In ________ method the research analyst is not concerned with
cause and research relationship.
Correct
Diagnostic
Answer
Your
Diagnostic
Answer
Question
Correct
Answer
Your
Answer
True/False
Question
Correct
Answer
Your
Answer
4th step
4th step
Providing response categories instead of specific figures eg income

Rs 10000/- is often used to obtain information on sensitive issues.
True
True
Match The Following

Question
Correct Answer
Your Answer
Low responses
Inaccessibility
Inaccessibility
Sampling error
population
Recording error
population
Recording error
Information about
population
Information about
population
Non-sampling error
Sampling
Select The Blank

Question
Correct
Answer
Your
Answer
Question
Answer
Your
Answer


Question
Answer
Your
Answer

to objective
to objective

Question
Answer
Your
Answer
True/False
Question
Correct
Answer
Your
Answer

True
True

Question
Short range forecast is done for the duration of :Correct
Answer
Your
Answer
Upto 1 year
Upto 1 year

Question
Correct
Answer
Your
Answer
Select The Blank

Question
The ________ has set up districts and boundaries based on
homogeneity of socio-cultural parameters.
Correct
State Re-organization Commission
Answer
Your
Market Research Society of India
Answer
Question
Answer
Your
Answer
True/False
Question
Correct
Answer
Your
Answer
True/False
Question
Correct
Answer
Your
Answer

Ratio scale does not have a zero point.

False
False
Determining the Questionnaire structure is the first step of process

of Questionnaire design.
False
False
Select The Blank

Question
Bibliography contains ________.
Correct
Answer
Your
Answer
Information of references and secondary data


Question
While determining the interviewing process, the researcher is
confronted with :Correct
Ascertaining the communication media
Answer
Your
Type of questions to use
Answer
Question
Measurement of the existing data or information is known as :Correct
Answer
Your
Answer
True/False
Question
Facts
Facts
The client or organization should answer the queries of cost v/s
benefits of research.
Correct
Answer
Your
Answer
True/False
Question
Correct
Answer
Your
Answer
True
True

False
False

Question
What are the factors to be considered in cluster analysis?
Correct
Answer
Your
Answer
Limited number of clusters due to limitation of market potential ,

Clusters are not water tight compartment , Evaluating the quality of
cluster is difficult

Question
If a five star hotel needs to select the appropriate magazine for
placing the advertisements it should carry out :Correct
Readership Survey
Answer
Your
Advertising Effectiveness Study
Answer
Question
In industrial product research the research methodologies adopted
are :Correct
In-depth interviews , Surveys , Application Research
Answer
Your
Answer
Select The Blank
Question
Data interpretation requires ________ and logical skills.
Correct
Answer
Your
Answer
Qualitative
Qualitative
Select The Blank

Question
Through cluster analysis objects/cases are classified into
relatively________ group called cluster.
Correct
Homogeneous
Answer
Your
Homogeneous
Answer
Question
Correct
Answer
Your
Answer

Select The Blank

Question
Correct
Answer
Your
Answer
True/False
Question
Correct
Answer
Your
Answer

False
False

Question
Multidimensional scaling consist of :Correct
Answer
Your
Answer
Attribute data , Non attribute data , Similarity and preference

Select The Blank

Question
neighbour rule
Correct
Minimum
Answer
Your
Minimum
Answer
Select The Blank
Question
Correct
Answer
Your
Answer
True/False
Question
Correct
Answer
Your
Answer
True/False
Question
Correct
Answer
Your
Self administered
Self administered

MDS.
False
False
The technique in which respondents are provided with incomplete

sentences which they can complete as they choose to do so, is
known as Construction technique.
False
False
Answer
Select The Blank
Question
Correct
Opinion Poll
Answer
Your
Opinion Poll
Answer
Question
Market Research involves
Correct
Answer
Your
Answer
Collection and Analysis of Data

Select The Blank

Question
Correct
Answer
Your
Answer
True/False
Question
Correct
Answer
Your
Answer
Reports printed by the professional bodies are external unpublished

data.
False
False

Question
The unit about which information is collected for analysis is called:Correct
Answer
Your
Answer
Element
Element

Question
The preference of Sunsilk Shampoo to Clinic Plus shampoo can be
judged with :Correct
Ordinal Scale
Answer
Your
Ratio Scale
Answer
Question
Answer
Your
Answer

layout
layout
Question
Correct
Answer
Your
Answer
A questionnaire can be :Structured , Disguised , Informal

Structured , Informal , A booklet containing information

Question
In hierarchical method of cluster analysis is again divided into :Correct
Answer
Your
Answer
Linkage , Variance , Centrioid method


Question
Which are the New Delhi based Research Institutions?
Correct
Answer
Your
Answer
True/False
Question
Correct
Answer
Your
Answer
NRDC , CSIR , Cement Research Institute of India

Protection against unqualified researchers is a responsibility of the

client.
False
True
Match The Following

Question
Sales Analysis
market potential
measurement
Corollary data
Sales forecast
Correct Answer
Your Answer
Preparing sales expenses Primary data

budget
Territory and product
Cash flow need
Cash flow need

Question
Correct
Answer
Your
Answer


Question
Correct
Answer
Your
There is cut throught competition
Answer
Select The Blank
Question
Correct
Answer
Your
Answer
Retail Store Audit is a quantitative feedback on________.

Consumer buying patterns
Select The Blank

Question
Correct
Answer
Your
Answer


Question
Correct
Answer
Your
Answer

Select The Blank

Question
A specific change in lifestyle is indicated by ________
Correct
Answer
Your
Answer
Psychographics
Socio-economic class

Question
The types of report are
Correct
Answer
Your
Answer
Technical report , Publication Report , Executive Report

Technical report , Publication Report , Miniature Report

Question
Answer
Your
Answer
Telephone interview
Telephone interview

Question
What is Executive Report?
Correct
Answer
Your
Answer
Report for decision makers


Question
Correct
Answer
Your

Answer
Question
Cluster analysis
Answer
Your
Cluster analysis
Answer
Match The Following
Question
Correct Answer
Your Answer
Mother-tongue
Assamese
Assamese
Food habits
Demographic
Demographic
Town Classification
Metro
Village
Household Structure
Joint family
Joint family
True/False
Question
Correct
Answer
Your
Answer

misinterpretation.
True
True

Question
The long form of IMRB is :Correct
Answer
Your
Answer
Indian Market Research Bureau


Question
Answer
Your
Answer
True/False
Question
Correct
Answer
Your
Answer
True/False
Question
Correct
Answer

Readership by income levels , Readership per copy of publication ,
Brand recall

differential scale.
True
True
Market Research & Marketing Research can be used

interchangeably.
False
Your
Answer
False
Select The Blank

Question
Correct
Price to non price
Answer
Your
Profit to non profit
Answer
Select The Blank

Question
________ loading is the corelation between a Factor and
variable.
Correct
Factor
Answer
Your
Factor
Answer
Question
In data analysis, the analysis methods are :Correct
Answer
Your
Answer
Examine difference , Analyze experimental data ,

Investigate association

Question
Which is the magazine for information on Tea industry?
Correct
Answer
Your
Answer
Assam Review and Tea News

Tea Bulletin

Question
Which publications can be refered for the research on
Cotton & Textile Industry?
Correct
Texprocil Bulletin , Indian Textile Bulletin , Indian Cotton
Answer
Mills Federation Journal
Your
Answer
Select The Blank
Question
In Marketing Research, written contract should contain
feedback on ________.
Correct
Findings and implementation
Answer
Your
Answer
True/False
Question
Correct
Answer
Your
Answer
Projective technique is a subtype of open ended question.

True
True

Question
Non hierarchical procedure of cluster analysis further has
other subtypes like:Correct
Sequential threshold , Parallel threshold , Optimizing
Answer
partitioning
Your
Answer
partitioning
Question
"Structured"/ "Unstructured" Questionnaire is a
classification based on the :Correct
Degree of formality
Select The Blank

Question
________are used for National Panel Studies.
Correct
Answer
Your
Answer
Quota controls
Quota controls
Select The Blank

Question
Complete________ of respondent and secrecy of data should be
maintained.
Correct
confidentiality
Answer
Your
confidentiality
Answer
Question
Answer
Your
Answer
Select The Blank
Question
Correct
Answer
Your
Answer
Dichotomous
Dichotomous

Question
Verbalization of Attitude is known as :Correct
Answer
Your
Answer
True/False
Question
Correct
Answer
Your
Answer
Opinion
Opinion
Simple tabulation is the relationship between two or more

variables.
False
False

Question
Correct
Answer
Your
Answer

Question
Correct
Answer
Your
Answer
Spontaneous response from respondent is possible in :Free response questions , Probing questions , Unstructured
questions
questions

Question
For logical concrete and helpful interpretation which things are the
most important?
Correct
Interpretation should be honest and undistorted , Infrequent
Answer
answers should not go unnoticed , Objective and fundamental
principal should always be dealt first
Your
Answer
answers should not go unnoticed , Averages are merely tendency
and generalization
Select The Blank
Question
________.
Correct
Neutral Point
Answer
Your
Neutral Point
Answer
Question
Sales forecast helps to decide the :Correct
Answer
Your
Answer
Purchase of inventory

Question
Answer
Your
Answer

Match The Following

Question
Skewness
Array
Simple Tabulation
Cross Tabulation
Correct Answer
Your Answer
about mean
Numerical sequence
either ascending or
descending
about mean

or more variables
or more variables
Select The Blank

Question
In conjoint analysis it may be difficult to ascribe or describe ________
for certain products.
Correct
Attributes
Answer
Your
Attributes
Answer
True/False
Question
Correct
Answer
Your
Answer
True/False
Question
Correct
Answer
Your
Answer

True
True
The over counter drugs are those which the consumers buy their
own with Doctors advice
False
False
Select The Blank

Question
Kurtosis is measure of ________ or flatness of curve defined by the
Correct
Relative peakedness
Answer
Your
Relative peakedness
Answer
Question
The impact of promotional slogans on the consumers can be
studied with
Correct
Association technique
Answer
Your
Free response questions
Answer
Select The Blank
Question
The ________ objectives are derived from research objectives.
Correct
Answer
Your
Answer
Data
Qualitative

Question
Ethics in Marketing Research underline the three basic
responsibilities that includes :Correct
Responsibility towards the respondent , Responsibility towards the
Answer
client , Responsibility towards the researcher
Your
Answer
Question
Correct
Answer
Your
Answer

Select The Blank
Question
Correct
Answer
Your
Answer
True/False
Question
Correct
Answer
Your
Answer
Searching & Developing Alternatives is done in ________.


False
False

Question
Answer
Your
Answer

How different households would spend their monthly income , How
different household would spend a fixed amount in a month , How
different household would spend a fixed amount on entertainment
Select The Blank

Question
Correct
Refferals
Answer
Your
Refferals
Answer
Match The Following
Question
Correct Answer

Cinema
youth
over six months
Your Answer
Causal Research

Question
Answer
Your
Answer
Monthly
Monthly
Select The Blank
Question
Correct
Answer
Your
Answer
True/False
Question
Correct
Answer
Your
Answer
Position Bias is a possibility in ________Questions.

Multiple choice
Open ended questions

True
True

Question
Munshi forecasts are based on :Correct
Answer
Your
Answer
True/False
Question
Correct
Answer
Your
Answer
His vast experience

His vast experience

True
True

Question
Informal interview is also known as :Correct
Answer
Your
Answer
In-depth interview
In-depth interview

Question
be taken into consideration :Correct
What are the decision alternatives? , Who are the users of the
Answer
research? , What are the problems or opportunities?
Your
What is the cost of the research? , What are the problems or
Answer
opportunities? , Who are the users of the research?
Question
Factor loading is the corelation between :Correct
Answer
Your
Answer
True/False
Question
Correct
Answer
A factor & a Variable

Questionnaire Design is the Integral part of Research Design.

True
Your
Answer
True

Question
known as :Correct
Complete linkage
Answer
Your
Complete linkage
Answer
Question
Correct
Answer
Your
Answer
True/False
Question
Correct
Answer
Your
Answer

Boundaries
Boundaries

True
True

Question
Correct
Answer
Your
Answer


Question
The conjoint analysis helps to enable company's to :Correct
Answer
Your
Answer
Conduct brand swot analysis

Select The Blank

Question
Correct
FMCG PRODUCTS
Answer
Your
FMCG PRODUCTS
Answer
Question
Answer
Your
Answer
True/False
4th step
4th step
Question
Correct
Answer
Your
Answer
Histogram is a graphical depiction that uses pictures and symbols

to display data.
False
False

Question
Answer
Your
Answer

Last Horse method , Delphi method , Experimental method

Question
A Questionnaire can be termed as "Good" when :Correct
Answer
Your
Answer
True/False
Question
Correct
Answer
Your
Answer
The respondent can understand the question , The respondent has

the necessary information to answer the questions , If the
respondent is willing to provide the necessary information
administration.
True
True

Question
Industrial product research was earlier restricted to :Correct
Answer
Your
Answer
True/False
Question
Correct
Answer
Your
Answer
Demand Forecasting
Demand Forecasting
Data published by the audit bureau of circulation is an external

published data.
True
True

Question
Answer
Your
Answer
Rating the service at Hotel Taj , Rating the success of a new
software , Understanding the differences in two types of cars
Question
Correct
Answer
Your
Answer
True/False
Question
Correct
Answer
Your
Answer
True/False
Question
Correct
Answer
Your
Answer
This question is based on the case study of "THE BOOKSHOP". Who

University departmental machines , University library , Tinko's
University library , Tinko's

to display data.
False
False
In trend analysis Y= L x S x C x I where Time = long term

movement, seasonal and cyclical and irregular.
False
True

Question
Answer
Your
Answer

Relative size of cluster should be meaningful. , Optimizing
partitioning method.

Question
In Report writing, letter of transmission indicates :Correct
Answer
Your
Answer

authorization
authorization

Question
A town can be classified on the basis of population as
Correct
Answer
Your
Answer
Class I , ClassIII , Metro


Question
Answer
Your
Answer
Select The Blank
Question
Correct
Answer
Your
Answer
Quantitative
Quantitative

Question
Transcribing data is involved :Correct
Answer
Your
Answer
Transferring the coded data from the questionnaires , Coding sheet

on to magnetic tapes or directly into computers , Coding sheet on
the disk
Coding sheet on the disk , Transferring the coded data from the
computers

Question
Answer
Your
Answer


Question
Correct
Answer
Your
Answer

Select The Blank

Question
Correct
Munshi
Answer
Your
Munshi
Answer
Question
Correct
Answer
Your
Answer
True/False
Question
Correct
Answer
Your
Answer

secondary data
Lead to appropriate actionable policies and decisions. , For future
references as secondary data

True
True

Question
Opinion
Answer
Your
Answer
Motive

Question
Correct
Answer
Your
Answer


Question
Which scale places different entities in relative position?
Correct
Answer
Your
Answer
Ordinal Scale
Ordinal Scale

Question
Spices Export Promotion World Trade Center is based at
Correct
Answer
Your
Answer
Cochin
Chennai

Question
Answer
Your
Answer

Match The Following

Question
Skewness
Array
Simple Tabulation
Cross Tabulation
Correct Answer
Your Answer
about mean
Numerical sequence
either ascending or
descending
about mean
Relationship between mean
and mode

or more variables
or more variables

Question
Correct
Answer
Your
Answer
True/False
Explanation of Report Conclusions and aiding client's application ,

Honest and clear reporting , Briefing regarding study limitation
Question
Correct
Answer
Your
Answer

interchangeably.
False
False

Question
Answer
Your
Answer


Question
Answer
Your
Answer
True/False
Question
Correct
Answer
Your
Answer

Children , Illiterate Respondents

False
True

Question
Answer
Your
Answer

Attribute data , Non attribute data
Select The Blank

Question
Correct
Answer
Your
Answer
True/False
Question
Correct
Answer
Your
Answer
Data Collection
Data planning

True
True
Select The Blank

Question
Correct
Answer
Secondary research
Your
Answer
Secondary research
Select The Blank

Question
Correct
Answer
Your
Answer
Reasonable costs
Appropriate costs
Select The Blank

Question
Multiple Choice is a ________type of question.
Correct
Answer
Your
Answer
Close ended
Close ended

Question
Correct
Answer
Your
Answer


Question
Correct
Answer
Your
Answer

Handloom Export Promotion Council , Gem & Jewellery Export
Promotion Council , Trade Development Authority

Question
Correct
Answer
Your
Answer
True/False
Question
Correct
Answer
Your
Answer
The starting point of the semantic differential scale is neutral.

False
False

Question
In the Internet era, qualitative research is possible through :Correct
Answer
Your
Answer
Chat sessions
Focus group discussion
Match The Following
Question
Correct Answer
Your Answer
Question response format Step 4
Step 4
Typography
Step 7
Step 1
Interviewing process
Step2
Step2
Wording of the question
Step 5
Step 5
True/False
Question
Correct
Answer
Your
Answer

False
False
Select The Blank

Question
Correct
Answer
Your
Answer
Quota controls
Quota controls
Select The Blank

Question
maintained.
Correct
confidentiality
Answer
Your
Privacy
Answer
True/False
Question
Correct
Answer
Your
Answer

True
True
Select The Blank

Question
Spontaneous responses are obtained in ________ questions.
Correct
Answer
Your
Answer
Open ended
Open ended

Question
based?
Correct
Lucknow
Answer
Your
Lucknow
Answer
True/False
Question
Correct
Answer
Your
Answer
In MDS, when the input data is in nominal form, it is called as nonmetric MDS.
True
True

Question
Answer
Your
Answer


Question
Correct
Answer
Your
Answer

Match The Following

Question
Sales Analysis
market potential
measurement
Corollary data
Sales forecast
Correct Answer
Your Answer

budget
Cash flow need
Cash flow need

Question
Answer
Your
Answer
Value judgment
Value judgment
Select The Blank

Question
Pie chart is a round chart divided into sections denoting ________
Correct
percentage
Answer
Your
percentage
Answer
True/False
Question
Correct
Answer
Your
Answer
Sales representative work load depends on average order size.

True
True
Select The Blank

Question
Correct
Answer
Your
Answer
True/False
Question
Correct
Answer
Your
Answer
True/False
Question
Correct
Answer
Your
Answer

True
False

interchangeably.
False
False
Select The Blank

Question
In Marketing Research, written contract should contain feedback on
________.
Correct
Answer
Your
Answer
Question
The Socio-economic classification(SEC) is a hybrid of two
descriptors namely:
Correct
Education and Occupation of the Chief Wage Earner
Answer
Your
Education and Monthly Household Income
Answer
Select The Blank
Question
Market Research is a ________ industry in India.
Correct
Answer
Your
Answer
Growing
Growing

Question
Answer
Your
Answer

Select The Blank
Question
Correct
Answer
Your
Answer

method.
Direct Observation
Direct Observation
Match The Following

Question
Correct Answer
Ranking the attributes as Rank Order Scale

per the preferences
Indication of two or more Nominal Scale
entities being different
from each other
Placing different entities in Ordinal Scale
relative position
Rating the views regarding Itemized rating scale
the product or a service
Your Answer
Rank Order Scale
Nominal Scale
Ordinal Scale
Itemized rating scale

Question
Correct
Answer
Your
Answer
Question
Answer
Your
Answer


Question
Answer
Your
Answer
Facts
Facts

Question
Correct
Answer
Your
Answer


Question
Correct
Answer
Your
Answer
Select The Blank

Question
Correct
Answer
Your
Answer
True/False
Question
Correct
Answer
Your
Answer
Quantitative
Quantitative
This question is based on the case study of "THE BOOKSHOP". The

Bookshop had a strong position in the textbook market.
False
True

Question
Correct
Answer
Your
Answer


Question
Correct
Answer
Your
Answer


Question
Answer
Your
Answer


Question
Answer
Your
Answer
Data warehousing
Data warehousing
Select The Blank

Question
Correct
FMCG PRODUCTS
Answer
Your
FMCG PRODUCTS
Answer
True/False
Question
Correct
Answer
Your
Answer
True/False
Question
Correct
Answer
Your
Answer

False
False

False
False

Question
Characteristics of Open ended Questions include :Correct
Answer
Your
Answer
They develop rapport with the respondent , They help in

exploratory research , Unanticipated views of the respondent are
obtained
obtained

Question
Over the counter drugs (OTC) are those :
Correct
Answer
Your
Answer
Which consumers buy on their own without doctor's prescription

Select The Blank

Question
Correct
Diagnostic
Answer
Your
Diagnostic
Answer
Question
Answer
Your
Answer

secrecy of data
secrecy of data

Question
Ultra violet ink is used to disguise customer coding. This activity
is :Correct
A disapproved method
Answer
Your
Answer
True/False
Question
Correct
Answer
Your
Answer
Attitudes are measured through scaling and projective techniques.

True
True

Question
Correct
Answer
Your
Answer


Question
Answer
Your
Answer
Question
Correct
Answer
Your
Answer
Question
Correct
Answer
Your
Answer
Demographic Data
Demographic Data
Select The Blank

Question
neighbour rule
Correct
Minimum
Answer
Your
Minimum
Answer
Question
Answer
Your
Answer

Question
Correct
Answer
Your
Answer
True/False
Question
Correct
Answer
Your
Answer
Cluster analysis is used in :Market segment , Understanding buyer behavior , Selecting test

False
False
Select The Blank

Question
Correct
Answer
Your
Answer
True/False
Question
Correct
Answer
Your
Answer
True/False
Question
Correct
Answer
Your
Answer
Rorschach Test
Rorschach Test

False
False

Income
False
False

Question
Correct
Mail survey
Answer
Your
Mail survey
Answer
Question
"Care should be taken to prevent respondent fatigue and
disinterest." This is taken into account in which step of the
questionnaire design ?
Correct
Determining the interviewing process
Answer
Your
Determining the questionnaire structure
Answer
Select The Blank

Question
Correct
Answer
Your
Answer
Close ended
Close ended
Select The Blank

Question
This question is based on the case study of "REVIVAL OF
THREE STAR HOTEL". The management was considering
attracting business executives, before that, it ________.
Correct
Wanted to study the data of guests already available with
Answer
the hotel
Your
Wanted to study the data of guests already available with
Answer
the hotel
True/False
Question
Correct
Answer
Your
Answer
True/False
Question
Correct
Answer
Your
Answer

True
True
Postal surveys fail because the apparent low cost turns out
to be very high due to non response.
True
True

Question
This question is based on the case study of "THE
BOOKSHOP". What facilitated the idea of starting a copy
service ?
Correct
Availability of the shop next door on lease
Answer
Your
Answer
Select The Blank
Question
Correct
Answer
Your
Answer
Open ended
Open ended
Select The Blank

Question
Correct
Answer
Your
Answer
Select The Blank

Question
Correct
Diagnostic
Answer
Your
Diagnostic
Answer
Question
Spreading the sample through the entire population following a
regular pattern is known as :Correct
Systematic sampling
Answer
Your
Systematic sampling
Answer
Question
Correct
Answer
Your
Answer
True/False
Question
Correct
Answer
Your
Answer
Indian Chemical Directory , Chemical Industry News , Chemical &

Petro Chemicals Journal
Pharma News , Indian Chemical Directory , Chemical Industry News

True
False
Select The Blank

Question
In MDS the impact of pricing can be studied for the comparison of
________.
Correct
Spatial maps
Answer
Your
Spatial maps
Answer
Question
Answer
Your
Answer


Question
Correct
Answer
Your
Answer
Select The Blank
Question
Correct
Answer
Your
Answer

Chat sessions
Telephone survey

Question
Correct
Answer
Your
Answer

Improve the Production Process

Question
Correct
Answer
Your
Answer
Metro , Class I , ClassIII

Metro , Rural

Question
Answer
Your
Answer


Question
Answer
Your
Answer
Opinion
Opinion

Question
Correct
Answer
Your
Answer
True/False
Question
Correct
Answer
Your
Answer


interchangeably.
False
True

Question
Correct
Answer
Your
Answer
True/False
Question
Correct
Answer
Your
Answer

for quality.
False
False
Match The Following

Question
Correct Answer
Dangler
POP
POP
Communication medium
Opinion Polls
Daily basis
Daily basis
Corporate Image Study
Advertising research
True/False
Question
Correct
Answer
Your
Answer
Your Answer

False
False
Select The Blank

Question
Correct
Answer
Your
Answer

Final reports

Question
Answer
Your
Answer


Question
Answer
Your
Answer

Select The Blank

Question
Correct
Price to non price
Answer
Your
Answer
True/False
Question
Correct
Answer
Your
Answer

False
False
Select The Blank

Question
Correct
Answer
Your
Answer
Branching questions
Multiple choice

Question
Stimulated Test Marketing can be used in :Correct
Answer
Your
Answer
Product Concept testing , Pilot study before National launch ,


Question
The arrangement of data items in a numerical sequence either
ascending or descending order is :Correct
An array
Answer
Your
An array
Answer
Select The Blank
Question
In Marketing Research, written contract should contain feedback on
________.
Correct
Answer
Your
Survey conducted
Answer
Select The Blank
Question
________.
Correct
Neutral Point
Answer
Your
Neutral Point
Answer
True/False
Question
Correct
Answer
Your
Answer
Likert Scale allows the respondents to either agree or disagree with

the statement.
True
True

Question
Identification of Target Population is facilitated by :Correct
Answer
Your
Answer
Well defined research objectives , Alternative, reasonable/target

population definitions , Specifications for exclusion in target
population
population

Question
Vendor evaluation has to be done to select best vendor for :Correct
Answer
Your
Answer
True/False
Question
Correct
Answer
Your
Answer
Price , Reliability , Credit


False
True

Question
These Interviews depend on the verbal clues only in :Correct
Answer
Your
Answer
Telephone interview
Telephone interview

Question
Answer
Your
Answer
True/False
Question
Correct
Answer
Your
Answer
Value judgment
Value judgment

False
False

Question
In resources for marketing research skilled staff plays an important
role in :Correct
Maintaining data , Dealing with different situation and problems ,
Answer
Your
Answer
Defining major problems
Select The Blank
Question
Correct
Answer
Your
Answer
________ can be used for the diagrammatic rating scale.

Pictures
Pictures

Question
Correct
Answer
Your
Answer
Demographic Data
Census Data

Question
Correct
Answer
Your
Answer
True/False
Question
Correct
Answer
Your
Answer
True/False
Question
Correct
Answer
Your
Answer


False
False

True
True
Select The Blank

Question
Correct
Answer
Your
Answer
Quantitative
Quantitative
Select The Blank

Question
The responsibility of a client towards a research firm include
________.
Correct
Disclosure of relevant proprietary data
Answer
Your
Right to safety
Answer
Match The Following
Question
Correct Answer
Your Answer
Mother-tongue
Assamese
Demographic
Food habits
Demographic
Assamese
Town Classification
Metro
Metro
Household Structure
Joint family
Joint family

Question
Correct
Answer
Your
Answer


Question
User's needs and competitive machinery are studied in depth for
new product in :Correct
Product specifications studies
Answer
Your
Buying influences
Answer
True/False
Question
Correct
Answer
Your
Answer

administration.
True
True

Question
The questionnaire design is a process involving :Correct
Answer
Your
Answer
True/False
Question
Correct
Answer
Your
Answer
10 steps
10 steps

False
True

Question
Correct
Answer
Your
Answer


Question
Online survey methods include :-
Correct
Answer
Your
Answer
Email survey , HTML survey , Downloadable interactive surveys

Telephone survey , Email survey , Downloadable interactive surveys

Question
Answer
Your
Answer


Question
Correct
Answer
Your
Answer


Question
Answer
Your
Responsibility towards the research process , Responsibility towards
Answer
the respondent , Responsibility towards the client
Question
Checklists are useful for :Correct
Answer
Your
Answer
Factual data
Factual data
Select The Blank

Question
Correct
Answer
Your
Answer
Data Collection
Selection of data collection method

Question
Answer
Your
Answer
Upto 1 year
More than 5 years
Select The Blank

Question
Correct
Answer
Your
Performance
Answer
True/False
Question
Correct
Answer
Your
Answer

True
False

Question
Correct
Answer
Your
Answer

Boundaries
Boundaries

Question
"Structured"/ "Unstructured" Questionnaire is a classification based
on the :Correct
Degree of formality
Answer
Your
Research objective
Answer
True/False
Question
Correct
Answer
Your
Answer

Income
False
False

Question
Correct
Answer
Your
Answer

Product Mix Studies
Select The Blank

Question
Correct
Answer
Your
Answer

Select The Blank

Question
Correct
Answer
Your
Answer
True/False
Advanced indicators
Advanced indicators
Question
Correct
Answer
Your
Answer
True/False
Question
Correct
Answer
Your
Answer

MDS.
False
False

data.
False
False
Select The Blank

Question
________is an important communication medium that helps recall
advertising.
Correct
Point of Purchase(POP)items
Answer
Your
Television
Answer
Question
Answer
Your
Answer
Facts
Facts

Question
Answer
Your
Answer

Select The Blank

Question
Correct
Answer
Your
Answer
True/False
Question
Correct
Answer
Your
Answer
Descriptive
Descriptive
Report should be terse and concise.

False
True

Question
industry?
Correct
Answer
Your
Answer

Automobile Reporter , Auto Age , Auto Rider

Question
The objective of Questionnaire design is to seek consistency with :Correct
Answer
Your
Answer
Method of data collection , Research objective , Respondent's

willingness to answer questions on the subject
Method of data collection , Research objective , Data outcome
Match The Following

Question
Correct Answer
Your Answer
Post launch research
Usage and attitude
Price effects
Target respondents
Doctors
Doctors
Sampling procedure
Area sampling
Usage and attitude
Pre launch research
Clinical trials and

formulations
Clinical trials and

formulations
Select The Blank

Question
Correct
Answer
Your
Answer
Rorschach Test
Depth Research

Question
Multidimensional scaling, does not explain:Correct
Answer
Your
Answer
Perception about the brands

Preference about the products

Question
Correct
Mail survey
Answer
Your
Mail survey
Answer
Question
Descriptors describing the selection criteria of the individuals
needed for the study are known as:
Correct
Respondent Descriptors
Answer
Your
Demographic Descriptors
Answer

Question
Answer
Your
Answer

Question
Answer
Your
Answer
Data warehousing
Data warehousing

Question
In pre launch research of Pharmaceutical products, it is conducted
for
Correct
Clinical trials under controlled parameters for efficiency and side
Answer
effects
Your
Answer
effects
True/False
Question
Correct
Answer
Your
Answer

True
True
Select The Blank

Question
method.
Correct
Direct Observation
Answer
Your
Direct Observation
Answer
True/False
Question
Correct
Answer
Your
Answer
Close ended Questions are time consuming and costly exercise.

