Escolar Documentos
Profissional Documentos
Cultura Documentos
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Royal Enfield
Tour of
Bhutan 2012
marketing newsletter
kick start
Dear Friends,
arlier this year we celebrated the ONE RIDE day on the 1st of April, 2012. This day
is celebrated on the 1st Sunday of April and is one when Royal Enfield motorcycles
all over the world get out on the roads and the whole environment is abuzz with the
combined sound of the thump. The simple reason being this day is the one when most of
the countries in which we are present, the weather is conducive for a ride. A little earlier
and Europe is frozen, a little late and India gets the unbearable summer. This year we also
had a dedicated website for
ONE RIDE which formed
the platform for all Royal
Enfield enthusiasts to
share their experiences and
photographs around the
ONE RIDE. You would find
the various images collated
by us from all over world on
the occasion of ONE RIDE
further in this issue.
The month of June
witnesses riders from
all over India riding out
towards Ladakh, the land
of the passes, as the name
translates directly into. This
is often called the riding
season and this is the time
when we also set forth on the
Himalayan Odyssey, an epic
ride to Ladakh from Delhi.
This year a total of 67 riders
were flagged off from India
Gate amidst much fanfare on
the 9th edition of the Royal Enfield Himalayan Odyssey, and would cover a good distance
of 2500-odd km before they roll back into Delhi. Daily updates from the riders as well as
video clippings and photos were instantly shared directly while on the ride on to our social
media platforms which helped other enthusiasts and their friends and families keep abreast
of their adventure.
n e ws
Keep riding
bulleT bose
www.royalenfield.com
Another event which we are introducing this year as part of our effort to bring all the
Royal Enfield enthusiasts together for celebrations is the REUNION. For years Royal
Enfield enthusiasts and riders have been bonding over rides, meeting like-minded people,
and getting together to celebrate the Thump that binds at the Royal Enfield Rider Mania
annual fest in Goa. With the Royal Enfield REUNION we now take this celebration to the
different parts of the country having one REUNION in each direction; North, South,
East and West to be specific. At the REUNION, the enthusiasts and riders from that region
and the surrounding states can ride together and meet like-minded enthusiasts from
around, bond over the celebrations and other motorcycle events around their Royal Enfield
motorcycles and spend a relaxed yet adventurous fun-filled weekends with friends.
So heres looking forward to meeting up with you at REUNION SOUTH at Ooty and
being a part of the celebrations of this annual get together of all Royal Enfield aficionados.
Till then... Ride Safe and dont forget to put a helmet on while riding.
royal enfield
Tour of
Bhutan 2012
marketing newsletter
cover photograph by
Shaji koshy
Senior Vice-President, Sales and Marketing, Royal Enfield
If you would like to contribute to The BEAT email us at ppsathaye@royalenfield.com editorial team Shaji Koshy, Sachin Chavan, Praveen P Sathaye
upcoming rides
ust,
17-19 Aug
2012
5. Stalls showcasing
motorcycle gear and
accessories
6. Merchandise and
collectibles on sale
Schedule
17-19 August, Ooty.
For more details on the Royal
Enfield REUNION please
check http://www.royalenfield.
com/reunion/ or send email to
asaxena3@royalenfield.com
upcoming rides
The
i t i n e r a ry
a u g 1 1 1 7, 2 0 1 2
mumbai harihareshwar
tapola ganapatipule
gaganbawda malvan
dandeli vagator
upcoming rides
hustle-bustle of
the culturally rich
Kathmandu. Over this
10-day ride across the scenic
mountains forming the famous
Annapurna ranges you will
see the worlds deepest gorge.
You will also glimpse wildlife
in the Chitwan and Bardiya
sanctuaries and ford a few
shallow rivers. A visit to the
birthplace of the Buddha and
the Pokhara lake would be some
of things you would cherish.
