NGDO Expert Meeting Report Final 01

NGDO Expert Meeting:
Development
Education and
Awareness Raising on MDGs
Through Football/Sport
Seminar Report
24 - 25 March 2011, Prague, Czech Republic
www.footballfordevelopment.net
Table of Contents
Acknowledgements ................................................................................... 1
Executive Summary .................................................................................... 2
Background and Context
Rationale ................................................................................................. 4
Seminar Objectives .............................................................................. 5

Opening Remarks .................................................................................... 6
The Football for Development Agenda: The Role of Development
Education and Awareness Raising through Football and the Impact
of the First World Cup in Africa ................................................................... 7
Sport for Development and Peace: the United Nations Perspective .......... 8
2010 World Cup and the United Nations .................................................. 9
The Presentation on Media Coverage of the World Cup ........................... 9
The Football for Development Agenda: Role of Development
Education and Awareness Raising through Football and the Impact
of the First World Cup in Africa ................................................................... 10
Development through Football: Community and Grassroots
Perspectives: Practical Experiences and Main Conclusions ....................... 12
ISSUES EMERGING FROM DISCUSSIONS ............................................................. 14
General Discussion: Key Findings .................................................................... 14
Football for Development: Recommendations from Workshops:
Outcomes, Issues, Challenges ............................................................................ 15
I. Capacity Building and Youth Leadership Through Football: Exploring
the Educational Approach to Football .......................................... 15

II. Football Brings People Together: Get the Ball Rolling .................. 16
Open Space Conclusions ................................................................. 17
What is Open Space Technology? ....................................................... 19
Introduction of Good Practice Guide ....................................... 20
Final Conclusions of the Seminar ................................................. 21
ANNEXES ................................................................................................... 22
I. List of Participants ............................................................................. 22
II. Seminar Programme ........................................................................ 23
III. Football for Development Project Partners & Associates, Contacts .. 24
IV. Press release .................................................................................... 26
V. Opening Speech, Prague meeting, March 2011 ........................ 27
More documents online ......................................................................... 29
Seminar Report
Football for Development, Prague 2011
Acknowledgements
INEX as the chief host greatly appreciates the support given by the European Union, the Czech Republics Development Cooperation and Austrian Development Cooperation.
We acknowledge with thanks and appreciation the contribution of the presenters. The valuable experience was shared by the representatives from 24 non-governmental development organisations from
15 countries. The local experience of grass-roots organisations was drawn from Kenya, Denmark, Israel,
Nigeria and many other locations.
Special thanks are extended to the United Nations Information Centre in Prague, the Vienna Institute for
Intercultural Dialogue and Cooperation, as well as Sport and Development, for the introductory presentations which helped to set the tone of the whole meeting.
The guidance and foresight of the chairpersons of the plenary sessions as well as the facilitators of the
workshop sessions contributed immensely to the smooth flow of discussions. The rapporteurs were able
to capture and present the essence of the group discussions in a succinct manner.
Finally, I wish to thank all INEX project staff and volunteers and all those who worked behind the scenes
and made this fruitful meeting possible.
The following pages will guide you through the event, providing a summary of the discussions and
presentations. It is probably worth mentioning that we have not aimed at providing the reader with
a full record; our intention was to extract the main thoughts, discussed repeatedly during the meeting. For detailed transcriptions of the speeches and presentation slides, please visit our websites
(www.fotballfordevelopment.net and www.sportanddev.org).
Robin Ujfalui
Director, INEX Czech Republic
Seminar Report
INEX Czech Republic hosted the seminar in Prague
on 24-25 March 2011 with a focus on strengthening partnerships and initiating deeper cooperation among the participating organisations.
Executive Summary
In 2006, the European Commission and FIFA established a partnership in the field of development
through football, recognising its cross-cutting potential in many areas of development considering the potential positive impact of football on
developing countries and their progress towards
the Millennium Development Goals (MDGs) as
well as the importance of holding the next FIFA
World Cup on the African continent for the first
time in South Africa in 2010. The huge public and
media attention for the FIFA 2010 World Cup in
South Africa is a big opportunity. In 2009, a small
group of development NGOs, sport organisations
and human rights initiatives came together to design a project proposal for Football for Development, a project aimed at awareness-raising and
educational work around the first World Cup on
the African continent in 2010.
The Football For Development project brings together European NGOs from Austria, the Czech
Republic, Italy and Hungary, as well as experienced sport & development initiatives from the
African continent including Kenya, South Africa,

Ghana, DR Congo, Nigeria and the Gambia.
Following the outcomes of the 2010 international
conference held in Vienna as part of the Football
For Development project, INEX Czech Republic
and their project partners have taken a leading
role in bringing Sports and Development NGOs
together to form effective partnerships, seeking
to improve the efficacy and quality of their cooperation and exploiting the potential of sports
and, in particular, football to contribute to a
greater progress in the international development
context.
The main project partners of Football for Development organised an expert meeting for representatives of non-governmental development
organisations in order to catalyse their mutual
cooperation, strengthen partnerships and facilitate the finalisation of a Good Practice Guide for
initiatives in the area of development through
football.1
SEMINAR STATISTICS
Number of participants: 36
Male: 28
Female: 8
Number of countries represented: 15
(Germany, Austria, Czech Republic, Hungary, Denmark, Slovakia, Poland, Italy, the United Kingdom,
Israel, Finland, Switzerland, Kenya, Nigeria, Ghana)
Number of NGDOs: 24
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
11.
12.
13.
14.
15.
16.
17.
18.
19.
20.
21.
22.
23.
24.
The following specific objectives had been set for