False
False
Select The Blank

Question
Correct
Answer
Your
Answer
Scales
Probing

Question
Correct
Answer
Your
Answer

Age , Income , Occupation

Question
Correct
Answer
Your
Answer
Select The Blank

Question
Correct
Answer
Your
Answer
True/False
Question
Correct
Answer
Your
Answer
Dichotomous
Dichotomous

misinterpretation.
True
True
Select The Blank

Question
Correct
Answer
Your
Answer
True/False
Question
Correct
Answer
Your
Answer
close ended question

True
True
Match The Following

Question
Getting the feel of
possibility of a candidate
winning in an election
Exploring the conversion
rate at a retail outlet
Getting the feedback of
demonstration of a food
processor
Getting the responses
from experts regarding a
new chemical
Correct Answer
Your Answer
Telephonic
Telephonic
Observation
Direct interviews
Experimental
Postal Survey
Postal Survey
Experimental

Question
Answer
Your
Answer

needed in future
standards of sales performance , Preparing executive reports

Industry?
True/False
Your Answer True
True/False
variables.
Your Answer False
True/False
Correct Answer True
Your Answer True
True/False
Correct Answer True
Your Answer True

Select The Blank
True/False
Your Answer False
Select The Blank
True/False
lowest.
Correct Answer True
Your Answer True
Select The Blank
Select The Blank
Select The Blank
rule

Your Answer Minimum
Select The Blank
True/False
Your Answer False
Match The Following
Dangler POP POP
Your Answer Opinion
True/False
factor analysis.
Correct Answer True
Your Answer True
True/False
published data.
Correct Answer True
Your Answer True
journals.
journals.
layout
layout
Select The Blank
Your Answer Scales
Match The Following
Select The Blank
Select The Blank

most important?
and generalization
association
association
Select The Blank
________.
True/False
Your Answer False
True/False
Your Answer False
Question Measurement of Attitudes is done through :Correct Answer Scaling techniques
Question The variable ________indicates the Religion of the respondent.
Correct Answer Sikh
Question Stimulated Test Marketing can be used in :Correct Answer Product Concept testing , Pilot study before National launch ,
journals.
Question In regression analysis, dependent variables must be measured on
nominal scale.
Question ________ is the final step of data acquisition plan.
Correct Answer Data Collection
Question Which are the New Delhi based Research Institutions?
Correct Answer NRDC , CSIR , Cement Research Institute of India
Question Brand image building is not important in case of industrial product
for quality.
Question In MDS the impact of pricing can be studied for the comparison of
________.
Correct Answer Spatial maps
Question What are the disadvantages of Secondary Data?
Correct Answer Inaccuracy , Incompleteness , Unit of Measurement
lowest.
Correct Answer True
Question The technique in which respondents are provided with incomplete
sentences which they can complete as they choose to do so, is known as
Construction technique.
Question Following are the characteristics of Factor analysis :Correct Answer Uses an advance forms of co-relation analysis to the
responses , Variables that are interrelated and similar are reduced to smaller
numbers of uncorrelated factors. , The model is primarily based on liner
relationship through which factor loading is derived.
Question This Question is based on the case study of "THE BOOKSHOP".
What facilitated the idea of starting a copy service ?
Correct Answer Availability of the shop next door on lease
Question Retail Store Audit(RSA) divides India into 4 zones and 22 states.
Correct Answer True
Question Spontaneous response from respondent is possible in :Correct Answer Free response Questions , Probing Questions , Unstructured
Questions
Question
The methods to decide the number of clusters are :-
Correct Answer The distance at which clusters are combined can be used as
a criteria. , Relative size of cluster should be meaningful. , Theoretical or practical
Question Market & Sales Analysis helps management in :Correct Answer Developing company's sales plan (short and long term) ,
Setting standards of sales performance , Estimating total sales force needed in
future
Question The ________ uses a cartoon format in which one of the characters is
Correct Answer Roseinweig test
Correct Answer To understand the consumer needs and wants , To explore
the new markets , To analyze the competitors
Question The accuracy and reliability of sampling data is affected by two
different types of errors :Correct Answer Sampling errors and Non-sampling errors
Question Complete________ of respondent and secrecy of data should be
maintained.
Correct Answer confidentiality
Question The client or organization should answer the queries of cost v/s
Correct Answer True
Question While formulating the research purpose the following points should
be taken into consideration :Correct Answer What are the problems or opportunities? , What are the
decision alternatives? , Who are the users of the research?
Question Dichotomous form of Questions can be observed in :Correct Answer Branching Questions , Qualifying Questions , Opening
Questions
Correct Answer Market Share Analysis Study , Market Characteristics Study ,
Question Checklists are useful for :Correct Answer Factual data

Question Technical jargon should be used when unavoidable.
Correct Answer True
Question Getting the response for television viewership from a group of
respondents over the period of six months is an example of consumer panel
survey.
Correct Answer True
Question Which of the following methods is not used for descriptive research?
Correct Answer Experiments
Question In MDS, two-way modes, products can be compared on objective
Correct Answer True
Question Taking the responses on which political party will win the upcoming
Correct Answer Opinion Poll
Question Research carried out based on the existing data is ________
Correct Answer Secondary research
Question Munshi forecasts are based on :Correct Answer His vast experience
Question Which scale uses numbers as labels only?
Correct Answer Nominal Scale
rule
Set 2
Question When target respondents are intercepted and shopping areas, it is
called Mall Intercept.
Correct Answer True
role in :Correct Answer Maintaining data , Dealing with different situation and
problems , Timely completion of research
Question Pretesting gives an advanced view of :Correct Answer Interview limitations , Data gathering task , Outcome with
reference to objective
Question Attitudes are measured through scaling and projective techniques.
Correct Answer True
Question In two mode, two way data of MDS, the products can be compared
Correct Answer Objective and perceived attributes
Question The respondent is shown clippings of advertisements in which Brand
names are deleted. He is then asked to identify the Brand and the media where it
appeared. This is known as :Correct Answer Recognition Test
Question Clarity in report writing should be there to avoid vagueness and
misinterpretation.
Correct Answer True
Question The retail store audits and prescription audits carried out by ORG are
like ________ at all chemists .
Correct Answer FMCG PRODUCTS
Question What is coding?
Correct Answer Assigning a code number to each possible response to the
question
Question This question is based on the case study of "RESEARCH ON
CONSUMER PRODUCTS". The company did not have any major threat from
competition in the Indian market.
Question Identify the Close ended question type :Correct Answer Scales
Question Information pertaining to the population is which type of data?
Correct Answer Demographic Data
Question The assumption that the respondents externalization is the process
Correct Answer Thematic Apperception Test
Question The response format is determined in the
Correct Answer 4th step
Question Retail Store Audit uses :Correct Answer Random multistratified sampling
Question
A good Research Design should ensure that the data is gathered :-
Correct Answer
Question In Report writing, letter of transmission indicates :Correct Answer To whom the report is submitted, reason for research and
official authorization
Question In Snowball sampling, initial sample sizes selected using probability
methods but additional units are obtained through information supplied by initial
units called________.
Correct Answer Refferals
Question Scale intervals can be used for the following
Correct Answer Age , Land holdings , Income
Question Diagnostic methods of sales forecasting are :Correct Answer Munshi Forecasts , Last Horse method , Delphi method
Question Descriptors describing the selection criteria of the individuals
Correct Answer Respondent Descriptors
Question Likert Scale allows the respondents to either agree or disagree with
the statement.
Correct Answer True
Question ________ are the internalized factors that cause people to behave the
way they do.
Correct Answer Motives
Question In ________ forecast, he collects all information in his mind and based
on his vast experience he makes forecast.
Correct Answer Munshi
Question Through cluster analysis objects/cases are classified into
Correct Answer Homogeneous
Question The researcher must work according to the client's biases,
prejudices and prejudgment.
Question Pretesting is one of the stages of Questionnaire design.
Correct Answer True
Question This question is based on the case study of "REVIVAL OF THREE
STAR HOTEL". The management was considering attracting business executives,
before that, it ________.
hotel
Question The arrangement of data items in a numerical sequence either
ascending or descending order is :Correct Answer An array
Question Report should be terse and concise.
Question In sales analysis research a sales representative's work load depend
on :Correct Answer Number of clients, Distributors or dealers
Question Semantic Differential Scale can be used for :Correct Answer Rating the Program " Jassi Jaisi Koi Nahin" , Rating the service
at Hotel Taj , Rating the success of a new software
Question Measuring what it is supposed to measure refers to ________.
Correct Answer Validity
Chemicals?
Question In simple regression Yc = a +byz where :Correct Answer Yc = sales forecast for given value of x , a= expected values
of sales at x = 0 , byz =average change in sales per unit changes in advertising
expenditure
Question In trend analysis Y= L x S x C x I where Time = long term
Unsolved/Skipped Questions
Implanting rumors in the market is a form of corporate espionage.
True
False
The producers in the sellers' market are also forced to take decisions based on
the market information because
Due to the government regulations
To cut the costs
Factors affecting consumer decision process include :Economic factors
Intrinsic factors
External factors
Market Research is an inexact science.
True
False
Giving proper information to respondent
Adapting Strategy for analysis

Transferring data
In absence of proper Planning/ Analysis /Problem Definition/ Information
the market research becomes a data collection exercise.
Select The Blank

Question
Correct
Answer
Your
Answer
Open ended
Open ended

Question
Answer
Your
Answer

Understanding buyer behavior , Selecting test markets for various
marketing strategies , Market segment
Select The Blank

Question
Correct
Homogeneous
Answer
Your
Homogeneous
Answer
Select The Blank
Question
Correct
FMCG PRODUCTS
Answer
Your
FMCG PRODUCTS
Answer
True/False
Question
Correct
Answer
Your
Answer
Sampling in which each element has known chance for inclusion in

the study is known as Probability Sampling
True
True

Question
In Delphi method experts or knowledgeable people are invited to
give their forecast :Correct
Without giving reasons
Answer
Your
Answer
Question

Answer
Your
Answer
Average linkage
Ward method

Question
Correct
Answer
Your
Answer


Question
Answer
Your
Answer
True/False
Question
Correct
Answer
Your
Answer
True/False
Question
Correct
Answer
Your
Answer

the statement.
True
True

variables.
False
False
Select The Blank

Question
Correct
Answer
Your
National Research Association
Answer
Question
Correct
Answer
Your
Answer


Question
Answer
Value judgment
Your
Answer
Value judgment
Select The Blank

Question
Correct
Answer
Your
Answer
True/False
Question
Correct
Answer
Your
Answer
Secondary research
Secondary research

False
False

Question
Correct
Answer
Your
Answer


Question
Point of Purchase(POP) is researched through :Correct
Answer
Your
Answer
True/False
Question
Correct
Answer
Your
Answer
True/False
Question
Correct
Answer
Your
Answer
Forced Exposure Test


interchangeably.
False
True

False
False

Question
studied with
Correct
Answer
Your
Answer
Question
Correct
Answer
Your
Answer
Issues which a Doctors seeks regarding a product are :Amount of Drugs required , Indications for prescription , Efficiency
over all time needed for drug concentration in the body
Amount of Drugs required , Indications for prescription , Efficiency

Question
Correct
Answer
Your
Answer


Question
Answer
Your
Answer


Question
Correct
Answer
Your
Answer

Class I , Metro , Rural

Question
Recognition Test
Answer
Your
Recognition Test
Answer
Question
Cluster analysis
Answer
Your
Cluster analysis
Answer
Question
Factor analysis
Answer
Your
Factor analysis
Answer
Select The Blank
Question
Correct
Answer
Your
Answer
Scales
Scales

Question
Answer
Your
Answer

Select The Blank

Question
Correct
Answer
Your
Answer
Growing
Growing

Question
Answer
Your
Answer
Question
Which of the following represents a sampling error ?
Correct
Answer
Your
Answer
Selected sample not representative of the population


Question
Which of the following are the International / National MR players?
Correct
Answer
Your
Answer
True/False
Question
Correct
Answer
Your
Answer
True/False
Question
Correct
Answer
Your
Answer
IMRB , Gallup/MBA , NFO

IMF , IMRB , NFO

interview
False
False

True
True
Select The Blank

Question
Correct
Opinion Poll
Answer
Your
Opinion Poll
Answer
Match The Following
Question
Correct Answer
Your Answer
Low responses
Inaccessibility
Inaccessibility
Sampling error
population
Recording error
population
Recording error
Information about
population
Information about
population
Non-sampling error
Sampling

Question
Answer
Your
Answer


Question
Answer
Your
Answer


Question
Pretesting of Questionnaire includes testing of :Correct
Answer
Your
Answer
Question content , Time taken to answer questions , Categorisation

Match The Following

Question
Correct Answer
Conjoint Analysis
Brand swot analysis
Regression Analysis
Cluster Analysis
Factor Analysis
Select The Blank
Your Answer
Dependent variables and

variance
Standard deviation = 6y= Standard deviation = 6y=
Hierarchical and non
hierarchical methods
Eigen value &
communality

Variance and factor loading
Question
Correct
Answer
Your
Answer

Price to non price
Price to non price
Select The Blank

Question
The variable ________indicates the Religion of the respondent.
Correct
Answer
Your
Answer
True/False
Question
Correct
Answer
Your
Answer
Sikh
Sikh

True
False

Question
Correct
Answer
Your
Determining the wordings of the question
Answer
Select The Blank
Question
Correct
Answer
Your
Answer
Self administered
Self administered

Question Descriptors describing the selection criteria of the individuals needed
for the study are known as:
Your Answer Respondent Descriptors
Question Lost Horse method is also called as :Correct Answer Value judgment
Your Answer Value judgment
Select The Blank
Question The assumption that the respondents externalization is the process of
his internalization is observed in ________.
Your Answer Thematic Apperception Test
Question In industrial product research the research methodologies adopted
are :-
Correct Answer In-depth interviews , Surveys , Application Research

Your Answer In-depth interviews , Surveys , Application Research
Match The Following
To understand the effect of cable TV industry on Hindi Cinema Causal Research
Causal Research
To find out the preference of Movie theaters for the youth Descriptive Research
To ascertain the possibility of developing Solar Car Exploratory Research
To understand the buying pattern of Grocery items for a group of housewives over
six months Consumer Panel Survey Causal Research
Select The Blank
Question The clients or organization should do the comparison of defined
Correct Answer Other problems that need to be studied
Your Answer Other problems that need to be studied
True/False
Your Answer True
Question What is the significance of report?
Correct Answer Quality of report is adjudged by a report , Lead to appropriate
actionable policies and decisions. , For future references as secondary data
Your Answer Quality of report is adjudged by a report , Lead to appropriate
Select The Blank
Question A factor's eigne value is the sum of________ of factor loading.
Correct Answer Square
Your Answer Square
Question Which of the following represents a sampling error ?
Correct Answer Selected sample not representative of the population
Your Answer Selected sample not representative of the population
Select The Blank

True/False
Question Use of data analysis programme is the analysis strategy .
Correct Answer True
Your Answer True
True/False
Question Telephonic surveys can be used to identify the acceptability of the
Your Answer True
Question Measurement of the existing data or information is known as :Correct Answer Facts
Your Answer Facts
Question Multidimensional scaling consist of :Correct Answer Attribute data , Non attribute data , Similarity and preference
Your Answer Attribute data , Non attribute data , Similarity and preference
Select The Blank
Question Data cleaning is done through extensive checks for________.
Correct Answer Consistency and treatment of missing responses
Your Answer Consistency and treatment of missing responses
Question Utilities of conjoint analysis are arrived through :Correct Answer Iterative technique
Your Answer Iterative technique
True/False
Question Determining the Questionnaire structure is the first step of process of
Questionnaire design.
Your Answer False
Your Answer Inaccuracy , Incompleteness , Unit of Measurement
Match The Following
Dangler POP POP

Question What is Executive Report?
Correct Answer Report for decision makers
Your Answer Report for scientific or technically trend people.
Question A Questionnaire :Correct Answer Is an instrument for seeking and recording data , Motivates a
respondent to respond , Facilitates data processing
Question Demographic information and identification information is :Correct Answer Towards the end of the interview
Your Answer At the beginning of the interview
Select The Blank
True/False
Question A Show card is the identity of the researcher conducting the interview
Your Answer False
True/False
Question Semantic differential scale is only three point rating scale.
Your Answer False
Select The Blank
Question Leading indicators are also known as ________.
Correct Answer Advanced indicators
Your Answer Advanced indicators
Select The Blank
Your Answer Secondary research
True/False
Correct Answer True
Your Answer True

True/False
Your Answer False
Question The long form of IMRB is :Correct Answer Indian Market Research Bureau
Your Answer Indian Market Research Bureau
Your Answer NRDC , CSIR , Cement Research Institute of India
Question Online survey methods include :Correct Answer Email survey , HTML survey , Downloadable interactive surveys
Your Answer Email survey , HTML survey , Downloadable interactive surveys
Select The Blank
Question The responsibility of a client towards a research firm include ________.
Correct Answer Disclosure of relevant proprietary data
Your Answer Not subjecting to unwanted research
Question Which publications are used for research on Chemical Industry?
Correct Answer Indian Chemical Directory , Chemical Industry News , Chemical
& Petro Chemicals Journal
Your Answer Indian Chemical Directory , Chemical Industry News , Chemical &
Select The Blank
Question Market Research is a ________ industry in India.
Correct Answer Growing
Your Answer Growing
True/False
Your Answer False
True/False
Correct Answer True

Your Answer True
Question A Questionnaire can be termed as "Good" when :Correct Answer The respondent can understand the question , The respondent
has the necessary information to answer the questions , If the respondent is
willing to provide the necessary information
Your Answer The respondent can understand the question , The respondent has
the necessary information to answer the questions , If the respondent is willing to
provide the necessary information
Select The Blank

Question
Answer
Your
Answer


Question
Chemicals?
Correct
Answer
Your
Industrial Research & Development Center , Building Research
Answer
Institute , National Chemical Laboratory, Pune
Select The Blank
Question
Correct
Answer
Your
Answer
Quota controls
Refferals

Question
Answer
Your
Answer
Readership
Readership
Readership
Readership


Question
Answer
Your
Answer

obtained
obtained

Question
Answer
Your
Answer


Question
Answer
Your
Answer


Question
SIRDO is the abbreviation of ?
Correct
Answer
Your
Answer
Small Industries Research & Development Organization

Match The Following

Question
Correct Answer
Your Answer
Low responses
Inaccessibility
Respondent
Sampling error
population
Recording error
population
Recording error
Information about
population
Sampling unit
Non-sampling error
Sampling

Question
Answer
Your
Answer
Personal interview , Telephone interview , Observation

Personal interview , Telephone interview , Information from
secondary sources

Question
Correct
Answer
Your
University departmental machines
Answer
True/False
Question
Correct
Answer
Your
Answer

True
True
True/False
Question
Correct
Answer
Your
Answer

False
True
Select The Blank

Question
Correct
Answer
Your
Answer
Reasonable costs
Appropriate costs

Question
Answer
Your
Answer
4th step
5th step

Question
Retail Store Audit uses :Correct
Answer
Your
Answer

Cluster sampling
Select The Blank

Question
the way they do.
Correct
Motives
Answer
Your
Influencers
Answer
Match The Following
Question
Correct Answer

Cinema
youth
over six months
True/False
Question
Your Answer
Secondary Research

Correct
Answer
Your
Answer
True
True

Question
is :Correct
Answer
Your
To facilitate coding
Answer
Question
What is ment by the value of Research Information?
Correct
Answer
Your
Answer
Cost Benefit Analysis of the data

How valuable the data is for the client

Question
Non hierarchical procedure of cluster analysis further has other
subtypes like:Correct
Sequential threshold , Parallel threshold , Optimizing partitioning
Answer
Your
Answer
True/False
Question
Correct
Answer
Your
Answer

a factor analysis.
True
True

Question
Answer
Your
Answer
Brand loyalty
Brand loyalty
Select The Blank

Question
Correct
Answer
Your
Answer
Self administered
Self administered

Question
Correct
Answer
Your

Answer
Question
Answer
Your
Answer

authorization
authorization

Question
Answer
Your
Answer
True/False
Question
Correct
Answer
Your
Answer
True/False
Question
Correct
Answer
Your
Answer

layout
layout

True
True

True
True

Question
Answer
Your
Answer
True/False
Question
Correct
Answer
Your
Answer
In-depth interview
Structured interview

variables.
False
True

Question
Which is the journal available for footware?
Correct
Answer
Your
Answer
True/False
Journal of Leather Technologists Association

Journal of Footwear Manufacturers Association
Question
Correct
Answer
Your
Answer

interview
False
False

Question
Answer
Your
Answer

Panels
Select The Blank

Question
Correct
Refferals
Answer
Your
Individuals
Answer
Question
Answer
Your
Behavioral pattern of respondents
Answer
Question
Answer
Your
Answer

criteria. , Relative size of cluster should be meaningful.
Select The Blank

Question
Correct
Answer
Your
Answer
True/False
Question
Correct
Answer
Your
Answer

True
True
Question
Correct
Answer
Your
Answer

and the media where it appeared. This is known as :Recognition Test
Media Research
Select The Blank

Question
Informal interview is a ________ format of data collection.
Correct
Answer
Your
Answer
Unstructured
Structured
Select The Blank

Question
Correct
Answer
Your
Answer

Information of sampling
Select The Blank

Question
Correct
Answer
Your
Answer
Sikh
Sikh

Question
The Factor analysis is designed to :Correct
Answer
Your
Answer
True/False
Question
Correct
Answer
Your
Answer
Reduce many Variables to fewer underlying factors

To reduce the many Variables to one or less Variable
In the Funnel approach, specific questions come first and general

questions later.
False
True
Select The Blank

Question
________ loading is the corelation between a Factor and variable.
Correct
Answer
Your
Answer
Factor
Factor
Question
Correct Answer
Multiple choice
Your Answer
Checklist
Question
Verbalization of Attitude is known as :Correct Answer
Opinion
Your Answer
Response
Select The Blank
Question
Correct Answer
Rorschach Test
Your Answer
Rorschach Test
Question
In the Internet era, qualitative research is possible through :Correct Answer
Chat sessions
Your Answer
Chat sessions
Question
Correct Answer
Your Answer
Question
Constant Sum Scale can be used for :Correct Answer
How different household would spend a fixed amount in a month , How different
household would spend a fixed amount on entertainment , How different
respondents spend their Sunday
Your Answer
How different households would spend their monthly income , How different
household would spend a fixed amount in a month , How different household
would spend a fixed amount on entertainment
Question
Which scale can be best used for rural surveys?
Correct Answer
Diagrammatic Rating Scale
Your Answer
Question
In cluster technique when the difference in rating of each attribute is added, this
method is called as :Correct Answer

Single linkage
Your Answer
Average linkage
Question
Barometric methods of sales forecasting are :Correct Answer
Your Answer
Question
In data analysis, cross tabulation shows the relationship between :Correct Answer
Your Answer
Question
In simple regression Yc = a +byz where :Correct Answer
Yc = sales forecast for given value of x , a= expected values of sales at x = 0 ,
byz =average change in sales per unit changes in advertising expenditure
Your Answer
a= expected values of sales at x = 0 , byz =average change in sales per unit
changes in advertising expenditure
True/False
Question
Correct Answer
True
Your Answer
True
Select The Blank
Question
________ is the determinant of how people act.
Correct Answer
Knowledge
Your Answer
Opinion
Select The Blank
Question
The ________ has set up districts and boundaries based on homogeneity of sociocultural parameters.
Correct Answer
Your Answer
True/False
Question
Most of the organizations hire outside agencies to carry out extensive research.
Correct Answer
True
Your Answer
True
Select The Blank
Question
Correct Answer
Your Answer
Question
Diagnostic methods of sales forecasting are :Correct Answer
Delphi method , Munshi Forecasts , Last Horse method
Your Answer
Question
Identify the Close ended question type :Correct Answer
Scales
Your Answer
Probing questions
Question
Which scale uses numbers as labels only?
Correct Answer
Nominal Scale
Your Answer
Nominal Scale
Question
The preference of Sunsilk Shampoo to Clinic Plus shampoo can be judged with :Correct Answer
Ordinal Scale
Your Answer
Ordinal Scale
Match The Following
Question
Correct Answer
Your Answer
Cluster Analysis
Relatively homogeneous group
Regression analysis
Relationship between given variable and no. of other variables
Cojoint analysis
Optimum product design application
Factor Analysis
A class of procedures for data reduction and summarization

True/False
Question
Question phrasing and structure are eliminated in Semantic differential scale.
Correct Answer
True
Your Answer
True
Question
A Questionnaire :Correct Answer
Motivates a respondent to respond , Facilitates data processing , Is an instrument
for seeking and recording data
Your Answer
True/False
Question
In trend analysis Y= L x S x C x I where Time = long term movement, seasonal
and cyclical and irregular.
Correct Answer
False
Your Answer
True
Select The Blank
Question
In cluster analysis linkage is based on ________distance or neighbour rule
Correct Answer
Minimum
Your Answer
Minimum
Select The Blank
Question
Correct Answer
Unstructured
Your Answer
Unstructured
Question
Specialized techniques of Market Research include :Correct Answer
National Readership survey , Forced Exposure test , Consumer Panels
Your Answer
Question
This question is based on the case study of "RESEARCH ON CONSUMER
PRODUCTS". What are the highlights of the study?
Correct Answer
Competition from major players well entrenched in the market , Inferences about
socio-economic status of consumer was to be found , Company wanted to
manufacture watches
Your Answer
manufacture watches
Question
Mean or average value is used to estimate when data have been collected
using :Correct Answer
Interval or ratio scale
Your Answer
Match The Following
Question
Correct Answer
Your Answer
Ranking
Several alternatives compared with each other at same time
Scaling technique
Quantify a qualitative data
Double barreled questions
Several responses at once
Checklist
Check one or more of the responses listed for answers
Question
The unit about which information is collected for analysis is called:Correct Answer
Element
Your Answer
Element
True/False
Question
In exploratory research, the sample is very large and represents a class.
Correct Answer
False
Your Answer
False
True/False
Question
Data published by the audit bureau of circulation is an external published data.
Correct Answer
True
Your Answer
True
Select The Blank
Question
The clients or organization should do the comparison of defined research problem
with ________.
Correct Answer
Your Answer
Budget
Question
Adhoc methods for determining Sample size are :Correct Answer
Your Answer
Question
A good Research Design should ensure that the data is gathered :Correct Answer
Your Answer
Accurately , Timely
True/False
Question
A Specific change in lifestyle is indicated through Demography
Correct Answer
False
Your Answer
False
Question
Correct Answer
Your Answer
True/False
Question
Correct Answer
False
Your Answer
False
Question
Diagrammatic Rating scale is best used for :Correct Answer
Your Answer
Select The Blank
Question
The ________ uses a cartoon format in which one of the characters is represented
as saying something.
Correct Answer
Roseinweig test
Your Answer
Roseinweig test
Select The Blank
Question
Correct Answer
Your Answer
Conclusive Research
True/False
Question
Correct Answer
True
Your Answer
True
Question
Clarity of questions and instructions for filling the form is essential in :Correct Answer
Mail survey
Your Answer
Mail survey
Question
Correct Answer
A Report with style, content according to the magazine and journals.
Your Answer
True/False
Question
Correct Answer
False
Your Answer
False
Select The Blank
Question
Correct Answer
Data Collection
Your Answer
Data Collection
at 5:48 AM 0 comments Links to this post
Labels: Marketing Research
Marketing Research - 2

Question
Ethical issues to be observed while writing a report are :Correct Answer
No deliberate misinterpretations , Marketing problems should be designed to suit
hidden agenda , Complete confidentiality and secrecy of data
Your Answer
Complete confidentiality and secrecy of data , No deliberate misinterpretations ,
Marketing problems should be designed to suit hidden agenda
Question
Correct Answer
Your Answer
Question
Checklists are useful for :Correct Answer
Factual data
Your Answer
Factual data
Question
Evaluating the question content is the :Correct Answer
4th step
Your Answer
3rd step
Question
Multidimensional scaling consist of :Correct Answer
Your Answer
Question
Your Answer
Select The Blank
Question
Correct Answer
Quota controls
Your Answer
Quota controls

Question
Correct Answer
To understand the consumer needs and wants , To explore the new markets , To
analyze the competitors
Your Answer
Question
The long form of IMRB is :Correct Answer
Your Answer
True/False
Question
Determining the Questionnaire structure is the first step of process of
Correct Answer
False
Your Answer
False
True/False
Question
Brand image building is not important in case of industrial product for quality.
Correct Answer
False
Your Answer
False
Question
Economic indicators in survey method of sales forecasting are :Correct Answer
Your Answer
Question
A multivariate Statistical technique that uses a class of procedures for data
reduction & summarization is known as :Correct Answer
Factor analysis
Your Answer
Factor analysis
True/False
Question
Rural SEC Grid is based on Education and Monthly Household Income
Correct Answer
False
Your Answer
False
Select The Blank

Question
Factor analysis is based on linear relationship through which ________ is derived.
Correct Answer
Factor loading
Your Answer
Factor loading
Question
District Gazetteer Giving the information about population, public enterprises,
development etc. is an example of :Correct Answer
Your Answer
Select The Blank
Question
The responsibility of a client towards a research firm include ________.
Correct Answer
Your Answer
Question
In Delphi method experts or knowledgeable people are invited to give their
forecast :Correct Answer
Your Answer
Select The Blank
Question
Correct Answer
Qualitative
Your Answer
Quantitative
Select The Blank
Question
Correct Answer
Your Answer
Question
Short range forecast is done for the duration of :Correct Answer
Upto 1 year
Your Answer
Upto 1 year
Select The Blank
Question
In MDS the impact of pricing can be studied for the comparison of ________.
Correct Answer
Spatial maps
Your Answer
Spatial maps
Question
Cluster analysis is used in :Correct Answer
Market segment , Understanding buyer behavior , Selecting test markets for
various marketing strategies
Your Answer
Select The Blank
Question
Correct Answer
Roseinweig test
Your Answer
Roseinweig test
Question
Pretesting of Questionnaire includes testing of :Correct Answer
Your Answer
Question
The respondents in the research of Pharma companies are :Correct Answer
Your Answer
Question
Top of mind recall is observed in :Correct Answer
Attitude Research
Your Answer
Attitude Research
True/False
Question
In Conjoint analysis, the assumption is that an individual is incapable of ranking
options on basis of some criterion.
Correct Answer
False
Your Answer
False
Select The Blank
Question
Correct Answer
Data Collection
Your Answer
Data Collection
Match The Following
Question
Correct Answer
Your Answer
Usage and attitude
Usage and attitude
Target respondents
Doctors
Dealers
Sampling procedure
Area sampling
Area sampling
Pre launch research
Clinical trials and formulations
True/False
Question
Sample size tends to be inversely proportional to cost of sampling.
Correct Answer
True
Your Answer
True
Select The Blank
Question
Correct Answer
Pictures
Your Answer
Pictures
True/False
Question
The technique in which respondents are provided with incomplete sentences
which they can complete as they choose to do so, is known as Construction
technique.
Correct Answer
False
Your Answer
False
Question
While formulating the research purpose the following points should be taken into
consideration :Correct Answer
What are the problems or opportunities? , What are the decision alternatives? ,
Who are the users of the research?
Your Answer
What is the cost of the research? , What are the problems or opportunities? , Who
are the users of the research?
True/False
Question
Correct Answer
False
Your Answer
False
Question
A list of population members used to obtain a sample is known as the:Correct Answer
Sampling frame
Your Answer
Sampling frame
True/False
Question
In data interpretation, cross tabulation is the distribution of one variables.
Correct Answer
False
Your Answer
False
Question
Sales forecast helps to decide the :Correct Answer
Your Answer
Market potential
Question
Your Answer
True/False
Question
In regression analysis, dependent variables can be expressed as a linear function
of impendent variables.
Correct Answer
True
Your Answer
True
Question
The conjoint analysis helps to enable company's to :Correct Answer
Your Answer
True/False
Question
In Conjoint analysis ranking of total utility is done from highest to lowest.

Correct Answer
True
Your Answer
True
Select The Blank
Question
In industrial product research, newer raw materials are studied for ________ and
functional advantages.
Correct Answer
Pricing
Your Answer
Pricing
Question
Correct Answer
Your Answer
Match The Following
Question
Correct Answer
Your Answer
Automotive Research Association Of India
Pune
Pune
Bharat Leather Corpn. Ltd.
Agra
Agra
Cashew Corporation Of India Ltd.
Cochin
Cochin
Cement Corporation Of India Ltd.
New Delhi
New Delhi
Question
Issues which a Doctors seeks regarding a product are :Correct Answer
Amount of Drugs required , Indications for prescription , Efficiency over all time
needed for drug concentration in the body
Your Answer
Select The Blank
Question
Correct Answer
Growing
Your Answer
Growing

True/False
Question
Correct Answer
True
Your Answer
True
Question
Your Answer
Select The Blank
Question
Taking the responses on which political party will win the upcoming election is
known as ________.
Correct Answer
Opinion Poll
Your Answer
Opinion Poll
True/False
Question
When target respondents are intercepted and shopping areas, it is called Mall
Intercept.
Correct Answer
True
Your Answer
True
Question
Spontaneous response from respondent is possible in :Correct Answer
Free response questions , Probing questions , Unstructured questions
Your Answer
Free response questions , Unstructured questions
Question
In Report writing, letter of transmission indicates :Correct Answer
To whom the report is submitted, reason for research and official authorization
Your Answer

Question
Correct Answer
Age
Your Answer
Family life style
Question
The test which consists of a series of pictures about which the subject is asked to
tell a story is called :Correct Answer
Your Answer
True/False
Question
Correct Answer
True
Your Answer
True
True/False
Question
Correct Answer
False
Your Answer
False
Question
Transcribing data is involved :Correct Answer
Coding sheet on the disk , Transferring the coded data from the questionnaires ,
Coding sheet on to magnetic tapes or directly into computers
Your Answer
Select The Blank
Question
In conjoint analysis it may be difficult to ascribe or describe ________ for certain
products.
Correct Answer
Attributes
Your Answer
Attributes
Question
Correct Answer
Your Answer
Select The Blank

Question
Correct Answer
Scales
Your Answer
Probing
Select The Blank
Question
Correct Answer
Your Answer
Question
Stimulated Test Marketing can be used in :Correct Answer
Product Concept testing , Pilot study before National launch , Packaging
Appropriateness
Your Answer
Product Concept testing , Pilot study before National launch
Select The Blank
Question
Correct Answer
Chat sessions
Your Answer
Downloadable interactive surveys
True/False
Question
Correct Answer
True
Your Answer
True
Question
Which publications can be used for research on automobile industry?
Correct Answer
Your Answer
Auto spark , Auto Age
Question
Your Answer
Selecting test markets for various marketing strategies , Market segment ,
Understanding buyer behavior
True/False
Question
Range is the simplest measure of calculation of mean.
Correct Answer
False
Your Answer
False
Match The Following
Question
Correct Answer
Your Answer
Pune
Mumbai
Agra
Agra
Cochin
Cochin
New Delhi
New Delhi
Question
Descriptors describing the selection criteria of the individuals needed for the
study are known as:
Correct Answer
Your Answer
True/False
Question
Correct Answer
False
Your Answer
False
Question
Your Answer
No deliberate misinterpretations , Complete confidentiality and secrecy of data
Select The Blank
Question
In two mode, two way data of MDS, the products can be compared on the basis of
________ .
Correct Answer
Your Answer
Question
Utilities of conjoint analysis are arrived through :Correct Answer
Iterative technique
Your Answer
Iterative technique
Question
Semantic Differential Scale can be used for :Correct Answer
Rating the Program " Jassi Jaisi Koi Nahin" , Rating the service at Hotel Taj , Rating
the success of a new software
Your Answer
Match The Following
Question
Correct Answer
Your Answer
Getting the feel of possibility of a candidate winning in an election
Telephonic
Observation
Exploring the conversion rate at a retail outlet
Observation
Telephonic
Getting the feedback of demonstration of a food processor
Experimental
Direct interviews
Getting the responses from experts regarding a new chemical
Postal Survey
Questionnaire method
Question
Validation is fundamental step in research because :Correct Answer
Your Answer
Question
Ethics in Marketing Research underline the three basic responsibilities that
includes :Correct Answer
Responsibility towards the respondent , Responsibility towards the researcher ,
Responsibility towards the client
Your Answer
Responsibility towards the research process , Responsibility towards the
respondent , Responsibility towards the client
Question
Correct Answer
Honest and clear reporting , Briefing regarding study limitation , Explanation of
Report Conclusions and aiding client's application
Your Answer

Select The Blank
Question
In absence of proper________ the market research becomes a data collection
exercise.
Correct Answer
Problem Definition
Your Answer
Problem Definition
Question
The objective of Questionnaire design is to seek consistency with :Correct Answer
Method of data collection , Research objective , Respondent's willingness to
answer questions on the subject
Your Answer
Research objective , Respondent's willingness to answer questions on the subject
True/False
Question
The popularity of Likert scale is due to its ease of construction and administration.
Correct Answer
True
Your Answer
True
True/False
Question
Correct Answer
True
Your Answer
True
Question
Which publications can be refered for the research on Cotton & Textile Industry?
Correct Answer
Texprocil Bulletin , Indian Textile Bulletin , Indian Cotton Mills Federation Journal
Your Answer
Question
What is the source of information to know the technical details of norms for using
construction chemicals?
Correct Answer
Your Answer
Select The Blank
Question
Kurtosis is measure of ________ or flatness of curve defined by the frequency
distribution.
Correct Answer
Relative peakedness
Your Answer
Relative peakedness
Question
Ultra violet ink is used to disguise customer coding. This activity is :Correct Answer
Your Answer
To protect the identity of the respondent
Question
A process of recognizing and noting people is known as :Correct Answer
Direct Observation Method
Your Answer
Select The Blank
Question
Pie chart is a round chart divided into sections denoting ________ associated with
each value.
Correct Answer
percentage
Your Answer
percentage
Select The Blank
Question
Correct Answer
Spatial maps
Your Answer
Spatial maps
Question
Report presentation methodology deals with :Correct Answer
Research design, technique employees and justification
Your Answer
Question
Online survey methods include :Correct Answer
Your Answer
Email survey , Downloadable interactive surveys
True/False
Question
The person conducting pharma research should be well qualified so that not to
waste Doctors time.
Correct Answer
True
Your Answer
True
Select The Blank

Question
Correct Answer
Your Answer
Industry?
Correct Answer Indian Cotton Mills Federation Journal , Texprocil Bulletin , Indian
Textile Bulletin
True/False
Your Answer True
True/False
variables.
Your Answer False
True/False
Correct Answer True
Your Answer True
Question In resources for marketing research skilled staff plays an important role
in :Correct Answer Maintaining data , Dealing with different situation and problems ,
True/False
Correct Answer True
Your Answer True

Select The Blank
True/False
Your Answer False
Select The Blank
True/False
lowest.
Correct Answer True
Your Answer True
Select The Blank
Select The Blank
Select The Blank
Question In cluster analysis linkage is based on ________distance or neighbour rule
Your Answer Minimum
Select The Blank

