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Flow of the presentation

Objective of the research

Research Methodology
Data Analysis and facts


To analyse the demand of EMULSIONS of Asian Paints
To forecast the future demand of Emulsions by taking in to consideration the potential Buyers of the
Paint is any liquid, liquefiable, or mastic composition that, after application to a substrate in a thin layer,
converts to a solid film. It is most commonly used to protect, color, or provide texture to objects. Paint
can be made or purchased in many colorsand in many different types, such as watercolor, synthetic, etc.
Paint is typically stored, sold, and applied as a liquid, but dries into a solid.
The Indian paint industry has evolved from a predominant decorative paints market with seasonal
fluctuations to a more diversified market. In recent years several factors have contributed to the
fortunes of the Indian paint industry including adoption of latest technologies, launch of innovative
products, aggressive marketing strategies, comprehensive product portfolios, and value added
services offered by the companies. Currently the Indian paint industry is valued at US$ 5 Billion
and is expected to double by 2018.

The Indian Paint industry, estimated to be a Rs.21,000 Cr. industry, has been growing at a rate of
above 15% for the past few years. The organized players of the industry cater to about 65% of
the overall demand, whereas the unorganized players take care of the remaining 35%, in value
terms. The unorganised players mainly dominate the distemper segment.

Factors responsible for the growth

Increasing level of income and education

Increasing Urbanization

Increasing share of organized sector

Development of the Realty, Automobile and Infrastructure sector

Increasing Penetration in the Rural Markets

Asian Paints was established on 1 February 1942 by Champaklal H. Choksey, Chimanlal N. Choksi,
Suryakant C. Dani and Arvind R. Vakil. They name their company 'The Asian Oil & Paint Company', a
name that was randomly picked from a telephone directory[citation needed].
1945 Asian Paints touches a turnover of Rs. 3,50,000[citation needed]
1957 66 The family-owned company makes the change to a professionally managed organisation.

Leaders in the Industry

Asian Paints (India) Ltd. (APIL)
Kansai Nerolac Paints Ltd. (KNPL)
Berger Paints
Jenson & Nicholson Ltd (J&N)
ICI (India) Ltd.


Market Leader with 33% share in the organised paint market
Largest distribution network
Largest Brand Equity
Berger Group and ICI are nearest competitors with 17% market share each
Dominates the decorative segment with 38% market share
More than 15000 retail outlets