These experiences along with
the sentiment of oneness with
their Royal Enfield motorcycles
on such an arduous ride shall
The
i t i n e r a ry
S e p t 2 9 1 0 o c t, 2 0 1 2
lucknow dhangadhi bardiya pokhara
jomsom kathmandu
chitwan bhairahawa
lucknow
news
dealer news
PCS Automobiles
5 Nai Sarak, Habba Kadal, Srinagar,
Jammu & Kashmir 190001
Phone: 0194-2472781; 9419006415
Email: pcs.automobiles@gmail.com
C Sector, Naharlagun
Arunachal Pradesh 791119
Phone: 9402297058
Email: buchoroyalenfield@rediffmail.
com
Vallabh Vidhyanagar
Anand,
Gujarat 388 120
Phone :9898484500
Email: royalridentity@gmail.com
LAWMA Enfield
B/13, Pu Lawma Dawr
Sikulpuikawn, Mission Veng, Aizwal
Mizoram 796005
Phone: 0389-2334731, 9436143671
Email: lawma_enfield@rediffmail.
com
Goswami Automobiles
73 Chow Mandi, Roorkee
Uttarakhand 247667
Phone: 9897238608 ,
Email: goswamiautomobiles11@
gmail.com
Sachdeva Enterprises
Shakambari Road, Near Balaji Mandir, Saharanpur
Uttar Pradesh 247001
Phone: 9897881919,
Email: upsham.sachdeva.sachdeva@
gmail.com
Bucho Royal Enfield
Mr Kipa Babu
Dinesh Motors
Plot No.11
Beside Wadgaon Police Chowki
Bapat Nagar, Nagpur Road
Chandrapur
Maharashtra 442401
Phone: 07172-260555, 9822050565
Email: dineshmotors.re@rediffmail.
com
Jay Motors
Opp. Baramati Dudh Sangh
Nira Road ,Kasba
Baramati
Maharashtra 413102
Phone: 02112 221055, 9922880888
Email: jaymotors11@gmail.com
Synergy Auto Inc.
Beside Hotel Peninsula
one ride
ONE
RIDE
2012
The first Sunday of April is celebrated
worldwide as the ONE RIDE day
where Royal Enfield owners all over
the world are encouraged to take their
motorcycles out and ride. This year
the ONE RIDE took place on the 1st
of April and was celebrated across
the world. This celebration is in line
with Royal Enfields philosophy of
promoting the adventure and leisure
riding under its keep riding initiative.
Although each rider could have
his or her own individual One Ride
Royal Enfield encouraged them to
either start the ride from any of their
Brand Stores/Dealership/Distributor
or Service stations or end at them for
an easy count. Special ONE RIDE
commemorative stickers and cloth
patches were distributed amongst
the riders who proudly adorned
their bikes, helmets and jackets with
these memorabilia. This was a ride
for camaraderie and unity where the
roads came alive with the distinct
thump of Royal Enfield machines. The
event became big with the support of
all riders and enthusiasts who came
forward and joined in the celebrations.
Even if the riders were not able to
join any of the ONE RIDE celebrations
they still take out their beloved Royal
Enfield on this day and show the
chrome and the polished tank some
sunlight and ride.
Perhaps one of the largest
celebrations of the ONE RIDE was in
Mumbai-Pune where the riders rode
out in 2 groups; one to Manori while
one group rode to Lonavla to meet up
with the riders coming in from Pune.
The riders assembled at the Big Wheels
Cafe and then rode up to the legendary
slopes of hell to test their off-road skills.