True/False
Your Answer False
Match The Following
Dangler POP POP
Your Answer Opinion
True/False
factor analysis.
Correct Answer True
Your Answer True
Your Answer They develop rapport with the respondent , They help in exploratory
research , Unanticipated views of the respondent are obtained
True/False
published data.
Correct Answer True

Your Answer True
journals.
Your Answer A Report with style, content according to the magazine and journals.
layout
Your Answer Is short and concise , Has specific questions , Has uncluttered layout
Select The Blank
Your Answer Scales
Question "Structured"/ "Unstructured" Questionnaire is a classification based on
the :Correct Answer Degree of formality
Question A Questionnaire :Correct Answer Motivates a respondent to respond , Facilitates data processing ,
Is an instrument for seeking and recording data
Match The Following
Select The Blank
Select The Blank

Question For logical concrete and helpful interpretation which things are the most
important?
and generalization
association
association
Select The Blank
________.
True/False
Your Answer False
True/False
Your Answer False
Labels: Marketing Research(Set-II)
Industry?
Textile Bulletin

True/False
Your Answer True
True/False
variables.
Your Answer False
True/False
Correct Answer True
Your Answer True
True/False
Correct Answer True
Your Answer True
Select The Blank
Question Handling large amounts of data is possible through :-
Correct Answer Data warehousing

True/False
Your Answer False
Select The Blank
True/False
lowest.
Correct Answer True
Your Answer True
Select The Blank
Select The Blank
Select The Blank
Your Answer Minimum
Select The Blank
True/False
Your Answer False
Match The Following

Dangler POP POP
Your Answer Opinion
True/False
factor analysis.
Correct Answer True
Your Answer True
True/False
published data.
Correct Answer True
Your Answer True
journals.
layout
Select The Blank

Your Answer Scales
Match The Following
Select The Blank
Select The Blank
important?
and generalization
association

association
Select The Blank
________.
True/False
Your Answer False
True/False
Your Answer False
Select The Blank

Question
Correct Answer
Branching questions
Your Answer
Branching questions
Question
Your Answer
Question
This question is based on the case study of "REVIVAL OF THREE STAR HOTEL". The
Hotel was experiencing a decline in business. The Management decided to attract

business executives as :Correct Answer
There was a decline in occupancy in the hotel
Your Answer
Select The Blank
Question
Correct Answer
Psychographics
Your Answer
Match The Following
Question
Correct Answer
Your Answer
Mother-tongue
Assamese
Assamese
Food habits
Demographic
Demographic
Town Classification
Metro
Metro
Household Structure
Joint family
Village
Question
Correct Answer
Your Answer
True/False
Question
Protection against unqualified researchers is a responsibility of the client.
Correct Answer
False
Your Answer
False
Question
Dichotomous form of questions can be observed in :Correct Answer
Your Answer
Question
includes :-
Correct Answer
Responsibility towards the respondent , Responsibility towards the client ,
Responsibility towards the researcher
Your Answer
True/False
Question
Correct Answer
True
Your Answer
True
Question
For logical concrete and helpful interpretation which things are the most
important?
Correct Answer
Interpretation should be honest and undistorted , Infrequent answers should not
go unnoticed , Objective and fundamental principal should always be dealt first
Your Answer
Question
A questionnaire can be filled through different means like :Correct Answer
Your Answer
True/False
Question
Correct Answer
True
Your Answer
True
True/False
Question
Telephonic surveys can be used to identify the acceptability of the food processor
after demonstration.
Correct Answer
False
Your Answer
True
Select The Blank
Question
Correct Answer
Knowledge
Your Answer
Opinion
Question
Vendor evaluation has to be done to select best vendor for :Correct Answer
Your Answer
Reliability , Credit , Longer relationship
Question
Where the Railways, Research, Designs & Standards Organisation is based?
Correct Answer
Lucknow
Your Answer
Lucknow
True/False
Question
Regression analysis can be used in sales forecasting to measure the relationship
between company's sales and other economic variables.
Correct Answer
True
Your Answer
True
Question
Element
Your Answer
Respondent
Question
Non hierarchical procedure of cluster analysis further has other subtypes like:Correct Answer
Your Answer
Parallel threshold , Optimizing partitioning
Question
What is the first step in the Research Design Process?
Correct Answer
Problem Identification
Your Answer
Select The Blank
Question
Correct Answer
Minimum
Your Answer
Average
True/False
Question
Correct Answer
True
Your Answer
False
Question
Industrial product research was earlier restricted to :Correct Answer
Demand Forecasting
Your Answer
Demand Forecasting
Question
Correct Answer
Your Answer
Select The Blank
Question
In ________ forecast, he collects all information in his mind and based on his vast
experience he makes forecast.
Correct Answer
Munshi
Your Answer
Munshi
Question
A nonhierarchical clustering procedure determines a cluster centre & then groups
all objects within a prespecified threshold value from centre is known as :Correct Answer
Segmental threshold method
Your Answer
True/False
Question
Sales quotas are set before estimation of market potential and sales territories.
Correct Answer
False
Your Answer
False
Select The Blank
Question
Correct Answer
Dichotomous
Your Answer
Dichotomous
True/False
Question
A Show card is the identity of the researcher conducting the interview
Correct Answer
False
Your Answer
False
Question
Appropriateness
Your Answer
Appropriateness
Question
In resources for marketing research skilled staff plays an important role in :Correct Answer
Timely completion of research , Maintaining data , Dealing with different situation
and problems
Your Answer
Dealing with different situation and problems , Timely completion of research ,
Question
Correct Answer
Your Answer
Select The Blank
Question
Correct Answer
Descriptive
Your Answer
Causal
Question
In pre launch research of Pharmaceutical products, it is conducted for
Correct Answer
Clinical trials under controlled parameters for efficiency and side effects
Your Answer
Select The Blank
Question
Correct Answer
Your Answer
Question
Market & Sales Analysis helps management in :Correct Answer
Developing company's sales plan (short and long term) , Setting standards of
sales performance , Estimating total sales force needed in future
Your Answer
True/False
Question
In MDS, when input data is ratio scaled, it is called as non-metric MDS.
Correct Answer
False
Your Answer
False
Question
Your Answer
True/False
Question
Factor loading is the correlation between a factor and a variable in a factor
analysis.
Correct Answer
True
Your Answer
True
Select The Blank
Question
Correct Answer
Scales
Your Answer
Scales
Question
While determining the interviewing process, the researcher is confronted with :Correct Answer
Your Answer
Issue of content of the question
Question
Correct Answer
Market Share Analysis Study , Market Characteristics Study , Establishment of
Quota and Territories
Your Answer
Select The Blank
Question
Correct Answer
Open ended
Your Answer
Open ended
Match The Following
Question
Correct Answer
Your Answer
Step 5
Step 1
Question response format
Step 4
Step 3
Typography
Step 7
Step 4
Step2
Step2
Select The Blank
Question
________ are the internalized factors that cause people to behave the way they do.
Correct Answer
Motives
Your Answer
Motives
Question
Projective techniques draw inferences about :Correct Answer
Your Answer
Personality structure , Deep seated biases
Select The Blank

Question
The clients or organization should do the comparison of
defined research problem with ________.
Correct
Answer
Your
Answer
Question
The respondent is shown clippings of advertisements in
which Brand names are deleted. He is then asked to
identify the Brand and the media where it appeared. This
is known as :Correct
Recognition Test
Answer
Your
Recognition Test
Answer
Question
Correct
Answer
Your
Answer
A Report with style, content according to the magazine

and journals.
and journals.

Question
A good Research Design should ensure that the data is
gathered :Correct
Answer
Your
Answer
Question
Answer
Your
Answer
Personality structure , Marketing situation , Deep seated

biases
biases
Select The Blank

Question
The assumption that the respondents externalization is the
process of his internalization is observed in ________.
Correct
Answer
Your
Answer
Select The Blank
Question
The ________ uses a cartoon format in which one of the
characters is represented as saying something.
Correct
Roseinweig test
Answer
Your
Roseinweig test
Answer
Question
Qualifying questions are :-

Industry?
True/False
Your Answer True
True/False
variables.
Your Answer False
True/False
Correct Answer True
Your Answer True
True/False
Correct Answer True
Your Answer True

Select The Blank
True/False
Your Answer False
Select The Blank
True/False
lowest.
Correct Answer True
Your Answer True
Select The Blank
Select The Blank
Select The Blank
rule
Your Answer Minimum
Select The Blank

True/False
Your Answer False
Match The Following
Dangler POP POP
Your Answer Opinion
True/False
factor analysis.
Correct Answer True
Your Answer True
True/False
published data.
Correct Answer True
Your Answer True

journals.
journals.
layout
layout
Select The Blank
Your Answer Scales
Match The Following
Select The Blank
Select The Blank
most important?
and generalization
association
association
Select The Blank
________.
True/False
Your Answer False
True/False
Your Answer False
Q.2) Data exists or can be obtained in various forms. Comment.
Having identified and formulated a research problem and having determined the
objectives of research, a researcher has to face the problem of data collection.
The information collected should be both accurate and relevant, as per the
requirement of the researcher; who has to work out a suitable data collection
method.
Data exist or can be obtained in various forms. Data can be categorized by the
distinct difference in meanings.
Facts are anything that actually exists or has existed.
Knowledge is what people know. It is a determinant of how people act.

Opinions are based on how people perceive something.
Intentions are expected behavior as one has in mind to do.
Motives are internalized factors that cause people to behave the way they do.
Data may be obtained through respondents. Respondents are individuals who
provide information through verbal, written or non-verbal clues (behavior).
Quality Of Data
-
The data objectives are derived from research objectives.
The data accuracy is dependent on validity and reliability.

Validity - measuring what it should measure.
Reliability - repeating same methods should produce similar results.
The data must be obtained quickly enough at a reasonable cost.
Data Types
Demographic
Behavioural
Sociological Economic
Pertaining to
Psycho graphic
How people
Pertaining
Individual mental
How people
Population
are organized
to financialmakeup, lifestyle
actually behave
In a society strength
etc
Data Acquisition Plan
Set Data
Objective
Select the
appropriate
data type
Define the Source of Data
Select the Communication Approach
Mail, Telephone, Personal, Observation
Data
Collection
Sources Of Data
Data collection methods can be broadly classified into:

a) Primary - consumers, industrial users, middleman and other knowledgeable
people.
b) Secondary - comprises of internal and external sources.
A. Gathering Primary Data

Primary data is original data that a researcher gathers for a particular project.
There are three methods of primary data collection.
1. Observation
a. Direct Observation
It is a process of recognizing and noting people, objects and
occurrences rather than asking for information in a natural situation.
(e.g.) Number of vehicles at a road junction, grocery shopping of
individuals etc.
b. Indirect/Contrived Observation
At times researchers feel that a lot of time is going to get wasted to
wait for a desired event to happen. So artificial stimulus situations
are created and the respondent's response is studied. E.g., In
pharmaceutical industry to see how a medical representative is
going to deal with a doctor artificial clinics and doctors are placed.
The sales call of a representative is recorded without his knowledge
to study call affectivity and suggest methods to improve his call.
c. Mechanical Observation
In the above two methods human interface is there. Newer
technology entails the use of mechanical devices for observation.
Following are some examples:
1. Audiometer - to record radio and television timings when
they are tuned on.
2. Web camera - to check in shop mobility, shop lifting etc.
3. Eye camera - records movements of the eyes.
4. Psycho galvanometer - measures minute emotional reactions
through change in perspiration just like a lie detector.
2. Experimentation
It is difficult to apply this method in actual practice, as it is a tightly controlled
method. Select stimulus is applied under controlled environment to study
cause and affect relationships.
3. Surveys
Questionnaire and various specialized techniques (e.g., shop audits, consumer
panels etc.) are used to collect primary data.
4. Interview Method
a. Mail Interviews
Mailing self-administered questionnaires to the desired respondent
instead of an interviewer asking questions carries out postal surveys.
Due diligence must be exercised while designing such questionnaires
for proper response.
b. Telephonic Interviews
Respondents are reached for surveys/interviews through telephones.
The usual methodology of sampling and designing of questionnaire
is followed except that the interviewer on telephone fills responses.
c. Personal/Depth Interviews
This is the traditional method of data collection and can take place at
any location. The respondent is face to face with the interviewer to
answer the questions.
B. Gathering Secondary Data
1. Company Audits, Records and Annual Reports:
Every limited company publishes annual reports regarding its progress for
stakeholders, which is an indicator to general performance of the company.
Also there may be audits on various issues like inventory control, working
capital, fund utilization etc. which are great help to a researcher. Monthly
records on sales, raw material usage, and Profit and Loss statements, Budgets
are also unpublished internal source of information.
2. Government Publications:
The government publishes books, gazette, census, journals, and industrial
guidelines etc. as reference.
Q.5) Bring out differences between probability and non-probability

sampling techniques.
Probability samples: are those in which each population has a known chance of
being selected for inclusion in the study.
Non-Probability Samples: Are those in which specific members are selected in
a non-random fashion as per convenience or deliberate choice as per plan.
Following are the differences between probability and non-probability sampling
techniques:
Probability Samples
Simple random sampling: is an
Non-Probability Samples
Convenience Sampling: The
approach in which each element has
researcher chooses respondents on
equal probability of being selected.
the basis of convenience or
Such numbers may be selected
accessibility. It is used for exploratory
through random number tables or
research.
computer generated. E.g. A lottery

draw, dice.
Systematic sampling: involves
Snowball Sampling: In this method
spreading the sample through the
initial sample size is selected by using
entire list of population following a
probability methods but additional
regular pattern.
units are obtained through
E.g. Total population = 100 customer
information supplied by initial units
Random unit
(referrals). This technique is used to
= Every 10th
customer to get a prize
locate sampling units which have
Total no. of winners = 10
similar characteristics but difficult to

find. The referral process may bring
an element of bias in selection.
Cluster / Area sampling: In cluster
Quota control sampling:
sampling the population is divided
judgmental sampling with the
into subgroups called clusters. A
constraint that the sample includes
random sample of the subgroups is
minimum number from each specified
selected and all members of the
subgroup in the population.
subgroups become part of the
Demographic data such as
sample. This method is useful when
geographic, location, age, sex,
subgroups can be identified that are
education and income group are used
representative of the whole
as qualifying parameters. The quota
population.
control has potential weaknesses.

1. Field workers may be unscrupulous
in finding exact sampling units and
numbers for the survey.
2. Population with listed
characteristics may be hard to
identify.
3. Data available for classification
may be obsolete and incorrect. E.g.
Population census.
Quota controls are used for national
panel studies. A panel is a semi
permanent sample whose members
may be included repetitively for
Stratified sampling: In stratified
successive studies.
Judgment Sampling: This method is
sampling the population is divided
sampling by opinion, the researcher
into subgroups (strata) within the
who is
sample frame work and random
Acquainted with the population may
samples are drawn to improve the
decide arbitrarily as per his judgment,
efficiency of the sampling plan and
units which represent the parameter
reliability with a smaller sample size.
of the study. Another form of
Sample size tend to be inversely
judgmental sampling is statistical
proportional to cost of sampling,
judgment. In this method selection
smaller the cost larger will be the
criterion is specified, data on these
sample size.
factors are scrutinized and elements

meetings these specifications are
chosen for the same. The choice is
(purposive) deliberate not random.
This method is valid when adequate
data is available of whole population
parameters and the individual

elements in it.
Q.7) Write short notes on any two of the following: 1) Research In Advertising
Promotion of products and services through advertising is becoming a very costly
exercise. An advertiser wants to gain mileage through every rupee spent so as to
convert it into sales.
Some of the aspects that are studied through advertising research are.
1. Target audience characteristics and size
2. Copy testing and advertisement layout
3. Media research and its selection
4. Corporate Image Study
5. Consumer Attitude measurement
6. POP research
7. Advertising Agency evaluation
The two methods of research are:
a) Opinion Research: This methodology provides for mere feedback
expressed as opinion on advertisement copy, design and layout after the
respondent is exposed to advertisement. Opinion surveys are qualitative
measures and cannot be quantified. Aspects like media recall, how long it
appeared cannot be measured.
b) Memory tests: These are improvements over opinion research. There can
be variations in the test. They are administered after release of an
advertisement campaign.
a. Recognition test: Show cards are developed containing clipping of
advertisements. Brand name may be purposefully deleted from the
advertisement. Respondents are then asked to identify the brand
and the media in which it appeared.
b. Recall Test: In this method respondent lists unaided all the
advertisements seen in a particular product category. E.g. all TV
commercial seen for soaps. High recall is a sign of superior attention
grabbing power of the advertisement. The respondents may also be
asked about seeing a particular advertisement. E.g. Can you recall
the Liril ad in which model x is seen?
c) Media Research: An advertiser has the option to choose from various

media like TV, Press, Radio, and Cinema etc. for the release on an
advertisement. With a limited outlay it is imperative to derive marginal
utility from every rupee spent. Each medium is tested on its versatility v/s
cost before taking a decision. The key research aspects include
a. Efficient media reach to the target population. Which medium offers
the maximum of reach in the target audience of the specific product
b. Cost effectiveness with respect to audience media characteristic.
c. Demographic characteristics and market potential of the target
group.
d. Feedback on notice ability of various advertisements in different
medium.
d) Point Of Purchase (POP) Research: POP items are widely used by all
marketers. They are important communication media that help a consumer
to recall advertising or stimulate consideration to buy the product. Various
POP items that can be seen in day- to-day life include posters, stickers,
backing sheets, danglers, buntings, neon-signs, glow-signs, tinplates,
balloons, hangers, stands, banners, floor prints, enlarged packs, leaflets,
shelf talkers, dispensers, audio voice over, trolley plates etc. The list is
never ending as marketers are developing newer methods to catch
attention amongst the clutter of brands and space. POP is researched
through Forced Exposure Test (FET). The respondents are shown; POP under
controlled stimulated environment and their response is recorded for the
following:
a. Attractive and Attention catching
b. Standout factor amongst POP clutter
c. Message and Content comprehension
d. Brand linkage.
e. Uniqueness
f.
Overall Likeability / dislike.
g. Installation difficulties.
Effective and innovative use of POP items can at times work better than
advertising.
e) Opinion Polls: Opinion polls are often used to cover a variety of topics
ranging from political, social, legal, economic and educational issues. The
sponsor of the opinion poll needs to identify the topic for poll, area
coverage, target audience, time and budget constraints and the kind of
data analysis required. The simplest of opinion polls are the Yes/no/can't
say answer types. TV programmes, SMS (Cell phone) services and Internet
sites are using a lot of opinion polls on current issues on a daily basis.
3) National Readership Survey (NRS)

The aim of NRS is to provide information acceptable to media owners, advertisers
and advertising agencies as a third party endorsement.
These surveys are nationally accepted for identifying audience size, reading
habits and readership profile etc. Specifically, the NRS investigates:
1. The readership pattern of all leading / major Indian publications i.e. dailies,
weeklies, fortnightly and monthlies. (Magazines, newspapers).
2. The degree of duplication (cross readership) among various publications
and between various media. (E.g.) a reader of Economic Times
(Newspaper) also reads Financial Express.
3. It covers cinema and TV viewer-ship and radio listener-ship.
4. The socio-economic characteristics of readers / viewers / listeners of the
various mediums.
Education Profile of Readers
Readership by Town Class
Below SSC
SSC
Graduate
Post Graduates
A > 5
B 1-5 lac
C < 1 lac
1. Readership by income levels.

2. Readership per copy of publication.
3. Readership by duplication.
4. Rate of advertisement per column centimeter (Rs / cc) according to
positioning. (Advertisement appearing on Front page, back page, double
spread, strip ads, inserts, classifieds, supplements etc.)
5. Readership by geographical area.
With such detailed consumer and usage profile available media planners can plan
efficient money spends to optimize results.
Q.8) What are the stages in data preparation? Explain the importance of
each stage.
Once the data is collected the process of analysis is triggered off. The raw data
that is received from the field cannot be used as such for interpretation unless the
validation of data has taken place. Seemingly small errors can leads to misleading
results. The traditional approach of data processing is as follows:
Validate data
Edit acceptable questionnaires

Code
Transcribe
Clean data
Store data for analysis
Select an analysis strategy
1. Validation: Determination of data validity is a fundamental step in

research. Validation ensures that data has been accurately measured as to
what was intended to be measured. Two steps of validation are generally
done.
a. Sampling - for cause and location error
b. Questionnaire - errors in the conduction of interviews
2. Editing: It is the process of review of questionnaires with the objective of
increasing accuracy and precision. The following errors are generally
detected.
a. Fake interviews
b. Inadequate answer
c. Incomplete answers
d. Ambiguous responses
e. Inconsistent response
f.
Illegible responses
g. Irrelevant answers
These errors are rectified by contacting the respondent if possible, by
trying to infer meaning by subsequent answers or discarding them all
together.
3. Coding: Coding means assigning a code usually a number to each possible
response to the question. This code could be in letters as well. Coding
enables transferring of data in a computer readable form. Tick the
appropriate number
E.g.
Male
Female
The respondent code and record number should appear on each record of
data. Additional codes consist of project code, interviewer code, date code,
time code and validation code.
Principles Of Coding
i.
Convenient number of categories should be there so as to reveal

differences in data.
ii.
Category codes should be mutually exclusive and collectively exhaustive.
iii.
Category codes should be assigned to critical issues even if the category

is no response.
iv.
Class interval if possible should be of same width.
v.
Coding unstructured or open-ended questions gets complex and hence

should be avoided.
vi.
Coding should reflect inter class homogeneity and intra class

heterogeneity.
Codebook: Is a guidebook for researchers to help them identify and locate

variables. Sometimes, instead of writing codes on the questionnaire itself the
codes are written on a special 80-column paper called the coding sheet.
i.
Transcribe: Transcribing data involves transferring the coded data from

the questionnaires or coding sheet onto disks, magnetic tapes or directly
into computers by keypunching. Data can be optically scanned and
involves direct machine reading of codes and simultaneous transcription.
E.g. Product bar code (universal product code)
ii.
Data cleaning: is done through extensive checks for consistency and

treatment of missing responses. Consistency check identifies data that are
out of range, logically inconsistent or have extreme values. Missing
responses denote unknown variables, ambiguous answers or those not
recorded properly. This problem is resolved by substituting a neutral value
or an imputed/ calculated response.
iii.
Data Storage: With the advent of microchip, computer aided technology

has created a revolution. Huge amount of data can be stored and retrieved
from a microcomputer in no time. Various statistical software help in easing
computing problem.
iv.
Selecting an analysis strategy: Interpretive goals spell the requirement

for data processing and statistical analysis. One needs to select a method
out of the four data processing approach
a. Manual or personal method
b. Data-processing experts
c. Use of data analysis programs
d. Develop computer software as per needs
As regards the choice among the four alternatives, the trend is towards electronic
rather than manual processing. Existing data analysis programs may be used if
they cover the marketing program. Thus starts the actual task of analysis.
Q.9) Define Conjoint analysis and state its potential applications.

Conjoint analysis attempts to determine the relative importance consumers
attach to salient attributes and the utilities they attach to the levels of attributes.
The consumer is presented the stimulus in the form of totality of the product and
not asked to score individual attributes separately. However the researcher
himself unlike multi dimensional scaling where attributes to be studied create the
stimuli previously exist.
Conjoint Analysis
1. Is typically used to identify the most desirable attributes in a product or
service. Consumer preferences can be evaluated through the 'trade off' of
attributes made by them.
2. It applies complex Anova techniques to the preference data obtained from
the respondents. A value (utility) is calculated for each feature. Features
with highest value are considered most important to the respondent.
3. It is applied to categorical variables, which reflect different features of the
product under consideration.
4. It identifies interdependencies among variables.
5. It measures the relative importance of various combinations of the
features/attributes.
Utilities
Conjoint analysis generates utilities for each level of each attribute for every
individual respondent.
1. When the utility of one attribute is added to utility of another attribute(s)
the sum for combination displays good correspondence with that
combination position in the respondent's original preference ranking.
2. A respondent's first preference is supposed to have the highest utility, the
second preference the next largest utility and so forth. A feature what a
respondent is reluctant to forego is considered to have high utility.
3. Utilities indicate the relative importance of each attribute level or feature.
4. Utilities are arrived through iterative techniques, trying to fit different
numbers, using a predetermined logic to satisfy the requirements as stated
below.
a. Identify the utilities for each attribute level included in an
alternative.
b. All utilities must be added for all attribute levels included in that
attribute.
c. Ranking of total utility is done from highest to lowest.

d. To check ranking is similar to ranking obtained respondent could be
asked to rank product features in a 10 point scale.
e. Utilities based on relative preferences for combinations may not
match expressed preferences if combined utilities of two or more
combinations are similar.
f.
If utilities are consistent across respondents then the standard

deviation of scores of each level of attribute must be studied.
Applications Of Conjoint Analysis:

Conjoint analysis has been used in marketing for varied uses.
1. Market Segmentation: Through conjoint analysis individual customers
identity can be retained and consumers with homogenous preferences can
be targeted as a segment. Competitor's vulnerability can be detected and
at the same time self-cannibalization effect of additional new products can
be studied.
2. Estimating market share of brands: Utilities derived from conjoint analysis
can be used as input into a choice stimulator to determine the share of
choices and hence share of brands.
3. Optimum product design: Brand features can be varied in terms of attribute
level and corresponding utilities. The Brand features yielding the highest
utility indicate the composition of the most preferred brand. Company's
product can be measured with competitor's product and what attribute
changes is likely to lead the company into can be studied.
4. Relative importance of attributes in the consumer choice process can be
determined.
5. Companies can differentiate customers as' loyal$', 'acceptors' and'
switchers' for more accurate brand equity calculation.
6. Conjoint Analysis enables company's to conduct brand SWOT analysis.
Q.10) Name the important multivariate techniques and explain the

important characteristics of any two techniques?
Multivariate analysis is the analysis of the simultaneous relationship among three
or more phenomena. In Multivariate analysis successful market researchers have
some common approaches. This helps researchers in data analysis and allows for
better interpretation of the data.
Important Multivariate Analysis

1. Regression Analysis is an important multivariate technique, which attempts
to ascertain the relationship between a given variable and a number of
other variables. It is the most widely applied technique amongst the
analytical models of association in market research.
2. Conjoint Analysis attempts to determine the relative importance consumers
attach to salient attributes and the utilities they attach to the levels of
attributes. The consumer is presented the stimulus in the form of totality of
the product and not asked to score individual attributes separately.
3. Factor Analysis is a procedure that takes a large number of variables or
objects and searches out factors in common which account for their intercorrelation. For example, we can attribute the high association between
grades in computer courses to the factor of intelligence or the association
between certain attributes of coffee and factor of acidity.
Characteristics of Factor Analysis
Factor analysis is used for reducing a mass of data to a manageable

level.
Factor analysis may be used to understand the basic structure

underlying a set of measures.
In factor analysis a marketing researcher may develop a scale on a

research topic.
4. Cluster Analysis is used by the researcher to place variables or objects into

sub-groups or clusters. These clusters are not defined by the researchers
but are formed by the cluster analysis procedure itself.
Characteristics of Cluster Analysis
Cluster analysis form sub-groupings and assign variables or objects to

these groups.
Cluster analysis take as input a matrix of association between variables

or objects
Cluster analysis assume that natural clusters exist within the data
Q. 11) Marketing research present moments of ethical dilemmas. What

are some ethical issues before a researcher?
Ethical Dilemmas in Marketing Research
1. Undertaking research for direct competitors.
2. Different pricing for undertaking similar studies.
3. Using excerpts/part of report of one client for another client.
4. Giving gifts/benefits to solicit business.
5. Claiming authorship of a report/survey what one has not conducted.
6. Client distorting research finding for advertising claims.
7. Research firms seek information from secretaries of rival firm.
Ethics in research underline three basic responsibilities
Responsibility towards respondent
Responsibility towards client
Clients' responsibility towards researcher
Responsibility Towards Respondents Of The Study

1. The purpose of the study should not be to sell merchandise.
2. Anonymity of the respondent if agreed must be protected. Various
unethical practices as agreed are stated below and should not be
undertaken Ultra violet ink - Disguised customer coding Hidden tape
recorders - to record in-depth interviews.
3. Right to choose: A person should have the right to participate in the
surveyor refuse participation.
4. Right to safety: Means protection from physical harm and psychological
stress.
5. Right to information: The subjects should have the right to information
about the research proceedings, findings and follow-ups.
6. Right to privacy: Respondents wish not to be disturbed to partake in the
study and express feelings or impart information which is of personal
nature. e.g. unsolicited emails.
7. Abuse of respondents: Can happen in many ways.E.g. frequent interviewing
of females below 30 year, unnecessarily prolonging the interview that the
subject does not warrant. All such practices are unethical.
Responsibility Towards A Client
1. Confidentially: The relationship should be like a doctor with his patient or a

lawyer with his client.
2. Protection against unqualified researchers: If research area and techniques
are beyond the firm's expertise the study should not be undertaken as it
increases time and cost delays besides inaccurate reporting.
3. Protection against unnecessary research: A client should not be subjected
to research that is not required, for economic reasons, or that which is
already done.
4. Protection against abuse of position: A researcher is an expert in his field.
His recommendations are taken on face value with confidence owing to his
position. He should not recommend expensive methodology when
inexpensive methods can beget adequate information.
5. Anonymity: The firm sponsoring the study should not be revealed to any
outside party unless the client so agrees.
6. Protection of confidential and proprietary information: The findings of the
research are the sole property of the client. The researcher should not use
even a pan of it for other clients' without the prior approval of the exclusive
property holder (The client)
7. Protection against misleading data presentation: Reports should not be
presented in such a way so as to impress greater accuracy than the data
warrants. Over usage of technical jargon, unnecessary complex analytical
procedures, incomplete reopening should be avoided. The client has the
right to know everything about research design, data collection, tabulation,
and analysis and interpretation techniques.
Ethical issues in treatment of research firms
1. Additional requests: Clients should not make additional requests beyond
the purview of the contract stating they are paying a large amount on the
study. It is not obligatory of the firm to do so. This leads to conflicts.
2. Financial: Budgets for the study should be indicated so that efforts are not
put in to make a plan that is not actionable.
3. Disclosure of information: If proprietary data promised by the client is not
disclosed the completion of the research becomes a difficult task. (E.g.)
Data on costs, sales figures etc.
4. Corporate espionage: With competitive environment increasing and the
very existence of the companies under threat, they are resorting to
unethical means of information gathering i.e. corporate espionage. All the
underlined methods are illegal.
Trespassing on competitor's property.
Bribing competitor's suppliers or employees.
Implanting agent on competitor's pay rolls.
Theft of drawings, samples, tenders, documents etc
Blackmail and extortion of key employees
Eaves dropping on competitors (e.g. telephone tapping)
Web site hacking
Implanting rumors in the market
Marketing research is evolving into a full-fledged profession. It is imperative that

all parties concerned in the research should follow certain ethics for the health of
this profession.
Q.12) Built an example of any attitudinal measurement scale.

