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Introduction
Josef Ransley and Hadyn Ingram (2004) use the concept of the modern motor vehicle to explain
the trend in the hospitality industry. The modern motor vehicles are designed so as to meet every
type of preference, taste and pricing level. Ransely & Ingram (2004), claim that the hospitality
industry is headed in the same evolutionary process. With the globalization rate gathering
momentum, the hospitalization industry is meeting of challenge of encountering different culture
with diverse values on similar issues (Ransely and Ingram 10).
Ransely and Ingram (2004) argue that globalization has pushed the hospitality industry to find
ways o f adapting and applying greater flexibility to existing and new products. This, they claim,
will entail the development of new concepts with intrinsic ways of changing service, content and
image in an economical way. They claim that the service methods are susceptible to quick
changes being based on personnel skills. There is a need for increased investment in people and
new methods have to be used in the campaign to retain people (Ransely and Ingram 10).
Creating flexibility in the physical property seems to pose a challenge to the hospitality industry
however two solutions are given on this. Since most of the construction systems are becoming
systemized and manufacture based, there is need for altering the established process of
management thinking. It is true that value increase in properties when they are located where
they are most needed. From this point of view today's offices are likely to be tomorrow's hotel
and vice versa. This simply means adapting a building to maximize inherent value (Ransely and
Ingram 11). They however write that in all these adaptation the process must satisfy the
following equation; (selling price x volume) cost = profit.
March, Roger, Buhalis, Dimitrios and Crotts, John. Global alliances in tourism and hospitality
management, 2000. New York, NY: Routledge.
Marriot Willard. The Marriot management philosophy, 2008. Retrieved on January 13, 2010
from: http://www.marriott.com/Multimedia/PDF/Marriott_Management_Philosophy.pdf
Meyer, Danny. Setting the Table: The Transforming Power of Hospitality in Business, 2008. New
York, NY: HarperCollins.
Ninemeir, Jack and Hayes, David. Human resource management in the Hospitality Industry,
2008 New York, NY: John Willey and Sons.
Ransley, Joseph & Ingram Hadyn. Developing hospitality properties and facilities, 2004.
London, UK: Butterworth-Heinemann
Read more: http://www.ukessays.co.uk/essays/health/hospitality-managementphilosophy.php#ixzz3SC8uMRzy
Task 6: Discuss the structure, operations and influence of local government on a major UK
hotel group. (AC2.1)
Task 7: Evaluate the role and influence of the EU, and its impact on business and services
industries (AC2.2; D2)