Birdtravela

Agency
(World is yours.)

Company Owners:
Santosh Gurung
Sushil Timilsina

Bindabasini ,
City Pokhara, kaski, Nepal

Ph: 06156345
Fax: 06157434

birdtravela@gmail.com
www.BirdTravela.com

Table of Content
1. Executive Summary3
1.1. Highlights.................3
1.2. Financial Overview.4
1.3. Objective..................5
1.4. Vision.6
1.5. Mission Statement...6
1.6. Keys to Success...7

2. Description of Business..8
2.1. Company ownership and Legal Entity.....8
2.2. Location..9
2.3. Hours of Operation...................9
3.4. Services....9
3.5. Management...11
3.6. Financial Management....12
3.7. Income Sales..13
3.8. Outgoing Expenses13
3.8.1. Machinery resources used....13
3.8.2. Human resource Expenses..14
3.8.3. Other Expenses...15
3.9. Start-Up/Acquisition summery....15

3. Marketing.16
3.1. Market Analysis....16
3.2. Market Segmentation....17
3.3. Competition.17

BIRDTRAVELA AGENCY - JANUARY 2016

3.4. Pricing...19
3.5. Advertising and Promotion....20
3.6. Strategy and Implementation.21

4. Appendix...22
4.1. Start-Up Expenses.22
4.2. Determining Start-Up capital.23
4.3. Cash Flow.24
4.4. Income Projection Statement.......................25
4.5. Balance Sheet.......................26
4.6. Sales Forecast.......................27
4.7. Milestones......28
4.8. Break-Even Analysis..29
4.9. Conclusion30

BIRDTRAVELA AGENCY - JANUARY 2016

Executive Summary
Highlights
The Birdtravela agency is a travelling agency that is going to establish in order to
arranging a religious tour in India from the city Pokhara.
This Agency will be certified by the Nepal Government.
This travel agency is mainly going to be establish from the increase in market demand
of Nepali people who are interested for the holy tour outside the Nepal. Every year
there is a seasonal holy worship festival organized by Indian people which said to be
an important event for dedicating their effort towards the worship of the lord.
Increase in number of international people visiting in this season is shown by the
market reviews, which also shown in Nepal also. So developing such type of business
to facilitate the Nepali for arranging the tour for the famous temple of India is
somehow seem to be an reliable and scalable business.
On reviewing our financial and market plan we came to know the strategic and
financial need in order to develop the business in high level.
The market strategies shows the excellent scalability future of this business in
Pokhara . Which further may be enhance to allover the Nepal.
The financial strategies also shows a profitable result in financial reviewing report.
Which is also a shows a reliable future of this business.
The legal issues and verification process for establishing this type of new business in
city is seem to be a positively authenticate by the Ministry Of Transportation of Nepal.

BIRDTRAVELA AGENCY - JANUARY 2016

Financial Overview:
The financial overview shows the overall sales, expenses and profit during the certain
period of time.
The following figure shows the financial overview of first four month of our business.

Financial Overview

Sales

3500000
3000000

Net Profit

2500000
2000000

Expenses

1500000
1000000
500000
0
-500000

January

February

March

April

The following graph show the increase in sales and profit as the time exceeds. The
initial phase of the business seems to be loss in business income , but as the business
exceeds with the time, the number of service needer will be going to also increase, its
marketing report shows that. So the initial phase of the business is seem to be little bit
challenging as well as the future market will be seem to be a profitable, scalable and
reliable business.

BIRDTRAVELA AGENCY - JANUARY 2016

Objectives

The main motive is to facilitate the normal public for travelling to the main
holy place of India.
1. Some of the popular Holy places of India are:

Amarnath : Located in Jammu and Kashmir , the holy shrine Amarnath is

devoted to Lord Shiva.
Vaishno Devi : Situated on the Trikuta Mountains in Jammu and Kashmir, this
shrine is dedicated to Maa Vaishno.
Mathura-Vrindavan : Lord Krishna was born in Mathura and spent his
childhood in Vrindavan. These places have many temples dedicated to Lord
Krishna and his beloved Radha.
Haridwar : It is located in Uttrakhand and is considered as an ideal place to start
a pilgrim journey to Mount Kailash.