Nominal Scale
Nominal Scale is a good example of attitudinal measurement scales. Nominal
scales are comprised of numbers that are used to categorize objects or events. A
nominally scaled number serves only as a label for a class or category. It is the
procedure of assigning facts / choice to various alternative categories which as
usually exhaustive as well as mutually exclusive.
Example
1. How do you keep the books at present in the library?
() Subject-wise
() Department Wise
() Alphabetically
() Author-wise
2. The daily turnover of the books is
() Between 1-100
() Between 101-200
() Above 200
Daily/Book
Turnover
Subject-wise
Department Wise
Alphabetically
Author-wise
Method____________________________________________________________________________
1 to 100 ___________________________________________________________________________
101 to 200 _________________________________________________________________________
Above 200 _________________________________________________________________________
Total _____________________________________________________________________________
Q.13) Illustrate with example the various techniques used to understand

the consumer psychology?
Projective Methods
Psychologically, projection is an unconscious process whereby an individual
Attribute certain thoughts, attitudes, emotions or characteristics to other

person, or certain characteristics to objects in his environment;
Attributes his own needs to others in his environment; or
Draws incorrect inferences from an experience. Projection is not recognized

as being of personal origin, with the result that the content of the process
is experienced as an outer perception and of external origin.
A projective test, then, is one that provides the subject with a stimulus situation
giving him an opportunity to impose upon it his own private needs and his
particular perceptions and interpretations. Projective techniques are intended to
elicit response that will reveal the individuals "personality structure" feelings,
values, motives, and characteristic modes of adjustment or complexes.
Rorschach Test: This is a inkblots test named after Hermann Rorschach, a Swiss,
who began his experimentation with inkblots as a means of stimulating and
testing imagination. Rorschach test typically uses ten cards with bisymmetrical
inkblots. Five are in black and white with differently shaded areas. Two contain
black, white and color in varying amounts and three are in various other colors.
The subject is asked, "What might this be"? There is no time limit to answer. The
subjects responses could be. It reminds me of human beings, a butterfly, two
women gossiping etc.
The task is interpreting to what a particular response means in terms of the
subjects personality characteristics.
This is a difficult and tricky situation. Even with scientist working the response
interpreted may not be the same. There is also the problem of validity.
Q.15) Explain the significance of a research report and narrate the

various steps involved writing such report?
"If your report doesn't make the information easy to understand, believable and
actionable It is likely that management won't value your work" - Nancy Bunn
Director, Corporate Communication, Burkelnc.
This statement sums up the importance of proper presentation of research data.
No matter what quality of research undertaken, the 'acceptance of result depends
on way they are communicated to the target audience. A report serves these
functions.
1. It is a systematic record of research whereby data analysis and it findings
are placed in an organized and permanent form for future reference.
2. The quality of research is adjudged by the report
3. Properly organized, lucid reports lead to appropriate actionable policies and
decisions.
4. Management perceived value of marketing research, as a tool for repeat
use will depend on the usefulness of report.
Report writing is an art and science both. Each report is tailor made to adapt to
the character of the problem, information available and mode / preferences of the
people utilizing them. They also reflect on personality, experience, knowledge,
creativity and training of the person writing it.
Depending upon the intended audience the research report may by either
technical or popular in orientation. While both approaches describes the research
study, its methodology, finding, conclusions and recommendations, they can
differ considerably in terms of details, writing styles, use if technical terms and
length. In general, the higher the executive status of the audience of the
audience, the shorter the report will tend to be.
Steps for Report Writing
1. Letter of Transmittal: Indicates, to whom the report is submitted, reasons
for research and an official authorization for doing the same Title Page:
Ordinarily this page is first in the report but some people prefer to put the
transmittal letter first. The Title Page shows the subject of the report, for
whom it was prepared, who prepared it, date of completion and
submission. This page is the first impression on a person about the report.
It should be simple and dignified Table of Contents: It should sequentially

list all the topics covered with appropriate page numbers. Major heading
and sub-headings must be included. Table of contents is followed by list of
tables, charts, exhibits, appendices, bibliography etc. as a continuation of
the same page or on individual page(s). Its purpose is to help readers find
the particular sections of the report that are of most concern to them.
2. Executive Summary: Is a miniature report that includes major facts,
findings and conclusions in a concise form for a busy executive. The
management summary is not a miniature of the main report. Rather it
provides the decision maker with those research findings having the most
impact on the decision to be made. The executive summary is written
specifically for decision makers and should enable them to take action. It is
sometimes the only part that is read. Hence, it should be made with utmost
care after the entire report has been written.
a. Objectives
b. Results
c. Conclusions
d. Recommendations
3. Body: The details of the research project are found in the body of the
report. This section includes (1) introduction (2) methodology (3) results
and (4) limitations.
Introduction: This serves as an orientation to the reader about the problem,
nature and scope of research, objectives to be achieved, historical data and
the hypothesis on which the study is based. The introduction must clearly
explain the nature of the decision problem and the research objective.
Background information should be provided on the product or service
involved and the circumstances surrounding the decision problem.
Methodology: It deals with the research design, technique employed,
justification, sampling design, questionnaire and unique problem handling
experiences.
Findings / Results: This is the longest part of the report and comprises of
several chapters on details such as general findings, specific market
segments, geographical area etc. These findings should be organized in a
coherent and logical way. Various analytical and statistical tools help
explain the significance of the raw data. Tables, graphs etc. can be used to
show the relationship of the data analyzed. A portion of the detailed
information can be put into the appendix for people who want to study it.
This is a step towards understanding of conclusions and recommendations.
Limitations: This provides the readers with the insight into special
conditions pertaining to the work. Limitations could be caused by time,
budget, organizational and research design constraints. This guides the
user to what degree of generalizations should be done. This section should
be written with balance so that the confidence in the report is not shattered
or undue importance given to it.
4. Conclusions & Recommendations: Researchers interpret the results in light
of the problem addressed to arrive at conclusions. Based on the results and
conclusions and if the researcher know the bigger picture of the clients'
firm he/she may make recommendations. If recommendations are made,
they should be feasible, practical and actionable for direct policy making or
any managerial decision.
5. Appendix: It provides materials supplementary to those given in the main
report E.g. Questionnaire used, tables, diagrams, sample data, interviews,
instructions etc.
a. Sampling plan
b. Data collection forms
c. Supporting tables not included in the body

6. Glossary: List of technical words and their meanings.
7. Bibliography: Is the final sections of the book and contains information of
references and secondary data E.g. Names of books, journals, and
periodicals.
Presentation of Data
Whenever there is a need to present numerous figures or to describe a technical
process or procedures, graphic aids can help communicate this information to
your audience more quickly. The two graphic aids most used in research reports
are tables and graphs. Besides making the report easier to read and understand,
graphic aids improve its physical appearance.
Principles of Report Writing
Report is the end product of research process. It is the means of communication
between the researcher and the decision-makers. A report should be written for
specific user(s), keeping in view their interests and the usage of the report. Skills
should be used to make it interesting, understandable and meaningful. Words,
figures, illustrations and symbols must be used for effective report presentation.
Some of the pointers of effective report writing are:
1. Easy to Follow: There should be a logical flow of material. Heading, subheadings should be used. Paragraphs should be short and convey one
central point in each.
2. Clarity: Clarity in writing should be there to avoid vagueness and
misinterpretation.
3. Use good sentence structure: Sentences should be short, grammatically
correct and well constructed. Long sentences are difficult to read and
comprehend.
4. Technical Jargon: It should be used when unavoidable. No executive has the
patience of sitting up with a dictionary on his table while working.
Terse: A report should be terse and concise. It is often said, "Brevity is the soul of
wit". Unnecessary and lengthy explanations should be avoided. However brevity
at the expense of completeness is not intended.
Reinforce text with tables and graphs: Visual aids can greatly facilitate
communication and add to the clarity and impact of the report.
Objective: Objectivity is the true virtue that should guide report writing.
Researchers must courageously present the 'facts as they are' and not try to color
them to the likings of the management. Understanding of the objectives provides
the framework for presentation.
Presentable and professional appearance: Reports must be professionally
reproduced with quality paper, typing and binding. Variation in type sizes and
skillful use of white space may attract attention to major and minor parts of the
report and thus enhance the readability and appearance.
MARKETING RESEARCH
Qus 1. What are the pitfalls against which the marketing

manager has to guard while dealing with a marketing
research agency and vice versa?
Ans.
To get the maximum benefit of research the client and
researcher must co - operate and collaborate with each other.
Various pitfalls against which marketing manager has to
guard while dealing with a market research agency are
as under:
a) Limitation of the Researcher:
Inexperienced, partially trained and educated researchers can
hardly give quality work. Besides this, the element of
subjectivity mars the findings because of individual psyche
and background.
b) Expensive Exercise:
Hiring outside agencies to carry out extensive research requires
a lot of time and money.
c) Time Lag:
There is a time difference between the research and its
implementation. In the mean time, the marketing dynamics
may render it obsolete.
d) Historic Data:
Market research delves into the past data to predict the future,
which has its own limitations.
e) Fragmented v/s Holistic approach:

Due to financial, time and management constraints partial
problems are studied which do not have great impact, as it
would have been with a holistic approach.
f) Executive Resistance:
In Indian scenario, executives rely more on hunch and gut feel
rather research findings.
Various pitfalls against which market research agency
has to guard while dealing with a marketing manager
are as under:
a) Incomplete or Hidden information:
The person incharge must give full information on Precise
problem, Background and environment to the problem, Time
and cost constraints, Limitations if any, data availability with
the company or any situational change while the study is
proceeded.
b) Inexact Science:
Marketing research is concerned with human beings for
information, the most dynamic factor; hence probable trends
can be identified. Moreover in absence of proper problem
definition it becomes a data collection exercise.
c) Interpretation of Problems:
Certain problems are complex in nature and various elements
are involved which cannot always be measured. E.g.
psychographic studies. Ascribing the result to specific factors
becomes difficult in these cases.
d) Environmental constraints:
Market research is likely to reflect the environmental constraints
it functions under.
e) Inadequate commitment:
Often organizations share partial facts and commitment towards
research. Under isolated condition the results are erroneous.
Also it is used as a window dressing tool to justify decisions
already taken. (Pseudo research).
Qus 2. Write about five applications areas of marketing research

that according to you are of most basic importance to a
business firm?
Ans.
Marketing research is such a broad subject and has lot of
applications. However the five applications areas of
marketing research that according to me, the most basic
importance to a business firm are as under:
A) SPECIALISED TECHNIQUES:
Certain specialized techniques of market research are used to
address specific areas and requirements of the sponsors.
Instead of being one - time activities, these are continuous
activity. Some of the techniques used are
a) National Readership Survey (NRS)
b) Retail Store Audit
c) Consumer Panels
d) Stimulated Test Marketing
Research in Advertising decisions: Promotion of products
and services through advertising is becoming a very costly
exercise. An advertiser is wanting to gain mileage through
every rupee spent so to convert it into sales. The methods of
research are;
1) Opinion Research: This methodology provides for mere
feedback expressed as opinion on advertisement copy,
design and layout after the respondent is exposed to
advertisement.
2) Memory tests: are an improvement over opinion research.
There can be variations in the test. They are administered
after release of an advertisement compaign.
a) Recognition test: Showcards are developed containing
clipping of advertisements.
b) Recall test: In this method respondents lists unaided all the
advertisements seen in the particular product category.
3) Media Research: Each medium like TV, Press, radio etc. is
tested on its versatility v/s cost before taking a decision.
4) Point of Purchase (POP) Research: POP items are

important communication media that help a consumer to
recall advertising or stimulate consideration to buy the
product. POP is researched through Forced Exposure Test
(FET).
5) Opinion Polls: Opinion Polls are often used to cover a variety

of topics ranging from political, social, legal, economic and
educational issues.
MOTIVATION RESEARCH:
Various motives guide a person towards action and hence
decision-making process is a complex one.
A motive may be defined as an inner state that energizes,
activates, directs the behaviour of an individual towards
certain goal or activity.
There are various factors that affect the consumer decision
process:
1. Economic Factors
2. Intrinsic factors (pertaining to personality individual make up)
3. External factors.
Motivation Research is based on two basic assumptions:
a) Every individual has drives which when stimulated, generate a
response.
b) Every individual is influenced to a certain extent by his
environment.
Motivation research is difficult to handle as it deals with
qualitative variables present in human beings who are
dynamic by nature. Consumers are generally not aware of the
true reasons for specific brand / product selection.
Motivation research helps to identify why the same stimulus
fails to bring the same response all the time even with the
same person. Various intervening variables like personality,
attitude, past experience, information and evaluation criteria
differ from person to person. These variables (motives) that
cause a response exist at three different levels of awareness.
Top of mind recall

research
instant revelation
Attitude
Conscious
Aided recall
Depth research
Subconscious
Doesnt know
Doesnt intend
to tell
Unconscious
Levels of awareness and research methodology

Various Techniques of Motivational Research
a) Attitude Research
b) Depth Research
c) Projective Research
RESARCH FOR PHARMACEUTICAL PRODUCTS:
Today Pharma companies are taking rapid strides in
manufacturing and exporting the erstwhile patented
products. So the need for money through public sourcing,
hence company image becomes a necessity.
The covert image of this industry has changed and
pharmaceuticals marketers are using market research for
various reasons.
For Research:
Target respondent is selected: Which category of doctors.
Also the ability of influence practitioners is seen.
The nature of practice and kind of cases dealt by the
respondent doctor is considered so as to deal with all
indications of the product.
Sample Size: To be re representative of the population
Survey centre: Places, Hospitals etc are specified
Sampling procedures: Area sampling
Research Process:
Target doctors are visited for prescription information needs.
They are then exposed to the product concept and product
details
Participation and cooperation in the trial is solicited.
Each participant doctor is provide with adequate samples to
cover
participating patients for the complete prescription
duration.
Regular visit or monitoring for proper conduction of trial
Feedback in structured / unstructured questionnaires for

product results.
RESEARCH FOR INDUSTRIAL PRODUCTS:

With Globalisation, various technical and chemical
innovations, the product portfolio of companies is going
through a sea change. To remain competitive in the field of
limited scope a lot of research projects are now getting
initiated. Avenues for research include:
1. Company image studies: These measure corporate
image at a
particular point of time or could be done on a continuous
basis.
2. Brand image: May relate to company or product as brand.

The attributes and intangible benefits associated with such
products.
3. Pricing research: is crucial for new product introductions
or where competition is stiff from the unorganised sector as
well.
4. Preference studies: are attitudinal studies towards a
particular product or service.
5. Buying influencers: studies determines the various
factors influencing organisational purchase behaviour.
6. Product specifications studies: users needs and
competitive machinery are studied in depth for new
product introductions.
7. Technology innovations: new technologies have to be
studied and adaptability to be determined for industrial
usage.
8. Substitutability of new materials: newer raw materials
are studied for pricing and functional advantages.
MARKET AND SALES ANALYSIS RESEARCH
The marketing management performs the vital functions of
policy formulations, planning marketing operations and
devising methods to control marketing efforts including sales
so as to achieve the organisation goals. Marketing and sales
analysis, which covers identification and measurement of all
these variables, which individually and collectively have an
effort on sales.
To be more specific market and sales analysis research
includes:
1) Measurement of market present and potential.
2) Demand or sales forecasting.
3) Sales Analysis territory wise, product wise, salesman
wise
etc.
4) Evaluation of performance of Sales force
The Importance:
Market and Sales analysis is of paramount importance
because it helps management in:
a) Developing companys sales plan (short and long term).
b) Estimating the future sales.
c) Establishing sales goals for each unit and for each
individual in the
sales organisation.
d) Setting standards of sales performance.
e) Allocating salesmans time efforts, territory etc.
f) Estimating total sales force needed in the future.
g) Taking decisions about salesman remuneration
(commission)
training and compensation.
h) Preparing sales Expense Budget.
Qus 4. Data exists or can be obtained in various forms.

Comment.
Ans.
Data exists or can be obtained in various forms. Data can be
categorized be the distinct difference in meanings.
1. Facts: Measurement of anything that exists or has existed.
2. Knowledge: is what people know. It is a determinant of
how
people act.
3. Opinions: are based on how people perceive something.
4. Intentions: are expected behaviour as one has in mind to
do.
5. Motives: are internalized factors that cause people to
behave the
way they do.
6. Data may be obtained through respondents. Respondents
are
individuals who provide information through verbal, written
or non
verbal clues (behaviour).
SOURCES OF DATA:
There are basically two sources of data:
1. Primary Sources: Consumers, Industrial users, middle man
and
other knowledgeable people.
2. Secondary sources: comprises of internal and external
sources.
Basic Methods of Gathering Primary data:
Primary data is original data that a researcher gathers for a
particular
project. There are three methods of primary data collection:
1. Observation:
a) Direct Observation: It is a process of recognizing and
noting
people, objects and occurrences rather than asking for
information in a natural situation.
b) Indirect / Contrived Observation: At times

researchers create artificial stimulus situations to save
the time in waiting and the respondents response is
studied.
c) Mechanical Observation: In the above two methods,
human interface is there. Newer technology entails the
use of mechanical devices for observation like
Audiometer, Web camera etc.
2. Experimentation:
It is difficult to apply this method in actual practice, as it is a
tightly controlled method. Selected stimulus is applied
under controlled environment to study cause and effect
relationships.
3. Surveys:
Questionnaire and various specialized techniques (e.g. shop
audits, consumer panels etc.) are used to collect primary
data.
4. MAIL:
Postal surveys are carried out by mailing self
administered questionnaires to the desired respondent
instead of an interviewer asking questions. Due diligence
must be exercised while designing such questionnaires for
proper response.
SECONDARY DATA:
1. Company Audits, Records and Annual report:
Every limited company publishes annual report regarding its
progress for stakeholder, which is an indicator to general
performance of the company. Also there may be audit on
various issues like inventory control, working capital, fund
utilization etc which are of great help to a researcher.
Monthly records on sales, raw material usage, Profit and
Loss statement, Budget are also unpublished internal
sources of information.
2. Government Publication:
The government publishes books, official gazettes, census,
journals and industrial guidelines etc. as references.
Qus 5. Bring out the differences between probability and non

- probability sampling techniques?
Ans.
Sampling units may be selected in a number of ways. It
depends on nature of research, time and cost constraints,
research objective and expertise of the interviewer.
Non Probability Samples
Probability samples
Non Probability Samples
Samples
Probability
a) These are the samples in which a) These are the samples

in
specific members are selected
which each population
has
in a non random fashion as
a known chance of being
per convenience or deliberate
selected for inclusion in
the
choice as per plan.
study.
b) Convenience Sampling:
b) Simple Random
Sampling:
The researcher chooses respoIt is an approach in which
each
-ndents on the basis of convenelement has equal
probability
-ience or accessibility. It is used
of being selected. Such
memfor exploratory research.
-bers may be selected
through
random no. tables or computer
generated.
c) Snowball Sampling:
c) Systematic
Sampling:
In this method initial sample size Involves spreading the
sample
is selected by using probability
through the entire list of
popumethods but additional units are
-lation following a regular
obtained through information
pattern.
supplied by initial units (referrals)
This technique is used to locate
sampling units which have simi-lar characteristics but difficult to
find. The referral process may
bring an element of bias in
selection.
d) Judgement Sampling: d) Stratified Sampling:

This method is sampling be
In this sampling, the populopinion, the researcher who is
-ation is divided into sub acquainted with the population
groups (strata) within the
may decide arbitrarily as per
sample frame work and
random
his judgement, units which samples are drawn to improve
represent the parameter of
the efficiency of the
sampling
the study. Another form of plan and reliability with smaller
judgement sampling is statsample size. Sample size
to be
-istical sampling. In this metinversely proportional to
cost of
-hod selection criterion is
sampling, smaller the cost larger
specified, data on these
will be the sample size.
factors are scrutinized and
elements meetings these
specifications are chosen for
the same. The choice is
(purposive) deliberate not
random.
e) Quota control sampling:
e) Cluster / Area
Sampling:
It is judgement sampling with
In this sampling, the
population
the constraint that the sample
is divided into subgroups
called
includes minimum number clusters. A random sample of
from each specified subgroup
the subgroups is selected
and
in the population. Demographic
all members of the
subgroups
data such as geographic, age,
become part of the
sample.
location, sex, education and
This method is useful
when
income group are used as
subgroups can be identified
qualifying parameters. Quota
that are representative
of the
controls are used for national
whole population.
panel studies.
Qus 7. Write short notes on any two of the following:

1. Research in advertising
2. Retail shop audit
3. National Readership Survey
Ans.
(3) NATIONAL READERSHIP SURVEY (NRS):
The aim of NRS is to provide information acceptable to media
owners, advertisers and advertising agencies as a third
party endorsement. These surveys are nationally accepted
for identifying audience size, reading habits and
readership profile etc. Specifically, the NRS investigates:
1. The readership pattern of all leading / major Indian
publications i.e.
dailies, weeklies, fortnightlies and monthlies. (magazines,
newspapers)
2. The degree of duplication (cross readership) among various
publications and between various media. E.g. a reader of
Economic Times also reads Financial Express.
3. It covers cinema and TV viewership and radio listenership.
4. The socio economic characteristics of readers / viewers /
listeners of the various mediums.
5. Readership by income levels.
6. Readership per copy of publication.
7. Readership by duplication.
8. Rate of advertisement per column (Rs / cc) according to
positioning. (advertisement appearing on Front page, back
page,
double spread, strip ads etc.)
9. Readership by geographical area.

With such detailed consumer and usage profile is available
with media planners can plan efficient money spends to
optimize results.
(2) RETAIL STORE AUDIT:

It is quantitative feedback techniques from the market on
consumer buying patterns. The audit is primarily based on
penetration, sales volume, growth and distribution. A
manufacturer is able to know what is real off take of the
product at a retail level. In India, ORG MARG does the retail
store audit (RSA) for fast moving consumer goods. The
methodology uses a random multistratified sampling.
1. Retailers are drawn from retail census classification from
all over the country covering major towns. Retailers
willingness to participate in the survey ascertained before
making him a panel member.
2. Representatives of the research organizations call on
these retail outlets on a monthly basis to collect
information on purchase, stock, sales, inventory etc.
3. Specially designed booklets are used to record various
products, brands, sizes etc.
4. The difference between the stock / inventory at the start
and end of the month is the sales for the said period.
Opening inventory + net purchases (receipt transfer out
returned inventory) closing inventory + transfer = Net

Sales
5. Continuos monitoring helps to understand the market
trends, depth of penetration, promotional schemes, stock
out situations etc.
a) Sales quantity: to consumers can be shown by units,
volume
and value.
Sales quantity = Opening stock + Purchases Closing
stock
b) Market Share: Individual product in ratio of total
sales of the category
Market Share % = Sales of Product X 100
Total Sales
c) Growth: refers to the percentage change in current
sales over the same period in the previous year.
d) Stock Turnover Ratio: indicates the number of days

the stock is going to last given the current off take
levels.
STR = Stock X (30 days)
Sales
e) Per dealer off take (PDO):
PDO = Stock by volume
Total no. of dealers
f) Out of stock dealers (OSD):
OSD% = Out of stock dealers X 100
Total Dealers
6. Retail store audit is made to be user friendly. It divides
India into four zones (North, South, East & West) and 16
states. The sample spread is 8800 retailers in across 367
towns (all India) out of which 3455 retailers are urban area
retailers and the rest are in rural areas.
7. Monthly report on urban / rural India and all four zones is
given to all its subscribers.
8. New product introductions, promotional schemes and pack
variants, dealer incentives are easily traceable through
this data.
Limitations:
1. It requires a large trained manpower for data collection
and electronic data processing techniques.
2. Not all type of retail operators are audited. Certain retail
outlets do not co operate in data collection.
3. Brand loyalty cannot be known through this data.
Qus 8. What are the stages in data preparation? Explain the

importance of each stage.
Ans.
The raw data that is received from the field cannot be
used as such for interpretation unless the validation
of data has taken place. The traditional approach of
data processing is as follows:
Traditional approach of Data Processing:
Validate data
Edit acceptable questionnaires

Code
Transcribe
Clean data
Store data for analysis
Select an analysis strategy
1. Validation: Determination of data validity is a
fundamental step in research. Validation ensures that data
has accurately measured what was intended to be
measured. Two steps of validation are generally done.
a) Sampling for cause and location error.

b) Questionnaire errors in the conduction of interviews.
2. Editing: It is the process of review of questionnaires with
the objective of increasing accuracy and precision. The
following errors are generally detected.
a) Fake interviews.
b) Inadequate answer.
c) Incomplete answers.
d) Ambiguous response.
e) Inconsistent response.
f) Illegible responses.
g) Irrelevant answers.
These errors are rectified by contacting the respondent if
possible, by trying to infer meaning by subsequent answers
or discarding them all together.
3. Coding: Coding means assigning a code usually a number
to each possible response to the question. This code could
be in letters as well. Coding enables transferring of data in a
computer readable form.
The respondent code and record number should appear on
each record of data. Additional codes consist of project
code, interviewer code, date code, time code and validation
code.
Principles of Coding:
1. Convenient number of categories should be there so as
to
reveal differences in data.
2. Category codes should be mutually exclusive and
collectively
exhaustive.
3. Category codes should be assigned to critical issues
even if the
category is no response.
4. Class interval if possible should be of same width.
5. Coding unstructured or open ended questions gets
complex and
hence should be avoided.
6. Coding should reflect inter class homogeneity and intra
class
heterogeneity.
Codebook: It is a guidebook for researchers to help them

identify and locate variables. Sometimes, instead of writing
codes on the questionnaire itself the codes are written on a
special 80-column paper called the coding sheet.
4. Transcribe: Transcribing data involves transferring the
coded data from the questionnaire or coding sheet onto
disks, magnetic tapes or directly into computers by key
punching. Data can be quickly scanned and involves direct
machines reading of codes and simultaneous transcription.
5. Data cleaning: It is done through extensive checks for
consistency and treatment of missing responses.
Consistency check identifies data that are out of range,
logically inconsistent or have extreme values. Missing
responses denote unknown variables, ambiguous answers
or those not recorded properly. This problem is resolved by
substituting a neutral value or an imputed / calculated
response.
6. Data Storage: With the advent of microchip, computer
aided technology has created a revolution. Huge amount of
data can be stored and retrieved from a microcomputer in
no time. Various statistical software help in easing
computing problem.
7. Selecting an analysis strategy: Interpretive goals spell
the requirement for data processing and statistical
analysis. One needs to select a method out of the four data
processing approach:
1.
2.
3.
4.
Manual or Personal method.

Data processing experts.
Use of data analysis programs.
Develop computer software as per needs.
As regards the choice among the four alternatives, the trend

is towards electronic rather than manual processing.
Existing data analysis programs may be used if they cover
the marketing program. Thus starts the actual task of
analysis.
Qus 9. Define Conjoint analysis and state its potential

applications?
Ans.
Conjoint analysis attempts to determine the relative
importance
consumers attach to salient attributes and the utilities they

attach to
the levels of attributes. The consumer is presented the
stimulus in the
form of totality of the product and not asked to score
individual
attributes separately. However the stimuli is created by the
researcher himself unlike multi dimensional scaling where
attributes
to be studied previously exist.
CONJOINT ANALYSIS
1. Is typically used to identify the most desirable attributes in
a product or service. Consumer preference can be
evaluated through the trade off of attributes made by
them.
2. It applies complex Anova techniques to the preference
data obtained from the respondents. A value (utility) is
calculated for each feature. Features with highest value
are considered most important to the respondent.
3. It is applied to categorical variables, which reflect different
features of the product under consideration.
4. It identifies interdependence among variables.
5. It measures the relative importance of various
combinations of the features / attributes.
ASSUMPTION
1. A consumer has to choose from multi feature products /
options.
2. An individual is capable of ranking options on the basis of
some
criterion.
3. Ranking involves complex trade offs i.e. to obtain certain
desired
quality product attributes some other attributes will have
to be
compromised.
UTILITIES
Conjoint analysis generates utilities for each level of each
attribute for every individual respondent.
1. When the utility of one attribute is added to utility of
another attribute(s) the sum for combination displays
good correspondence with that combination position in the
respondents original preference ranking.
2. A respondents first preference is supposed to have the
highest utility, the second preference the next largest
utility and so forth. A feature what a respondent is
reluctant to forego is considered to have high utility.
3. Utilities indicate the relative importance of each attribute
level or feature.
4. Utilities are arrived through iterative techniques, trying to
fit different numbers, using a predetermined logic to
satisfy the requirements as stated below:
a) Identify the utilities for each attribute level included in
an alternative.
b) All utilities must be added for all attributes levels
included in that attributes.
c) Ranking of total utility is done from highest to lowest.
d) To check ranking is similar to ranking obtained
respondent could be asked to rank product features in
a 10-point scale.
e) Utilities based on relative preferences for combinations
may not match expressed preferences if combined
utilities of two or more combinations are similar.
f) If utilities are consistent across respondents then the
standard deviation of scores of each level of attributes
must be studied.
APPLICATIONS OF CONJOINT ANALYSIS

Conjoint analysis has been used in marketing for varied uses
as
under:
1. Market segmentation: Through conjoint analysis
individual customers identify ca be retained and
consumers with homogenous preferences can be targeted
as a segment. Competitors vulnerability can be detected

and at the same time self-cannibalization effect of
additional new products can be studied.
2. Estimating Market Share of Brands: Utilities derived
from conjoint analysis can be used as input into a choice
stimulator to determine the share of choices and hence
share of brands.
3. Optimum Product Design: Brand features can be varied
in terms of attribute level and corresponding utilities. The
Brand features yielding the highest utility indicate the
composition of the most preferred brand. Companys
product can be measured with competitors product and
what attribute changes is likely to lead the company into
can be studied.
4. Relative importance of attributes in the consumer choice
process can be determined.
5. Companies can differentiate customers as loyals,
acceptors and switchers for more accurate brand equity
calculation.
6. Conjoint Analysis enables company to conduct brand swot
analysis.
Qus 10. Name the important multivariate techniques and

explain the important characteristics of any two
techniques?
Ans.
a)
REGRESSION ANALYSIS:
It is an important multivariate technique, which attempts to

ascertain the relationship between a given variable and a
number of other variables. It is most widely applied technique
amongst the analytical models of association in market research.
1. Regression analysis can be done with one dependent variable
and one independent variable (simple regression) or with one
dependent variable and several independent variables
(multiple regression).
2. Regression assumes that independent variables take fixed
values and can be measured on any scale.
3. Dependent variables must be measured on a ratio / internal
scale.
4. Dependent variables can be expressed as a linear function of
independent variables.
Illustration:
One independent variable, X = advertisement expenditure
One dependent variable, Y = Sales
The linear relationship will be as shown in the graph
Y = Retail sales of consumer product (in thousands of unit for

defined time period)
X = Advertising expenditure (in lakhs of rupees during the same
time period)
N = Number of markets from where the sales data has been
obtained
The relationship between the two variables will be expressed by

the simple regression equation
Yc = a + b yx X
Where
a = expected values of sales at X=0
b xy = average change in sales per unit change in advertising
expenditures. Also called the coefficient of gross regression of Y
on X.
Yc = Sales forecast for given value of X
We have to find the values of a and b yx in this equation such
that the deviations between the original observations and
calculated values of the dependent variable measured by the
following formula are at a minimum.
N
yc 2 = (y i y c) 2
I=1
N
Where
Y I = value of sales in the ith market
For obtaining the values of (a) & (b yx) in this average linear
relationship
between the variables, the method of ordinary least squares is
used.
Formulas used in this method are
Mean
_
N
Y = Y I,
I=1 N
_
X=
Xi
I=1 N
Variance
Standard Deviation
Covariance
The least squares

Coefficient of gross
Regression
Once the value of b xy is calculated, it can be substituted into
the following formula to obtain the least square estimate of the
intercept
_
__
a = Y b yx X
Once the vaues of (a) (b yx) are known, we can form the
regression equation,
Yc = a + b yx X
For a defined value of X (advertising expenditure), we can obtain
the sales forecast y c.
The multiple regression using two independent variables and a
dependent variable will give an equation.
With the past data available, values of a, byx.z, byx.x will have to
be obtained. The mathematical operations become more
complex with increase in the number of independent variables.
b) FACTOR ANALYSIS (FA)
Factor analysis is a multivariate statistical technique that uses
a class of procedures for data reduction and summarization.
Unlike regression, the entire set of interdependent relationships
are examined.
1. Uses an advance form of correlation analysis to the
responses.
2. Variables that are interrelated / similar are reduced to

smaller numbers of uncorrelated factors
3. The model is primarily based on linear relationship through
which factor loading is derived.
4. Factor analysis is performed on internally scaled or
continous variables.
Three important Measures:
1. Variance: Factor analysis tries to best fit the factors in a
scatter diagram in such a way that explains the variance
associated with the response to each statement.
2. Standardization of response:
Individuals standardized =
total
Score on a statement
responses to
Individuals
mean of
actual response
To the statement
the
statement
Standard deviation of the
total
responses to the statement
3. Correlation coefficient: This analysis computes
correlation coefficient associated with the standardized
scores of the responses to each pair of statement. Factors
are generally uncorrelated to each other.
APPLICATION OF FACTOR ANALYSIS:
1. Factor analysis can be used for market segmentation
studies.
2. Determining brand attributes that influences consumer
choice
3. Understand media consumption habits of target market.
Like frozen food users watch cable channels.
4. Identifying price sensitive consumers for pricing studies.
LIMITATIONS OF FACTOR ANALYSIS:

1. How many factors should be employed for reducing the
dtata. It is quite a subjective decision.
2. What criterion should be used in establishing that number is
a complex question.
3. Labeling of factors is purely intuitive and subjective.
4. Sometimes, different factor analysis procedures may give

different results.
Qus 11. Marketing research present moments of ethical

dilemmas. What are some ethical issues before a
researcher?
Ans.
Report preparation and presentation involves issues
pertaining to research integrity:
1. There should be no deliberate misrepresentations to
support personal or corporate views. Presentations
should be honest, sober (less dramatic) and done
with a neutral angle. Misrepresentations can divert
the people from the actual goal and wrong image is
presented in front of them.
2. Market problems should not be designed to suit
hidden agenda. There should be clarity and
transparency in each and every activity. If market
problems are designed to suit hidden agenda, then
the same may create confusion and dissatisfaction. It
may lead to diversion from the actual motive of
Market problem design and hence shall be no
utilization.
3. Deliberately misusing statistics and falsifying figures
to alter results should not compromise research
design. Statistics and figures shall be used as source
of information and shall help in decision making.
Misuse of statistics and falsifying figures cannot help
decision-makers to take right decision or to prepare
suitable policy / strategy.
4. Complete confidentiality of respondents and secrecy
of data should be maintained. (Not to be used for
other clients and purpose). Competitors generally try
to get the secret data and may misuse them for their
benefits. Secrecy of the data shall be maintained to
the highest level. Company upcoming policies and
strategies shall not be disclosed till its execution.
Thus complete confidentiality of respondents and
secrecy of the data and information shall be
maintained.
5. Clients should not distort research findings to develop

biased advertising campaigns. Research findings shall
be used in the way they have been presented. Using
distorted research findings in biased advertising
campaigns may not reflect its utility and actual
application.
Qus 15. Explain the significance of a research report and narrate

the various steps involved in writing such a report?
Ans.
No matter what quality of research undertaken, the
acceptance of result depends on way they are
communicated to the target audience. A report serves
these functions:
1. It is a systematic record of research whereby data
analysis and it findings are placed in an organized
and permanent form for future reference.
2. The quality of result is adjudged by the report.
3. Properly organized, lucid reports lead to appropriate
actionable policies and decisions.
4. Management perceived value of marketing research,
as a tool for repeat use will depend on the
usefulness of report.
Report writing is an art and science both. Each report is
tailor made to the character of the problem, information
available and mode / preferences of the people utilizing
them. They also reflect on personality, experience,
knowledge, creativity and training of the person writing
it.
TYPES OF REPORTS:
It is composed of working papers and preliminary draft
meant for the use of the researcher and a basis for final
draft preparation
Report for Publication:
These reports vary in content, style and character to the
magazine, journal or bulletin or the interest of the target
audience. These are generally concise without much
verbosity.
Technical Reports:
These reports are meant for scientific, or technically
trained people. These reports give minute details of
planning data collection, analysis, interpretation,
including bibilography and
secondary sources for substantiation and cross
examination of the results.
Executive Reports:
These reports are meant for decision-makers who are
generally busy. Voluminous details are avoided in such
reports or put in appendix. Key findings, assumptions,
conclusions and recommendations are stated in the

reports.
The various steps involved in writing a report are
as under:
1. Letter of transmission: Indicates to whom the
report is submitted, reasons for research and an
official authorization for doing the same.
2. Title Page: Ordinarily this page is first in the report
but some people prefer to put the transmittal letter
first. The title page shows the subject of the report,
for whom it was prepared, who prepared it, date of
completion and submission. This page is the first
impression on a person about the report. It should be
simple and dignified.
3. Table of Contents: It should list all the topics
covered with appropriate page numbers. Major
heading and sub headings must be included. Table
of content is followed by list of tables, charts,
exhibits, appendices etc. as a continuation of the
same page or on individual pages(s).
4. Executive Summary: is a miniature report that
includes major facts, findings and conclusions in a
concise form for a busy executive. It is sometimes
the only part that is read. Hence it should be made
with utmost care after the entire report has been
written.
5. Introduction: This serves as an orientation to the
reader about the problem, nature and scope of
research, objectives to be achieved, historical data
and the hypothesis on which the study is based.
6. Methodology: It deals with the research design,
technique employed, justification, sampling design,
questionnaire and unique problem handling
experiences.
7. Findings: This is the longest part of the report and

comprises of several chapters on details such as
general findings, specific market segments,
geographical area etc. These findings should be
organized in a coherent and logical way. Various
analytical and statistical tools help explain the
significance of the raw data. Tables, graphs etc. can
be used to show the relationship of the data
analyzed. A portion of the detailed information can
be put into the appendix for the people who want to
study it. This is a step towards understanding of
conclusions and recommendations.
8. Limitations: This provides the readers with the
insight into special conditions pertaining to the work.
Limitations could be caused by time, budget,
organizational and research design constraints. This
guides the user to what degree of generalizations
should be done. This section should be written with
balance so that the confidence in the report is not
shattered or undue importance given to it.
9. Conclusions & Recommendations: Researchers
interpret the results in light of the problem
addressed to arrive at conclusions. Based on the
results and conclusions and if the researcher know
the bigger picture of the clients firm he / she may
make recommendations. If recommendations are
made, they should be feasible, practical and
actionable for direct policy making or any
managerial decision.
10.
Appendix: It provides materials
supplementary to those given in the main report e.g.
Questionnaire used, tables, diagrams, sample data,
interviews, instructions etc.
11. Glossory: List of technical words and their
meanings.
12. Bibilography: It is the final section of the book and
contain information of references and secondary
data e.g. Names of books, journals, and periodicals.
Marketing Research
Select The Blank

Question
Correct
Answer
Question
The respondent is shown clippings of advertisements in which Brand
names are deleted. He is then asked to identify the Brand and the
media where it appeared. This is known as :Correct
Recognition Test
Answer
Your Answer Recognition Test
Question
Correct
Answer
Your Answer


Question
Answer
Your Answer


Question
Answer
Your Answer

Select The Blank

Question
The assumption that the respondents externalization is the process of
Correct
Answer
Select The Blank
Question
Correct
Roseinweig test
Answer
Your Answer Roseinweig test
Question
Answer
Your Answer

information
information
Marketing Research
LIST OF ATTEMPTED QUESTION
S AND ANSWERS

Question
Textile Industry?
Question
Diagrammatic Rating scale is best used for :Correct Answer Rural Respondents , Children , Illiterate Respondents
True/False
Question
Correct Answer
False
Your Answer
True
True/False
Question
variables.
Correct Answer
False
Your Answer
False
True/False
Question
Correct Answer True
Your Answer True
Question
In resources for marketing research skilled staff plays an
important role in :Correct Answer Maintaining data , Dealing with different situation and
Your Answer Maintaining data , Dealing with different situation and
Question
Your Answer To understand the consumer needs and wants , To explore the
True/False
Question
Correct Answer True
Your Answer True

Question

Question
A multivariate technique which attempts to ascertain the relation
Select The Blank
Question
The efficiency of OTC products is checked by ________ ONLY
Question
Handling large amounts of data is possible through:Correct Answer Data warehousing
True/False
Question
Your Answer False
Question
Point of Purchase (POP) is researched through:Correct Answer Forced Exposure Test
Select The Blank
Question
True/False
Question
In Conjoint analysis ranking of total utility is done from highest to
lowest.
Correct Answer True
Your Answer True
Select The Blank
Question
Question
A process of recognizing and noting people is known as :Correct Answer Direct Observation Method
Select The Blank
Question
Select The Blank
Question
neighbour rule
Your Answer Minimum
Select The Blank

Question
Question
Vendor evaluation has to be done to select best vendor for :Correct Answer Price , Reliability , Credit
True/False
Question
interchangeably.
Your Answer False
Match The Following
Question
Dangler
POP
medium
Opinion Polls
research
Correct Answer
POP
Daily basis
Your Answer
POP
Communication
Daily basis
Advertising

Question
Verbalization of Attitude is known as :Correct Answer Opinion
Your Answer Opinion
True/False
Question
a factor analysis.
Correct Answer True
Your Answer True
Question
Adhoc methods for determining Sample size are :Correct Answer Rules of thumb , Budget constraint , Comparable studies
Question
Which of the following are the types of Sales and Market
Research?
Question
Characteristics of Open ended Question s include :Correct Answer They develop rapport with the respondent , They help in
True/False
Question
published data.
Correct Answer True
Your Answer True
Question
journals.
journals.
Question
An ideal Question naire :Correct Answer Is short and concise , Has specific Question s , Has
uncluttered layout
Your Answer Is short and concise , Has specific Question s , Has
uncluttered layout
Select The Blank
Question
________represents a close ended Question
Your Answer Scales
Question
"Structured"/ "Unstructured" Question
based on the :Correct Answer Degree of formality
naire is a classification

Question
A Question naire :Correct Answer Motivates a respondent to respond , Facilitates data
Your Answer Motivates a respondent to respond , Facilitates data processing ,
Match The Following

Question
Your Answer
Agra
Cochin
New Delhi
Pune
Correct Answer
Agra
Cochin
New Delhi
Pune
Select The Blank

Question
Correct Answer Branching Question s
Your Answer
Checklist

Question
In Market Research, Research Director must oversees :Correct Answer Execution of research at each stage
Select The Blank
Question
In mail survey, the Question
naire is ________.