Various clubs also joined up for this
8
racing Legend
Bullet Bose
the grand prix years
This is the 2nd part of the article on the motorcycling racing legend G Subhash Chandra Bose continued from
the previous edition of The Beat.
he dawn of the seventies was a period Rider in 1985, 1988, 1989 and 1993, and was also awarded
when the Bullet was becoming more and Indias Best Rider award in 1990 and the Ugadhi Puraskar in
more popular on the tracks and the man 1993.
who should be acknowledged for this
Although he had started riding other motorcycles including
popularity was Bhasker Rao, popularly the tiny but potent TVS moped, at heart he always longed to
referred to Bullet Bhaskie whose faired race on the Bullet. Its not strange that despite having some of
racing machine was doing great laps at the real fast monstrous fast Japanese machines on the track,
the Sholavaram circuit. It was at the same time when Bose also Bose ran one of his last Bullet races in 1993, a year before
followed through with ever increasing expertise on the Bullet. he moved on from motorcycle racing to car racing. During
In 1974 with experience gained from 4-lap and 6-lap races, his racing years, he garnered over 350 victories. He holds
Bullet Bose was slowly graduating into a different league the record of winning six times on the trot and getting two
altogether. His first Grand Prix win was
Mico Rolling Trophies. At one time, the
in 1973 and he repeated his success in
advertisement for the Madras Motor
1974 along with winning a drag race
Sports Club carried his photo as part of
in between. Unfortunately in 1975 his
its campaigns.
Bullet developed a snag and did not
Then, he switched to car racing and
produce the desired results but 1976
showed a special interest in rallying.
saw him back with a vengeance and
He gave up competitive motor sports
grab pole position on his Bullet 350.
in 2000, not because he woke up to the
The following years he also started
fact that he was not getting any younger.
rallying on the Bullet 350, starting off
He had always played by the rules of the
with the Gabriel Rally in 1978 and dirt
game, and this quality endeared him to
track races in the same year. The racing
all the big wigs at the Madras Motor
surface changed but the indomitable
Sports Club and they considered his
spirit reigned as ever. He also took
transition from racer to racing official
part in the Sudarshan Rally the same
extremely beneficial for the sport.
year bagging fourth on his trustworthy
His racing career with the Bullet
Bullet. One of these rallies he had to
has witnessed phenomenal success and
cover a distance of close to 3500 km in
over the years and he relives his golden
just a little over 36 hours of riding. He
moments through a register that is
remembers that after riding nonstop Multiple winner of the Chief Ministers Trophy for pasted with photos and press reports.
through the unforgiving terrain, slush Best Rider in 1985, 1988, 1989 and 1993
Apart from the trophies, the only thing
and dirt he as well as the motorcycle
concrete that has emerged from his
was hardly recognizable at the end of the rally.
glorious past is a 1960 Bullet. This was perhaps the reason
From 1980 onwards he was backed extensively by UCAL, a why in 1990, the Car & Bike International magazine listed
memorable year for him as he won the Rolling Trophy for that Bose as the No 1 racer of the year, amongst an illustrious list
year by winning the requisite 3 consecutive Grand Prix races. of other stalwarts.
In the GP races he bagged a total of 7 trophies year upon year
Perhaps his last year of riding the Bullet 350 was at the
taking the chequered flag with grace and pace.
36th National races in 1993. After which the legendary No 5
Speed with precision had always been the forte of Bose as sticker was then carried forward by his son Siddharth Kishore
was proven by the fact that right from 1979, he actually won the who besides having inherited his motorcycle has also inherited
special award for the fastest lap time continuously for almost the racing genes. But does that mean that he is out of racing
all races, irrespective of the final result of the race. Thus he and out of sync with the Bullet 350? Definitely not! The Bullet
proved that when focussed he was actually the Fastest Indian. 350 is one such machine which shall always be close to his
He also went on to bag the Chief Ministers trophy for Best heart and shall hold a memorable position in his mind forever.
10
Bullet Bose and Bullet Bhaskie share a joke at the Sholavaram racetrack
ride story
Royal Enfield
Tour of Bhutan
2012
Text by: Aakash ahuja
Photographs by: harsh man rai
12
13
ride story
tour of rajasthan
15
ride story
around the Taktsang Senge Samdup
cave where Guru Padmasambhava is
said to have meditated for three months
in the 8th century. Padmasambhava is
credited with introducing Buddhism
to Bhutan and people from all over the
world come to visit this monastery in
seek of inner peace and enlightenment.