2. To facilitate visitors by taking every kinds of responsibilities(logging and

fooding) during all over the tour.

3. To establish a good and healthy friendly relation between Nepali and Indian
people.

BIRDTRAVELA AGENCY - JANUARY 2016

Vision
Every successful business have their own certain vision that made them successful in
their area. As a beginner we also have some visions.
1. To promote holy tourism in Nepal.
2. We aim to become one of the successful and most popular international travel
agency in Nepal within 10 years from our advertisement.
3. To expand our travelling destination to most of the other places of India and
other south Asian countries.

Mission Statement
To focus in our vision we have defined certain strategy to achieve them. We will
perform following activities towards our vision.
1. We will expand our branch offices to other popular cities of Nepal.eg
Kathmandu, Biratnagar, Dharan etc.
2. We will buy new buses and equipment for expanding our services to those
cities.
3. We also have plan to buy a helicopter that will be used to provide fast and
comfortable visiting to holy places inside Nepal for our customers.

BIRDTRAVELA AGENCY - JANUARY 2016

4. We will also give our effort to get permission to visit different other holy places
of India and other south Indian countries by requesting their federal and state
government.
5. We will try to understand customer expectations and desire to get into their
heart and work forward according to their suggestion.

Keys to Success

Customer affordability is one the major factor the success of our business. Apart for
that we are providing a direct Pokhara to above specified places of India along with
the majority of customer demand to visit different famous places of India.
We are providing a high discount to our customer during off seasons.
Our aim will be satisfy the customer need during the journey we will provide many
facilities to our customer during journey such as providing drinking water throughout
the journey, arrangement of snacks, and other customer needs.
We will also provide some basic medical treatment for the customer who somewhere
will get ill during the journey such as providing medicines, bandages etc.
All in above our key of success is to fulfill the demand of customer during the journey
by providing basic need they want during the tour at the affordable cost. As the
scalability of customer is increase in our business, the more our business survive in
future market.

BIRDTRAVELA AGENCY - JANUARY 2016

Description of Business
Our business is service oriented business that provides quality and affordable
travelling services to pilgrim who want visit popular holy places in India. We will
provide direct bus facility from Pokhara to different holy places of India. There are lot
of travel agency that provide travelling facility for different tourists. They also provide
special package to pilgrims to visit various holy places of Nepal. Recently direct bus
facility from Pokhara to Delhi for ordinary travelers but there are still no such specific
travel agency that provides direct bus facilities from Pokhara to various Holy places of
India. So we loosely take those travel agencies as our competitors. As Nepal and India
are neighbor countries with social, religious and historical relationship there will be lot
of people who want to use our service.

Company Ownership/Legal Entity

Our company is Service oriented company in partnership of two partners. Partners
are investors and they will be active employee of company also.
Our business need to cooperate with Nepals and Indian government for company
license and root permit. We are now in the phase of acquiring company license from
company registrar office. As our bus route will be from both land of Nepal and India
we are also trying to achieve approval certificate from Transportation ministry of
Nepal and India.

BIRDTRAVELA AGENCY - JANUARY 2016

Location
The head office of our Company will be located at Bindabashini, Pokhara. As target
costumer are pilgrims we selected our location around Bindabashini Temple (a
popular holy place of Pokhara) so that it will be easily accessible to our target
customers as well as it will help for our advertisement.

Hours of Operation
Our office will be opened from 6 am to 6 pm from Sunday to Friday on summer and
8 am to 5pm on winter.

Services
As we are travel agent our service will be providing travelling facilities to our customer.
We will provide direct bus facilities from Pokhara to different holy places of India
where Nepali pilgrims wants to visit for worshiping. As Nepal and India both
countries of Hindu people there are lots of Nepali holy passengers who want to visit
places which are main attraction for them but they were unable to visit them due to
lack of suitable ,secure and easy platform.so we think there is high demand of such
travel agencies who provide holy tourisms. Our potential customers are those peoples
who are over 40 and want to visit holy places but there is no any restriction for people
of other age. As we provide direct bus facilities from Pokhara to different places of
India customers will not have burden of changing vehicles from place to place there is
a high probability of customer acceptance for our service. As well as we are providing
BIRDTRAVELA AGENCY - JANUARY 2016