Question
For logical concrete and helpful interpretation which things are
the most important?
and generalization
Question
In data analysis, the analysis methods are :Correct Answer Examine difference , Analyze experimental data , Investigate
association
association
Select The Blank
Question
In Marketing Research, written contract should contain feedback
on ________.
Question
True/False
Question
variables.
Your Answer False
Question
True/False
Question
Your Answer False

difficult
difficult

Question Clarity of questions and instructions for filling the form is essential
in :Correct Answer Mail survey
Your Answer Data analysis

Question The technique through which objects/ cases are classified into relative
homogeneous groups or clusters is known as :Correct Answer Cluster analysis
Your Answer Cluster analysis

Question Mean or average value is used to estimate when data have been
collected using :Correct Answer Interval or ratio scale
Your Answer Interval or ratio scale
Select The Blank



True/False
Question "Consumer Panel" is a specialized market research technique.
Your Answer False
Match The Following

"What might this be ?" Inkblot test Inkblot test
Aided Recall Depth Research Depth Research
Doesnt intend to tell Projective techniques Projective techniques
Ease of construction Likert scale Likert scale
True/False
Question In regression analysis, dependent variables can be expressed as a

Correct Answer True
Your Answer True
True/False
Question When company prepares a long range plan it is unpublished internal
source of information.
Correct Answer True
Your Answer True
Select The Blank

Question Association technique is a type of ________.
Correct Answer Projective technique
Your Answer Projective technique

Question The impact of promotional slogans on the consumers can be studied
with
Correct Answer Association technique
Your Answer Association technique
True/False
Question Brand image building is not important in case of industrial product for
quality.
Your Answer False



Question Spreading the sample through the entire population following a
regular pattern is known as :Correct Answer Systematic sampling
Your Answer Systematic sampling
Select The Blank

Question In absence of proper________ the market research becomes a data
Correct Answer Problem Definition
Your Answer Analysis

Chemicals?

Question Ultra violet ink is used to disguise customer coding. This activity is :Correct Answer A disapproved method
Your Answer A disapproved method
Select The Blank

Your Answer Homogeneous
Match The Following

Dangler POP POP

Question Ethical issues to be observed while writing a report are :Correct Answer No deliberate misinterpretations , Marketing problems should
be designed to suit hidden agenda , Complete confidentiality and secrecy of data
Your Answer No deliberate misinterpretations , Marketing problems should be
designed to suit hidden agenda , Complete confidentiality and secrecy of data
Select The Blank
Question Multiple Choice is a ________type of question.

Correct Answer Close ended
Your Answer Close ended

Question The conjoint analysis helps to enable company's to :Correct Answer Conduct brand swot analysis
Your Answer Conduct brand swot analysis

Question In the Internet era, qualitative research is possible through :Correct Answer Chat sessions
Select The Blank

Question ________is an important communication medium that helps recall
advertising.
Correct Answer Point of Purchase(POP)items
Your Answer Point of Purchase(POP)items
True/False
Question In the Funnel approach, specific questions come first and general
questions later.
Your Answer False

Select The Blank

Question Convenience Sampling is used for ________.
Correct Answer Exploratory research
Your Answer Exploratory research
True/False
Question The person conducting pharma research should be well qualified so
that not to waste Doctors time.
Correct Answer True
Your Answer True
True/False
Question The limitations with regression forecasting is that independent
variables must be forecasted before forecasting the dependent variables.
Correct Answer True
Your Answer True

Question Main features of Technical Report are :Correct Answer Minute details of planning data collection , Analysis ,
Interpretation
Your Answer Minute details of planning data collection , Analysis , Interpretation

Question How people allocate their time and money to certain products and
Correct Answer Psychographic Variable
Your Answer Psychographic Variable
True/False
Question Question phrasing and structure are eliminated in Semantic
differential scale.
Correct Answer True
Your Answer True
True/False
Question The popularity of Likert scale is due to its ease of construction and
administration.
Correct Answer True
Your Answer True

Question Which are the Export Promotion Councils?
Correct Answer Cashew Export Promotion Council , Handloom Export Promotion
Your Answer Cashew Export Promotion Council , Handloom Export Promotion
True/False
Question The written contract of a research should cover the penalty clause
Correct Answer True
Your Answer True


Question Scale Intervals can be used for
Correct Answer Age
Your Answer Age
Select The Blank


Question Online survey methods include :Correct Answer Email survey , HTML survey , Downloadable interactive surveys

Question Data of market research cannot be maintained :Correct Answer Without experienced and educated research staff
Your Answer Without experienced and educated research staff

Question Pretesting of Questionnaire includes testing of :Correct Answer Question content , Time taken to answer questions ,
Categorisation
Your Answer Question content , Time taken to answer questions ,
Categorisation

Question Identification of Target Population is facilitated by :-
Correct Answer Well defined research objectives , Alternative,

population
Select The Blank

Question ________are used for National Panel Studies.
Correct Answer Quota controls
Your Answer Quota controls
Select The Blank

Question Finding out the number of vehicles at a given junction is a ________
method.
Correct Answer Direct Observation
Your Answer Direct Observation

Question
ABC stands for :Correct Answer
Audit Bureau of Circulation
Your Answer
Audit Bureau of Circulation
True/False
Question
Correct Answer
The person conducting pharma research should be well

qualified so that not to waste Doctors time.
True
Your Answer
True
Select The Blank

Question
Correct Answer
Data
Your Answer
Data
True/False
Question
Correct Answer
True
Your Answer
True

Question
Your Answer
Email survey , HTML survey , Downloadable interactive

surveys
surveys

Question
Which of the following are the research obligations to the
client?
Correct Answer
Honest and clear reporting , Briefing regarding study
limitation , Explanation of Report Conclusions and aiding
client's application
Your Answer
Select The Blank
Question
Correct Answer
Your Answer

Question
Main features of Technical Report are :Correct Answer
Your Answer
Minute details of planning data collection , Analysis ,

Interpretation
Minute details of planning data collection , Analysis ,
Interpretation

Question
Retail Store Audit uses :Correct Answer
Your Answer
True/False
Question
Correct Answer
The written contract of a research should cover the penalty

clause covering deficits such as delays, inadequate data.
True
Your Answer
True
Select The Blank

Question
In ________questions, several alternatives have to be
compared with each other at the same time.
Correct Answer
Ranking
Your Answer
Ranking
Question
Issues which a Doctors seeks regarding a product are :-
Correct Answer
Amount of Drugs required , Indications for prescription ,

Efficiency over all time needed for drug concentration in the
body
Efficiency over all time needed for drug concentration in the
body
Your Answer
True/False
Question
Correct Answer
Close ended Questions are time consuming and costly

exercise.
False
Your Answer
True
True/False
Question
Correct Answer
Factor loading is the correlation between a factor and a

variable in a factor analysis.
True
Your Answer
True

Question
Economic indicators in survey method of sales forecasting
are :Correct Answer
Your Answer
Select The Blank

Question
In ________ forecast, he collects all information in his mind
and based on his vast experience he makes forecast.
Correct Answer
Munshi
Your Answer
Munshi

Question
BOOKSHOP". What did the partners decided about the copy
service?
Correct Answer
To estimate the market demand and market share
Your Answer
To provide copy service to students at subsidized rates

Question
Your Answer

Question
A questionnaire can be :-
Correct Answer
Structured , Disguised , Informal
Your Answer

Question
gathered :Correct Answer
Your Answer
Select The Blank

Question
________ translates information needs into a set of questions
that a respondent can answer.
Correct Answer
A Questionnaire
Your Answer
A Questionnaire

Question
Your Answer
True/False
Question
National Readership survey , Forced Exposure test ,

Consumer Panels
National Readership survey , Consumer Panels , Brand
loyalty
Correct Answer

False
Your Answer
False
Select The Blank

Question
Correct Answer
Your Answer
True/False
Question
Survey conducted
Correct Answer
Sampling in which each element has known chance for

inclusion in the study is known as Probability Sampling
True
Your Answer
True

Question
which Brand names are deleted. He is then asked to identify
the Brand and the media where it appeared. This is known
as :Correct Answer
Recognition Test
Your Answer
Recognition Test

Question
Your Answer


Question
Point of Purchase(POP) is researched through :Correct Answer
Your Answer

Question
The test which consists of a series of pictures about which
the subject is asked to tell a story is called :Correct Answer
Your Answer
True/False
Question
Correct Answer
Implanting rumors in the market is a form of corporate

espionage.
True
Your Answer
True
Select The Blank

Question
Correct Answer
Reasonable costs
Your Answer
Appropriate costs

Question
Which of the following methods is not used for descriptive
research?
Correct Answer
Experiments
Your Answer
Experiments

Question
A multivariate Statistical technique that uses a class of
procedures for data reduction & summarization is known
as :Correct Answer
Factor analysis
Your Answer
Factor analysis

Question
Multidimensional scaling, does not explain:-
Correct Answer
Your Answer

Question
The National Readership Survey(NRS) investigates :Correct Answer
Your Answer
Readership
Readership
Readership
Readership

Match The Following

Question
Correct Answer
Your Answer
Housewifes
Field Staff
Field Staff
MBA
Entry level Market

Research Executive
Statistical Analyst
Some time travelling is

involved
Statistical Analyst
Researcher
Researcher

Statistics
PG in
True/False
Question
Correct Answer
The popularity of Likert scale is due to its ease of

construction and administration.
True
Your Answer
True

Question
The Retail Store Audit does not measure:Correct Answer
Brand loyalty
Your Answer
Market share
Select The Blank

Question
Convenience Sampling is used for ________.
Correct Answer
Exploratory research
Your Answer
Select The Blank

Question
Correct Answer
Pictures
Your Answer
Cards
True/False
Question
Correct Answer
Sample size tends to be inversely proportional to cost of

sampling.
True
Your Answer
True
Match The Following

Question
Ranking
Correct Answer
Your Answer
Several alternatives
Several alternatives
compared with each other compared with each other
at same time
at same time
Quantify a qualitative data Quantify a qualitative data
Scaling technique
Double barreled questions Several responses at once Several responses at once

Checklist
Check one or more of the Check one or more of the

responses listed for
responses listed for
answers
answers
Select The Blank

Question
________.
Correct Answer
350 times series
Your Answer
350 times series
Select The Blank

Question
Correct Answer
Homogeneous
Your Answer
Homogeneous

Question
Measurement of the existing data or information is known as
:Correct Answer
Facts
Your Answer
Facts

Question
Corollary data in market analysis research is :Correct Answer
Your Answer

Question
Chemicals?
Correct Answer
Your Answer
Research Institute For Paint Tech. , National Chemical
Laboratory, Pune , Industrial Research & Development
Center
True/False
Question
Correct
Answer
Your Answer
In exploratory research, the sample is very large and

represents a class.
False
False

Question
Answer
Your Answer


Question
The objective of Questionnaire design is to seek
consistency with :Correct
Method of data collection , Research objective ,
Answer
Respondent's willingness to answer questions on the
subject
Your Answer Method of data collection , Research objective ,
subject
Match The Following
Question
Correct Answer
Sales Analysis
market potential
measurement
Corollary data
Sales forecast
Your Answer
Preparing sales
expenses budget
Data on actual product Primary data
Data related to product Data related to product
Cash flow need
Cash flow need

Question
Answer
Your Answer
How different household would spend a fixed amount in a

month , How different household would spend a fixed
amount on entertainment , How different respondents
spend their Sunday
How different households would spend their monthly
income , How different household would spend a fixed
amount in a month , How different household would
spend a fixed amount on entertainment
Select The Blank

Question
Correct
Answer
Your Answer
Reasonable costs
Reasonable costs
Select The Blank

Question
Correct
Answer
Your Answer
Scales
Scales
Select The Blank

Question
________is an important communication medium that
helps recall advertising.
Correct
Answer
Your Answer Memory Tests
Question
Correct
Answer
Your Answer
True/False
Question
Correct
Answer
Your Answer
Cashew Export Promotion Council , Handloom Export

Promotion Council , Gem & Jewellery Export Promotion
Council
Cashew Export Promotion Council , Handloom Export
Promotion Council , Gem & Jewellery Export Promotion
Council
Protection against unqualified researchers is a

responsibility of the client.
False
False

Question
The impact of promotional slogans on the consumers can
be studied with
Correct
Answer
Select The Blank
Question
Correct
Answer
Your Answer
Scales

Question
Barometric methods of sales forecasting are :Correct
Answer
Your Answer
Historical analogy , Product like cycle concept , Survey

methods
methods
Select The Blank

Question
Finding out the number of vehicles at a given junction is
a ________ method.
Correct
Direct Observation
Answer
Your Answer
Direct Observation
Select The Blank

Question
Measuring what it is supposed to measure refers to
________.
Correct
Validity
Answer
Your Answer Reliability
Question
Responsibility towards the respondent , Responsibility
Answer
towards the client , Responsibility towards the researcher
Your Answer Responsibility towards the respondent , Responsibility
towards the client , Responsibility towards the researcher
Select The Blank
Question
The efficiency of OTC products is checked by ________
ONLY
Correct
Manufacturers
Answer
Question
Correct
Answer
Your Answer
True/False
Question
Correct
Answer
Your Answer

Metro , Rural

False
False
Select The Blank

Question
In ________, members are required to maintain diary
recording all purchases.
Correct
Consumer panels
Answer
Your Answer Consumer panels
Question
Answer
Your Answer
Coding sheet on the disk , Transferring the coded data

from the questionnaires , Coding sheet on to magnetic
tapes or directly into computers
from the questionnaires , Coding sheet on to magnetic
tapes or directly into computers

Question
Answer
Your Answer Number of clients, Distributors or dealers
Question
The test which consists of a series of pictures about
which the subject is asked to tell a story is called :Correct
Answer
Your Answer Story Completion Test
Select The Blank
Question
Correct
Answer
Your Answer


Question
Following are the characteristics of Factor analysis :Correct
Answer
Your Answer
Uses an advance forms of co-relation analysis to the

responses , Variables that are interrelated and similar are
reduced to smaller numbers of uncorrelated factors. ,
The model is primarily based on liner relationship
through which factor loading is derived.
Uses an advance forms of co-relation analysis to the
responses , Variables that are interrelated and similar are
reduced to smaller numbers of uncorrelated factors. ,
The model is primarily based on liner relationship
through which factor loading is derived.

Question
Several alternatives have to be compared with each
other at the same time in :Correct
Ranking questions
Answer
Your Answer Ranking questions
Select The Blank
Question
In MDS the impact of pricing can be studied for the
comparison of ________.
Correct
Spatial maps
Answer
Your Answer Spatial maps
Question
What is Technical Report?
Correct
Answer
Your Answer
Report for scientific or technically trend people.

Report for scientific or technically trend people.

Question
"Self Administered" personal interviews are those in
which :Correct
Answer
Your Answer The respondent fills the questionnaire
True/False
Question
Correct
Answer
Your Answer
True/False
Question
Correct
Answer
Your Answer
True/False
Question
Correct
Answer
Your Answer
True/False
Question
Correct
Answer
Your Answer
Reports printed by the professional bodies are external

unpublished data.
False
False
Motivation research is easy to handle as it deals with

qualitative variables in human beings who are dynamic.
False
False
The client or organization should answer the queries of

cost v/s benefits of research.
True
True
Projective technique is a subtype of open ended

question.
True
False

Question
Issues which a Doctors seeks regarding a product are :Correct
Answer
Your Answer

Efficiency over all time needed for drug concentration in
the body
Amount of Drugs required , Efficiency over all time
needed for drug concentration in the body , Price of the
drug

Question
Answer
Your Answer

Graphical method
Select The Blank
Question
Correct
Answer
Your Answer
True/False
Question
Correct
Answer
Your Answer
True/False
Question
Correct
Answer
Your Answer

The limitations with regression forecasting is that

independent variables must be forecasted before
forecasting the dependent variables.
True
True
In data interpretation, cross tabulation is the distribution

of one variables.
False
False

Question
Correct
Answer
Your Answer

Match The Following

Question
Correct Answer
Your Answer
Low responses
Inaccessibility
Inaccessibility
Sampling error
population
Recording error
population
Recording error
Information about
population
Information about
population
Non-sampling error
Sampling

Question
Answer
Your Answer
Readership by income levels , Readership by

Duplication , Readership per copy of publication
Readership by income levels , Readership by
Duplication , Readership per copy of publication

Question
The respondent may refuse to answer a question if he
feels it is invading his privacy or has no legitimate
purpose. The researcher considers such issues at which
stage of the Questionnaire design?
Correct
Answer
Your Answer Evaluating the Question content
True/False
Question
Correct
Answer
Your Answer
True/False
Question
Correct
Answer
Your Answer
Retail Store Audit(RSA) divides India into 4 zones and 22

states.
True
False
A manufacturer is able to know the real off take of the

product at a retail level through Retail Store Audit.
True
True

Question
Online survey methods include :Correct
Answer
Your Answer

surveys
Telephone survey , HTML survey , Downloadable
interactive surveys

Question
Correct
Answer
Your Answer


Question
A factor's eigen value is the :Correct
Answer
Your Answer
Sum of squares of its factor loading

Sum of squares of its factor loading

Question
Which publications can be used for research on
automobile industry?
Correct
Answer
Your Answer Auto Age , Auto spark , Automobile Reporter
True/False
Question
Correct
Answer
Your Answer
True/False
Question
Question phrasing and structure are eliminated in

Semantic differential scale.
True
True
In regression analysis, dependent variables must be

measured on nominal scale.
Correct
Answer
Your Answer
True/False
Question
Correct
Answer
Your Answer
False
True
Regression analysis can be used in sales forecasting to

measure the relationship between company's sales and
other economic variables.
True
True
Select The Blank

Question
________ translates information needs into a set of
questions that a respondent can answer.
Correct
A Questionnaire
Answer
Your Answer A Questionnaire
Question
How people allocate their time and money to certain
products and factors is depicted by
Correct
Answer
Your Answer Socio-economic variable
True/False
Question
Correct
Answer
Your Answer
Clarity in report writing should be there to avoid

vagueness and misinterpretation.
True
True

Question
Correct
Answer
Your Answer
To understand the consumer needs and wants , To

explore the new markets , To analyze the competitors

Question
Marketing Research includes
Correct
Answer
Your Answer
Product Development Research , Packaging Research ,

Advertising Research
Product Development Research , Advertising Research

Question
The responsibility of the research organization towards
the respondent is :Correct
To protect anonymity if agreed
Answer
Your Answer To protect against unnecessary research
Match The Following

Question
Correct Answer
Your Answer
Conjoint Analysis
Brand swot analysis
Brand swot analysis
Regression Analysis
Standard deviation =
6y=
Eigen value &
communality
Dependent variables
and variance
Variance and factor
loading
Cluster Analysis
Factor Analysis

Question
The respondents in the research of Pharma companies
are :Correct
Answer
Select The Blank
Question
Correct
Answer
Your Answer
Knowledge
Opinion

Question
Which institutions should be contacted for research on
Paint Chemicals?
Correct
National Chemical Laboratory, Pune , Industrial Research
Answer
& Development Center , Building Research Institute
Your Answer National Chemical Laboratory, Pune
Question
The technique through which objects/ cases are classified
into relative homogeneous groups or clusters is known as
:Correct
Cluster analysis
Answer
Question
Answer
Your Answer
True/False
Question
Correct
Answer
Your Answer


interchangeably.
False
True
Select The Blank

Question
In ________questions, several alternatives have to be
compared with each other at the same time.
Correct
Ranking
Answer
Your Answer Ranking
Select The Blank
Question
Correct
Price to non price
Answer
Question
In cluster analysis linkage is based on farthest neighbor,
which is known as :Correct
Complete linkage
Answer
Your Answer Complete linkage
Question
Correct
Answer
Your Answer


Question
Economic indicators in survey method of sales
forecasting are :Correct
Answer
Your Answer Leading , Co-incident , Lagging
Question
Which of the following are the research obligations to the
client?
Correct
Answer
Your Answer Making and implementing the decisions on behalf of the
client , Honest and clear reporting , Explanation of Report
Conclusions and aiding client's application
Question
The preference of Sunsilk Shampoo to Clinic Plus
shampoo can be judged with :Correct
Ordinal Scale
Answer
Your Answer Interval Scale
Question
Correct
Answer
Your Answer
Specialized techniques of Market Research include :National Readership survey , Forced Exposure test ,
Consumer Panels
National Readership survey , Consumer Panels
Select The Blank

Question
Spontaneous responses are obtained in ________
questions.
Correct
Open ended
Answer
Your Answer Open ended
Match The Following
Question
Correct Answer
Your Answer
Usage and attitude
Price effects
Target respondents
Doctors
Usage and attitude
Sampling procedure
Area sampling
Pre launch research
Clinical trials and

formulations
Clinical trials and

formulations
Area sampling
True/False
Question
Correct
Answer
Your Answer
Postal surveys fail because the apparent low cost turns

out to be very high due to non response.
True
True
Select The Blank

Question
In ________ forecast, he collects all information in his
mind and based on his vast experience he makes
forecast.
Correct
Munshi
Answer
Your Answer Munshi
Question
The producers in the sellers' market are also forced to
take decisions based on the market information because
Correct
Answer
Your Answer There is cut throught competition
True/False
Question
Correct
Answer
Your Answer
The person conducting pharma research should be well

qualified so that not to waste Doctors time.
True
True
Select The Blank
Question
Correct
Answer
Your Answer
Complete________ of respondent and secrecy of data

should be maintained.
confidentiality
Privacy
Select The Blank

Question
________ enables information on subjects not
approachable through questioning.
Correct
Completion technique
Answer
Your Answer Mail survey
Select The Blank
Question
variable.
Correct
Factor
Answer
Your Answer Cluster
Question
identify the Brand and the media where it appeared. This
is known as :Correct
Recognition Test
Answer
Your Answer Recognition Test
Select The Blank
Question
In Snowball sampling, initial sample sizes selected using
probability methods but additional units are obtained
through information supplied by initial units
called________.
Correct
Refferals
Answer
Your Answer Refferals
Select The Blank
Question
Convenience Sampling is used for ________.
Correct
Answer
Your Answer

Question
Variables such as age, number of customers scales,
costs, heights etc. can be measured by
Correct
Ratio Scale
Answer
Your Answer Ratio Scale
Question
Correct
Answer
Your Answer
True/False
Question
Correct
Answer
Your Answer
Factor analysis is performed on :Intervally scaled or Continuous Variables

Intervally scaled or Continuous Variables
"Consumer Panel" is a specialized market research

technique.
False
True

Question
Answer
Your Answer
Developing company's sales plan (short and long term) ,

Setting standards of sales performance , Estimating total
sales force needed in future

Question
Correct
Answer
Your Answer Texprocil Bulletin , Indian Textile Bulletin , Indian Cotton
Question
Answer
Your Answer
Attribute data , Non attribute data , Similarity and

preference
preference

Question
Measurement of the existing data or information is
known as :Correct
Facts
Answer
Your Answer Opinions
Question
The responses for the 'education' of a respondent can
include
Correct
Not disclosed , Illiterate , Literate without formal
Answer
schooling
Your Answer Illiterate , Literate without formal schooling , Student
Select The Blank
Question
________ type of question allow response in affirmative or
negative.
Correct
Answer
Your Answer
Dichotomous
Dichotomous

Question
Correct
Answer
Your Answer

Select The Blank

Question
Correct
Answer
Your Answer
Psychographics

Question
According to Lipstein, rules for minimizing non-sampling
errors include :Correct
Use the smallest sample consistent with research
Answer
objective , Sample survey should be as easy to execute
as possible , Restrict the Questionnaire to data essential
to the study
Your Answer Restrict the Questionnaire to data essential to the study ,
Establishing a 'frame' of the population , Use the
smallest sample consistent with research objective
Select The Blank
Question
Correct
Answer
Your Answer
Close ended
Ranking

Question
The arrangement of data items in a numerical sequence
either ascending or descending order is :Correct
An array
Answer
Your Answer Tabulation
True/False
Question
Correct
Answer
Your Answer

False
False

Question
Limitations of Motivation Research include :Correct
Uses borrowed techniques , Subjectivity , Validation not
Answer
Your Answer
possible
Subjectivity , Validation not possible , Large sample size
Select The Blank

Question
Correct
Answer
Your Answer
Qualitative
Qualitative
Select The Blank

Question
Correct
Answer
Your Answer
Quantitative
Confirmative
Select The Blank

Question
The ________ objectives are derived from research
objectives.
Correct
Data
Answer
Your Answer Data
True/False
Question
Correct
Answer
Your Answer
True/False
Question
Correct
Answer
Your Answer
Histogram is a graphical depiction that uses pictures and

symbols to display data.
False
False

True
True

Question
Which of the following methods is not used for
descriptive research?
Correct
Experiments
Answer
Your Answer Secondary Data
True/False
Question
Correct
Answer
Your Answer

BOOKSHOP". The Bookshop had a strong position in the
textbook market.
False
True
Select The Blank

Question
Data cleaning is done through extensive checks
for________.
Correct
Answer
Your Answer Actual findings
Question
What is coding?
Correct
Answer
Your Answer
True/False
Question
Correct
Answer
Your Answer
True/False
Question
Correct
Answer
Your Answer
Assigning a code number to each possible response to

the question
Assigning the codes in the researcher questionnaire

False
True
In Conjoint analysis ranking of total utility is done from

highest to lowest.
True
True

Question
A nonhierarchical clustering procedure determines a
cluster centre & then groups all objects within a
prespecified threshold value from centre is known as :Correct
Answer
Your Answer Segmental threshold method
Match The Following
Question
Correct Answer
Your Answer
Marketing Decisions
Selection of brand name
Market Research
Marketing Research
Market Information
Selection of brand
name
Explore the consumer
needs & wants
Explore all activities
viz. branding,
packaging etc.
Retailer analysis
Explore the consumer

needs & wants
Explore all activities viz.
branding, packaging etc.
Selection of retailers
Select The Blank

Question
Correct
Roseinweig test
Answer
Your Answer
Story Completion Technique

Question
Answer
Your Answer
Is short and concise , Has specific questions , Has

uncluttered layout
uncluttered layout

Question
Answer
Your Answer
True/False
Question
Correct
Answer
Your Answer

biases
biases
In MDS, two-way modes, products can be compared on

objective and perceived attributes.
True
True

Question
Answer
Your Answer

Children , Illiterate Respondents , Senior Citizens

Question
Answer
Your Answer
Unanticipated views of the respondent are obtained ,

exploratory research
They help in exploratory research , Unanticipated views
of the respondent are obtained , The Interviewer bias is
less

Question
Utilities of conjoint analysis are arrived through :Correct
Answer
Your Answer
Iterative technique
Itemized technique

Question
Answer
Your Answer
No deliberate misinterpretations , Marketing problems

should be designed to suit hidden agenda , Complete
confidentiality and secrecy of data

Question
Answer
Your Answer

Match The Following

Question
Correct Answer
Your Answer
Pictographs
Report for general

public
Report for decision
maker
Graphical depiction
Histograph
Vertical bar chart
Executive Report
Report for decision

maker
Report for Technically
Trained people.
Graphical depiction

Question
In multidimensional scaling, pricing analysis can be done
through :Correct
Comparison of spatial maps with and without pricing
Answer
information
Your Answer Survey methods
Select The Blank
Question
Correct
Answer
Your Answer
True/False
Question
Correct
Answer
Your Answer
Self administered
Interviewer administered
Likert Scale allows the respondents to either agree or

disagree with the statement.
True
True

Question
Answer
Your Answer
Scaling techniques

Question
Spreading the sample through the entire population
following a regular pattern is known as :Correct
Systematic sampling
Answer
Your Answer
Statistical sampling

Question
BOOKSHOP". Who were the major competitors?
Correct
University departmental machines , University library ,
Answer
Tinko's
Your Answer University departmental machines , University Press ,
University library
True/False
Question
Correct
Answer
Your Answer

False
True
Select The Blank

Question
________ research describes some aspects of market
characteristics.
Correct
Descriptive
Answer
Your Answer Evaluative
Question
Answer
Your Answer
Branching questions , Qualifying questions , Opening

questions
Branching questions , Qualifying questions , Sensitive
questions

Question
Answer
Your Answer

Conclusive Research Design

Question
Answer
Your Answer
Rating the Program " Jassi Jaisi Koi Nahin" , Rating the
service at Hotel Taj , Rating the success of a new
software
Understanding the differences in two types of cars

Question
Answer
Your Answer
Used to find whether the person is the right type to

provide information
provide information
Question
Correct
Answer
Your Answer
A Questionnaire :Motivates a respondent to respond , Facilitates data

processing , Is an instrument for seeking and recording
data
Facilitates data processing , Is an instrument for seeking
and recording data

Question
In cluster analysis, a linkage method based on average
distance between all pairs of objects where one member
of the pair is from each of the cluster, it is called as :Correct
Average linkage
Answer
Your Answer Average linkage
Question
Answer
Your Answer

Measure market potential

Question
This question is based on the case study of "RESEARCH
ON CONSUMER PRODUCTS". What are the highlights of
the study?
Correct
Competition from major players well entrenched in the
Answer
market , Inferences about socio-economic status of
consumer was to be found , Company wanted to
manufacture watches
Your Answer Competition from major players well entrenched in the
market , Inferences about socio-economic status of
consumer was to be found
True/False
Question
Correct
Answer
Your Answer
Rural SEC Grid is based on Education and Monthly

Household Income
False
False
Select The Blank

Question
________ are highly interactive executable files.
Correct
Answer
Your Answer
Downloadable survey applications

Downloadable survey applications
Select The Blank

Question
Correct
Answer
Your Answer

Question
identify the Brand and the media where it appeared.
This is known as :Correct
Recognition Test
Answer
Your Answer
Recognition Test
Question
Correct
Answer
Your Answer

and journals.
and journals.