After a good day of rest and
relaxation, the riders headed towards
Bumathang. There are many significant
Buddhist sacred sites near the town,
such as Kurjey Lhakhang, which holds
a body print of Guru Rinpoche; Jambey
Lhakhang, one of the 108 monasteries
that in mythology were miraculously
constructed by King Songten Gampo
in one night. It has a river flowing
alongside the highway as you enter the
city and the beauty of this place keeps
you in awe. It got a bit nippy here as the
sun set but the view of clouds swooping
in and out of the adjacent mountains
made it worthwhile.
The next day the riders rode to
Mongar which is at an altitude of 5250
feet. Mongar is 190 km from Bumthang.
The journey took them through the
4000 meters high Thrumsing-la pass to
the town of Mongar in eastern Bhutan.
The waterfalls, sleek curves and lush
vegetation on the way provided for the
spectacular views. This journey was
through one of the highest motorable
roads of the country. The road remained
closed in the winter as it gets fully
covered with snow.
Next on the route was the town of
Tashigang and the final destination on
the route in Bhutan was the border city
of Somdrup Jongkar. On that day of the
ride, the riders were blessed with cool
showers of rainfall as they rode up the
mountains and through the clouds. It
was truly a divine experience. Finally
they crossed the border into Assam and
further on to Guwahati and were back
on Indian roads. Though most of them
felt nice to be back in India, the country
of Bhutan did leave a lasting impression
on all of them who rode together on
this trip. They made new buddies,
helped each other out in a jam, laughed
hysterically at each others jokes, and
came back with memories that will
forever be etched in their minds. The
Royal Enfield Tour of Bhutan was
simply fantastic, and given a chance,
most of the riders would do it all over
again.
16
17
ride story
of Rann of Kutch
ride story
realized that the Greater Rann was still
wet and flooded due to recent rainfall.
However the ride through the trails to
Karni and Mucchi was any off-roaders
dream and more than made up for the
disappointment. In the evening they
visited the 4000-year-old-Harappan
Civilization site near Dholavira before
calling it a day.
The next day was a long ride and the
riders covered approximately 300-plus
km out from Dholavira to Dhordho. The
day ended at the serene Kutch Rann
Resort at Dhordho, after a night ride
out into the White Desert, which to the
delight of the riders was dry.
15 March saw the riders heading
all the way to the India Bridge.
Unfortunately they were not allowed
to cross over towards the border
because of a technicality regarding
the permissions. After spending a
disappointing few hours, the riders rode
out to Kala Dungar, also known as the
highest point around the Rann to watch
the spectacular sunset and then headed
back to a different corner of the White
Desert and rode through the night
before returning for dinner.
The penultimate day of the tour
perhaps ended up being the longest day
of the whole journey. The riders on their
Royal Enfield motorcycles left from
Dhordho and to cross the Little Rann
once again to head back to Zainabad.
The riders were more confident of
tackling the Rann this time around and
they really enjoyed putting themselves
and
their
motorcycles
through
manoeuvres that they wouldnt have
dreamed of a scant few days ago. After
a small party for all the riders where
they shared stories of the individual
adventures they had during the ride and
how they bonded over the motorcycles
they called it a day.
The next day, on 17 March, the day
started off with the riders slowly getting
to realise that this was perhaps the last
day of their adventure. No one really
wanted to head back to civilization but
then they shook off the after effects of the
nights party and geared up for the last
120-odd km ride back to Ahmedabad.
Getting off the bike at journeys end, the
riders were exhilarated and recollected
moments of their adventurous ride as
they dusted off their jackets and finally
gave their bikes some rest.