the meeting:
To bring together experts and stakeholders
from European and African NGOs;
To increase expertise exchange among these
stakeholders, with particular focus on raising
awareness about development through foot
ball/sport;
To exchange information on best practices
and challenges;
To elaborate an international Good Practice
Guide on awareness raising and proactive
measures targeting football stakeholders.
The discussions were framed by initial panel presentations and addressed a wide range of burning
topics related to development through football/
sport.
The programme was scheduled in such a way as
to provide enough space for networking, guided
discussion and exchange of best practices and
expert knowledge. The presentations and other
supporting material will be made available on
the project website see the annexes for further
information.
I couldnt help congratulating the participants
and organisers of this truly insightful, useful, handson and practical event for an all-round success.
Thank you all for sharing your thoughts, ideas,
perspectives and experience.
Kickfair
Vienna Institute for International Dialogue and Cooperation
UN Information Centre
International Sport and Culture Association
Mahatma Gandhi Human Rights Organisation
Spirit of Football
ACRO Ghana
INEX - Association for Voluntary Activities
streetfootball network
lovek v ohrozen
Assist-in
Search and Groom
Play Soccer Ghana
Unione Italiana Sport per Tutti
Naughton Media
Humanitas Afrika
Mifalot
TopSpot
SportandDevelopment
Fempower
Mathare Youth Sports Association
Football 4 Peace International
Department of Development Studies, Palack University
Cross Cultures Project Association
For more context, please read the opening speech by Mr Bella Bello Bitugu.
Usha Selavarju (Switzerland)
I came to this meeting expecting to exchange best practices and hoping that we
can pick up some very good material and
experiences from other participants. The two
workshops I attended have taught me a lot.
James Akomanyi Morgan (Play Soccer, Ghana)
The following topics were the most popular in the
discussions: common aspects of football (and
sports) for development project activities regardless of their concrete geographical location; the
process of glocalisation2; and the urgent need
for subsequent on-going communication and exchange of information which are regarded as vital for the projects long-term sustainability. Many
participants mentioned the so far rather underestimated potential of the legacy of the 2010 FIFA
World Cup, the first World Cup on the African continent, and discussed how to make the most of it
and transfer its power elsewhere in the near future:
e.g. to the World Cup scheduled to take place in
2014 in Brazil. Methodologies for impact monitoring and evaluation were also widely discussed in
both formal and informal debates, especially in
the context of exchange programmes and their
benefits to all participating parties. Open and
sincere communication, along with awareness of
the potential of sports for international development, will contribute to the overall objectives of
the project. The Good Practice Guide which was
presented as part of this seminar and which is being finalised by the team of the Vienna Institute
for International Dialogue and Cooperation, is
expected to provide coherent manuals and recommendations for dealing with most of the issues
discussed.
The term used by one of the facilitators Gerard Naughton for the application of globally recognised principles
onto a local context after adapting them to suit the specific conditions of the particular location.
Seminar Report
Background and Context

Rationale
In the run-up to the first African FIFA World Cup, a
group of development NGOs from four European
countries and five African countries came together to design a project using football to address
development themes in line with the Millennium
Development Goals. Promoting development
education through football, the project aims to
create awareness on diverse social, development and community issues, and also motivate
the youth to get involved and be proactive in
these topics. Our intention is to leave a legacy, in
our own little ways, for those on the ground both
in Africa and elsewhere. The project, called Football for Development - Exploiting the Potential of
Sport as a Tool for Awareness Raising and Generating Public Support, has the following objectives;
Contributing to the Millennium Development
Goals (MDGs) by exploring the potential of
football as an efficient, sustainable and cost-
effective tool for development
Using the popularity of football as a medium
for promoting awareness, participation and
support for development among young peo-
ple, football stakeholders and (sport) media
The project Football for Development attracted
European Commission funding and kicked-off
in November 2009. It brings together European
NGOs from Austria, the Czech Republic, Italy and
Hungary, as well as experienced sport & development initiatives from the African continent including Kenya, South Africa, Ghana, DR Congo, Nigeria and the Gambia.
The two-year project aims to use the popularity
and universality of football as a unique starting
point for raising awareness on development issues and promoting education for development
among young people of both sexes.
The initiative will bring together football stakeholders (football clubs, national associations, players,
sport spectators and fan groups), sport-for-development actors and (sport) media from Europe
and Africa with a view to enhancing the knowledge and expertise about the potential impact
of football in promoting the Millennium Development Goals (MDGs) and a positive social change
within Sub-Saharan Africa.
The grass-roots initiative uses a multi-agency approach. Measures and activities include a conference entitled Development through Football,
an NGO expert meeting, a cross-border school
programme linked with exchange tours of mixed
To exploit the potential of the last World Cup,

held on the African continent, an Action Plan was
adopted which represents the main outcome of
the conference and includes recommendations
addressed to sport- and football-governing bodies and organizations, football players (role models), development agencies and NGOs, corporate sponsors and the media.
To increase development education expertise

among civil servants, grass-roots initiatives and
academic communities and raise awareness
of development through football/sport
Seminar Objectives
To elaborate an international Good Practice

Guide on awareness raising and proactive
measures targeting football stakeholders (as-
sociations, clubs, coaches, fans, players
unions, youth academies, referees, sponsors).
The Good Practice Guide will be addressed
to NGOs, sport governing bodies and decision-
makers in the field of development policies.
The Good Practice Guide should contain
recommendations for football governing bodies and other stakeholders and should contribute to greater coherence in the field of
development through sports within the realms
of development education.
To sustain and complement the results of the

seminar in Vienna, an expert NGDO meeting
was held in Prague between 24 and 25 March
2011 with the following objectives:
To bring together experts and stakeholders
from European and African NGOs who work
in the realm of development education (DE)
or awareness raising (AR) campaigns using
football/sport as a tool to promote the Millen-
nium Development Goals among children and
young people.
To exchange information on best practices

and challenges associated with development
education and awareness raising on develop
ment problems through football/sport
youth teams from Kenya, a training and exchange programme for sport journalists, activities
in African Fan Zones during the FIFA World Cup in
inner cities, and action days with national teams
and professional clubs inside stadiums.
The first seminar on Football for Development,
under the theme of Development Through Football Sustaining the Potential of the first African
World Cup, took place in Vienna in April 20103.
This event brought together decision-makers from
football- and sport-governing bodies and public
institutions as well as key actors in the field of sport
for development within the EU-27 and Sub-Saharan Africa.
A number of participants attended from African football-for-development organisations,
including Play Soccer Ghana, MYSA (Kenya)
and Search and Groom (Nigeria). Representatives from these organisations were invited
to share their perspectives and views on the
World Cup 2010 and its legacy, but also far
beyond the parameters of this topic. Issues
were raised in relation to coordinating work
between organisations in Africa (South-South
partnerships) as well as how Northern organisations could best add value to the work being done on the ground.
Press release
www.sportanddev.org
http://www.footballfordevelopment.net/documents/downloads
Seminar Report
Opening Remarks
Robin Ujfalui worked as an intern for the