Question
gathered :Correct
Answer
Your Answer
Question
Answer
Your Answer

biases
biases
Select The Blank

Question
The assumption that the respondents externalization is
the process of his internalization is observed in ________.
Correct
Answer
Your Answer
Select The Blank
Question
Correct
Roseinweig test
Answer
Your Answer
Roseinweig test
Question
Answer
Your Answer

provide information
provide information
Question
Correct
Answer
Your Answer
Adhoc methods for determining Sample size are :Rules of thumb , Budget constraint , Comparable studies

Question
Answer
Your Answer
4th step
3rd step

Question
Correct
Answer
Your Answer
Select The Blank
Question
Correct
Answer
Your Answer
Advanced indicators
Advanced indicators
Select The Blank

Question
Finding out the number of vehicles at a given junction is
a ________ method.
Correct
Direct Observation
Answer
Your Answer
Direct Observation
Question
The physical characteristics of the questionnaire are
important in motivating the respondent to participate
and complete the form. This is true in case of
Correct
Mail survey
Answer
Your Answer
Mail survey
Question
Correct
Answer
Your Answer
Age
Age

Question
Correct
Answer

Your Answer


Question
Correct
Answer
Your Answer

Occupation , Age , Income
Match The Following

Question
Correct Answer
Sales Analysis
market potential
measurement
Corollary data
Sales forecast
True/False
Question
Correct
Answer
Your Answer
Your Answer
Preparing sales
expenses budget
Data on actual product Data on actual product
Data related to product Data related to product
Cash flow need
Cash flow need
Question phrasing and structure are eliminated in

Semantic differential scale.
True
True

Question
Correct
Answer
Your Answer
4th step
4th step

Question
Answer
Your Answer
Scales
Scales
Select The Blank

Question
Correct
Answer
Your Answer
True/False
Question
Correct
Answer
Rorschach Test
Rorschach Test

False
Your Answer
False

Question
Answer
Your Answer

uncluttered layout
uncluttered layout

Question
Answer
Your Answer
True/False
Question
Correct
Answer
Your Answer


True
True
Select The Blank

Question
Correct
A Questionnaire
Answer
Your Answer
A Questionnaire
Question
Answer
Your Answer
True/False
Question
Correct
Answer
Your Answer
The distance at which clusters are combined can be

used as a criteria. , Relative size of cluster should be
meaningful. , Theoretical or practical consideration may
suggest same number.
The distance at which clusters are combined can be
used as a criteria. , Relative size of cluster should be
meaningful. , Optimizing partitioning method.

Household Income
False
False

Question
Which institutions should be contacted for research on
Paint Chemicals?
Correct
National Chemical Laboratory, Pune , Industrial
Answer
Research & Development Center , Building Research
Institute
Your Answer
National Chemical Laboratory, Pune , Industrial

Research & Development Center , Building Research
Institute
Select The Blank

Question
Research carried out based on the existing data is
________
Correct
Secondary research
Answer
Your Answer
Secondary research
True/False
Question
Correct
Answer
Your Answer
True/False
Question
Correct
Answer
Your Answer
True/False
Question
Correct
Answer
Your Answer
Use of data analysis programme is the analysis

strategy .
True
True
Likert Scale is relatively easy to construct and

administer.
True
True
The popularity of Likert scale is due to its ease of

construction and administration.
True
True

Question
Research?
Correct
Market Share Analysis Study , Market Characteristics
Answer
Study , Establishment of Quota and Territories
Your Answer
Market Share Analysis Study , Market Characteristics
Study , Establishment of Quota and Territories
True/False
Question
Correct
Answer
Your Answer
In exploratory research, the sample is very large and

represents a class.
False
False
Select The Blank

Question
Correct
Answer
Your Answer
True/False
Question
Correct
Answer
Your Answer
True/False
Question
Correct
Answer
Your Answer
The written contract of a research should cover the

penalty clause covering deficits such as delays,
inadequate data.
True
True

True
True
Select The Blank

Question
for________.
Correct
Answer
Your Answer
Question
Which of the following are the research obligations to
the client?
Correct
Answer
Your Answer
Question
as :Correct
Factor analysis
Answer
Your Answer
Factor analysis
Question
Correct
Answer
Your Answer
Research
Research
Research
Research
Questions , Hypothesis Development ,

Boundaries
Questions , Hypothesis Development ,
Boundaries

Question
Correct
Answer
Your Answer

Select The Blank

Question
Correct
Answer
Your Answer
Quantitative
Quantitative

Question
Answer
Your Answer

Consumer Panels
Consumer Panels
Match The Following

Question
Correct Answer
Your Answer
To understand the
Causal Research
Causal Research
effect of cable TV
industry on Hindi
Cinema
To find out the
preference of Movie
theaters for the youth
To ascertain the
possibility of
developing Solar Car
To understand the
Consumer Panel Survey Consumer Panel Survey
buying pattern of
Grocery items for a
group of housewives
over six months
Industry?
True/False
Your Answer True
True/False
variables.
Your Answer False
True/False
Correct Answer True

Your Answer True
True/False
Correct Answer True
Your Answer True
Select The Blank
True/False
Your Answer False
Select The Blank
True/False

lowest.
Correct Answer True
Your Answer True
Select The Blank
Select The Blank
Select The Blank
rule
Your Answer Minimum
Select The Blank
True/False
Your Answer False
Match The Following
Dangler POP POP
Your Answer Opinion
True/False
factor analysis.
Correct Answer True
Your Answer True
True/False
published data.
Correct Answer True
Your Answer True
journals.
journals.
layout
layout
Select The Blank
Your Answer Scales

Match The Following
Select The Blank
Select The Blank
most important?
and generalization
association
association
Select The Blank
________.
True/False

Your Answer False
True/False
Your Answer False
Question
Answer
Your
Answer

Personal interview , Telephone interview

Question
Answer
Your
Answer

layout
layout

Question
The respondent marks on a continnum between extremes his/her
Correct
Scaling techniques
Answer
Your
Ranking
Answer
Select The Blank
Question
neighbour rule
Correct
Minimum
Answer
Your
Maximum
Answer
Select The Blank
Question
Correct
Answer
Your
Answer

Question
Answer

needed in future
Your
Answer
True/False
Question
Correct
Answer
Your
Answer

needed in future
False
False

Question
Correct
Answer
Your
Answer
True/False
Question
Correct
Answer
Your
Answer


administration.
True
True

Question
Answer
Your
Answer


Question
Correct
Answer
Your
Answer


Question
Average linkage
Answer
Your
Complete linkage
Answer
Question
include :Correct
Answer
Your
Answer


Question
Correct
Answer
Your
Answer
Area Sampling
Quota Sampling
Select The Blank

Question
Correct
Pricing
Answer
Your
Market condition
Answer
Select The Blank
Question
Correct
Opinion Poll
Answer
Your
Opinion Poll
Answer
Question
Answer
Your
Answer

How different households would spend their monthly income , How
different household would spend a fixed amount in a month

Question
Correct
Answer
Your
Answer


Question
industry?
Correct
Answer
Your
Answer
Select The Blank
Question
National Bureau of economic research publishes data for lagging,
coincidental and leading indicators based on ________.
Correct
350 times series
Answer
Your
200 times series
Answer

Question
Recognition Test
Answer
Your
Recognition Test
Answer
Select The Blank
Question
Correct
Answer
Your
Answer
Question
Correct
Mail survey
Answer
Your
Personal interview
Answer
True/False
Question
Correct
Answer
Your
Answer

False
False
Match The Following

Question
Correct Answer

Cinema
youth
over six months
True/False
Question
Correct
Answer
Your
Answer
Your Answer
Secondary Research
Causal Research

interchangeably.
False
True
Match The Following
Question
Correct Answer
Your Answer
Skewness
about mean
Numerical sequence
either ascending or
descending
about mean
Array
Simple Tabulation
Cross Tabulation

or more variables
or more variables
Select The Blank

Question
Correct
Price to non price
Answer
Your
Answer
Question
Answer
Your
Answer

Select The Blank

Question
Correct
FMCG PRODUCTS
Answer
Your
FMCG PRODUCTS
Answer
True/False
Question
Correct
Answer
Your
Answer

True
True

Question
Answer
Your
Answer

authorization
authorization

Question
Answer
Your
Answer

True/False
Question
Correct
Answer
Your
Answer

a factor analysis.
True
False
Select The Blank

Question
Correct
Answer
Your
Answer
True/False
Question
Correct
Answer
Your
Answer
Reasonable costs
Appropriate costs

MDS.
False
False
Select The Blank

Question
Correct
Munshi
Answer
Your
Judgment
Answer
True/False
Question
Correct
Answer
Your
Answer

True
True

Question
Correct
Answer
Your
Answer

Select The Blank

Question
A factor's eigne value is the sum of________ of factor loading.
Correct
Answer
Your
Answer
Square
Square root

Question
Correct
Answer
Your
Answer


Question
Correct
Answer
Your
Answer

Product Mix Studies , Market Share Analysis Study , Market
Characteristics Study

Question
Answer
Your
Answer

Marketing situation , Deep seated biases
Select The Blank

Question
________.
Correct
Neutral Point
Answer
Your
Neutral Point
Answer
Question
Correct
Answer
Your
Answer
Question
Answer
Your
Answer
True/False
Question
Correct
Answer
Your
Answer
Data warehousing
Data warehousing

True
True

Question According to Lipstein, rules for minimizing non-sampling errors
include :Correct Answer Use the smallest sample consistent with research objective ,
Sample survey should be as easy to execute as possible , Restrict the
Questionnaire to data essential to the study
Your Answer Restrict the Questionnaire to data essential to the study , Use the
smallest sample consistent with research objective , Sample survey should be as
easy to execute as possible
Select The Blank
Your Answer Product Concept testing , Pilot study before National launch ,
Question Factor loading is the corelation between :Correct Answer A factor & a Variable
Your Answer A factor & a Variable
Your Answer Experimental Research Design
Select The Blank
Match The Following
Post launch research Usage and attitude Usage and attitude
Target respondents Doctors Doctors
Sampling procedure Area sampling Area sampling
Pre launch research Clinical trials and formulations Clinical trials and formulations
True/False
Your Answer False
Select The Blank
Select The Blank

Question Informal interview is a ________ format of data collection.
Correct Answer Unstructured
Your Answer Unstructured
Question Identification of Target Population is facilitated by :Correct Answer Well defined research objectives , Alternative,
population
Select The Blank
Question The methods to decide the number of clusters are :Correct Answer The distance at which clusters are combined can be used as a
criteria. , Relative size of cluster should be meaningful. , Theoretical or practical
Your Answer Theoretical or practical consideration may suggest same number. ,
The distance at which clusters are combined can be used as a criteria. , Relative
size of cluster should be meaningful.
HOTEL". The Hotel was experiencing a decline in business. The Management
decided to attract business executives as :Correct Answer There was a decline in occupancy in the hotel
Your Answer It had adequate facilities for conducting conferences, workshops
etc
True/False
Question Smaller Companies or individual consultants do not have any role to
play in Market Research Field.
Your Answer False
Select The Blank
Question This question is based on the case study of "THE BOOKSHOP". Who
Correct Answer University departmental machines , University library , Tinko's
Select The Blank
Question Retail Store Audit is a quantitative feedback on________.
Correct Answer Consumer buying patterns

Your Answer Consumer buying patterns
True/False
Question The Interviewing process is determined after evaluating the Question
content.
Your Answer False
Question Information on subjects not approachable through Questioning can be
obtained through :Correct Answer Projective techniques
Your Answer Projective techniques
Your Answer Purchase of inventory
True/False
Your Answer False
Your Answer Class I , ClassIII , Metro
Match The Following
Skewness Symmetric distribution about mean Symmetric distribution about mean
Array Numerical sequence either ascending or descending Numerical sequence
either ascending or descending
Simple Tabulation One variable distribution One variable distribution
Cross Tabulation Relationship between two or more variables Relationship
between two or more variables
Question The amount of variance a variable shares with all other variables
included in the analysis is called as:Correct Answer Communality
Your Answer Communality

Question The respondent marks on a continnum between extremes his/her
Correct Answer Scaling techniques
Your Answer Scaling techniques
difficult
difficult
True/False
Correct Answer True
Your Answer True
True/False
Correct Answer True
Your Answer True
Chemicals?
True/False
Question Market Research is an inexact science.
Correct Answer True
Your Answer True
Question Validation is fundamental step in research because :Correct Answer It ensures that data has accurately measured
Your Answer It ensures that data has accurately measured
Question Dichotomous form of questions can be observed in :Correct Answer Branching questions , Qualifying questions , Opening questions
Your Answer Branching questions , Qualifying questions , Opening questions
Select The Blank
Question Data interpretation requires ________ and logical skills.
Correct Answer Qualitative
Your Answer Quantitative
True/False
Your Answer False
Select The Blank

Question The data must be obtained quickly enough at ________.
Correct Answer Reasonable costs
Your Answer Reasonable costs
Question "Care should be taken to prevent respondent fatigue and disinterest."
This is taken into account in which step of the questionnaire design ?
Correct Answer Determining the interviewing process
Your Answer Determining the interviewing process
Select The Blank
HOTEL". The management was considering attracting business executives, before
that, it ________.
hotel
Your Answer Wanted to study the data of guests already available with the
hotel
True/False
Your Answer False
Select The Blank
True/False
Question Cluster Sampling is Non-probability sampling
Your Answer False
Question Factors affecting consumer decision process include :Correct Answer Economic factors , Intrinsic factors , External factors
Your Answer Economic factors , Intrinsic factors , External factors
Question
Answer
Your
Answer
Scaling techniques
Scaling techniques

Question
The Retail Store Audit does not measure:-
Correct
Answer
Your
Answer
Brand loyalty
Brand loyalty
Select The Blank

Question
the way they do.
Correct
Motives
Answer
Your
Motives
Answer
Question
Answer
Your
Answer

secrecy of data
No deliberate misinterpretations , Complete confidentiality and
secrecy of data

Question
Answer
Your
Answer
10 steps
10 steps

Question
Correct
Answer
Your
Answer


Question
Answer
Your
Answer
True/False
Question
Correct
Answer
Your
Answer

questionnaires , Coding sheet on to magnetic tapes or
computers
questionnaires , Coding sheet on to magnetic tapes or
computers
from the
directly into
from the
directly into

False
False

Question
Answer
Your
Answer

Question
Answer
Your
Answer

Select The Blank

Question
Correct
Answer
Your
Answer
Chat sessions
Chat sessions

Question
Answer
Your
Answer


Question
Correct
Answer
Your
Answer
True/False
Question
Correct
Answer
Your
Answer
True/False
Question
Correct
Answer
Your
Answer
Demographic Data
Demographic Data

False
False

True
True

Question
In data analysis, cross tabulation shows the relationship between :Correct
Answer
Your
Answer

Question
Correct
Answer
Your
Answer
True/False
Question
Correct
Answer
Your
Answer
True/False
Question
Correct
Answer
Your
Answer
True/False
Question
Correct
Answer
Your
Answer
True/False
Question
Correct
Answer
Your
Answer
Spontaneous response from respondent is possible in :Free response questions , Probing questions , Unstructured
questions

True
True

differential scale.
True
True

False
True

interview
False
True

Question
Correct
Answer
Your
Answer

Select The Blank

Question
Correct
Answer
Your
Answer
True/False
Question
Correct
Answer
Scales
Scales

True
Your
Answer
True
Select The Blank

Question
Correct
Answer
Your
Answer
Branching questions
Multiple choice

Question
Marketing Techniques may be studied through the :Correct
Answer
Your
Answer
Roseinweig Test
Depth Research
Match The Following

Question
Correct Answer
Your Answer
Low responses
Inaccessibility
Inaccessibility
Sampling error
population
Recording error
population
Recording error
Information about
population
Information about
population
Non-sampling error
Sampling

Question
Answer
Your
Answer

Select The Blank

Question
Correct
Answer
Your
Answer
Data Collection
Data Collection

Question
Retail Store Audit uses :Correct
Answer
Your
Answer


Question
"Self Administered" personal interviews are those in which :Correct
Answer
Your
Answer

True/False
Question
Correct
Answer
Your
Answer
A manufacturer is able to know the real off take of the product at a

retail level through Retail Store Audit.
True
True

Question
Correct
Answer
Your
Answer

Council , Gem & Jewellery Export Promotion Council , Trade
Development Authority

Question
Answer
Your
Answer

Question
Answer
Your
Answer
Monthly
Monthly

Question
In multidimensional scaling, pricing analysis can be done through :Correct
Answer
Your
Answer


Question
Correct
Answer
Your
Answer


Question
Answer
Your
Answer


Question
Validation is fundamental step in research because :-
Correct
Answer
Your
Answer

Select The Blank

Question
In ________, members are required to maintain diary recording all
purchases.
Correct
Consumer panels
Answer
Your
Consumer panels
Answer
True/False
Question
Correct
Answer
Your
Answer

True
True
Select The Blank

Question
Correct
Answer
Your
Answer
Question
Answer
Your
Answer
Readership
Readership
Readership
Readership

Match The Following

Question
Correct Answer
Your Answer
Housewifes
Field Staff
Field Staff
MBA
Entry level Market

Research Executive
Statistical Analyst
Entry level Market

Research Executive
Statistical Analyst
Researcher
Researcher

Statistics
PG in
Select The Blank

Question
Correct
Answer
Your
Answer
True/False
Question
Correct
Answer
Your
Answer
True
True
Select The Blank

Question
Correct
Answer
Your
Answer
Descriptive
Descriptive
Select The Blank

Question
Correct
Answer
Your Answer
True/False
Question
Correct
Answer
Your Answer

National Derivatives Dealing Board

CONSUMER PRODUCTS". The company did not have any major
threat from competition in the Indian market.
False
False
Select The Blank

Question
probability methods but additional units are obtained through
information supplied by initial units called________.
Correct
Refferals
Answer
Your Answer Refferals
Question
Answer
Your Answer

Branching questions , Qualifying questions

Question
Answer
Your Answer


Question
Correct
Answer
Your Answer
Invoices

Question
Cluster analysis
Answer
Select The Blank
Question
Correct
Answer
Your Answer

Question
Correct
Answer
Your Answer
True/False
Question
Correct
Answer
Your Answer

Boundaries
Research Questions , Research Boundaries , Timeframe

True
True

Question
A list of population members used to obtain a sample is known as
the:Correct
Sampling frame
Answer
Your Answer Sampling frame
True/False
Question
Correct
Answer
Your Answer

class.
False
False

Question
Variables such as age, number of customers scales, costs, heights
etc. can be measured by
Correct
Ratio Scale
Answer
Question
How people allocate their time and money to certain products and
Correct
Answer
Your Answer
Select The Blank

Question
Finding out the number of vehicles at a given junction is a
________ method.
Correct
Direct Observation
Answer
Question
Correct
Answer
Your Answer

Match The Following

Question
Correct Answer
Executive Report
Pictographs
Graphical depiction
Graphical depiction
Histograph
Vertical bar chart
Your Answer
Select The Blank

Question
Correct
Answer
Your Answer
Advanced indicators
Advanced indicators

Question
Textile Industry?
Correct
Texprocil Bulletin , Indian Textile Bulletin , Indian Cotton Mills
Answer
Federation Journal
Question
Answer
Your Answer
True/False
Question
Correct
Answer


MDS.
False
Your Answer
True/False
Question
Correct
Answer
Your Answer
False

misinterpretation.
True
True

Question
Where the Railways, Research, Designs & Standards Organisation
is based?
Correct
Lucknow
Answer
Your Answer Lucknow
Question
Correct
Answer
Your Answer

Select The Blank

Question
Correct
Answer
Your Answer
True/False
Question
Correct
Answer
Your Answer
Secondary research
Secondary research
The Interviewing process is determined after evaluating the

Question content.
False
False

Question
include :Correct
Restrict the Questionnaire to data essential to the study , Use the
Answer
smallest sample consistent with research objective , Sample
survey should be as easy to execute as possible
Your Answer Use the smallest sample consistent with research objective ,
True/False
Question
Correct
Answer
Your Answer
Response is unstructured and spontaneous in close ended

question.
False
False
Question
Correct
Answer
Your Answer
True/False
Question
Correct
Answer
Your Answer
Validation is fundamental step in research because :It ensures that data has accurately measured

True
True
Select The Blank

Question
Correct
Pricing
Answer
Your Answer Durability
Select The Blank
Question
Correct
Answer
Your Answer Budget
Question
Answer
Your Answer

questions
Match The Following

Question
Correct Answer
Your Answer
Automotive Research
Pune
Association Of India
Bharat Leather Corpn. Ltd. Agra
Pune
Cashew Corporation Of
India Ltd.
Cement Corporation Of
India Ltd.
Cochin
Cochin
New Delhi
New Delhi
Agra

Question
Correct
Answer
Your Answer

Select The Blank
Question
Correct
Answer
Your Answer
In two mode, two way data of MDS, the products can be

compared on the basis of ________ .

Question
Answer
Your Answer
Readership
Readership
Readership
Readership


Question
Answer
Your Answer
Interview limitations , Data gathering task , Outcome with

Interview limitations , Data gathering task , Likely expenditure

Question
Answer
Your Answer Perceptions and preferences of respondents as points
Question
known as :Correct
Complete linkage
Answer
Question
Answer
Your Answer


Question
Economic indicators in survey method of sales forecasting are :Correct
Answer
Your Answer

Select The Blank

Question
Correct
Wanted to study the data of guests already available with the
Answer
hotel
Your Answer
True/False
Question
Correct
Answer
Your Answer
Wanted to study the data of guests already available with the

hotel

for quality.
False
False

Question
Correct
Answer
Your Answer

secondary data
secondary data

Question
Answer
Your Answer

Panels
Select The Blank

Question
Correct
Answer
Your Answer
Multiple Choice
Select The Blank

Question
________.
Correct
350 times series
Answer
Your Answer 350 times series
True/False
Question
Correct
Answer
Your Answer
True/False
Question
Correct
Answer

False
True
Semantic differential scale is only three point rating

scale.
False
Your Answer
False

Question
For logical concrete and helpful interpretation which
things are the most important?
Correct
Answer
Your Answer Interpretation should be honest and undistorted ,
Question
Answer
True/False
Question
Correct
Answer
Your Answer

True
True
Select The Blank

Question
Correct
Price to non price
Answer
Question
Correct
Answer
Your Answer
True/False
Question
Correct
Answer
Your Answer


True
True
Select The Blank

Question
Correct
Answer
Your Answer
Unstructured
Unstructured

Question
The result of Exploratory Research is :Correct
Answer
Your Answer
Development of Hypotheses
Development of Hypotheses

Question
The accuracy and reliability of sampling data is affected
by two different types of errors :Correct
Answer
Your Answer Sampling errors and Non-sampling errors
Question
The responses for the 'education' of a respondent can
include
Correct
Not disclosed , Illiterate , Literate without formal
Answer
schooling
Your Answer Not disclosed , Illiterate , Literate without formal
schooling
Question
Correct
Answer
Your Answer


Question
Answer
Your Answer
Motivates a respondent to respond , Facilitates data

data
Motivates a respondent to respond , Facilitates data
data

Question
are :Correct
Answer
Question
Answer
Your Answer

Select The Blank

Question
variable.
Correct
Answer
Your Answer
Factor
Cluster
Select The Blank

Question
The retail store audits and prescription audits carried out
by ORG are like ________ at all chemists .
Correct
FMCG PRODUCTS
Answer
Your Answer FMCG PRODUCTS
Question
Limitations of Motivation Research include :Correct
Answer
Your Answer

possible
possible

Question
Answer
Your Answer

Select The Blank

Question
for________.
Correct
Answer
Question
What is the source of information to know the technical
details of norms for using construction chemicals?
Correct
Answer
True/False
Question
Correct
Answer
Your Answer
True/False
Question
Correct
Answer
Your Answer
When target respondents are intercepted and shopping

areas, it is called Mall Intercept.
True
True
"Consumer Panel" is a specialized market research

technique.
False
False
Match The Following

Question
Correct Answer
Your Answer
Low responses
Inaccessibility
Inaccessibility
Sampling error
population
Recording error
population
Recording error
Information about
population
Information about
population
Non-sampling error
Sampling
Select The Blank

Question
questions.
Correct
Open ended
Answer
Question
Correct
Answer
Select The Blank
Question
The responsibility of a client towards a research firm
include ________.
Correct
Answer
Your Answer Disclosure of relevant proprietary data
Select The Blank
Question
Correct
Answer
Your Answer
Qualitative
Quantitative

Question
Answer
Your Answer


Question
Answer
to the study
Your Answer Use the smallest sample consistent with research

to the study
Match The Following
Question
Correct Answer
Your Answer
Dangler
POP
POP
POP
Communication
medium
Daily basis
Opinion Polls
Corporate Image Study Advertising research
Daily basis
Select The Blank

Question
Measuring what it is supposed to measure refers to
________.
Correct
Validity
Answer
Your Answer Validity
Question
Industrial product research was earlier restricted to :Correct
Answer
Your Answer
Demand Forecasting
Demand Forecasting

Question
While determining the interviewing process, the
researcher is confronted with :Correct
Answer
Your Answer Ascertaining the communication media
Question
Average linkage
Answer
Your Answer Average linkage
Question
The objective of Questionnaire design is to seek
consistency with :Correct
Method of data collection , Research objective ,
Answer
subject
Your Answer Method of data collection , Research objective ,
subject
Question
Correct
Answer
Your Answer

Tinko's
Tinko's

Question
Answer
Your Answer

preference
preference
Select The Blank

Question
The ________ has set up districts and boundaries based
on homogeneity of socio-cultural parameters.
Correct
Answer
Your Answer State Re-organization Commission
True/False
Question
Correct
Answer
Your Answer
True/False
Question
Correct
Answer
Your Answer
A Show card is the identity of the researcher conducting

the interview
False
False

True
True

Question
Answer
Your Answer
True/False
Question
Correct
Answer
Your Answer
True/False
Question
Correct
Answer
Your Answer

In MDS, when the input data is in nominal form, it is

called as non-metric MDS.
True
True
Attitudes are measured through scaling and projective

techniques.
True
True

Question
Answer
Your Answer

Select The Blank

Question
the way they do.
Correct
Motives
Answer
Your
Motives
Answer
Question
Correct
Answer
Your
Answer
True/False
Question
Correct
Answer
Your
Answer
True/False
Question
Correct
Answer
Your
Answer

National Chemical Laboratory, Pune

False
True
Sales quotas are set before estimation of market potential and

sales territories.
False
False
Select The Blank

Question
The ________ uses a cartoon format in which one of the characters
is represented as saying something.
Correct
Roseinweig test
Answer
Your
Roseinweig test
Answer
Question
Answer
Your
Answer

Select The Blank

Question
Correct
Answer
Self administered
Your
Answer
Self administered

Question
Correct
Answer
Your
Answer


Question
Answer
Your
Answer
Scales
Scales

Question
The accuracy and reliability of sampling data is affected by two
different types of errors :Correct
Answer
Your
Answer
Question
Answer
Your
Answer


Question
Correct
Answer
Your
Answer
True/False
Question
Correct
Answer
Your
Answer
Indian Chemical
Petro Chemicals
Indian Chemical
Petro Chemicals

Journal
Journal

False
False

Question
Correct
Answer
Your
Answer

Question
Correct
Answer
Your
Answer


Question
Answer
Your
Answer
True/False
Question
Correct
Answer
Your
Answer

variables.
False
False
Select The Blank

Question
Correct
Answer
Your
Answer
True/False
Question
Correct
Answer
Your
Answer
Advanced indicators
Advanced indicators

administration.
True
True

Question
Answer
Your
Answer

Manpower required

Question
Correct
Answer
Your
Answer


Question
be taken into consideration :-
Correct
Answer
Your
Answer

Select The Blank

Question
Correct
Answer
Your
Answer
Dichotomous
Dichotomous

Question
Correct
Answer
Your
Answer


Question
Answer
Your
Answer
Value judgment
Value judgment
Select The Blank

Question
Correct
Pricing
Answer
Your
Pricing
Answer
True/False
Question
Correct
Answer
Your
Answer

False
False

Question
Answer
Your
Answer
Telephone interview
Telephone interview

Question
CONSUMER PRODUCTS". What are the highlights of the study?
Correct
Answer
found , Company wanted to manufacture watches
Your
Answer

found
Match The Following

Question
Correct Answer

Cinema
youth
over six months
Your Answer
Causal Research

Question
Answer
Your
Answer

secrecy of data
secrecy of data
Select The Blank

Question
Correct
Diagnostic
Answer
Your
Diagnostic
Answer
Question
Correct
Answer
Your
Answer
True/False
Question
Correct
Answer
Your
Answer
4th step
4th step

True
True
Match The Following

Question
Correct Answer
Your Answer
Low responses
Inaccessibility
Inaccessibility
Sampling error
Non-sampling error
Sampling
population
Recording error
population
Recording error
Information about
population
Information about
population
Select The Blank

Question
Correct
Answer
Your
Answer
Question
Answer
Your
Answer

criteria. , Relative size of cluster should be meaningful. ,
Theoretical or practical consideration may suggest same number.
criteria. , Relative size of cluster should be meaningful. ,
Theoretical or practical consideration may suggest same number.

Question
Answer
Your
Answer


Question
Answer
Your
Answer
True/False
Question
Correct
Answer
Your
Answer

True
True

Question
Answer
Your
Answer
Upto 1 year
Upto 1 year

Question

Correct
Answer
Your
Answer

Select The Blank

Question
Correct
Answer
Your
Market Research Society of India
Answer
Question
Answer
Your
Answer
True/False
Question
Correct
Answer
Your
Answer
True/False
Question
Correct
Answer
Your
Answer


False
False

False
False
Select The Blank

Question
Correct
Answer
Your
Answer


Question
Answer
Your Answer Type of questions to use
Question
Measurement of the existing data or information is known as :-
Correct
Answer
Your Answer
True/False
Question
Correct
Answer
Your Answer
True/False
Question
Correct
Answer
Your Answer
Facts
Facts
The client or organization should answer the queries of cost v/s

True
True

False
False

Question
Correct
Answer
Your Answer

Clusters are not water tight compartment , Evaluating the quality
of cluster is difficult

Question
If a five star hotel needs to select the appropriate magazine for
placing the advertisements it should carry out :Correct
Readership Survey
Answer
Your Answer Advertising Effectiveness Study
Question
In industrial product research the research methodologies
adopted are :Correct
Answer
Select The Blank
Question
Correct
Answer
Your Answer
Qualitative
Qualitative
Select The Blank

Question
Correct
Homogeneous
Answer

Question
Correct
Answer
Your Answer

Select The Blank

Question
Correct
Answer
Your Answer
True/False
Question
Correct
Answer
Your Answer

False
False

Question
Answer
Your Answer

Select The Blank

Question
neighbour rule
Correct
Minimum
Answer
Your Answer Minimum
Select The Blank
Question
Correct
Answer
Your Answer
True/False
Question
Correct
Answer
Your Answer
True/False
Question
Self administered
Self administered

MDS.
False
False
The technique in which respondents are provided with incomplete

sentences which they can complete as they choose to do so, is
known as Construction technique.
Correct
Answer
Your Answer
False
False
Select The Blank

Question
Taking the responses on which political party will win the
upcoming election is known as ________.
Correct
Opinion Poll
Answer
Your Answer Opinion Poll
Question
Correct
Answer
Your Answer

Select The Blank

Question
Correct
Answer
Your Answer State Re-organization Commission
True/False
Question
Correct
Answer
Your Answer
Reports printed by the professional bodies are external

unpublished data.
False
False

Question
The unit about which information is collected for analysis is
called:Correct
Element
Answer
Your Answer Element
Question
The preference of Sunsilk Shampoo to Clinic Plus shampoo can be
judged with :Correct
Ordinal Scale
Answer
Question
Answer
Your Answer

layout
layout

Question
A questionnaire can be :Correct
Answer
Your Answer

Structured , Informal , A booklet containing information

Question
Answer
Your Answer


Question
Which are the New Delhi based Research Institutions?
Correct
Answer
Your Answer
True/False
Question
Correct
Answer
Your Answer

Protection against unqualified researchers is a responsibility of

the client.
False
True
Match The Following

Question
Sales Analysis
market potential
measurement
Corollary data
Sales forecast
Correct Answer
Your Answer
Preparing sales expenses Primary data

budget
Cash flow need
Cash flow need

Question
Correct
Answer
Your Answer
To understand
new markets ,
To understand
new markets ,
the consumer needs and wants , To explore the

To analyze the competitors

Question
Correct
Answer
Your Answer There is cut throught competition
Select The Blank
Question
Correct
Answer
Your Answer

Select The Blank

Question
Correct
Answer
Your Answer


Question
Correct
Answer
Your Answer

Select The Blank

Question
Correct
Answer
Your Answer
Psychographics

Question
Correct
Answer
Your Answer

Technical report , Publication Report , Miniature Report

Question
Answer
Your Answer
Telephone interview
Telephone interview

Question
Correct
Answer
Your Answer


Question
Correct
Answer
Your Answer


Question
Cluster analysis
Answer
Match The Following
Question
Correct Answer
Your Answer
Mother-tongue
Assamese
Assamese
Food habits
Demographic
Demographic
Town Classification
Metro
Village
Household Structure
Joint family
Joint family
True/False
Question
Correct
Answer
Your Answer

misinterpretation.
True
True

Question
The long form of IMRB is :Correct
Answer
Your Answer


Question
Answer
Your Answer
True/False
Question
Correct
Answer
Your Answer
True/False
Question
Correct
Answer
Your Answer

Readership by income levels , Readership per copy of
publication , Brand recall

differential scale.
True
True

interchangeably.
False
False
Select The Blank
Question
Correct
Answer
Your Answer

Price to non price
Select The Blank

Question
variable.
Correct
Factor
Answer
Your Answer Factor
Question
Answer
Your Answer


Question
Which is the magazine for information on Tea industry?
Correct
Answer
Your Answer
Assam Review and Tea News

Tea Bulletin

Question
Correct
Answer
Your Answer Texprocil Bulletin , Indian Textile Bulletin , Indian Cotton
Select The Blank
Question
Correct
Answer
Your Answer Findings and implementation
True/False
Question
Correct
Answer
Your Answer
Projective technique is a subtype of open ended

question.
True
True

Question
Non hierarchical procedure of cluster analysis further has
other subtypes like:Correct
Answer
partitioning
Your Answer

partitioning

Question
"Structured"/ "Unstructured" Questionnaire is a
classification based on the :Correct
Degree of formality
Answer
True/False
Question
Correct
Answer
Your Answer

BOOKSHOP". The Bookshop had a strong position in the
textbook market.
False
False

Question
Answer
to the study
Your Answer Use the smallest sample consistent with research
to the study
Question
Correct
Answer
Tinko's
Your Answer University departmental machines , University library ,
Tinko's
Question
Correct
Answer
Your Answer


Question
Correct
Answer
Your Answer
Area Sampling
Area Sampling

Question
Answer
Data warehousing
Your Answer
Data warehousing

Question
Answer
True/False
Question
Correct
Answer
Your Answer
True/False
Question
Correct
Answer
Your Answer
Data published by the audit bureau of circulation is an

external published data.
True
True
Sampling in which each element has known chance for

inclusion in the study is known as Probability Sampling
True
True

Question
Household Structure' is a term used to indicate
Correct
Answer
Your Answer
Nuclear family/Joint Family/Nuclear with Elders

Nuclear family/Joint Family/Nuclear with Elders
Match The Following

Question
Correct Answer
Your Answer
"What might this be ?" Inkblot test
Inkblot test
Aided Recall
Depth Research
Recognition test
Doesnt intend to tell
Depth Research
Ease of construction
Likert scale
Likert scale

Question
Answer
Your Answer
Interview limitations , Data gathering task , Outcome

with reference to objective
Interview limitations , Data gathering task , Outcome
with reference to objective

Question
Average linkage
Answer
Your Answer
Average linkage
Select The Blank

Question
________.
Correct
350 times series
Answer
Your Answer 350 times series
Question
Answer
Your Answer
Question content , Time taken to answer questions ,