such facilities in cheap and affordable price they will like our service. Actually there
are still not any travel agencies that strictly compete with us as they are not providing
direct bus facilities from Nepal to different places of India but there may arise our
competitor after our service is started.
We are service related company so we will provide our service by various means and
method. As our head office is in Pokhara Bindabashini it will not be possible for
everyone for visiting our office for information and ticket. So we are also lunching
website which will be full of information about our services provided to pilgrims and
online ticket reservation facility will be provided through it. As well as we will
cooperate with other local travel agencies of different location of Pokhara for
providing hand to hand booking service to our customer. On the tour starting day
our bus will start from our office from 8 am. For personal booking they have to come
to our office to get bus but if there is group of more than 10 people of locations
around Pokhara home receiving facilities will be provided to them. Our pilgrims tour
package will be of around 2 weeks and providing basic lodging and fooding facilities
will be our responsibility. As well as if any health problem arise to the Passengers
during tour health care facilities will be provided to basic health problem only. After
returning from the tour home delivery facility will be provided for customers nearby
Pokhara.
There will be insurance of 5 lakh for each costumer who will use our service so if
anything wrong happen during travelling it will be provided to them according to their
situation. All these facilities that we will provide to our customers will make our
company stand against the competition.

BIRDTRAVELA AGENCY - JANUARY 2016

10

Management
The Management of this travel agency business consists of many highly experienced
personalities. These people have their own personal work experiences in different
sector of travel agency including travelling managing director, human/non-human
resources management, driving expertise and mechanical engineering experts.
The agency consists of different post with their responsibilities they are given below:
Person

Responsibility

Experiences

1. Santosh
Gurung and
Sushil
Timilsina

Co-founders
directors.

2. Sanjay
Aggarwal

Marketing Manager

Business and marketing .

3. Manoj
Thapa

Driver

5 year experience in driving.

4. Suman
Gurung

Driver

10 year experience
transportation.

5. Amit
Tamrakar

Driver

4 year experience in Dubai.

6. Jayant Shah

Driver

12

BIRDTRAVELA AGENCY - JANUARY 2016

and

Managing

Software
Entrepreneur.

year

engineers,

experience

in

in

11

transportation.
7. Rampal
Thakuri

Conductor

City bus conductor.

8. Kamal
Timilsina

Conductor

City bus conductor.

9. Maila Pun

Helper man

Technician

10. Lalit
Thakuri

Helper man

Technician

Financial Management
The business will be profitably manage over human and non-human resources. The
financial management of the company shows the overall financial setup of our
business activities.
For the interested visitor we will planning for providing the extra facilities with the
decided budget of the tour.
The financial management plan regarding to income and outgoing expense of the
business is discussed below:

BIRDTRAVELA AGENCY - JANUARY 2016

12

Income sale:
Visitor

Age limit

Fare

Male/Female

1-adult

Rs 30,000-40,000

Outgoing expenses:
Machinary Resources used:

Machinary

Quantity

Per cost

Total cost

1. Tourist bus

Rs 50,0000

Rs 1,00,00,000

2. Repairing equipments

25

Total

BIRDTRAVELA AGENCY - JANUARY 2016

Rs 1,50,000
Rs 1,01,50,000

13

Human resource expenses:

Person Name

Post

Salary/month

1. Sanjay Aggarwal

Marketing Manager

Rs 30,000

2. Manoj Thapa

Driver

Rs 18,000

3. Suman Gurung

Driver

Rs 18,000

4. Amit Tamrakar

Driver

Rs 18,000

5. Jayant Shah

Driver

Rs 18,000

6. Rampal Thakuri

Conductor

Rs 12,000

7. Kamal Timilsina

Conductor

Rs 12,000

8. Maila Pun

Helper man

Rs 11,000

9. Lalit Thakuri

Helper man

Rs 11,000

Total

BIRDTRAVELA AGENCY - JANUARY 2016

Rs 1,48,000

14

Other Expenses:
Expense

Cost/month

1. Rent

Rs 10,000

2. Telepohone

Rs 5,000

3. Stationary business card

Rs 10,000

4. Brochures

RS 10,000

Start-Up/Acquisition Summary
After launching our company it will be difficult to catch the customer for few month
of starting so there may be loss in that phase. According to our forecast it will take 8
to 12 month to capture stable market and customers. Our location and Advertisement
strategy will help us to get our goal in time.