Mathare Youth Sport Association in Nairobi in
2005. After coming back, he co-founded and
coordinated the awareness raising campaign
Football for Development, the first project of
this kind in the Czech Republic. He is the author
of the book Playing football in Africa, focusing
on the development aspect of football on this
continent. In 2009, while working for UN Volunteers in Sarajevo, he cooperated with Open
Fun Football Schools on the campaign stressing
the peace-building potential of sport in Bosnia
and Herzegovina. Now he is the director of INEX
- Association for Voluntary Activities.
The seminar opened with a speech by the director of INEX-SDA, Robin Ujfalusi, welcoming all the
guests and participants.
related topics. He also invited the participants to

continue the discussion on exploring the potential
of sport to contribute to development issues, especially MDGs the process which started in Vienna in 2010. There has been significant progress
since Vienna: new members and associate partners have joined in these initiatives, a Memorandum of Understanding has been signed between
FIFA and the EU, many training sessions have
taken place, and the process of cascade training
and disseminating of good practices has continued. The new Good Practice Guide will help to
formalise this process as it will cover a wide audience, deal with cross-cutting issues and provide a
large number of best practice recommendations.
Bella Bello Bitugu also pointed out the importance
of having the media and journalists on board, and
invited the participants to help in presenting the
new concepts of Football for Development to
the public. Many activities have been catalysed
by the World Cup event, but the torch needs to
be kept burning even long after the World Cup
has finished.
Bella Bello Bitugu works as a lecturer at the University of Innsbruck in Austria. He is an expert
in development through sport/football which
uses the strength and power of sport/football
to address development and other societal issues - Racism, Globalisation and Development.
He also initiates designs and implements projects to address all forms of discrimination and
violence in football/sport. He is currently the
European coordinator of Football for Development project with four European and six African
partners.
The Football for Development Agenda: The Role of Development

Education and Awareness Raising through Football and the
Impact of the First World Cup in Africa
In the run-up to the first world Cup on the continent, people were euphoric about this first-time
event. This historic event was expected to bring a
renaissance to the continent; it was expected to
give impetus to many initiatives for development
cooperation through football. One year on we
would like to know:
Has the dream vanished, or is the flame still
burning?
What has happened and continues to happen
after the event?
Do we still see the (in)visible
benefactors/losers?
What are the lessons learned?
Where is the legacy of this historic event?
Have the organizers lived up to their promise?
How can big sport events such as the FIFA
World Cup in South Africa contribute to aware
ness-raising on MDGs; did it help?
The following speakers led the panel discussion
which, with enthusiastic participation from the audience, tried to find some of the answers:
Bella Bello Bitugu, VIDC European Coordina
tor of Football for Development
Michal Broa, UN Information Centre, Prague
Usha Selvaraju, Swiss Academy for Develop-

ment (SAD)
Afrikatu Kofi Nkrumah, Humanitas Afrika
Probably everyone in the seminar room agreed
on the importance and potential of sports and the
transferable sports values, such as fairness, participation, inclusion, democratic rules and discussion
etc., for development activities. Many speakers
also mentioned their personal experience with
how sports can positively contribute to post conflict reconciliation, as well as peace-making and
trust-establishing processes. Particular benefits
were mentioned by Michal Broa as part of his experience from post-war Liberia, where he worked
with ex-combatants, including child soldiers.
Apart from these direct benefits most speakers
praised sports and football as a magnetic power which can bring people, and young people
above all, together and enable them to receive
education in many other fields health was probably mentioned the most frequently. All participants also agreed that the potential of the legacy
of the World Cup in Africa has not yet been fully
developed and utilised and there must be many
more future activities which must go beyond the
past World Cup, starting up a steady and sustained development.
Robin Ujfalusi recalled the recent history of the

initiative of NGO Partnerships within the project
Football For Development, and stressed that
the main aim of the meeting was to create even
stronger links between all participating organisations, as well as to discuss the manual (Practical
Manual for Teachers and Youth Workers)4 on how
to connect sport and development teachers,
young people, youth workers and other crucial
stakeholders in the Football for Development
initiative. For more details on the manual please
consult the link below.
Bella Bello Bitugu, VIDC, European Coordinator of
Football for Development ,focused in his opening speech5 on the importance of another dimension of Football for Development activities: tackling issues of poverty, education, health and other
The Practical Manual for Teachers and Youth Workers is available for download at:
http://www.footballfordevelopment.net/documents/downloads , 5 Please find the full text of this speech in the
annex to this report or at: http://www.footballfordevelopment.net/documents/downloads
Seminar Report
Sport for Development and Peace: the United

Nations Perspective
6
Sport has historically played an important role in all

societies. But what does sport have to do with the
United Nations? It presents a natural partnership
for the UN system. Sport and play are human rights
that must be respected and enforced worldwide.
A community that plays together stays
together.
Kofi Annan
Sport has been increasingly recognized as a lowcost and high-impact tool in humanitarian, development and peace-building efforts - by the UN
system, NGOs, governments, sports federations,
armed forces as well as the media. Sport can no
longer be considered a luxury but is rather an important investment in the present and future, particularly in developing countries.
Sport has a power to attract, mobilize and inspire.
Sport is about participation, inclusion and citizenship. It stands for human values such as respect
for the opponent, acceptance of binding rules,
teamwork and fairness. All of these are principles
which are also contained in the Charter of the
United Nations.
The UN system draws on the power of sport as a
cross-cutting tool for:
Fundraising, advocacy, mobilization and
raising public awareness
Development and peace promotion

Sport plays a significant role as a promoter of
social integration and economic development
in different geographical, cultural and political
contexts. It can reach out to those most in
need, including refugees, child soldiers, victims
of conflict and natural catastrophes, and
many other vulnerable groups.
SPORT AND PEACE: Personal experience
from Liberia
Sport can be a powerful tool to promote
peace, tolerance and understanding. Its values and the rules of the game are understood
all over the world and can be used in advancing solidarity, social cohesion and peaceful coexistence.
It was in 2005 and 2006 that I had a chance to
experience how sport can be utilised in reconciling post-conflict societies. Liberia was a wartorn country after 14 years of civil war when I
joined the information and press service of the
UN peacekeeping operation in that country.
What I saw after my arrival was a failed state
where barely anything worked. No electricity, no roads, no jobs, no food, no nothing, as
the locals used to say. There was not much joy
seen in the streets of Monrovia and elsewhere,
life was incredibly hard for the Liberians. Soon,
though, I realised that there was certainly
something that brought people together, particularly children and youth, to enjoy themselves. It was sport football, most of all.
The UN mission and the UN agencies in Liberia
have used sport programmes to bring stability, reconciliation and development. The UN
mission in Liberia (UNMIL), together with other
partners both national and international implemented the country-wide Sport for Peace
programme with the goal of fostering peace in
the aftermath of the civil war and educating
the youth about HIV/AIDS issues.
Sport is not a cure-all for development problems.