Categorisation
Question content , Time taken to answer questions ,
Categorisation
Select The Blank

Question
Correct
A Questionnaire
Answer
Your Answer A Questionnaire
Select The Blank
Question
Correct
Answer
Your Answer
True/False
Question
Correct
Answer
Your Answer
Reasonable costs
Reasonable costs
Regression analysis can be used in sales forecasting to

measure the relationship between company's sales and
other economic variables.
True
True
Select The Blank

Question
Pie chart is a round chart divided into sections denoting
________ associated with each value.
Correct
percentage
Answer
Question
Answer
Your Answer

Question
Correct
Answer
Your Answer
A multivariate technique which attempts to ascertain the

relation between a given variable & a no of other
variables is known as :Regression analysis
Conjoint analysis

Question
Which of the following methods is not used for
descriptive research?
Correct
Experiments
Answer
Your Answer Experiments
Select The Blank
Question
include ________.
Correct
Answer
Select The Blank
Question
The variable ________indicates the Religion of the
respondent.
Correct
Sikh
Answer
Your Answer Sikh
Match The Following
Question
Correct Answer
Your Answer
Question response
format
Typography
Step 4
Step 1
Step 7
Step 7
Step2
Step2
Wording of the question Step 5
Step 5

Question
as :Correct
Factor analysis
Answer
Your Answer Factor analysis
Select The Blank
Question
In MDS the impact of pricing can be studied for the
comparison of ________.
Correct
Spatial maps
Answer
True/False
Question
Correct
Answer
Your Answer
True/False
Question
Correct
Answer
Your Answer

True
True
Brand image building is not important in case of

industrial product for quality.
False
False

Question
Which publications can be used for research on
automobile industry?
Correct
Answer
Your Answer Auto spark , Automobile Reporter , Auto Age
True/False
Question
Correct
Answer
Your Answer
True/False
Question
Correct
Answer
Your Answer
Likert Scale allows the respondents to either agree or

disagree with the statement.
True
False
Most of the organizations hire outside agencies to carry

out extensive research.
True
True
Select The Blank

Question
Correct
Answer
Your Answer

Select The Blank

Question
In ________, members are required to maintain diary
recording all purchases.
Correct
Consumer panels
Answer
Your Answer Retail Store Audit
Question
How people allocate their time and money to certain
products and factors is depicted by
Correct
Answer
Your Answer Psychographic Variable

Question
Answer
Your Answer


Question
Answer
Your Answer
Well defined research objectives , Alternative,

reasonable/target population definitions , Specifications
for exclusion in target population

Question
Answer
Your Answer
True/False
Question
Correct
Answer
Your Answer

methods
methods

Household Income
False
False
Select The Blank

Question
Correct
Answer
Your Answer
Quota controls
Quota controls
Select The Blank

Question
maintained.
Correct
confidentiality
Answer
Your Answer confidentiality
Question
Answer
Your Answer Government Publications
Select The Blank
Question
Correct
Answer
Your Answer
________ type of question allow response in affirmative or

negative.
Dichotomous
Dichotomous

Question
Answer
Your Answer
True/False
Question
Correct
Answer
Your Answer
Opinion
Opinion

variables.
False
False

Question
Correct
Answer
Your Answer


Question
Answer
Your Answer

questions
questions

Question
For logical concrete and helpful interpretation which things are
the most important?
Correct
Answer
answers should not go unnoticed , Objective and fundamental
principal should always be dealt first
Your Answer Interpretation should be honest and undistorted , Infrequent
answers should not go unnoticed , Averages are merely tendency
and generalization
Select The Blank
Question
For the semantic differential scale the central point of the scale is
a ________.
Correct
Neutral Point
Answer
Your Answer Neutral Point
Question
Sales forecast helps to decide the :Correct
Answer
Your Answer

Question
Answer
Your Answer

Match The Following

Question
Skewness
Array
Simple Tabulation
Cross Tabulation
Correct Answer
Your Answer
about mean
Numerical sequence
either ascending or
descending
about mean

or more variables
or more variables
Select The Blank

Question
In conjoint analysis it may be difficult to ascribe or describe
________ for certain products.
Correct
Attributes
Answer
Your Answer Attributes
True/False
Question
Correct
Answer
Your Answer
True/False
Question
Correct
Answer
Your Answer

True
True
The over counter drugs are those which the consumers buy their
own with Doctors advice
False
False
Select The Blank

Question
Kurtosis is measure of ________ or flatness of curve defined by the
Correct
Relative peakedness
Answer
Question
studied with
Correct
Answer
Your Answer
Free response questions
Select The Blank

Question
Correct
Answer
Your Answer
Data
Qualitative

Question
Answer
Your Answer Responsibility towards the respondent , Responsibility towards the
Question
Research?
Correct
Answer
Select The Blank
Question
Correct
Answer
Your Answer
True/False
Question
Correct
Answer
Your Answer

False
False

Question
Answer
Your Answer

How different households would spend their monthly income ,
entertainment
Select The Blank

Question
probability methods but additional units are obtained through
information supplied by initial units called________.
Correct
Answer
Your Answer
Refferals
Refferals
Match The Following

Question
Correct Answer

Cinema
youth
over six months
Your Answer
Causal Research

Question
Answer
Your Answer
Monthly
Monthly
Select The Blank

Question
Correct
Answer
Your Answer
True/False
Question
Correct
Answer
Your Answer
Multiple choice
Open ended questions

True
True

Question
Munshi forecasts are based on :Correct
Answer
Your Answer
True/False
Question
Correct
Answer
Your Answer
His vast experience

His vast experience

True
True
Question
Correct
Answer
Your Answer
Informal interview is also known as :In-depth interview

In-depth interview

Question
While formulating the research purpose the following points
should be taken into consideration :Correct
What are the decision alternatives? , Who are the users of the
Answer
research? , What are the problems or opportunities?
Your Answer What is the cost of the research? , What are the problems or
opportunities? , Who are the users of the research?
Question
Factor loading is the corelation between :Correct
Answer
Your Answer
True/False
Question
Correct
Answer
Your Answer


True
True

Question
known as :Correct
Complete linkage
Answer
Question
Correct
Answer
Your Answer
True/False
Question
Correct
Answer
Your Answer

Boundaries
Boundaries

True
True

Question
Correct
Answer
Your Answer


Question
Answer
Your Answer

Select The Blank

Question
Correct
FMCG PRODUCTS
Answer
Question
Answer
Your Answer
True/False
Question
Correct
Answer
Your Answer
4th step
4th step

to display data.
False
False

Question
Answer
Your Answer

Last Horse method , Delphi method , Experimental method

Question
Answer
Your Answer
True/False
Question
Correct
Answer
Your Answer
The respondent can understand the question , The respondent

has the necessary information to answer the questions , If the
The respondent can understand the question , The respondent
has the necessary information to answer the questions , If the
The popularity of Likert scale is due to its ease of construction
and administration.
True
True

Question
Industrial product research was earlier restricted to :-
Correct
Answer
Your Answer
True/False
Question
Correct
Answer
Your
Answer
Demand Forecasting
Demand Forecasting

published data.
True
True

Question
Answer
Your
Answer
Rating the service at Hotel Taj , Rating the success of a new
software , Understanding the differences in two types of cars

Question
Correct
Answer
Your
University library , Tinko's
Answer
True/False
Question
Correct
Answer
Your
Answer
True/False
Question
Correct
Answer
Your
Answer

to display data.
False
False

False
True

Question
Answer
Your
Answer

Relative size of cluster should be meaningful. , Optimizing
partitioning method.

Question
Answer

authorization
Your
Answer

authorization

Question
Correct
Answer
Your
Answer


Question
Answer
Your
Answer
Select The Blank
Question
Correct
Answer
Your
Answer
Quantitative
Quantitative

Question
Answer
Your
Answer
Transferring the coded data from the questionnaires , Coding sheet

on to magnetic tapes or directly into computers , Coding sheet on
the disk
Coding sheet on the disk , Transferring the coded data from the
computers

Question
Answer
Your
Answer


Question
Correct
Answer
Your
Answer

Select The Blank

Question
Correct
Munshi
Answer
Your
Munshi
Answer

Question
Correct
Answer
Your
Answer
True/False
Question
Correct
Answer
Your
Answer

secondary data
Lead to appropriate actionable policies and decisions. , For future
references as secondary data

True
True

Question
Answer
Your
Answer
Opinion
Motive

Question
Correct
Answer
Your
Answer


Question
Which scale places different entities in relative position?
Correct
Answer
Your
Answer
Ordinal Scale
Ordinal Scale

Question
Spices Export Promotion World Trade Center is based at
Correct
Answer
Your
Answer
Cochin
Chennai

Question
Answer
Your
Answer

Match The Following

Question
Correct Answer
Your Answer
Skewness
Array
Simple Tabulation
Cross Tabulation
about mean
Numerical sequence
either ascending or
descending
about mean
Relationship between mean
and mode

or more variables
or more variables

Question
Correct
Answer
Your
Answer
True/False
Question
Correct
Answer
Your
Answer
Explanation of Report Conclusions and aiding client's application ,


interchangeably.
False
False

Question
Answer
Your
Answer


Question
Answer
Your
Answer
True/False
Question
Correct
Answer
Your
Answer


False
True

Question
Answer
Your
Answer

Attribute data , Non attribute data
Select The Blank
Question
Correct
Answer
Your
Answer
True/False
Question
Correct
Answer
Your
Answer

Data Collection
Data planning

True
True
Select The Blank

Question
Correct
Answer
Your
Answer
Secondary research
Secondary research
Select The Blank

Question
Correct
Answer
Your
Answer
Reasonable costs
Appropriate costs
Select The Blank

Question
Correct
Answer
Your
Answer
Close ended
Close ended

Question
Correct
Answer
Your
Answer


Question
Correct
Answer
Your
Answer

Handloom Export Promotion Council , Gem & Jewellery Export
Promotion Council , Trade Development Authority

Question
Correct
Answer
Your
Answer
True/False
Question
Correct
Answer
Your
Answer

False
False

Question
In the Internet era, qualitative research is possible through :Correct
Answer
Your
Answer
Chat sessions
Focus group discussion
Match The Following

Question
Correct Answer
Your Answer
Question response format Step 4
Step 4
Typography
Step 7
Step 1
Step2
Step2
Step 5
Step 5
True/False
Question
Correct
Answer
Your
Answer

False
False
Select The Blank

Question
Correct
Answer
Your
Answer
Quota controls
Quota controls
Select The Blank

Question
maintained.
Correct
confidentiality
Answer
Your
Privacy
Answer
True/False
Question
Correct
Answer

True
Your
Answer
True
Select The Blank

Question
Correct
Answer
Your
Answer
Open ended
Open ended

Question
based?
Correct
Lucknow
Answer
Your
Lucknow
Answer
True/False
Question
Correct
Answer
Your
Answer
In MDS, when the input data is in nominal form, it is called as nonmetric MDS.
True
True

Question
Answer
Your
Answer


Question
Correct
Answer
Your Answer

Match The Following

Question
Sales Analysis
market potential
measurement
Corollary data
Sales forecast
Correct Answer
Your Answer

budget
Cash flow need
Cash flow need

Question
Lost Horse method is also called as :-
Correct
Answer
Your Answer
Value judgment
Value judgment
Select The Blank

Question
Correct
percentage
Answer
True/False
Question
Correct
Answer
Your Answer

True
True
Select The Blank

Question
Correct
Answer
True/False
Question
Correct
Answer
Your Answer
True/False
Question
Correct
Answer
Your Answer

True
False

interchangeably.
False
False
Select The Blank

Question
on ________.
Correct
Answer
Your Answer Findings and implementation
Question
The Socio-economic classification(SEC) is a hybrid of two
descriptors namely:
Correct
Education and Occupation of the Chief Wage Earner
Answer
Your Answer Education and Monthly Household Income
Select The Blank

Question
Correct
Answer
Your Answer
Growing
Growing

Question
Answer
Your Answer

Select The Blank

Question
Finding out the number of vehicles at a given junction is a
________ method.
Correct
Direct Observation
Answer
Match The Following
Question
Correct Answer
Ranking the attributes as Rank Order Scale

per the preferences
Indication of two or more Nominal Scale
entities being different
from each other
Placing different entities in Ordinal Scale
relative position
Rating the views regarding Itemized rating scale
the product or a service
Your Answer
Rank Order Scale
Nominal Scale
Ordinal Scale
Itemized rating scale

Question
Correct
Answer
Question
Answer
Your Answer


Question
Answer
Your Answer
Facts
Facts
Question
Correct
Answer
Your Answer


Question
Correct
Answer
Your Answer

Select The Blank

Question
Correct
Answer
Your Answer
True/False
Question
Correct
Answer
Your Answer
Quantitative
Quantitative
This question is based on the case study of "THE BOOKSHOP".

The Bookshop had a strong position in the textbook market.
False
True

Question
Correct
Answer
Your Answer


Question
Correct
Answer
Your Answer


Question
Answer
Your Answer

Question
Correct
Answer
Your Answer
Handling large amounts of data is possible through :Data warehousing

Data warehousing
Select The Blank

Question
Correct
FMCG PRODUCTS
Answer
True/False
Question
Correct
Answer
Your Answer
True/False
Question
Correct
Answer
Your Answer

False
False
Determining the Questionnaire structure is the first step of

process of Questionnaire design.
False
False

Question
Answer
Your Answer

obtained
obtained

Question
Correct
Answer
Your Answer

Select The Blank

Question
Correct
Diagnostic
Answer
Question
Ethical issues to be observed while writing a report are :-
Correct
Answer
Your Answer

secrecy of data
secrecy of data

Question
is :Correct
Answer
Your Answer A disapproved method
True/False
Question
Correct
Answer
Your Answer
Attitudes are measured through scaling and projective

techniques.
True
True

Question
Correct
Answer
Your Answer


Question
Answer
Your Answer Responsibility towards the respondent , Responsibility towards the
Question
This question is based on the case study of "THE BOOKSHOP".
Who were the major competitors?
Correct
Answer
Question
Correct
Answer
Your Answer
Demographic Data
Demographic Data
Select The Blank

Question
neighbour rule
Correct
Minimum
Answer
Your Answer
Minimum

Question
Answer
Your Answer


Question
Answer
Your Answer
True/False
Question
Correct
Answer
Your Answer


False
False
Select The Blank

Question
Correct
Answer
Your Answer
True/False
Question
Correct
Answer
Your Answer
True/False
Question
Correct
Answer
Your Answer
Rorschach Test
Rorschach Test

False
False

Income
False
False

Question
Correct
Mail survey
Answer
Your Answer Mail survey
Question
Correct
Answer
Your Answer
"Care should be taken to prevent respondent fatigue and

disinterest." This is taken into account in which step of the
questionnaire design ?
Determining the interviewing process
Determining the questionnaire structure
Select The Blank

Question
Correct
Answer
Your Answer
Close ended
Close ended
Select The Blank

Question
This question is based on the case study of "REVIVAL OF
THREE STAR HOTEL". The management was considering
attracting business executives, before that, it ________.
Correct
Wanted to study the data of guests already available
Answer
with the hotel
Your Answer Wanted to study the data of guests already available
with the hotel
True/False
Question
Correct
Answer
Your Answer
True/False
Question
Correct
Answer
Your Answer

True
True
Postal surveys fail because the apparent low cost turns

out to be very high due to non response.
True
True

Question
BOOKSHOP". What facilitated the idea of starting a copy
service ?
Correct
Answer
Your Answer Availability of the shop next door on lease
Select The Blank
Question
questions.
Correct
Open ended
Answer
Select The Blank
Question
Correct
Answer
Your Answer


Question
Correct
Answer
Your Answer
True/False
Question
Correct
Answer
Your Answer
Age
Age
Getting the response for television viewership from a

group of respondents over the period of six months is an
example of consumer panel survey.
True
True

Question
While formulating the research purpose the following
points should be taken into consideration :Correct
What are the problems or opportunities? , What are the
Answer
decision alternatives? , Who are the users of the
research?
Your Answer What are the problems or opportunities? , What are the
decision alternatives? , Who are the users of the
research?
True/False
Question
Correct
Answer
Your Answer
In Conjoint analysis, the assumption is that an individual

is incapable of ranking options on basis of some criterion.
False
False

Question
The technique used to determine the relative
importance, consumers attach to salient attributes & the
utilities they attach to the levels of attribution is known
as :Correct
Conjoint analysis
Answer
Your Answer Conjoint analysis
Question
Top of mind recall is observed in :Correct
Answer
Your Answer
Attitude Research
Attitude Research
Question
Correct
Answer
Your Answer
Munshi forecasts are based on :His vast experience

His vast experience

Question
In multidimensional scaling, pricing analysis can be done
through :Correct
Comparison of spatial maps with and without pricing
Answer
information
Your Answer Comparison of spatial maps with and without pricing
information
True/False
Question
Correct
Answer
Your Answer
In MDS, two-way modes, products can be compared on

objective and perceived attributes.
True
True

Question
Answer
Your Answer
Free response questions , Probing questions ,

Unstructured questions
Free response questions , Probing questions ,
Unstructured questions

Question
Correct
Answer
Your Answer
A basis for further research , Easy Accessibility ,

Economy
Easy Accessibility , Economy , A basis for further
research

Question
Correct
Answer
Your Answer
True/False
Question
Correct
Answer
Your Answer


True
True

Question
are :Correct
Answer
Your Answer

Question
Answer
Your Answer


Question
Recall level of Niram Advertisement can be found out by
doing :Correct
Advertisement Effectiveness Study
Answer
Your Answer Advertisement Effectiveness Study
Question
The impact of promotional slogans on the consumers can
be studied with
Correct
Answer
Question
Answer
Your Answer
The distance at which clusters are combined can be used

as a criteria. , Relative size of cluster should be
The distance at which clusters are combined can be used
as a criteria. , Relative size of cluster should be
Select The Blank

Question
Correct
Answer
Your Answer
Advanced indicators
Advanced indicators
Match The Following

Question
Correct Answer
Your Answer
Usage and attitude
Usage and attitude
Target respondents
Doctors
Doctors
Sampling procedure
Area sampling
Area sampling
Pre launch research
Clinical trials and

formulations
Clinical trials and

formulations
Select The Blank

Question
In two mode, two way data of MDS, the products can be
compared on the basis of ________ .
Correct
Answer
Your Answer Objective and perceived attributes
True/False
Question
Correct
Answer
Your Answer
Response is unstructured and spontaneous in close

ended question.
False
False
Select The Blank

Question
Correct
Answer
Question
Sampling in which each element has equal probability of
being selected is known as:Correct
Simple Random sampling
Answer
Your Answer Simple Random sampling
Select The Blank
Question
include ________.
Correct
Answer
Select The Blank
Question
Correct
Homogeneous
Answer
Select The Blank
Question
Factor analysis is based on linear relationship through
which ________ is derived.
Correct
Factor loading
Answer
Your Answer Factor loading
Question
Correct
Answer
Your Answer

Question
Answer
Your Answer

preference
preference

Question
What is coding?
Correct
Answer
Your Answer

the question
the question

Question
In hierarchical method of cluster analysis is again divided
into :Correct
Answer
Question
Answer
Your Answer

biases
biases

Question
Answer
Your Answer
True/False
Question
Correct
Answer
Your Answer


True
True
Select The Blank

Question
Correct
Answer
Quantitative
Your Answer
True/False
Question
Correct
Answer
Your Answer
Quantitative
Brand image building is not important in case of

industrial product for quality.
False
False
Match The Following

Question
Correct Answer
Your Answer
"What might this be ?" Inkblot test
Inkblot test
Aided Recall
Depth Research
Depth Research
Doesnt intend to tell
Ease of construction
Likert scale
Likert scale

Question
Answer
Your Answer
True/False
Question
Correct
Answer
Your Answer

provide information
provide information
The client or organization should answer the queries of

cost v/s benefits of research.
True
True

Question
Economic indicators in survey method of sales
forecasting are :Correct
Answer
Your Answer Leading , Co-incident , Lagging
Select The Blank
Question
Correct
Diagnostic
Answer
Question
Spreading the sample through the entire population following a
regular pattern is known as :Correct
Systematic sampling
Answer
Your Answer Systematic sampling

Question
Correct
Answer
Your Answer
True/False
Question
Correct
Answer
Your Answer
Indian Chemical Directory , Chemical Industry News , Chemical &

Pharma News , Indian Chemical Directory , Chemical Industry
News

True
False
Select The Blank

Question
In MDS the impact of pricing can be studied for the comparison of
________.
Correct
Spatial maps
Answer
Question
Answer
Your Answer


Question
Correct
Answer
Select The Blank
Question
Correct
Answer
Your Answer
Chat sessions
Telephone survey

Question
Correct
Answer
Your Answer


Question
Correct
Answer
Your Answer
Metro , Class I , ClassIII

Metro , Rural

Question
Answer
Your Answer


Question
Answer
Your Answer
Opinion
Opinion

Question
Correct
Answer
Your Answer
True/False
Question
Correct
Answer
Your Answer


interchangeably.
False
True

Question
Correct
Answer
Your Answer Chemical Manufacturers Directory
True/False
Question
Correct
Answer
Your Answer

for quality.
False
False
Match The Following

Question
Correct Answer
Dangler
POP
POP
Opinion Polls
Daily basis
Daily basis
Your Answer

True/False
Question
Correct
Answer
Your Answer

False
False
Select The Blank

Question
Correct
Answer
Your Answer

Final reports

Question
Answer
Your Answer


Question
Answer
Your Answer
Motivates a respondent to respond , Facilitates data processing ,

Motivates a respondent to respond , Facilitates data processing ,
Select The Blank

Question
Correct
Price to non price
Answer
Your Answer Profit to non profit
True/False
Question
Correct
Answer
Your Answer

False
False
Select The Blank

Question
Correct
Answer
Your Answer
Branching questions
Multiple choice
Question
Correct
Answer
Your Answer
Stimulated Test Marketing can be used in :Product Concept testing , Pilot study before National launch ,

Question
The arrangement of data items in a numerical sequence either
ascending or descending order is :Correct
An array
Answer
Your Answer An array
Select The Blank
Question
on ________.
Correct
Answer
Your Answer Survey conducted
Select The Blank
Question
For the semantic differential scale the central point of the scale is
a ________.
Correct
Neutral Point
Answer
Your Answer Neutral Point
True/False
Question
Correct
Answer
Your Answer
Likert Scale allows the respondents to either agree or disagree

with the statement.
True
True

Question
Answer
Your Answer

population
population

Question
Vendor evaluation has to be done to select best vendor for :Correct
Answer
Your Answer
True/False
Question

Correct
Answer
Your Answer
False
True

Question
These Interviews depend on the verbal clues only in :Correct
Answer
Your Answer
Telephone interview
Telephone interview

Question
Answer
Your Answer
True/False
Question
Correct
Answer
Your Answer
Value judgment
Value judgment

False
False

Question
In resources for marketing research skilled staff plays an
important role in :Correct
Answer
Select The Blank
Question
Correct
Answer
Your Answer
Pictures
Pictures

Question
Correct
Answer
Your Answer
Demographic Data
Census Data

Question
Correct
Answer
Your Answer

True/False
Question
Correct
Answer
Your Answer
True/False
Question
Correct
Answer
Your Answer

False
False
Providing response categories instead of specific figures eg

income Rs 10000/- is often used to obtain information on sensitive
issues.
True
True
Select The Blank

Question
Correct
Answer
Your Answer
Quantitative
Quantitative
Select The Blank

Question
The responsibility of a client towards a research firm include
________.
Correct
Answer
Your Answer Right to safety
Match The Following
Question
Correct Answer
Your Answer
Mother-tongue
Assamese
Demographic
Food habits
Demographic
Assamese
Town Classification
Metro
Metro
Household Structure
Joint family
Joint family

Question
Correct
Answer
Your Answer
To understand
new markets ,
To understand
new markets ,


Question
User's needs and competitive machinery are studied in depth for
new product in :Correct
Product specifications studies
Answer
Your Answer Buying influences
True/False
Question
Correct
Answer
Your Answer
The popularity of Likert scale is due to its ease of construction

and administration.
True
True

Question
Answer
Your
Answer
True/False
Question
Correct
Answer
Your
Answer
10 steps
10 steps

False
True

Question
Correct
Answer
Your
Answer


Question
Online survey methods include :Correct
Answer
Your
Answer

Telephone survey , Email survey , Downloadable interactive surveys

Question
Answer
Your
Answer


Question
Correct
Answer
Your
Answer


Question
responsibilities that includes :-
Correct
Answer
Your
Answer

Responsibility towards the research process , Responsibility towards
the respondent , Responsibility towards the client

Question
Checklists are useful for :Correct
Answer
Your
Answer
Factual data
Factual data
Select The Blank

Question
Correct
Answer
Your
Answer
Data Collection
Selection of data collection method

Question
Answer
Your
Answer
Upto 1 year
More than 5 years
Select The Blank

Question
Correct
Answer
Your
Performance
Answer
True/False
Question
Correct
Answer
Your
Answer

True
False

Question
Correct
Answer
Your
Answer

Boundaries
Boundaries

Question
"Structured"/ "Unstructured" Questionnaire is a classification based
on the :Correct
Degree of formality
Answer
Your
Research objective
Answer
True/False
Question
Correct
Answer
Your
Answer

Income
False
False

Question
Correct
Answer
Your
Answer

Product Mix Studies
Select The Blank

Question
Correct
Answer
Your
Answer

Select The Blank

Question
Correct
Answer
Your
Answer
True/False
Question
Correct
Answer
Your
Answer
True/False
Question
Correct
Answer
Your
Answer
Advanced indicators
Advanced indicators

MDS.
False
False

data.
False
False
Select The Blank

Question
________is an important communication medium that helps recall
advertising.
Correct
Answer
Your
Television
Answer

Question
Answer
Your
Answer
Facts
Facts

Question
Answer
Your
Answer

Select The Blank

Question
Correct
Answer
Your
Answer
True/False
Question
Correct
Answer
Your
Answer
Descriptive
Descriptive
Report should be terse and concise.

False
True

Question
industry?
Correct
Answer
Your
Automobile Reporter , Auto Age , Auto Rider
Answer
Question
The objective of Questionnaire design is to seek consistency with :Correct
Answer
Your
Answer
Method of data collection , Research objective , Respondent's

willingness to answer questions on the subject
Method of data collection , Research objective , Data outcome
Match The Following

Question
Correct Answer
Your Answer
Usage and attitude
Price effects
Target respondents
Doctors
Doctors
Sampling procedure
Area sampling
Usage and attitude
Pre launch research
Clinical trials and

formulations
Clinical trials and

formulations
Select The Blank

Question
Correct
Answer
Your
Answer
Rorschach Test
Depth Research

Question
Answer
Your
Answer

Preference about the products

Question
Correct
Mail survey
Answer
Your
Mail survey
Answer
Question
Descriptors describing the selection criteria of the individuals
Correct
Answer
Your
Demographic Descriptors
Answer
Question
Answer
Your
Answer

Question
Answer
Your
Answer
Data warehousing
Data warehousing

Question
In pre launch research of Pharmaceutical products, it is conducted
for
Correct
Answer
effects
Your
Answer
effects
True/False
Question
Correct
Answer
Your
Answer

True
True
Select The Blank

Question
method.
Correct
Direct Observation
Answer
Your
Direct Observation
Answer
True/False
Question
Correct
Answer
Your
Answer
Close ended Questions are time consuming and costly exercise.

False
False
Select The Blank

Question
Correct
Answer
Your
Answer
Scales
Probing

Question
Correct
Answer
Your
Answer


Question
Correct
Answer
Your
Answer
Select The Blank

Question
Correct
Answer
Your
Answer
True/False
Question
Correct
Answer
Dichotomous
Dichotomous

misinterpretation.
True
Your
Answer
True
Select The Blank

Question
Correct
Answer
Your
Answer
True/False
Question
Correct
Answer
Your
Answer
close ended question

True
True
Match The Following

Question
Getting the feel of
possibility of a candidate
winning in an election
Exploring the conversion
rate at a retail outlet
Getting the feedback of
demonstration of a food
processor
Getting the responses
from experts regarding a
new chemical
Correct Answer
Your Answer
Telephonic
Telephonic
Observation
Direct interviews
Experimental
Postal Survey
Postal Survey
Experimental

Question
Answer
Your
Answer

needed in future
standards of sales performance , Preparing executive reports

Industry?
True/False
Your Answer True

True/False
variables.
Your Answer False
True/False
Correct Answer True
Your Answer True
True/False
Correct Answer True
Your Answer True
Select The Blank
True/False
Your Answer False
Select The Blank
True/False
lowest.
Correct Answer True
Your Answer True
Select The Blank
Select The Blank
Select The Blank
rule
Your Answer Minimum
Select The Blank
True/False
Your Answer False
Match The Following
Dangler POP POP

Your Answer Opinion
True/False
factor analysis.
Correct Answer True
Your Answer True
True/False
published data.
Correct Answer True
Your Answer True
journals.
journals.
layout
layout
Select The Blank
Your Answer Scales

Match The Following
Select The Blank
Select The Blank
most important?
and generalization
association
association
Select The Blank
________.

True/False
Your Answer False
True/False
Your Answer False
Question Measurement of Attitudes is done through :Correct Answer Scaling techniques
Question The variable ________indicates the Religion of the respondent.
Correct Answer Sikh
journals.
Question In regression analysis, dependent variables must be measured on
nominal scale.
Question ________ is the final step of data acquisition plan.
Correct Answer Data Collection
Question Brand image building is not important in case of industrial product
for quality.
Question In MDS the impact of pricing can be studied for the comparison of
________.
Correct Answer Spatial maps

lowest.
Correct Answer True
Question Following are the characteristics of Factor analysis :Correct Answer Uses an advance forms of co-relation analysis to the
responses , Variables that are interrelated and similar are reduced to smaller
numbers of uncorrelated factors. , The model is primarily based on liner
relationship through which factor loading is derived.
Question This Question is based on the case study of "THE BOOKSHOP".
What facilitated the idea of starting a copy service ?
Correct Answer Availability of the shop next door on lease
Question Retail Store Audit(RSA) divides India into 4 zones and 22 states.
Correct Answer True
Question Spontaneous response from respondent is possible in :Correct Answer Free response Questions , Probing Questions , Unstructured
Questions
Question The methods to decide the number of clusters are :Correct Answer The distance at which clusters are combined can be used as
a criteria. , Relative size of cluster should be meaningful. , Theoretical or practical
Question Market & Sales Analysis helps management in :Correct Answer Developing company's sales plan (short and long term) ,
Setting standards of sales performance , Estimating total sales force needed in
future
Question The ________ uses a cartoon format in which one of the characters is
Correct Answer Roseinweig test
Question The accuracy and reliability of sampling data is affected by two

different types of errors :Correct Answer Sampling errors and Non-sampling errors
Question Complete________ of respondent and secrecy of data should be
maintained.
Correct Answer confidentiality
Question The client or organization should answer the queries of cost v/s
Correct Answer True
Question While formulating the research purpose the following points should
be taken into consideration :Correct Answer What are the problems or opportunities? , What are the
decision alternatives? , Who are the users of the research?
Question Dichotomous form of Questions can be observed in :Correct Answer Branching Questions , Qualifying Questions , Opening
Questions
Correct Answer Market Share Analysis Study , Market Characteristics Study ,
Question Checklists are useful for :Correct Answer Factual data
Question Technical jargon should be used when unavoidable.
Correct Answer True
Question Getting the response for television viewership from a group of
respondents over the period of six months is an example of consumer panel
survey.
Correct Answer True
Question Which of the following methods is not used for descriptive research?
Correct Answer Experiments
Question In MDS, two-way modes, products can be compared on objective
Correct Answer True
Question Taking the responses on which political party will win the upcoming
Correct Answer Opinion Poll
Question Munshi forecasts are based on :Correct Answer His vast experience
Question Which scale uses numbers as labels only?
Correct Answer Nominal Scale
rule
Set 2
Correct Answer True
role in :Correct Answer Maintaining data , Dealing with different situation and
Question Pretesting gives an advanced view of :Correct Answer Interview limitations , Data gathering task , Outcome with
Question Attitudes are measured through scaling and projective techniques.
Correct Answer True
Question In two mode, two way data of MDS, the products can be compared
Correct Answer Objective and perceived attributes
Question The respondent is shown clippings of advertisements in which Brand
names are deleted. He is then asked to identify the Brand and the media where it
appeared. This is known as :Correct Answer Recognition Test
Question Clarity in report writing should be there to avoid vagueness and
misinterpretation.
Correct Answer True
Question The retail store audits and prescription audits carried out by ORG are
like ________ at all chemists .
Correct Answer FMCG PRODUCTS
Question What is coding?
Correct Answer Assigning a code number to each possible response to the
question
Question This question is based on the case study of "RESEARCH ON

CONSUMER PRODUCTS". The company did not have any major threat from
competition in the Indian market.
Question Identify the Close ended question type :Correct Answer Scales
Question Information pertaining to the population is which type of data?
Correct Answer Demographic Data
Question The assumption that the respondents externalization is the process
Question The response format is determined in the
Correct Answer 4th step
Question Retail Store Audit uses :Correct Answer Random multistratified sampling
Question A good Research Design should ensure that the data is gathered :Correct Answer Accurately , Timely , Economically
Question In Report writing, letter of transmission indicates :Correct Answer To whom the report is submitted, reason for research and
official authorization
Question In Snowball sampling, initial sample sizes selected using probability
methods but additional units are obtained through information supplied by initial
units called________.
Correct Answer Refferals
Question Scale intervals can be used for the following
Correct Answer Age , Land holdings , Income
Question Diagnostic methods of sales forecasting are :Correct Answer Munshi Forecasts , Last Horse method , Delphi method
Question Descriptors describing the selection criteria of the individuals
Correct Answer
Question Likert Scale allows the respondents to either agree or disagree with
the statement.
Correct Answer True
Question ________ are the internalized factors that cause people to behave the
way they do.
Correct Answer Motives
Question In ________ forecast, he collects all information in his mind and based
on his vast experience he makes forecast.
Correct Answer Munshi
Question The researcher must work according to the client's biases,
prejudices and prejudgment.
Question Pretesting is one of the stages of Questionnaire design.
Correct Answer True
Question This question is based on the case study of "REVIVAL OF THREE
STAR HOTEL". The management was considering attracting business executives,
before that, it ________.
hotel
Question The arrangement of data items in a numerical sequence either
ascending or descending order is :Correct Answer An array
Question Report should be terse and concise.
Question In sales analysis research a sales representative's work load depend
on :Correct Answer Number of clients, Distributors or dealers
Question Semantic Differential Scale can be used for :Correct Answer Rating the Program " Jassi Jaisi Koi Nahin" , Rating the service
at Hotel Taj , Rating the success of a new software
Question Measuring what it is supposed to measure refers to ________.
Correct Answer Validity
Chemicals?
Question In simple regression Yc = a +byz where :Correct Answer Yc = sales forecast for given value of x , a= expected values
of sales at x = 0 , byz =average change in sales per unit changes in advertising
expenditure
Question In trend analysis Y= L x S x C x I where Time = long term
Unsolved/Skipped Questions
Implanting rumors in the market is a form of corporate espionage.
True
False
The producers in the sellers' market are also forced to take decisions based on
the market information because
Due to the government regulations
To cut the costs
Factors affecting consumer decision process include :Economic factors
Intrinsic factors
External factors
True
False
Adapting Strategy for analysis
Transferring data
In absence of proper Planning/ Analysis /Problem Definition/ Information
the market research becomes a data collection exercise.
Select The Blank