BIRDTRAVELA AGENCY - JANUARY 2016

15

Marketing

Market Analysis
We are basically focusing on the target customer who are willing to visit the holy
places of India for worship. As we are starting our business from Pokhara so the
expected customers are basically belong to Pokhara. From our Marketing research we
are come to know that the majority of Pokhareli people are interested to visit the
famous holy place of India.

Local Market Growth

% growth over prior period

30%
25%

Potential Customers

20%
15%
10%
5%
0%
2008

BIRDTRAVELA AGENCY - JANUARY 2016

2012

2016

16

Market Segmentation

Market Segments
age 40 over
33%
Age 6-20
17%

Age 6-20
age 40 over
age 20-40

age 20-40
50%

Competition
There are numerous travel agencies in Pokhara which provides different types of tour
packages in Nepal but for Indian tour special for holy purpose there is lack of travel
business which we are come to know from our research.
The competitive travel agencies in Pokhara organize the holy tour package for inside
the Nepal such as Muktinath, Pashupatinath and Lumbini etc.
So in order to facilitate for international holy tour in many famous holy temple of
India, we comparative going to do new travelling business in our city.

BIRDTRAVELA AGENCY - JANUARY 2016

17

We found lack of competitor in our city which provide same service as we will do.
Some of the holy tour travel agencies in Pokhara are:

Agency Name

Address

Services

1. Sewa
Responsible
Travel.

Hallanchowk Pokhara, Nepal

Safari
tour,
Buddhist
Pilgrimage, Heritage tours,
Adventure Travel tips,
Trekking tour.

2. Pristine
Mountain
Adventure
Ltd

Lakeside Pokhara, Nepal

All Tours inside Nepal.

3. Alliance Nepal
Volunteer work in
Nepal

Kaski , Nepal

Adventure Tours, Heritage

tour.

4.Fewa Trail Treks

& Expedition Pvt.
Ltd

Gaurighat,
Nepal.

(p.)

BIRDTRAVELA AGENCY - JANUARY 2016

Lakeside,

Pokhara,

All type of Domestic Tour

Services.

18

Pricing
We are planning for pricing issue for the tour in a manageable manner so that a
normal class person can easily afford it.
The Pricing cost for the four temples are discussed below:

PERSON CATEGORY/AGE

FAIR PER PERSON

Male/Female(1-5)

No Charge Applied

Male/Female(6-12)

Rs. 30,000

Male/Female(13-20)

Rs 35,000

Male/Female(21-above)

Rs 40,000

BIRDTRAVELA AGENCY - JANUARY 2016

19

Advertising and Promotion

We will going to advertise our business through the following medium:

MEDIA

COMPANY

1. Radio

Big FM, Annapurna FM, Radio

Barahi.

2. Television advertisement

Gandaki Television, Golden Eye

Television.

3. Newspaper

Adharshsamaj, Pokharapatra.

4. Online Advertisement

Thikthak.com, Jukson.com

BIRDTRAVELA AGENCY - JANUARY 2016

20

Strategy and Implementation

The main elements of our business are:
Transportation medium ( 2 Tourist Buses)
Employees includes (License Experienced Bus Drivers, Conductors,
Helper man,mechanic).

Initially we are planning for buying two tourist buses, registered them, and a
legal international route permit by Nepal and Indian Government.
The second things we will planning to do is recruit the experienced co-worker
expertised in transportation field such as driving, mechanical repairing etc.
After we are full equipped with our resources (human and machinery) we are
advertise our business through media, providing facilities of online booking,
registration etc.
And after the participation of interested visitor we release a specified date for
arrival of tour from Pokhara Bindabasini.