As a cultural phenomenon, it is a mirror of society
and is just as complex and contradictory. As such,
it can also have negative side effects such as
violence, corruption, discrimination, hooliganism,
nationalism, doping and fraud.
The positive potential of sport does not develop
automatically. It requires a professional and socially responsible intervention which is tailored to
the respective social and cultural context. Successful Sport for Development and Peace programmes work to realize the right of all members
of society to participate in sport and leisure activities. Effective programmes intentionally give priority to development objectives and are carefully
designed to be inclusive.
Sport has also been recognised as a viable and
practical tool to assist in the achievement of
the MDGs. While sport alone does not have the
capacity to tackle the MDGs, it can be very effective when part of a broad approach to addressing the MDGs. A UN fact sheet on this issue
is available at http://www.un.org/wcm/content/
site/sport/home/sport/sportandmdgs.
2010 World Cup and the

United Nations
The 2010 World Cup was an opportunity for the UN
to support projects that address the MDGs. These
include topics such as HIV/AIDS prevention and
awareness, environmental sustainability, child protection, healthy lifestyles, racism, education and
gender equality. It is crucial that these projects
continue to develop as sustainable programmes
well beyond the World Cup event, in order to provide hope for Africas future development.
Under the guidance of Secretary-General Ban Kimoon, the UN is increasingly recognizing the potential of sport for development and peace. As
Kofi Anan paved the way through his presence at
the 2006 FIFA World Cup in Germany, Mr. Ban represented the United Nations commitment to use
sport for positive social change in Africa.
Generally, in post-conflict situations, sport

programmes are used by UN peacekeeping
operations and UN country teams as a door
opener to rebuild trust by bringing together
former opponents, and to re-integrate child
soldiers and ex-combatants into the civilian
communities.
Although sport alone cannot stop or solve an
acute conflict, it is a flexible and cost-effective
medium for post-conflict relief work and peace
building as well as conflict prevention.
Michal Broa
Prepared in consultation with the United Nations Office on Sport for

Development and Peace, UNOSDP www.un.org/wcm/content/site/sport/home
The Presentation
on Media Coverage
of the World Cup
In her specialised presentation, Usha Selvaraju
from the Swiss Academy for Development focused on the media coverage of the World Cup;
the full presentation is available for download on
our website7. The overall topic of the legacy of the
World Cup in South Africa has not yet been fully researched but many from the expert stakeholders
international platforms on sports and development are aware of this potential. Usha Selvaraju
therefore covered briefly the changing perception of the preparations for the World Cup by the
general public, and showed how this perception
had changed and how the confidence as well as
the event organizers self-confidence had slowly
grown. Special campaigns linked to the main
event were included (antiracism campaign in
Italy, coverage of social responsibility issues, such
as the opening of Football for Hope centres on
the African continent, UN campaigns by UNICEF,
UNOSDP). The Sports and Development project
team still monitors the activities related to the
past World Cup; however, they have long disappeared from the mainstream media coverage.
There are obviously lessons to be learned, which
need to be analysed, and the coverage will have
to continue. The outcomes will also serve as a tool
for preparing the next World Cup in Brazil in 2014.
The question is what aspects could be transferred
to this new location, but probably the context will
be similar from the sport and development projects perspective. However, it is probably still too
early for a final evaluation. The participants of the
seminar and the panel agreed in the discussion
which followed that the attention to the 2010
World Cup legacy and the African continent has
been slowly disappearing, and that this must not
happen if they want to keep the legacy alive and
benefit from its potential. More of the southern
organisations want and need to be represented
when preparing future strategies.
Usha Selvaraju is co-Project Manager of the
International Platform on Sport and Development (www.sportanddev.org). sportanddev.
org is operated out of the Swiss Academy for
Development (SAD). She has worked for the last
five years at SAD before which she completed
an MSc in Violence, Conflict and Development
at the School of Oriental and African Studies (SOAS) in London, UK. Apart from her work
on sportanddev.org, she has participated in
various monitoring and evaluation (M&E) and
research projects at SAD. Prior to joining SAD,
she worked for childrens rights organisations in
India and in Geneva, Switzerland.
http://www.footballfordevelopment.net/documents/downloads
Seminar Report
The Football for Development Agenda: Role of

Development Education and Awareness Raising
through Football and the Impact of the First
World Cup in Africa8
The World Cup in South Africa brought along its
euphoria not the least because it was happening
on the African continent, and for the first time. It
was seen, for once, as something positive, something that led to portraying Africa in a different
light than the usual stories. Governments, experts,
NGOs, Institutions and the FIFA, as well as a number of individuals, therefore took the opportunity
to try and use this occasion as a platform for sustainable strategies using football to address issues
of poverty, governance, community involvement
and development, education etc. etc. working
together to address development issues but, this
time, through peoples sport: football.
The euphoria was great, it was all very optimistic, it
was full of hope, full of motivation, inspiration and,
most of all, it was seen as a chance, as an opportunity, as a renaissance that must be captured
and not let go.
In this respect local organizers as well as other African Nations and the FIFA ensured that concrete
efforts were made to make the legacy a sustainable one for the benefit of the people of South
Africa and Africa in general.
Almost a year since the curtains were drawn, it
is just right to start stock taking of what was intended, promised and done, to see if the rhetoric
was followed by action, or if all these have disappeared into thin air. To be able to deal with the
legacy/lessons of the World Cup, this issue needs
to be seen from two perspectives:
One aspect is to look at the legacy programme of
the Local Organizing Committee (LOC) and then
those of NGOs and here I will deal with the activities of Football for Hope (FOOTBALL FOR HOPE),
among so many others that cannot be tackled
here FOOTBALL FOR HOPE is the strategic alliance between FIFA and streetfootballworld.
The strategy of the LOC as well as FOOTBALL FOR
HOPE, in my opinion, has been based on the
strategy of the futuristic notion - Football Now
and Development Later. This strategy relies on
two visible icons of HOPE, namely the spectacle
(i.e. football tournaments and festivals) and infrastructure (which has to do with stadiums, roads ,
transport etc.). This iconography represents the
visual aspects of an outward-oriented development model aimed at boosting a positive image
of South Africa and Africa to attract further investment and patronage of development strategies.
10
MILLENIUM DEVELOPMENT GOALS

The UN Summit on the Millennium Development Goals concluded with the adoption
of a global action plan to achieve the eight
anti-poverty goals by their 2015 target date,
and the announcement of major new commitments for womens and childrens health
and other initiatives against poverty, hunger
and disease.
http://www.un.org/millenniumgoals/
End Poverty and Hunger