Question
Correct
Answer
Your
Answer
Open ended
Open ended

Question
Answer
Your
Answer

Understanding buyer behavior , Selecting test markets for various
marketing strategies , Market segment
Select The Blank
Question
Correct
Answer
Your
Answer

Homogeneous
Homogeneous
Select The Blank

Question
Correct
FMCG PRODUCTS
Answer
Your
FMCG PRODUCTS
Answer
True/False
Question
Correct
Answer
Your
Answer

True
True

Question
In Delphi method experts or knowledgeable people are invited to
give their forecast :Correct
Answer
Your
Answer
Question
Average linkage
Answer
Your
Ward method
Answer
Question
Correct
Answer
Your
Answer


Question
Answer
Your
Answer
True/False
Question

the statement.
Correct
Answer
Your
Answer
True/False
Question
Correct
Answer
Your
Answer
True
True

variables.
False
False
Select The Blank

Question
Correct
Answer
Your
National Research Association
Answer
Question
Correct
Answer
Your
Answer


Question
Answer
Your
Answer
Value judgment
Value judgment
Select The Blank

Question
Correct
Answer
Your
Answer
True/False
Question
Correct
Answer
Your
Answer
Secondary research
Secondary research

False
False

Question
Correct
Answer
Your
Answer


Question
Answer
Your
Answer
True/False
Question
Correct
Answer
Your
Answer
True/False
Question
Correct
Answer
Your
Answer


interchangeably.
False
True

False
False

Question
studied with
Correct
Answer
Your
Answer
Question
Issues which a Doctors seeks regarding a product are :Correct
Answer
Your
Answer


Question
Correct
Answer
Your
Answer


Question
Answer
Your
Answer


Question
Correct
Answer
Your
Answer

Class I , Metro , Rural

Question
Recognition Test
Answer
Your
Recognition Test
Answer
Question
Cluster analysis
Answer
Your
Cluster analysis
Answer
Question
Factor analysis
Answer
Your
Factor analysis
Answer
Select The Blank
Question
Correct
Answer
Your
Answer
Scales
Scales

Question
Answer
Your
Answer

Select The Blank

Question
Correct
Answer
Your
Answer
Growing
Growing

Question
Answer
Your
Answer


Question
Which of the following represents a sampling error ?
Correct
Answer
Your
Answer


Question
Which of the following are the International / National MR players?
Correct
Answer
Your
Answer
True/False
Question
Correct
Answer
Your
Answer
True/False
Question
Correct
Answer
Your
Answer
IMRB , Gallup/MBA , NFO

IMF , IMRB , NFO

interview
False
False

True
True
Select The Blank

Question
Correct
Opinion Poll
Answer
Your
Opinion Poll
Answer
Match The Following
Question
Correct Answer
Your Answer
Low responses
Inaccessibility
Inaccessibility
Sampling error
population
Recording error
population
Recording error
Information about
population
Information about
population
Non-sampling error
Sampling

Question
Answer

Your
Answer


Question
Answer
Your
Answer


Question
Answer
Your
Answer

Match The Following

Question
Correct Answer
Conjoint Analysis
Brand swot analysis
Regression Analysis
Cluster Analysis
Factor Analysis
Your Answer
Dependent variables and

variance
Standard deviation = 6y= Standard deviation = 6y=
Eigen value &
communality

Variance and factor loading
Select The Blank

Question
Correct
Price to non price
Answer
Your
Price to non price
Answer
Select The Blank
Question
Correct
Answer
Your
Answer
True/False
Question
Correct
Answer
Your
Answer
Sikh
Sikh

True
False

Question

Correct
Answer
Your
Answer

Select The Blank

Question
Correct
Answer
Your
Answer
Self administered
Self administered

Question Descriptors describing the selection criteria of the individuals needed
for the study are known as:
Your Answer Respondent Descriptors
Question Lost Horse method is also called as :Correct Answer Value judgment
Your Answer Value judgment
Select The Blank
Question The assumption that the respondents externalization is the process of
Question In industrial product research the research methodologies adopted
are :Correct Answer In-depth interviews , Surveys , Application Research
Match The Following
To understand the effect of cable TV industry on Hindi Cinema Causal Research
Causal Research
To find out the preference of Movie theaters for the youth Descriptive Research
To ascertain the possibility of developing Solar Car Exploratory Research
To understand the buying pattern of Grocery items for a group of housewives over
six months Consumer Panel Survey Causal Research
Select The Blank
Question The clients or organization should do the comparison of defined

Correct Answer Other problems that need to be studied
True/False
Your Answer True
Question What is the significance of report?
Correct Answer Quality of report is adjudged by a report , Lead to appropriate
Your Answer Quality of report is adjudged by a report , Lead to appropriate
Select The Blank
Question A factor's eigne value is the sum of________ of factor loading.
Correct Answer Square
Your Answer Square
Question Which of the following represents a sampling error ?
Correct Answer Selected sample not representative of the population
Your Answer Selected sample not representative of the population
Select The Blank
True/False
Question Use of data analysis programme is the analysis strategy .
Correct Answer True
Your Answer True
True/False
Question Telephonic surveys can be used to identify the acceptability of the
Your Answer True
Question Measurement of the existing data or information is known as :Correct Answer Facts
Your Answer Facts

Question Multidimensional scaling consist of :Correct Answer Attribute data , Non attribute data , Similarity and preference
Your Answer Attribute data , Non attribute data , Similarity and preference
Select The Blank
Question Data cleaning is done through extensive checks for________.
Correct Answer Consistency and treatment of missing responses
Question Utilities of conjoint analysis are arrived through :Correct Answer Iterative technique
Your Answer Iterative technique
True/False
Question Determining the Questionnaire structure is the first step of process of
Your Answer False
Your Answer Inaccuracy , Incompleteness , Unit of Measurement
Match The Following
Dangler POP POP
Question What is Executive Report?
Correct Answer Report for decision makers
Your Answer Report for scientific or technically trend people.
Question A Questionnaire :Correct Answer Is an instrument for seeking and recording data , Motivates a
respondent to respond , Facilitates data processing
Question Demographic information and identification information is :Correct Answer Towards the end of the interview
Your Answer At the beginning of the interview
Select The Blank
True/False
Question A Show card is the identity of the researcher conducting the interview
Your Answer False
True/False
Question Semantic differential scale is only three point rating scale.
Your Answer False
Select The Blank
Question Leading indicators are also known as ________.
Correct Answer Advanced indicators
Your Answer Advanced indicators
Select The Blank
Your Answer Secondary research
True/False
Correct Answer True
Your Answer True
True/False
Your Answer False
Question The long form of IMRB is :Correct Answer Indian Market Research Bureau
Your Answer Indian Market Research Bureau
Question Online survey methods include :-
Correct Answer Email survey , HTML survey , Downloadable interactive surveys

Select The Blank
Question The responsibility of a client towards a research firm include ________.
Correct Answer Disclosure of relevant proprietary data
Your Answer Not subjecting to unwanted research
Select The Blank
Question Market Research is a ________ industry in India.
Correct Answer Growing
Your Answer Growing
True/False
Your Answer False
True/False
Correct Answer True
Your Answer True
Question A Questionnaire can be termed as "Good" when :Correct Answer The respondent can understand the question , The respondent
has the necessary information to answer the questions , If the respondent is
willing to provide the necessary information
Your Answer The respondent can understand the question , The respondent has
the necessary information to answer the questions , If the respondent is willing to
provide the necessary information
Select The Blank

Question
Answer
Your
Answer


Question
Chemicals?
Correct
Answer
Your
Industrial Research & Development Center , Building Research
Answer
Institute , National Chemical Laboratory, Pune
Select The Blank
Question
Correct
Answer
Your
Answer
Quota controls
Refferals

Question
Answer
Your
Answer
Readership
Readership
Readership
Readership


Question
Answer
Your
Answer

obtained
obtained

Question
Answer
Your
Answer


Question
Answer
Your
Answer


Question
Correct
Answer
Your
Answer

Match The Following
Question
Correct Answer
Your Answer
Low responses
Inaccessibility
Respondent
Sampling error
population
Recording error
population
Recording error
Information about
population
Sampling unit
Non-sampling error
Sampling

Question
Answer
Your
Answer
Personal interview , Telephone interview , Observation

Personal interview , Telephone interview , Information from
secondary sources

Question
Correct
Answer
Your
University departmental machines
Answer
True/False
Question
Correct
Answer
Your
Answer
True/False
Question
Correct
Answer
Your
Answer

True
True

False
True
Select The Blank

Question
Correct
Answer
Your
Answer
Reasonable costs
Appropriate costs

Question
Answer
Your
Answer
4th step
5th step
Question
Correct
Answer
Your
Answer
Retail Store Audit uses :Random multistratified sampling

Cluster sampling
Select The Blank

Question
the way they do.
Correct
Motives
Answer
Your
Influencers
Answer
Match The Following
Question
Correct Answer

Cinema
youth
over six months
True/False
Question
Correct
Answer
Your
Answer
Your Answer
Secondary Research

True
True

Question
is :Correct
Answer
Your
To facilitate coding
Answer
Question
Correct
Answer
Your
Answer
Cost Benefit Analysis of the data

How valuable the data is for the client

Question
Non hierarchical procedure of cluster analysis further has other
subtypes like:-
Correct
Answer
Your
Answer
True/False
Question
Correct
Answer
Your
Answer


a factor analysis.
True
True

Question
Answer
Your
Answer
Brand loyalty
Brand loyalty
Select The Blank

Question
Correct
Answer
Your
Answer
Self administered
Self administered

Question
Correct
Answer
Your
Answer


Question
Answer
Your
Answer

authorization
authorization

Question
Answer
Your
Answer
True/False
Question
Correct
Answer
Your
Answer

layout
layout

True
True
True/False
Question
Correct
Answer
Your
Answer

True
True

Question
Answer
Your
Answer
True/False
Question
Correct
Answer
Your
Answer
In-depth interview
Structured interview

variables.
False
True

Question
Which is the journal available for footware?
Correct
Answer
Your
Answer
True/False
Question
Correct
Answer
Your
Answer
Journal of Leather Technologists Association

Journal of Footwear Manufacturers Association

interview
False
False

Question
Answer
Your
Answer

Panels
Select The Blank

Question
Correct
Refferals
Answer
Your
Individuals
Answer
Question
Correct
Answer
Your
Answer

technique that represents :Perceptions and preferences of respondents as points
Behavioral pattern of respondents

Question
Answer
Your
Answer

criteria. , Relative size of cluster should be meaningful.
Select The Blank

Question
Correct
Answer
Your
Answer
True/False
Question
Correct
Answer
Your
Answer

True
True

Question
Recognition Test
Answer
Your
Media Research
Answer
Select The Blank
Question
Correct
Answer
Your
Answer
Unstructured
Structured
Select The Blank

Question
Correct
Answer
Your
Answer

Information of sampling
Select The Blank
Question
Correct
Answer
Your
Answer

Sikh
Sikh

Question
The Factor analysis is designed to :Correct
Answer
Your
Answer
True/False
Question
Correct
Answer
Your
Answer
Reduce many Variables to fewer underlying factors

To reduce the many Variables to one or less Variable
In the Funnel approach, specific questions come first and general

questions later.
False
True
Select The Blank

Question
________ loading is the corelation between a Factor and variable.
Correct
Answer
Your
Answer
Factor
Factor
Question
Correct Answer
Multiple choice
Your Answer
Checklist
Question
Verbalization of Attitude is known as :Correct Answer
Opinion
Your Answer
Response
Select The Blank
Question
Correct Answer
Rorschach Test
Your Answer
Rorschach Test
Question
In the Internet era, qualitative research is possible through :Correct Answer
Chat sessions
Your Answer
Chat sessions
Question
Correct Answer
Your Answer
Question
Constant Sum Scale can be used for :Correct Answer
How different household would spend a fixed amount in a month , How different
household would spend a fixed amount on entertainment , How different
respondents spend their Sunday
Your Answer
How different households would spend their monthly income , How different
household would spend a fixed amount in a month , How different household
would spend a fixed amount on entertainment
Question
Correct Answer
Your Answer
Question
In cluster technique when the difference in rating of each attribute is added, this
method is called as :Correct Answer
Single linkage
Your Answer
Average linkage
Question
Barometric methods of sales forecasting are :Correct Answer
Your Answer
Question
In data analysis, cross tabulation shows the relationship between :Correct Answer
Your Answer
Question
In simple regression Yc = a +byz where :-
Correct Answer
Yc = sales forecast for given value of x , a= expected values of sales at x = 0 ,
byz =average change in sales per unit changes in advertising expenditure
Your Answer
a= expected values of sales at x = 0 , byz =average change in sales per unit
changes in advertising expenditure
True/False
Question
Correct Answer
True
Your Answer
True
Select The Blank
Question
Correct Answer
Knowledge
Your Answer
Opinion
Select The Blank
Question
The ________ has set up districts and boundaries based on homogeneity of sociocultural parameters.
Correct Answer
Your Answer
True/False
Question
Most of the organizations hire outside agencies to carry out extensive research.
Correct Answer
True
Your Answer
True
Select The Blank
Question
Correct Answer
Your Answer
Question
Delphi method , Munshi Forecasts , Last Horse method
Your Answer
Question
Identify the Close ended question type :Correct Answer
Scales
Your Answer
Probing questions
Question
Which scale uses numbers as labels only?
Correct Answer
Nominal Scale
Your Answer
Nominal Scale
Question
The preference of Sunsilk Shampoo to Clinic Plus shampoo can be judged with :Correct Answer
Ordinal Scale
Your Answer
Ordinal Scale
Match The Following
Question
Correct Answer
Your Answer
Cluster Analysis
Regression analysis
Cojoint analysis
Factor Analysis
True/False
Question
Correct Answer
True
Your Answer
True
Question
Your Answer
True/False
Question
In trend analysis Y= L x S x C x I where Time = long term movement, seasonal
and cyclical and irregular.
Correct Answer
False
Your Answer
True
Select The Blank
Question
Correct Answer
Minimum
Your Answer
Minimum
Select The Blank
Question
Correct Answer
Unstructured
Your Answer
Unstructured
Question
Your Answer
Question
This question is based on the case study of "RESEARCH ON CONSUMER
PRODUCTS". What are the highlights of the study?
Correct Answer
manufacture watches
Your Answer
manufacture watches
Question
Mean or average value is used to estimate when data have been collected
using :Correct Answer
Your Answer
Match The Following
Question
Correct Answer
Your Answer
Ranking
Scaling technique
Quantify a qualitative data
Double barreled questions

Checklist
Question
Element
Your Answer
Element
True/False
Question
In exploratory research, the sample is very large and represents a class.
Correct Answer
False
Your Answer
False
True/False
Question
Data published by the audit bureau of circulation is an external published data.
Correct Answer
True
Your Answer
True
Select The Blank
Question
The clients or organization should do the comparison of defined research problem
with ________.
Correct Answer
Your Answer
Budget
Question
Adhoc methods for determining Sample size are :Correct Answer
Your Answer
Question
Your Answer
Accurately , Timely
True/False
Question
A Specific change in lifestyle is indicated through Demography
Correct Answer
False
Your Answer
False
Question
Correct Answer
Your Answer
True/False
Question
Correct Answer
False
Your Answer
False
Question
Diagrammatic Rating scale is best used for :Correct Answer
Your Answer
Select The Blank
Question
Correct Answer
Roseinweig test
Your Answer
Roseinweig test
Select The Blank
Question
Correct Answer
Your Answer
Conclusive Research
True/False
Question
Correct Answer
True
Your Answer
True
Question
Clarity of questions and instructions for filling the form is essential in :Correct Answer
Mail survey
Your Answer
Mail survey

Question
Correct Answer
Your Answer
True/False
Question
Correct Answer
False
Your Answer
False
Select The Blank
Question
Correct Answer
Data Collection
Your Answer
Data Collection

Question
Your Answer
Complete confidentiality and secrecy of data , No deliberate misinterpretations ,
Marketing problems should be designed to suit hidden agenda
Question
Correct Answer
Your Answer
Question
Checklists are useful for :Correct Answer
Factual data
Your Answer
Factual data
Question
Evaluating the question content is the :Correct Answer
4th step
Your Answer
3rd step
Question
Multidimensional scaling consist of :Correct Answer
Your Answer
Question
Your Answer
Select The Blank
Question
Correct Answer
Quota controls
Your Answer
Quota controls
Question
Correct Answer
Your Answer
Question
The long form of IMRB is :Correct Answer
Your Answer
True/False
Question
Determining the Questionnaire structure is the first step of process of
Correct Answer
False
Your Answer
False
True/False
Question
Brand image building is not important in case of industrial product for quality.
Correct Answer
False
Your Answer
False
Question
Economic indicators in survey method of sales forecasting are :Correct Answer
Your Answer
Question
A multivariate Statistical technique that uses a class of procedures for data
reduction & summarization is known as :Correct Answer
Factor analysis
Your Answer
Factor analysis
True/False
Question
Rural SEC Grid is based on Education and Monthly Household Income
Correct Answer
False
Your Answer
False
Select The Blank
Question
Factor analysis is based on linear relationship through which ________ is derived.
Correct Answer
Factor loading
Your Answer
Factor loading
Question
Your Answer
Select The Blank
Question
The responsibility of a client towards a research firm include ________.
Correct Answer
Your Answer

Question
In Delphi method experts or knowledgeable people are invited to give their
forecast :Correct Answer
Your Answer
Select The Blank
Question
Correct Answer
Qualitative
Your Answer
Quantitative
Select The Blank
Question
Correct Answer
Your Answer
Question
Short range forecast is done for the duration of :Correct Answer
Upto 1 year
Your Answer
Upto 1 year
Select The Blank
Question
Correct Answer
Spatial maps
Your Answer
Spatial maps
Question
Your Answer
Select The Blank
Question
Correct Answer
Roseinweig test
Your Answer
Roseinweig test

Question
Pretesting of Questionnaire includes testing of :Correct Answer
Your Answer
Question
The respondents in the research of Pharma companies are :Correct Answer
Your Answer
Question
Top of mind recall is observed in :Correct Answer
Attitude Research
Your Answer
Attitude Research
True/False
Question
In Conjoint analysis, the assumption is that an individual is incapable of ranking
options on basis of some criterion.
Correct Answer
False
Your Answer
False
Select The Blank
Question
Correct Answer
Data Collection
Your Answer
Data Collection
Match The Following
Question
Correct Answer
Your Answer
Usage and attitude
Usage and attitude
Target respondents
Doctors
Dealers
Sampling procedure
Area sampling
Area sampling
Pre launch research
True/False
Question
Sample size tends to be inversely proportional to cost of sampling.
Correct Answer
True
Your Answer
True
Select The Blank
Question
Correct Answer
Pictures
Your Answer
Pictures
True/False
Question
The technique in which respondents are provided with incomplete sentences
which they can complete as they choose to do so, is known as Construction
technique.
Correct Answer
False
Your Answer
False
Question
While formulating the research purpose the following points should be taken into
consideration :Correct Answer
What are the problems or opportunities? , What are the decision alternatives? ,
Who are the users of the research?
Your Answer
What is the cost of the research? , What are the problems or opportunities? , Who
are the users of the research?
True/False
Question
Correct Answer
False
Your Answer
False
Question
A list of population members used to obtain a sample is known as the:Correct Answer
Sampling frame
Your Answer
Sampling frame
True/False
Question
Correct Answer
False
Your Answer
False

Question
Sales forecast helps to decide the :Correct Answer
Your Answer
Market potential
Question
Your Answer
True/False
Question
In regression analysis, dependent variables can be expressed as a linear function
of impendent variables.
Correct Answer
True
Your Answer
True
Question
The conjoint analysis helps to enable company's to :Correct Answer
Your Answer
True/False
Question
In Conjoint analysis ranking of total utility is done from highest to lowest.
Correct Answer
True
Your Answer
True
Select The Blank
Question
In industrial product research, newer raw materials are studied for ________ and
functional advantages.
Correct Answer
Pricing
Your Answer
Pricing
Question
Correct Answer
Your Answer
Match The Following
Question
Correct Answer
Your Answer
Pune
Pune
Agra
Agra
Cochin
Cochin
New Delhi
New Delhi
Question
Issues which a Doctors seeks regarding a product are :Correct Answer
Your Answer
Select The Blank
Question
Correct Answer
Growing
Your Answer
Growing
True/False
Question
Correct Answer
True
Your Answer
True
Question
Your Answer
Select The Blank

Question
Taking the responses on which political party will win the upcoming election is
known as ________.
Correct Answer
Opinion Poll
Your Answer
Opinion Poll
True/False
Question
When target respondents are intercepted and shopping areas, it is called Mall
Intercept.
Correct Answer
True
Your Answer
True
Question
Spontaneous response from respondent is possible in :Correct Answer
Free response questions , Probing questions , Unstructured questions
Your Answer
Free response questions , Unstructured questions
Question
In Report writing, letter of transmission indicates :Correct Answer
Your Answer
Question
Correct Answer
Age
Your Answer
Family life style
Question
The test which consists of a series of pictures about which the subject is asked to
tell a story is called :Correct Answer
Your Answer
True/False
Question
Correct Answer
True
Your Answer
True
True/False
Question
Correct Answer
False
Your Answer
False
Question
Transcribing data is involved :Correct Answer
Your Answer
Select The Blank
Question
In conjoint analysis it may be difficult to ascribe or describe ________ for certain
products.
Correct Answer
Attributes
Your Answer
Attributes
Question
Correct Answer
Your Answer
Select The Blank
Question
Correct Answer
Scales
Your Answer
Probing
Select The Blank
Question
Correct Answer
Your Answer
Question
Appropriateness
Your Answer
Product Concept testing , Pilot study before National launch
Select The Blank

Question
Correct Answer
Chat sessions
Your Answer
Downloadable interactive surveys
True/False
Question
Correct Answer
True
Your Answer
True
Question
Which publications can be used for research on automobile industry?
Correct Answer
Your Answer
Question
Your Answer
Selecting test markets for various marketing strategies , Market segment ,
Understanding buyer behavior
True/False
Question
Range is the simplest measure of calculation of mean.
Correct Answer
False
Your Answer
False
Match The Following
Question
Correct Answer
Your Answer
Pune
Mumbai
Agra
Agra
Cochin
Cochin
New Delhi
New Delhi
Question
Descriptors describing the selection criteria of the individuals needed for the
study are known as:
Correct Answer
Your Answer
True/False
Question
Correct Answer
False
Your Answer
False
Question
Your Answer
No deliberate misinterpretations , Complete confidentiality and secrecy of data
Select The Blank
Question
In two mode, two way data of MDS, the products can be compared on the basis of
________ .
Correct Answer
Your Answer
Question
Utilities of conjoint analysis are arrived through :Correct Answer
Iterative technique
Your Answer
Iterative technique
Question
Semantic Differential Scale can be used for :Correct Answer
Your Answer
Match The Following
Question
Correct Answer
Your Answer
Getting the feel of possibility of a candidate winning in an election
Telephonic
Observation
Exploring the conversion rate at a retail outlet
Observation
Telephonic
Getting the feedback of demonstration of a food processor
Experimental
Direct interviews
Getting the responses from experts regarding a new chemical
Postal Survey
Questionnaire method
Question
Validation is fundamental step in research because :Correct Answer
Your Answer
Question
Responsibility towards the respondent , Responsibility towards the researcher ,
Responsibility towards the client
Your Answer
Question
Correct Answer
Honest and clear reporting , Briefing regarding study limitation , Explanation of
Report Conclusions and aiding client's application
Your Answer
Select The Blank
Question
In absence of proper________ the market research becomes a data collection
exercise.
Correct Answer
Problem Definition
Your Answer
Problem Definition
Question
The objective of Questionnaire design is to seek consistency with :Correct Answer
Method of data collection , Research objective , Respondent's willingness to
answer questions on the subject
Your Answer
Research objective , Respondent's willingness to answer questions on the subject
True/False
Question
The popularity of Likert scale is due to its ease of construction and administration.
Correct Answer
True
Your Answer
True
True/False
Question
Correct Answer
True
Your Answer
True
Question
Which publications can be refered for the research on Cotton & Textile Industry?
Correct Answer
Your Answer
Question
What is the source of information to know the technical details of norms for using
construction chemicals?
Correct Answer
Your Answer
Select The Blank
Question
Kurtosis is measure of ________ or flatness of curve defined by the frequency
distribution.
Correct Answer
Relative peakedness
Your Answer
Relative peakedness
Question
Your Answer
Question
A process of recognizing and noting people is known as :Correct Answer
Your Answer
Select The Blank
Question
Pie chart is a round chart divided into sections denoting ________ associated with
each value.
Correct Answer
percentage
Your Answer
percentage
Select The Blank
Question
Correct Answer
Spatial maps
Your Answer
Spatial maps
Question
Your Answer
Question
Your Answer
Email survey , Downloadable interactive surveys
True/False
Question
The person conducting pharma research should be well qualified so that not to
waste Doctors time.
Correct Answer
True
Your Answer
True
Select The Blank
Question
Correct Answer
Your Answer
Industry?
Textile Bulletin
True/False
Your Answer True
True/False
variables.
Your Answer False
True/False
Correct Answer True
Your Answer True
True/False
Correct Answer True
Your Answer True
Select The Blank
True/False
Your Answer False

Select The Blank
True/False
lowest.
Correct Answer True
Your Answer True
Select The Blank
Select The Blank
Select The Blank
Your Answer Minimum
Select The Blank
True/False
Your Answer False
Match The Following
Dangler POP POP

Your Answer Opinion
True/False
factor analysis.
Correct Answer True
Your Answer True
True/False
published data.
Correct Answer True
Your Answer True
journals.
layout
Select The Blank
Your Answer Scales

Match The Following
Select The Blank
Select The Blank
important?
and generalization
association
association
Select The Blank
________.

True/False
Your Answer False
True/False
Your Answer False
Industry?
Textile Bulletin
True/False
Your Answer True
True/False
variables.
Your Answer False
True/False
Correct Answer True
Your Answer True
in :-
Correct Answer Maintaining data , Dealing with different situation and problems ,
True/False
Correct Answer True
Your Answer True
Select The Blank
True/False
Your Answer False
Select The Blank
True/False
lowest.
Correct Answer True
Your Answer True
Select The Blank

Select The Blank
Select The Blank
Your Answer Minimum
Select The Blank
True/False
Your Answer False
Match The Following
Dangler POP POP
Your Answer Opinion
True/False
factor analysis.
Correct Answer True
Your Answer True
True/False
published data.
Correct Answer True
Your Answer True
journals.
layout
Select The Blank
Your Answer Scales
Match The Following

Select The Blank
Select The Blank
important?
and generalization
association
association
Select The Blank
________.
True/False
Your Answer False
True/False

Your Answer False
Select The Blank

Question
Correct Answer
Branching questions
Your Answer
Branching questions
Question
Your Answer
Question
This question is based on the case study of "REVIVAL OF THREE STAR HOTEL". The
Hotel was experiencing a decline in business. The Management decided to attract
business executives as :Correct Answer
Your Answer
Select The Blank
Question
Correct Answer
Psychographics
Your Answer
Match The Following
Question
Correct Answer
Your Answer
Mother-tongue
Assamese
Assamese
Food habits
Demographic
Demographic
Town Classification
Metro
Metro
Household Structure
Joint family
Village
Question
Correct Answer
Your Answer
True/False
Question
Protection against unqualified researchers is a responsibility of the client.
Correct Answer
False
Your Answer
False
Question
Dichotomous form of questions can be observed in :Correct Answer
Your Answer
Question
Responsibility towards the respondent , Responsibility towards the client ,
Responsibility towards the researcher
Your Answer
True/False
Question
Correct Answer
True
Your Answer
True
Question
For logical concrete and helpful interpretation which things are the most
important?
Correct Answer
Your Answer

Question
A questionnaire can be filled through different means like :Correct Answer
Your Answer
True/False
Question
Correct Answer
True
Your Answer
True
True/False
Question
Telephonic surveys can be used to identify the acceptability of the food processor
after demonstration.
Correct Answer
False
Your Answer
True
Select The Blank
Question
Correct Answer
Knowledge
Your Answer
Opinion
Question
Vendor evaluation has to be done to select best vendor for :Correct Answer
Your Answer
Reliability , Credit , Longer relationship
Question
Where the Railways, Research, Designs & Standards Organisation is based?
Correct Answer
Lucknow
Your Answer
Lucknow
True/False
Question
Regression analysis can be used in sales forecasting to measure the relationship
between company's sales and other economic variables.
Correct Answer
True
Your Answer
True
Question
Element
Your Answer
Respondent
Question
Non hierarchical procedure of cluster analysis further has other subtypes like:Correct Answer
Your Answer
Parallel threshold , Optimizing partitioning
Question
What is the first step in the Research Design Process?
Correct Answer
Your Answer
Select The Blank
Question
Correct Answer
Minimum
Your Answer
Average
True/False
Question
Correct Answer
True
Your Answer
False
Question
Industrial product research was earlier restricted to :Correct Answer
Demand Forecasting
Your Answer
Demand Forecasting
Question
Correct Answer
Your Answer
Select The Blank
Question
In ________ forecast, he collects all information in his mind and based on his vast
experience he makes forecast.
Correct Answer
Munshi
Your Answer
Munshi
Question
A nonhierarchical clustering procedure determines a cluster centre & then groups
all objects within a prespecified threshold value from centre is known as :Correct Answer
Your Answer
True/False
Question
Sales quotas are set before estimation of market potential and sales territories.
Correct Answer
False
Your Answer
False
Select The Blank
Question
Correct Answer
Dichotomous
Your Answer
Dichotomous
True/False
Question
A Show card is the identity of the researcher conducting the interview
Correct Answer
False
Your Answer
False
Question
Appropriateness
Your Answer
Appropriateness
Question
In resources for marketing research skilled staff plays an important role in :Correct Answer
Timely completion of research , Maintaining data , Dealing with different situation
and problems
Your Answer
Dealing with different situation and problems , Timely completion of research ,
Question
Correct Answer
Your Answer
Select The Blank
Question
Correct Answer
Descriptive
Your Answer
Causal
Question
In pre launch research of Pharmaceutical products, it is conducted for
Correct Answer
Your Answer
Select The Blank
Question
Correct Answer
Your Answer
Question
Market & Sales Analysis helps management in :Correct Answer
Your Answer
True/False
Question
In MDS, when input data is ratio scaled, it is called as non-metric MDS.
Correct Answer
False
Your Answer
False
Question
Your Answer
True/False
Question
Factor loading is the correlation between a factor and a variable in a factor
analysis.
Correct Answer
True
Your Answer
True
Select The Blank
Question
Correct Answer
Scales
Your Answer
Scales
Question
While determining the interviewing process, the researcher is confronted with :Correct Answer
Your Answer
Issue of content of the question
Question
Correct Answer
Your Answer
Select The Blank
Question
Correct Answer
Open ended
Your Answer
Open ended
Match The Following
Question
Correct Answer
Your Answer
Step 5
Step 1
Question response format
Step 4
Step 3
Typography
Step 7
Step 4
Step2
Step2
Select The Blank
Question
________ are the internalized factors that cause people to behave the way they do.
Correct Answer
Motives
Your Answer
Motives
Question
Projective techniques draw inferences about :Correct Answer
Your Answer
Personality structure , Deep seated biases

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Marketing Research

Focus group interviews provides a: deeper insight for designing the

Every limited company Publishes annual report.

Basic research may not have long term immediate use.

Editing a manuscript is different from the: editing of questionnaire;

Code categories must not be: overlapping and ambiguous

Managers must not worry about sales budget. False

Responses: may be quick; may take more time

The code construction is something of: a standard process

A study of attitudes becomes very relevant to: Market Researchers

Experimentation is not a tightly controlled method. False

Shopping areas are good for: general respondents; specific

Validity is measuring what it should measure.

Non-selling activities are equally important. True

In sales analysis research a sales representative's work load depend on:

The assumption that the respondents externalization is the process of his

In hierarchical method of cluster analysis is again divided into: Linkage,

Research on alloy is carried out at: Mineral Exploration Corporation Ltd

Total research can be based only on secondary data. False

Which is the magazine for information on Tea industry? Assam Review

The basis document Invoice, contains quotation of product sold. True

The aspects that can be studied through advertising research include:

The advantages of dichotomous questions are: accurate information is

Market research is often concerned with the Behaviour of the consumer.

In MDS, two-way modes, products can be compared on objective and

Number of male and female respondents can be measured by: Nominal

The 4 PS in marketing comprises of product, place, price and Promotion.

If the data is not to be collected only from some members of the

The arrangement of data items in a numerical sequence in either

Central warehousing is a central government undertaking. True

Standard deviation is the square root of variance. True

Crowing glory is a product of godrej. True

In the absence of Information, the market research becomes a data

In Diagnostic method, the research analyst is not concerned with cause

Which of the following is the source of Internal Published Data?

In Pharma research sampling procedure preferred is: Area Sampling

A Panel is a semi-permanent sample whose members may be included

Semantic differential scale has a midpoint which is a natural point. True

Appendix provides materials supplementary to those given in the main

Market Research & Marketing Research can be used interchangeably. False

The key research aspects in media research include: efficient media

A complete problem definition must specify: units of analysis; time and

The objectives of marketing research are: To understand the consumer

Which of the following are examples of advertising research? Advt.

Market research & marketing research can be used interchangeably? False

Functions of questionnaire: getting desired results; motivation;

What are the types of tabulation? Hand Tabulation; Machine

Exploratory research leads to: defining the problem clearly;

In regression analysis, dependent variable can be expressed as a linear

Regression analysis can be used in sales forecasting to measure:

Tabulation can take two forms, simple and Cross.

Casual research is conducted to determine the cause and effect

What are the disadvantages of mail surveys? No guarantee of response;

In computing the standard deviation from a data in frequency distribution,

The respondent code number should appear on The Questionnaire.

Median is denoted by: M

Factor analysis can be used for: Market Segmentation

Sampling is intended to gain information about: Respondent

Opinion survey can be quantified. False

Ordinal scale can measure: Age; Attitude; Preferences

In advertising research, the following are given average preference: ad

The advantages of computer processing is: large volume of input;

The national bureau of economic research publishes data for lagging,