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Introduction to Cisco Meraki

Cisco Meraki cloud-based CMX architecture

Solution overview: detect, connect, engage

A complete cloud-managed solution

Q&A

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Cisco Meraki: a complete cloud-managed networking solution

- Wireless, switching, security, and MDM, centrally managed over the web
- Built from the ground up for cloud management
- Integrated hardware, software, and cloud services

Leader in cloud-managed networking

- Tens of thousands of customers across all industries, over 100% annual growth
- Operating in the cloud since 2006

Recognized for innovation

- Gartner Magic Quadrant, InfoWorld Technology of the Year, CRN Coolest Technologies
Trusted by thousands of customers worldwide:

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New possibilities with ubiquitous mobile devices:

Analyze foot traffic through smartphones
Extend branding to WiFi sign-on
Develop location-aware applications
Create new revenue opportunities and increase

customer loyalty

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Detect

Connect

Engage

Anonymous data
about every visitor

Guest WiFi optimized

for branding

APIs for real-time

location based apps

100% cloud-managed user analytics and engagement

with Cisco Meraki wireless networks
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CMX for Cisco Enterprise

CMX for Cisco Meraki

Purpose-built for Cisco Enterprise WLANs

Optimized for flexibility and control
Managed on-premise

Purpose-built for Cisco Meraki WLANs

Optimized for ease of management
Cloud managed

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Manageability

Scalability

Cost Savings

The cloud increases IT efficiency

- Turnkey installation and management
- Integrated, always up to date features
- Scales from small sites to large campuses
- Reduces operational costs
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Cloud-based
network management
& analytics

Location API (push)

Customer CRM
& business
intelligence

Location analytics
dashboard
Location-based
offers and
engagement

Detect visitors via

client beacons
Customized
WiFi sign-on

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View all sites from

single dashboard

Provision new
locations without
on-site IT

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Compare visitor
metrics between
sites

Compare regions,
brands, etc. with
tag-based
analytics

PCI DSS Level 1 certified cloud networking platform

- Built-in compliance checking to validate network configuration

Air Marshal detects and neutralizes wireless threats

- Detects and classifies APs using multiple heuristics (captured probes,
active scans, spectral scans)
- Identifies, alerts, and contains rogue spoofing and attacking

Daily 3rd party penetration testing of cloud platform

MX configuration templates for homogenous security
- Make changes in a master template (e.g. enable IPS with Sourcefire
rule set policy) and settings auto propagate to MX devices bound to it

Wired splash pages for click-through or Facebook Login

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Anonymous visitor analytics

- MAC addresses of unconnected users are
cryptographically hashed for anonymity

Data privacy
- Cisco does not sell, share, or correlate location data
- Cloud infrastructure is strongly secured, PCI compliant,
and subjected to 3rd party security audits

Global opt-out
- End-users may opt out of CMX across all Cisco Meraki
customer networks at http://account.meraki.com/optout

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Retail & Restaurant

Hospitality

Education

Healthcare

Compare visitor
conversion rates
between stores

Deliver real-time
coupons for nearby
amenities

Determine peak vs
slow times at libraries,
student centers

Deliver public
announcements via
WiFi sign-on

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Major US Auto Dealer

Miami Luxury Hotel

UK Retailer with 3,000 stores

Facebook engagement
grew 150% with WiFi
checkins, enabling ongoing
social media marketing
campaigns

Integrated WiFi sign-on with

salesforce.com CRM,
targeting promotions with
location-based activity

Integrated location analytics

API with data warehouse,
identifying new drivers of
store performance

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Measure visitor trends over time

Determine conversion ratio of visitors to paying customers
Evaluate marketing effectiveness
Optimize staffing by detecting peak and slow times

Traditional people counters use

thermal, infrared, or video

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Wireless APs count mobile devices

- Count people by their beaconing mobile
devices (no WiFi connection required)
- Measure dwell time via repeated beacons
- Detect repeat visitors by comparing MACs
- Determine location via signal strength
Advantage over traditional people counters
- Utilize existing WiFi infrastructure
- More precise dwell-time
- Detects repeat visitors
Wireless APs hear every mobile device
as they look for WiFi networks

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Compare locations or groups

of sites

Nearby and on-site foot traffic

determines capture rate

High-precision dwell time

First-time, occasional, and

regular visitors

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 Customizable splash pages for branding

and promotions
PCI-compliant firewall isolates guests

from LAN, cardholder data

Application traffic shaping prevents

network congestion and controls

bandwidth cost

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 Facebook and Cisco partnered for seamless

integration
Check in to company Facebook page for

WiFi sign-on
Build Facebook following, garner demographic

information, share offers and announcements

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Demographic information from WiFi sign-ons available at Facebook.com

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 Deliver targeted, real-time offers when customers

are near a store

Customize WiFi sign-on experience for known

customers
Alert store staff to arrival of VIP customers
Correlate physical store visits and online

shopping activity in CRM

Retailer Design Within Reach enhances showrooms
with branded guest WiFi and DWR mobile app

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APs capture
beaconing
device MACs

Cloud pushes client info

via REST API

Associate MAC with

user profile in CRM

Push targeted offers

to client over WiFi
or cellular

Associate devices to user profiles, loyalty programs, etc.

Detect known visitors even if device does not connect
Push offers and content based on identity and location info

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Rich Analytics Platforms

Mobile App Engagement

Additional analytics features and

extensibility (e.g. CRM integration,
captive portal integration, push offers)

Mobile app development services for

location-based engagement and offers

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Captive Portal Services

Feature-rich cloud-hosted captive portals
(LinkedIn sign-on, SAML integration, PMS
integration etc.)

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Meraki MR
Wireless LAN

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Meraki MS
Ethernet Switches

Meraki MX
Security Appliances

Meraki SM
Mobile Device
Management
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Smaller, leaner
IT organizations

Installs without training

or new staff

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Guest access
and corporate
owned devices

Built-in firewall, PCI compliance,

mobile device management

Evolving set of
rich-media
apps

Controls applications
and content

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Warehouse
Branch Office

Retail Store
Teleworker

Network endpoints securely

connected to the cloud
Cloud-hosted centralized
management platform
Intuitive browser-based
dashboard

On-Premise Cisco Meraki Hardware

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Browser-Based Management

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Meraki SM
Mobile Device
Management

Meraki MR
Wireless LAN

Meraki MX
Security
Appliances

Meraki MS
Ethernet Switches

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100% free, easy-to-install free evaluations

Try CMX in your environment
Configures in minutes
Out-of-the-box analytics

Visit meraki.cisco.com/eval or contact

your Cisco reseller

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Thank you.