20
21
club
22
gear review
Revit Sand jacket
The Revit brand is well known for its ergonomic fit and Sand jacket is
one of its offering for adventure touring. The jacket as they call it, is a four
seasons one which comes with two removable liners. One is a waterproof
one while the other a thermal liner to keep the rider warm when it gets
cold. The jackets outer layer has a water resistant coating and with the
liner inside, the waterproofing is remarkable. On the hotter days, the zippers in front, back, arm cuffs can be opened and the venting works fairly
well. This is not a mesh jacket but it does a good job for an all-round one.
The jacket can be zipped together with the pants. The jacket comes with
three pockets, two on the front and one large one on the back. These provide plenty of space and most of the important stuff can fit in them. However these arent exactly waterproof. The waterproof liner as well as the
thermal liner has a breast pocketso if you want to securely place your
phone or iPod, then these are waterproof. Revit has gone one step further on its previous editions by using re-enforced stitching in key stress
places on the suit thus making it tougher. The neck strap is now adjustable
and has a unique hook design so it doesnt keep flapping when you unbutton it. There is CE-approved armour used inside the jacket. The armour
is foam type however once you pull it out and have a look at it, its smaller
than
the ones used on some of the top-of-the-line riding gear
available today and somehow does not instil great
confidence. There are straps that can be used
to adjust the fit. Available in four colours, this
jacket is most liked for its ergonomic fit, styling and the thermal and waterproof liners.
Available through leading riding gear
sites for USD 470, this definitely is on
the higher side but is value for money if
coupled with matching riding pants.
Adarsh Saxena
23
keep riding
The following rides were organised by Royal Enfield all over the country under the Keep Riding
initiative started to encourage enthusiasts and customers to ride out on their motorcycles.
Ahmedabad rides: Clockwise from top left, to Sula Wines, Nasik; to Taparpura; and to the Little Rann of Kutch
Ahmedabad to Taparpura
Late February saw riders visit a relatively unknown place a mere 120 km from
Ahmedabad. The riders wanted to explore
The occasion for this ride was the 2nd Anniversary of the Royal Riders showroom
in Ahmedabad and what better way could
24
keep riding
Ghats where the curves did add the necessary thrill to the ride. By the time they
reached Ganpatipule, it was evening and
the riders after checking into their rooms
headed out for some some fun and games on
this most spectacular beach on the Konkan
coastline.
The next day they visited the legendary
Ganpati temple and around noon left for
Mumbai, but not till they had spent time
on the beach riding up and down on their
Royal Enfield motorcycles.
Riding through the pleasant evening the
riders rode into Mumbai as light started to
fade away. This was one ride which the riders would carry fond memories of for days
to come.
For joining our rides from Mumbai
please get in touch with Harshil Desai on
hjdesai@royalenfield.com
Mumbai to Ganpatipule
Gurgaon to Shimla
Gurgaon to Lansdowne
Mumbai to Ganpatipule ride
keep riding
Gurgaon to Lansdowne ride
morning. Their stay in Lansdowne was arranged at the Indian Armys Garhwal Regiment guest house. At Lansdowne they were
taken around by one of the Army personnel,
who rode along with them on the Bullet 350
Army edition. The riders rode to some of the
most scenic locales around Lansdowne the
next day. The third day they all rode back to
Delhi, definitely missing the awesome experience they had in the hills.
For joining our rides from Gurgaon
please get in touch with Anil Goyal on
agoyal@royalenfield.com
keep riding
Delhi to Lansdowne
Delhi to Rishikesh
This ride was organised from Kaytee Automobiles, the dealer in Mahipalpur and close
to a dozen riders rode out on this ride. They
started off in the early morning at 5:00 AM
from Delhi and rode out towards Rishikesh
taking the highway towards Modinagar and
then onwards to Rishikesh. Where they
stayed at a camping site and enjoyed a bonfire at night. The next day they undertook
river rafting and other sporting activities
beating the chill and having a good time before riding back to Delhi in the afternoon.
For joining our rides from Delhi please
get in touch with Anil Goyal on agoyal@
royalenfield.com
Korba to Chorghat
28