Universal Education
Gender Equality
Child Health
Maternal Health
Combat HIV/AIDS
Environmental Sustainability
Global Partnership
At first sight one realizes a specific line of development being followed here: the route of development supported by modernization theorists. In
short, it is neoliberalism, even though there is an
increasing number of actors and, therefore, to a
certain extent, competition among development
models. The basis, however, is still a movement
along the path to modernity, which contains elements that are both visual and strategic. Development is thus defined through modernity which, in
turn, implies identifying and copying the features
that are already modern, developed and advanced. This means emphasizing the features of
the so-called first, or developed, Western world
and trying to copy them. Therein lies the first and
basic contradiction of using this mega event the
status quo of development perspectives as seen
by the powers from the West.
MDGs are very broad, very wide-reaching
goals which we are all trying to work towards.
For me, an event like this helps to bring together people who are already focused, to share
ideas. To reach these broad aims it is important
to share ideas on how to move forward and
learn from each other. This adds value and
helps us develop on what we do individually.
Usha Selavarju (Sport and Development,
Switzerland)
As presented by Bella Bello Bitugu, shortened for the report, for full original text please refer to download
section of www.footballfordevelopment.net.
The other aspect of development through football established as a legacy during the World
Cup is, as mentioned earlier, the FOOTBALL FOR
HOPE experiment, including 20 centres for Africa
and the Football for Hope festival in Port Elisabeth.
This strategy, headed by the Corporate Social Responsibility of FIFA, is a social development strategy which is continental, not national, and is based
on the empowerment and regeneration of Africa
through football.
This strategy is basically nothing more than a mixture of old-fashioned charitable giving, NGO-led
community development, social entrepreneurship and public-private partnerships. The shortterm beneficiaries are thus the African NGOs
operating at community level who are seen as
the implementing partners of the FOOTBALL FOR
HOPE movement and its multiplier effect.
This is again the contradiction as FOOTBALL FOR
HOPE partnership with African NGO-led local and
community development. This is the same strategy
that dominated the development discourse and
implementation in the 80s and, quite understandably, came out to be promoting dependency of
local communities on benevolent, humanitarian
and charitable professional developers from the
West.
In conclusion I may therefore say that, inasmuch
as the World Cup in South Africa was and still is
a chance which must be explored further, and
although I am convinced that barely a year after the event is too short to make any meaningful evaluation, I am of the opinion that this early
stock-taking is necessary to forestall the obvious
factors, perspectives and directions that may not
allow the full realization of these objectives so as
to view, review and evaluate to ensure the necessary steps are taken.
tive levels of NGOs that deal with development through football in Europe and elsewhere
on the African continent and the South in general.
Concerted efforts to dismantle the barriers that
put countries and NGOs of the South at a disadvantage in terms of access to resources.
More involvement of past and current football
stars from Africa with NGOs for added value,
branding and legitimacy.
Establishing a bridge between European and
African NGOs who can come together to
devise strategies and models.
Involving football institutions like clubs, supporter groups, FAs and continental governing
bodies.
Involving and encouraging partnerships
between governmental institutions/authorities and private entities on the continent to pull
their resources together for initiatives within the
realms of development education and development through football in particular, and
sport in general.
Partnerships with intellectuals, academic and
research institutions for more research and scientific work in this area. Further to this, organising programmes for the exchange of good
practices and building of capacities that have
been identified as lacking or in dire need.
Areas of intervention for me are thus as follows:

Involvement of more people from the South,
especially from Africa, in the designing, implementation and seeing through of these strategies and models.
The models must come from within, not from
the outside. This is not to say that I disapprove
of North-South collaboration, but it must be a
collaboration based on equity, a level playing
field, respect and recognition of strength and
weakness which must not be seen as a liability,
but as a basis for further cooperation and development on symbiotic bases.
The strengthening of South-South cooperation.
This will ensure exchange of experience, knowledge and ideas. Further, there must be more
initiatives coming from the South itself, with the
people from the South and for the people from
the South initiatives from within.
Involvement of people with migrant or African
backgrounds at managerial and administra-
11
Seminar Report
Development through Football: Community and

Grassroots Perspectives: Practical Experiences
and Main Conclusions
Several very detailed experiences from various
countries and backgrounds were introduced to
the participants in the second part of the main
panel discussions.
Katrine Voldby has been a volunteer coordinator in the organization; Cross Cultures Project Association (CCPA) since 2009. During the
summer of 2011 Katrine will receive her Masters in Social Anthropology at the University of
Copenhagen. In 2008 she finished her Bachelors in Anthropology at the University of Copenhagen, with minors in economy and social
science at the University of Bergen, Norway.
After this, in 2008, she obtained an internship in
CCPA and carried out fieldwork in the Middle
East and the Balkans. After the internship she
started working for CCPA.
Katrine Voldby introduced the concept of a universal empty narrative which needs to be filled
with a local context in order to be functional
and help to avoid the possible development of
a negative spiral and communication barriers in
a post-war region.
This concept is not only a tool or program, but a
movable platform that brings civil society together in different ways.
Illustration:
tutes a movable platform in civil society, where

many stakeholders from different levels of society
(see the illustration) can meet while discussing a
common interest the child, football. Grassroots
sport activities for children always target other
stakeholders as well, who all have a place and
a role to play like planets turning around the
Sun. These concepts and models, however, only
work if they are given meaning in a local setting
by local trainers and coaches. This means that it is
the participants that give the project meaning.
Katrine Voldby concluded her presentation with a
question to the forum about how to involve more
girls into the grassroots sport activities.
I think it is very good to see how difficult it is
to implement activities at grassroot levels in
Africa.
Sebastian Wunderlich (Spirit of Football,
Germany)
Henry Majale presented in detail MYSAs schemes
of work with volunteers in Kenya and exchange
programmes in international partnerships. Similarly, James A. Morgan shared his experience from
Ghana and Gal Peleg, from Israel. The detailed
presentations will be available on the website.
All presenters agreed that sport can work as a

magnet for young people, so that they come
together and can be educated on a variety of
topics, including health (prevention of HIV/AIDS,
TBC etc.), conflict prevention etc. Most of them
also discussed their experience of transferring their
experience from one original region to new territories and setting up wider international partnerships. Despite the wide geographical span of the
projects presented, many of the issues and conclusions were common to most of them. Details on
funding, media visibility and gender aspects provoked extended debate and exchange of experience within the audience as well, with no specific outcomes for general conclusions please refer
to the Key Findings section of the current report.
I think the real challenge with regard to the

impact and measuring is identifying those actors that are really committed to critically analyse the effectiveness of what they are doing,
and being able to identify clearly what efforts
these organisations are making to critically
analyse and evaluate their work and learning
from each other.
Usha Selavarju (Sport and Development, Switzerland)
The child is in the centre. The Cross Culture project advocates childrens grassroots football as
an inclusive activity, regardless of talent, gender, religion etc. But to us it does more: building
a relationship among children, parents and sport
clubs the most obvious stakeholders. It consti-
The participating representatives could follow

the descriptions of how their colleagues work in
Denmark, the Balkans, Caucasus, Nigeria, Kenya,
Ghana, Israel, Palestine and elsewhere. The presentations covered projects with purely development perspectives, including the approaches to
addressing the Millennium Development Goals, as
well as the more general topic of conflict prevention. More issues such as gender, social inclusion
and cross-cultural issues were covered in the following discussion.
12
The future of women players in Nigeria? There

is a lot of structures for girls who play football
in Germany, I felt more respected in Search
and Groom and was even asked to train a
male team, which probably wouldnt happen in Germany. Girls in Nigeria really want to
become professional football players, which is
currently not possible in Nigeria but they are
still passionate about football. The girls can
still develop personal skills, be better educated, have better prospects for getting a job
or studying, work in a team, work hard; the
team aspect is the most important of all and it
helped me personally a lot as well.
Helen Schonbrodt (Fempower, Germany)
13
Seminar Report
ISSUES EMERGING FROM DISCUSSIONS

