April 18, 2010

Instructor
Lecturer
Adjunct Faculty
Department of Business Administration
East West University
43 Mohakhali C/A, Dhaka
Subject: Submission of term paper on Marketing Plan of a Particular Product.
Dear Sir,
I am pleased to present the marketing plan entitled A Marketing Plan on Fresh
strawberry fruit. This plan describes my future course of actions about my business. This
plan provided me with the opportunities to use some of the theoretical learning gathered
at the institute for practical purpose.
I enjoyed working on the planning and if you have any further queries, I will be glad to
respond to them.

Thanking you,
Sincerely,
Kh. Md. Mahbub-A-Khoda

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Assignment
On
Marketing Plan of a Particular Product
MKT-101, Sec-06

Submitted to:

Md. Nazmul Hossain

Lecturer
Adjunct Faculty
Department of Business Administration
East West University

Submitted by:
Kh. Md. Mahbub-A-Khoda
ID: 2008-3-10-129

East West University

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Product
Strawberry cultivation is relatively new in the country. It has a great economic value all
over the world. In our country the popularity of farming strawberry is increasing day by
day. But there is no particular firm which is involved in this business. We will buy
strawberry fruit from the farmers and sell it to the potential customer of our products. So,
selling the strawberry fruit is our business.
Brand name
Fresh strawberry fruit is the name of our product.
Logic behind brand name
We are going to sell fresh strawberry fruit in local market. Our product will be free from
artificial color and the preserve ness is the main key point of our business. So we have
given such kind of brand name.

Features
We have some features about our product which are given below:

- Our new product Fresh strawberry main feature is it is hygienic.

- At first, we want to introduce our product to the customers.
- Another extraordinary feature of our Fresh strawberry is it is very helpful for those
who are the patient of hepatitis.

- Our strawberry fruit is preserve able. Customer can preserve it within days. Within
those days its taste will be not changed at all.

- We are giving kg. & 1 kg. Packet to fulfill our different customers wants.
- Prices of our product are reasonable for every customer.
-

Strawberry has a huge demand on abroad. So we want to export it to the foreign

country.

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Market Segmentation
Market segmentation is very important to define the market which helps to target market
letter. Market segmentation is dividing a market into smaller group of buyers, needs,
characteristics or behavior who might require separate product or marketing mix. We
have segmented our market into based on some distinct groups.

Geographical segmentation: Geography is important because geography vary based on

some factors like weather, climate, agriculture etc. we divide the market
among states, regions, countries which are elements of geography. Our main focus of
selling strawberry fruit in urban area. The people of urban area who have afford to buy it.
Demographical segmentation: Demography is very much effective to the consumers.
Age, family size, life cycle, occupation are the elements of demography. These
are very much personal factor and people dont want to change so we need to
give priority to these factors and segment the market based on that.
Age: There have no age difference to buy our product. People of all group aged can buy
our product.
Gender: We have not differentiated our product through gender. But old-age people
would be our customer.
Psychographic
individuality.

segmentation:
Where

we

People

expect

to

are
see

very
the

much

reflect

effective

lifestyle,

by

values,

their
and

personalities.
Lifestyle: Strawberry is a foreign food. So, people who have a rich lifestyle they will
more influenced to buy those items. Although all classes of people are our customers but
we will give a priority to the upper class customers.
Behavior segmentation: We have divided market into groups based on consumer
knowledge, usage, attitudes and responses to a product.

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Occasion segmentation: According to occasions when buyers get the idea to buy,
actually make their purchase or use the purchased item. We will give some special offer
on holiday.
Target market
For the target market we have selected the old and mid aged people of
the urban areas. We have also selected our target market to the producer of different
drinks, soap, foods etc. So, we want to capture the different market by providing the
hygiene strawberry fruit.
Positioning
Positioning is the way the product is defined by consumers on important attributes- the
place the product occupies in consumers minds relative to competing products. Fresh
strawberry is positioned as the fresh & pure for product. We want to create a brand value
for our product.
- We are giving the certainty of our product that we are providing 100% hygienic.
- In every stage we maintain the product taste & puerility which will be not changed at
all.
- Prices of our product is very much affordable than any other.

Conclusion
Strawberry fruit is a foreign fruit and most of the people in our country do not know
about it. So, our primary objective is introduce & popularized strawberry fruit through
customer groups.

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