BIRDTRAVELA AGENCY - JANUARY 2016

21

Appendix
Start-Up Expenses

Business Licenses

Rs 15,000

Incorporation Expenses

Rs 50,000

Deposits

Rs 5,00,000

Rent

Rs 1,20,000

Interior Modifications

Rs 20,000

Equipment/Machinery
Required:
2 Tourist Buses
Machincal equpments
Total
Equipment/Machinery
Insurance

Rs 80,0000
Rs 20,00000
Rs 1,00,000,00
Rs 15,00000

Stationery/Business
Cards

Rs 10,000

Brochures

Rs 12,000

Pre-Opening Advertising
Opening Inventory
TOTAL STARTUP EXPENSES

BIRDTRAVELA AGENCY - JANUARY 2016

Rs 2,00,000
Rs 50,000
RS 1,24,77,000

22

Determining Start-Up Capital

Month 1

Month 2

Month 3

Month 4

Month 5

Month 6

Rs 5,50,000

Rs 16,50,000

Rs 34,06,000

Rs 58,40,000

Rs 85,80,000

Rs 11,80,000

Rs 18,60,000

Rs 26,56,000

Rs 34,00,000

Rs 42,00,000

Rs 42,00,000

Null

Null

Null

Null

Null

Null

Rs 11,80,000

Rs 18,60,000

Rs 26,56,000

Rs 34,00,000

Rs 42,00,000

Rs 42,00,000

Rent

Rs 10,000

Rs 10,000

Rs 10,000

Rs 10,000

Rs 10,000

Rs 10,000

Payroll

Rs 1,20,000

Rs 1,50,000

Rs 2,00,000

Rs 2,10,000

Rs 2,50,000

Rs 2,60,000

Other

Rs 5,00,000

Rs 6,00,000

Rs 6,90,000

Rs 8,00,000

Rs 12,00,000

Rs 12,50,000

Total Cash Out

Rs 6,30,000

Rs 7,60,000

Rs 9,00,000

Rs 10,20,000

Rs 14,60,000

15,20,000

Ending Balance

Rs 5,50,000

Rs 16,50,000

Rs 34,06,000

Rs 58,40,000

Rs 85,80,000

Rs 1,12,60,000

Starting cash

Rs 0.0

Cash In:
Cash Sales Paid
Receivables
Total Cash In
Cash Out:

CHANGE
FLOW)

(CASH

BIRDTRAVELA AGENCY - JANUARY 2016

23

Cash Flow
Starting cash

Month 1

Month 2

Month 3

Month 4

Month 5

Month 6

Rs 0.0

- Rs 26,200

Rs 5,06,000

Rs 17,20,800

Rs 35,62,600

Rs 57,66,400

Rs
18,60,000

Rs 26,56,000

Rs 34,00,000

Rs 42,00,000

Rs 42,00,000

Cash In:
Rs 11,80,000

Cash Sales
Receivables

Null

Null

Rs 11,80,000

Rs
18,60,000

Rs 26,56,000

Rs 34,00,000

Rs 42,00,000

Rs 42,00,000

Rent

Rs 10,000

Rs 10,000

Rs 10,000

Rs 10,000

Rs 10,000

Rs 10,000

Utilities

Rs 5,00,000

Rs 6,00,000

Rs 6,90,000

Rs 8,00,000

Rs 12,00,000

Rs 12,50,000

Payroll
taxes)

(incl. Rs 1,20,000

Rs 1,50,000

Rs 2,00,000

Rs 2,10,000

Rs 2,50,000

Rs 2,60,000

Loan Payments

Rs 3,00,000

Rs 3,00,000

Rs 3,00,000

Rs 3,00,000

Rs 3,00,000

Rs 3,00,000

Travel

Rs 50,000

Rs 20,000

Rs 15,000

Rs 12,000

Rs 10,000

Rs 10,000

Insurance

Rs 1,00,000

Rs 1,00,000

Rs 1,00,000

Rs 1,00,000

Rs 1,00,000

Rs 1,00,000

Advertising

Rs 1,00,000

Rs 1,00,000

Rs 1,00,000

Rs 1,00,000

Rs 1,00,000

Rs 1,00,000

Office supplies

Rs 20,000

Rs 20,000

Rs 20,000

Rs 20,000

Rs 20,000

Rs 20,000

Telephone

Rs 5,000

Rs 5,000

Rs 5,000

Rs 5,000

Rs 5,000

Rs 5,000

Internet

Rs 12,00

Rs 12,00

Rs 12,00

Rs 12,00

Rs 1,200

Rs 1,200

Total Cash Outgo

Rs 12,06,200

Rs
13,06,200

Rs 14,41,200

Rs 15,58,200

Rs
19,96,200

Rs 20,56,200

ENDING
BALANCE

- RS 26,200

RS
5,27,600

RS 17,20,800

RS 35,62,600

RS 57,66,400

RS
79,10,200

Total Cash Intake

Cash
(expenses):