General Discussion:
Key Findings
The following list represents the key issues which
kept occurring throughout the duration of the
seminar and most of these were discussed on
several occasions during both days of the event.
Common knowledge, budget, contacts, experience, learning etc.
Close cooperation and sharing could help to
overcome possible inequalities.
Communication and exchange of information
Seen as crucial for reaching expected outcomes and for the projects long-term sustainability; all participants agreed on the need
to stay in close contact after leaving the
expert meeting, and to keep networking and
exchanging all important information.
Tools for evaluation
Impact of sports and development projects is
very difficult to measure; however, some rec
ommendations and methodology are urgently
needed to make it possible to judge the progress and contribution so far.
Glocalisation
An increasingly common approach to sports
and development projects which applies globally recognised principles to a local context
after adapting them to suit specific conditions
of the particular location.
Equality and responsibility in exchange programmes
Relates closely to the topic of impact evaluation, a best practice guide is expected to
provide guidance.
My expectations were to compare this meeting with last years meeting that took place in
Vienna and to reflect a little bit on questions
related to the use of football as a tool for development within the context of the World
Cup being over, and I wanted to see how
this particular audience was going to address
those issues.
Usha Selavarju (Sport and Development, Switzerland)
Legacy of the FIFA 2010 World Cup
Must not be forgotten and underestimated; it
has a potential to be transferred to another
less developed environment, e.g. to Brazil for
the 2014 World Cup
14
It provided an opportunity to develop partnerships between industrialized nations and less

developed countries
This can contribute to higher goals, including
Millennium Development Goals
Conflict prevention, post-conflict reconciliation
Football for Development has a huge potential
in conflict prevention and post-conflict reconciliation; some of the participants plan to
expand their activities in these fields and
expand into new regions, which will require
adapting their current methodologies to the
new environment, including specific political,
social, cultural and other relevant conditions
Youth leadership
Its potential must not be underestimated;
sports can play a crucial role in educating
young leaders; requirements should first arise
locally, and only afterwards may become
open to a wider context and get involved
in international projects. All activities have
to prepared and funded jointly and planned
as common activities for all partners to avoid
potential inequalities. Respect for young people supports their level of active engagement
and participation.
Football vs. other sports and development
The participants agreed that football is one of
the most universally accessible and the least
demanding sports which can support development.
Involving governments, public administration and
international organisations
Football for Development: Recommendations

from Workshops: Outcomes, Issues, Challenges
I. Capacity Building and
Youth Leadership Through
Football: Exploring the Educational Approach to Football
Advancing youth leadership is a very valuable
approach to fostering democratic developments
and social changes. KICKFAIR has developed a
scheme for using football as a tool for education, formation and youth leadership on a local,
national and international scale. This scheme was
explained and illustrated with practical examples.
The workshop gave the opportunity to learn more
about this approach and led to an open discussion on the role of youth leadership in capacity
building processes, and on the possibilities for promoting this issue.
Workshop facilitator: Steffi Biester, Kickfair
Rapporteur: Simona Safarikova, Department of
Development Studies
This workshop introduced a scheme for using football as a tool for education, formation and youth
leadership on a local, national and international
scale, illustrating it on the concrete example of
the German organisation KICKFAIR9.
Advancing youth leadership is a very valuable
approach to foster democratic developments
and social changes. KICKFAIR9 has developed a
scheme for using football as a tool for education,
This is crucial to support the achievement of

the expected outcomes of the project. All project partners agreed on the need to keep lobbying with their public administration representatives, embassies and anywhere else
where it may be relevant, including on a highlevel, with United Nations organisations, to
draw enough attention to the potential of
sports for development.
Steffi Biester studied physiotherapy and

worked in the field of professional sports. As
she was also interested in the social opportunities that sports bring, she studied sport and
educational sciences at the University of Stuttgart and finished her Masters. She worked for
the federal sports association, being responsible for the nation-wide programm Integration
through Sports. In this context, she developed
various projects on social integration through
football, together with her colleague. In 2007
they founded the NGO KICKFAIR. KICKFAIR
develops schemes and projects using football
for education and formation. KICKFAIR works
on a local, national and international level
and is a member of the streetfootballworld
network.
I played a long time for professional clubs in

Germany, but this project showed me the
other way football can be; football can be
used to pass on messages and show that it
is possible to play with others with respect; if
you play in a league system, the game is just
about winning, winning, and then sometimes
it escalates and the respect is lost and this is
something I see as more and more negative.
Helen Schonbrodt (Fempower, Germany)
9
Simona afarikov received her Masters

degree in 2007 in teaching Geography and
Physical Education at the Faculty of Physical
Culture of Palacky University (Czech Republic). She made several work and volunteer internships (Mongolia, Mexico, and Kyrgyzstan)
and became interested in Sport and Development. She works at the Department of Development Studies and does her PhD in the field
of Sport and Development at the Faculty of
Physical Culture. She is also involved in the
European network GLEN (Global Education
Network).
formation and youth leadership on a local, national and international scale. This concept was
explained and illustrated with practical examples.
The workshop gave the opportunity to learn more
about this approach and led to an open discussion on the role of youth leadership in capacity
building processes, and on the possibilities for promoting this issue.
Some of the conclusions from the debate that
followed after the presentation of the theoretical
background:
Kickfairs approach: to systematise the knowledge about the development of new young
leaders; this has to be happening in the local
community, local social environment only
then can it be brought to the global level
COMMON ideas and projects, incl. common
budget
Long-term involvement only then will it work
Shared and open space
Everyone is a learner, teachers also learn:
mutual learning process
Concept of the known unknown you do not
know exactly where you are heading (when
and how it will end) confidence necessary
First act locally, then internationally; projects
have to be designed for equal participation
from both sides
Motivation of the youngsters taking them seriously can be sufficient
Something I really want to do more when I get
back home is youth leadership. I am going to
copy some of this into our own curriculum programme.
James Akomanyi Morgan
(Play Soccer, Ghana)
For the full presentation please refer to http://www.footballfordevelopment.net/documents/downloads
15
Seminar Report
II. Football Brings People

Together: Get the Ball Rolling
One of the straplines of Football for Development is Football Brings People Together. Is
there any single thing in the world that sums up
our global inter-connectedness better than football? While we are all aware of some of the negative images football has, its global reach shows
how it can be a powerful tool for development
education and a potent starting point for raising
awareness about global issues. How can football
(or sport generally) help us bring young people
together to encourage and inspire them to take
action to raise awareness about global issues or
organize campaigns to bring about change in society? This workshop will address some of the possibilities football gives us, and allow participants
to work on their own strategies to use football to
communicate, inform, sensitize and establish dialogue with young people on major global themes
and issues.
Workshop facilitator: Gerard Naughton, Naugton
Media
Rapporteur: Junaid Olalekan, Mahatma Gandhi
Human Rights Organization
Ged Naughton is a freelance journalist who
runs his own PR business for charities and
non-profit organisations in Consett, northern
England. He is currently studying for a Master
degree at Newcastle University and will write
his dissertation on Globalisation, Football and
Peace-building. Ged has worked for 13 years
with Millennium Stars FC a Liberian grassroots
team and humanitarian organisation. Ged
worked in London for Aid Agency CAFOD for
nine years in the Press Office and Education
Section and is currently part-time Diocesan Officer in CAFODs Durham office.
16
Junaid Olalekan holds an MA in Mechanical

Engineering from the Technical University of
Budapest. He is currently pursuing his second
degree on Quality Management. He works
part time at Mahatma Gandhi Human Rights
Organisation focusing mainly on managing
Football for Development project. Junaid has
been working for Mahatma Gandhi Organisation for 5 years and has worked on various projects such as awareness raising seminars about
African development initiatives, organising African cultural programs, campaigning against
racism on action days, organising football
championships for minorities to promote integration, facilitating Football for Development
workshops at schools. Junaid is a passionate
believer in the potential of football in raising
awareness and eradicating racism.
Gerard Naughton gave participants just 45 minutes to develop a concept for an education
campaign. Each group was given a specific topic, target audience and a key celebrity to act as
the spokesperson for the initiative. Groups were
positioned against each other to compete for the
allocation of an (unfortunately) fictitious EUR 1 million for the campaign.
After the exchange programme in Nigeria I
gained and maintained a different perspective, you start to question your European view,
the process always has to be a dialogue, European ideas do not always work in a different
setting, thats the most important thing.
Sebastian Wunderlich (Spirit of Football,
Germany)
This very interactive exercise was based on a TV
reality show but it showed the participants how
some aspects of media campaign can work and
how football with its global reach can be a powerful tool for development education and a potent
starting point for raising awareness about global
issues. How can football (or sport generally) help
us bring young people together to encourage
and inspire them to take action to raise awareness about global issues or organize campaigns
to bring about change in society? The workshop
above all provoked intense debate on benefits of
international exchange programmes and impact
evaluation. Conclusions have been included into
Key Findings section.
Open Space Conclusions

INEX team chose the Open Space methodology
to provide space for all seminar participants to
discuss the topics they themselves considered
the priority. Open Space methodology provides
an opportunity for anyone to open a topic and
then invite others to join in the debate. It has been
evaluated in a very positive way by most of the
seminar participants and it might be worth considering to introduce this technology of discussion
facilitation in medium to large size groups in the
future Football for Development project activities. Simple rules were explained10 and the following topics appeared on the initial list of ideas for
further exploration:
FFD My new questions are:
How to develop partnerships between
FFD organisations and other sports for development?
Long-term cooperation makes sense

Tackling/involving the media
Important aspects of sustainable/long-term
processes
Work with youth groups/schools that imple
ment actions in stadiums or organise tournaments
Amateur clubs as social entrepreneurs
Common budget
Only a few topics from these extensive lists were
discussed, some of the more detailed outcomes
of the discussion will be published on the project
websites11.
Main findings and questions raised:
Sport and Development at Universities12
Does FFD exist anywhere in Britain?
Sport, development and international development is very new area
How to provide/create an international thinkthank?
At the academic level sport is still not being

taken seriously
How much impact is necessary to make a

project acceptable?
Who is the suitable academic audience:

development and/or sport students, secondary schools already?
How do we know Football for Development

has an impact?
How can we involve our female national FAs?
How to combine individual efforts into a common strategy/spread best practice?
How to guide the process of learning?
What is learning? How do people learn?
How to do the equal exchange and how to
finance?
What is relevant to my projects?
How do we develop common strategies?
Is there such a thing as common criteria for
measuring success?
FFD My new ideas are:
An international think thank
More North-South and South-South cooperation and exchange of good practice
Best practice guide for N-S exchanges
Measuring success, impact factor, researchbased evidence
Evaluation of projects that provides quantitative evidence of success
Anchor in the local setting is something what

we emphasize a lot, there are some general
so called empty concepts which have to be
given meaning in the specific local context.
Impact, measurement
Katrin Moeller Voldby (Cross Culture Project

Association, Denmark)
Have a thorough evaluation of the impact of

WC 2010
To implement the so called South-South cooperation

University
We need to address the stereotypes about

sport
Possibility to start already with the students at
high schools and then they can bring the topic
at the university? At high schools, they are
more open for new topics.
There is still gap between people from different
areas of work:
o grassroots organizations vs. the academic
field
o sport people vs. development people
Sport is the starting point for many other topics
(gender, culture, )
o it is important not to talk only about theory
but introduce also about practice and concrete projects that are being done in the
field and bring in the experts
Variable situation in many countries
Options to prepare e-learning courses
Bring in the knowledge from the South
exchange
Amateur football clubs as social entrepreneurs13
Although we focus mainly on conflict resolution, because we are considering moving into
African countries, this meeting is very interesting for us.
Katrin Moeller Voldby (Cross Culture Project
10
Refer to Annexes to this report for further information on Open Space or directly to
www.openspaceworld.org/cgi/wiki.cgi?AboutOpenSpace, 11 www.footballfordevelopment.net and
http://www.sportanddev.org, 12 Discussion led by Simonaafakov, 13 Discussion led by Manuel Ermer
17
Seminar Report
Originated from personal experience within
the context of German amateur football.
(Amateur football clubs are often said to be
crucial actors in the field of youth work, undertaking tasks that usually would be covered by
the municipalities and the whole system is
undergoing structural changes.)
The method of Fair Play Football = the appropriate tool to connect the teaching of basic football skills with the needed social aspects
of leisure sports?
Long-time bonds between an individual

and a club/community
Early recruiting and training of future youth
coaches
Easier access for girls
Clubs as innovative role models in communities
Positive long term effects for physical and
psycho-social health
In order to change youth football, governmental