Out

BIRDTRAVELA AGENCY - JANUARY 2016

24

Income Projection Statement

Jan.

Feb.

Mar.

Apr.

May

Jun.

Est. Net Sales

Rs 11,80,000

Rs 18,60,000

Rs 26,56,000

Rs 34,00,000

Rs 42,00,000

Rs 42,00,000

Cost Of Sales

Null

Null

Null

Null

Null

Null

Gross Profit

Rs 11,80,000

Rs 18,60,000

Rs 26,56,000

Rs 34,00,000

Rs 42,00,000

Rs 42,00,000

Payroll/salary Expenses

Rs 1,20,000

Rs 1,50,000

Rs 2,00,000

Rs 2,10,000

Rs 2,50,000

Rs 2,60,000

Advertising

Rs 1,00,000

Rs 1,00,000

Rs 1,00,000

Rs 1,00,000

Rs 1,00,000

Rs 1,00,000

Travel/Auto

Rs 50,000

Rs 20,000

Rs 15,000

Rs 12,000

Rs 10,000

Utilities

Rs 5,00,000

Rs 6,00,000

Rs 6,90,000

Rs 8,00,000

Rs 12,00,000

Rs 12,50,000

Misc.

Rs 37,000

Rs 37,000

Rs 37,000

Rs 37,000

Rs 37,000

Rs 37,000

Rs 8,07,000

Rs 9,07,000

Rs 10,42,000

Rs 11,59,000

Rs 14,97,000

Rs 16,57,000

Rent

Rs 10,000

Rs 10,000

Rs 10,000

Rs 10,000

Rs 10,000

Rs 10,000

Depreciation

Rs 1,00,000

Rs 90,000

Rs 80,000

Rs 75,000

Rs 55,000

Rs 50,000

Insurance

Rs 1,00,000

Rs 1,00,000

Rs 1,00,000

Rs 1,00,000

Rs 1,00,000

Rs 1,00,000

Permits/Licenses

Rs 15,000

Rs 15,000

Rs 15,000

Rs 15,000

Rs 15,000

Rs 15,000

Loan Payments

Rs 3,00,000

Rs 3,00,000

Rs 3,00,000

Rs 3,00,000

Rs 3,00,000

Rs 3,00,000

Total Fixed Expenses

Rs 5,25,000

Rs 6,05,000

Rs 5,05,000

Rs 6,00,000

Rs 4,80,000

Rs 4,75,000

Total Expenses

Rs 13,32,000

Rs 15,12,000

Rs 15,47,000

Rs 17,59,000

Rs 19,77,000

Rs 21,32,000

Net Profit/Loss Before Taxes

- Rs 1,52,000

Rs 3,48,000

Rs 11,09,000

Rs 16,41,000

Rs 22,23,000

Rs 20,68,000

Taxes

13 %

13%

13%

13%

13%

13%

RS 3,02,760

RS 9,64,830

RS 14,27,670

RS 19,34,010

RS 17,99,160

Controllable Expenses:

Total Controllable Exp.

Rs 10,000

Fixed Expenses:

NET
AFTER TAXES

PROFIT/LOSS -RS 1,52,000

BIRDTRAVELA AGENCY - JANUARY 2016

25

Balance Sheet
Assets

Liabilities

Current Assets:

Current Liabilities:

Cash:
Petty Cash

Rs 5,00,000
Rs 20,000

Accounts
Receivable

Null

Short-Term
Investment

Null

Prepaid
Expense

Rs 14,40,000
Null

Long-Term
Investment
Fixed Assets:

Null

Land
Buildings

Rs 1,20,000
Null

Improvements
Equipment
Furniture

Rs 1,00,00,000
Rs 1,00,000
Null

Automobiles/Ve
hicles
TOTAL ASSETS:

RS 1,21,80,000

BIRDTRAVELA AGENCY - JANUARY 2016

Rs 38,00,000

Accounts
Payable
Notes Payable

Null

Interest Payable

Null

Taxes Payable:
Income

Rs 22,00,000

State Income Tax

Null

Self-Employment
Tax

Rs 3,00,000

Federal
Tax

Sales Tax (SBE)

Rs 80,000

Property Tax

Rs 1,00,000

Payroll Accrual

Rs 24,00,000

Long-Term
Liabilities

Rs 25,00,000

NET
WORTH/OWNERS
EQUITY/RETAINED
EARNINGS
TOTAL
LIABILITIES:

RS 8,00,000

RS 1,21,80,000

26

Sales Forecast
Initially it will be difficult to catch market as we are new start up with different idea so
there will be less sell in the beginning. So we will focus on advertising and marketing
rather than our own business at first few month. Due to our advertising and customer
trust for our service our market will grow up gradually and we will catch up stable
market within our first year of starting. We have estimated that in the first month we
will be capable to sell thirty tickets for pilgrim tourist to India. As there are few
customers that will not fulfil seat of our one bus only one bus will left for package in
the first month. In the second month we had estimated forty people will buy our
package. In the third month number will increase up to fifty (full bus). So only one
bus will serve our customer for the first three month. Then in the fifth month number
of visitors will increase up to sixty so we will have to send our both buses for India. In
the upcoming month we expect that our market will grow up due to our previous
customers and due to our advertising policy. In the fifth month we had estimated that
there will be eighty people who will buy package tickets for our service. In the
upcoming months there will be more than eighty people who want to use our service
to visit different holy places in our package.
Season and other condition may reduce our sell in different situation. In those
situation we have a plan to provide suitable discount and attractive package to
maintain the number of customers for our business. We hope that it will be helpful to
increase and maintain suitable number of customers even if in offseason.
It is expected that we will catch stable market and get stable number of customer
within the first year of starting. We also expect that there will be demand for package
of other places of India as well so we will try to expand our package for other places
also by acquiring permission from government of both countries and acquiring root
permit for those location. So if we will be able to respond our customer according to
their demand our market and sell well go on increasing. As time passes we will have
more responsibility and challenges to manage our customers. We will have to increase
our infrastructure in order to fulfil the customer demand.

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Milestones
Milestone are the indicators that indicate positon according to our own view in our
Business. We also have certain milestone to achieve during certain interval of time.
We will be always oriented towards achieving our milestones in time dedicated for
them.
Milestone

Starting date-Ending date

Budget

1. Starting Loan payment 2016-01-01 to 2017-12-31

Rs 12477000

2. Buying new bus

2018-01-01 to 2018-12-31

Rs 4500000

3. Business Expansion in 2019-01-01 to 2019-12-31

Kathmandu &Dharan

Rs 2000000

4. Expanding root and 2020-01-01 to 2020-12-31

permission

Rs 2000000

5. Buying two new buses

Rs 10000000

2021-01-01 to 2021-12-31

6. Buying helicopter for 2024-05-10 to 2025-12-31

internal tourism

Rs 100000000

Note: Milestone given in above table are only for upcoming 10 years.

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Break-Even Analysis
Fixed cost expenses

Price

1. Rent

Rs 1,20,000

2. Insurance

Rs 15,00,000

3. Total equipment and machinery

Rs 1,00,00,000

Total

Rs 1,16,20,000

Variable cost = Rs 30,000

Selling price = Rs 35,000
Break-Even Sales= Fixed costs/(Selling price-variable cost)
=(1,16,20,000)/(35,000-30,000)
= 2,324 unit

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Conclusion
According to our research analysis and planning strategies it is concluded that the
above mentioned business seem to be reliable, scalable, profitable and feasible in
future context. According to our market research in the next three to five years we
will be leading travel agent for pilgrims tourism in Pokhara. Apart from that our
business will spread in major cities of Nepal. In the next ten years we see ourselves as
one and only one trusted pilgrims travel agent of Nepal.

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