institutions may start co-funding adequate training programmes for youth coaches. Considering
the vast expertise of streetfootball organisations
they could assist the FAs in elaborating of these
innovative training concepts. Small-scale pilot
schemes could prove the positive effects and
help to persuade the respective officials of the
FAs and clubs.
Common budgets and other issues14
Listing of existing exchange programmes a
website to be created?
Where is the partnership? More capacities:
e.g. research schemes support to the South?
Reciprocity is important
Tandem/pairing with local diaspora organisations
Impact measurement15
We are trying to evaluate things which are also
extremely complex, we are talking about social impact, changes in behaviour, changes
in thinking, paradigm shift and all those kinds
of concepts which really can take a huge
amount of time to evaluate and to assess, and
I think there is a huge amount of complexity,
and that we should not underestimate that.
My view on who should take a leading role in
this process is to gather those who are already
doing this sort of work, the academic community, or organisations that specialise in social
research and in implementing different methodologies and practices in terms of monitoring
and evaluation, and the ones who may know
the most in terms of what tools are available,
they may be the best equipped to actually say
18
14
17
with confidence what are the latest findings in

these fields.
What is Open Space Technology ?
No one can work or lead in isolation. The

partnership of all these different organisations
is crucial.
Open Space Technology is a way to enable all

kinds of people, in any kind of organization, to create inspired meetings and events. Over the last
20+ years, it has also become clear that opening space, as an intentional leadership practice,
can create inspired organizations, where ordinary
people work together to create extraordinary results on a regular basis.

Switzerland)
It is difficult to measure social changes or
changed perceptions different ways of
measuring required?
Are there any scientific methods available?
Would these suit donors requirements? (usually
statistics and quantitative data required)
A qualitative approach might be better but it
may not be suitable for donors.
Measuring is also a matter of capacity.
Networks16
too many networks in the world
acting under different guidelines and with different motivation
South-North and South-South Cooperation17
More specific exchanges for youth leaders,
equal access (also for Southern partners)
Multi-direction exchange, sharing expertise
within South
How to avoid vertical S N schemes?
To increase capacities within Southern organisations youth leadership
What prevents you to share more within South?
Lack of funds, resources, other difficulties (strict
budget lines)
Recommendation: to develop a common
idea and seek funding
Explore the potential of regional cooperation
Links with the private sector go for visibility
South South as actual priority (focus on own
sources)
Success funding stories ? (MYSA, Play Soccer,
Search and Groom)
I looked at how other organisations measure the
impact of their projects, both from the qualitative and quantitative point of view, so I think this
particular focus will help us to prepare and plan
our own projects better, and to measure their
impact, which is sometimes very difficult when
you work in the field of social change.
Sorin Buriana (International Sports and Culture
Discussion led by Franz Schmidjell, 15 Discussion led by Katrine Voldby, 16 Discussion led by Gal Peleg
Discussion led by Robin Ujfalusi
18
In Open Space meetings, events and organizations, participants create and manage their
own agenda of parallel working sessions around
a central theme of strategic importance, e.g.:
What is the strategy, group, organization or community that all stakeholders can support and work
together to create?
With groups of 5 to 2000+ people -- working in
one-day workshops, three-day seminars, or the
regular weekly staff meetings -- the common result is a powerful and efficient connecting and
strengthening of whats already happening in the
organization: planning and action, learning and
doing, passion and responsibility, participation
and performance.
When and Why?
Open Space works the best when the work to be
done is complex, the people and ideas involved
are diverse, the passion for resolution (and potential for conflict) are high, and the time to get it
done was yesterday. Its been called passion
bounded by responsibility, the energy of a good
coffee break, intentional self-organization, spirit at work, chaos and creativity, evolution in
organization, and a simple, powerful way to get
people and organizations moving - when and
where its needed the most.
And, while Open Space is known for its apparent lack of structure and welcoming of surprises,
it turns out that an Open Space meeting or organization is actually very well structured -- but
that the structure fits with the people and the
work at hand so perfectly, that it goes unnoticed
in its proper role of supporting (not blocking) the
best work. In fact, the stories and work plans woven in Open Space are generally more complex,
more robust, more durable - and they can move
a great deal faster than expert- or managementdriven designs.
2. All of the issues raised will be addressed by

those participants who are the most qualified
and capable of getting something done
about each of them.
3. Within a time period as short as one or two
days, all of the most important ideas, discus
sions, data, recommendations, conclusions,
questions for further study, and plans for immediate action will be documented in one comprehensive report -- finished, printed and distributed to the participants before they leave.
4. Where appropriate, and if the time allows it,
the total contents of this report document can
be focused and prioritized in a matter of a few
hours, even with very large groups (hundreds
of people).
5. After an event, all of these results can be
made available to an entire organization or
community within days after the event, so the
conversation can invite every stakeholder into
implementation - right now.
6. AND... results like these can be planned and
implemented faster than any other kind of
so-called large-group intervention. It is literally
possible to accomplish in days and weeks
what some other approaches take months
and years to do.
The good news, and the bad news, is that it works.
It is good news because it gets people and work
moving; it is bad news because that may mean
lots of things are going to be different than before. Desirable things can appear, undesirable
things can disappear, and sometime vice versa
-- but thats how life is. In short, then, Open Space
brings life back organizations and organizations
back to life.
What will happen?

We never know exactly what will happen when
we open the space for people to do their most
important work, but we can guarantee these results when any group gets into the Open Space:
1. All of the issues that are the MOST important to
the participants will be raised.
18
http://www.openspaceworld.org/cgi/wiki.cgi?AboutOpenSpace
19
Seminar Report
Introduction of Good Practice Guide

Bella Bello Bitugu together with Kurt Wachter repeated that the seminar in Prague was a followup event to the international conference under
the theme Development through football Sustaining the potential of the first African World Cup
which took place in Vienna in April 2010. The
conference gathered 66 different organisations
representing 27 countries. A key outcome of the
conference was the adoption of an Action Plan
with recommendations addressed to sport and
football governing bodies, players, development
agencies and NGOs as well as sponsors and the
media.
Kurt Wachter studied Social Anthropology and
African Studies at the Universities of Vienna and
Cape Coast (Ghana). In 1997, he started the
first anti-racism football campaign in Austria,
FairPlay. Different Colours. One Game at the
Vienna Institute for International Dialogue and
Cooperation (VIDC). From 1999 until 2010, he
worked for the Football Against Racism in Europe (FARE) network as a project coordinator.
Currently, he is the coordinator of the European Commission project Football for Equality
Challenging racist and homophobic stereotypes in and through football. Kurt Wachter
also published on the History of African football
and is the Austrian coordinator of the European project Football for Development.
The Good Practice Guide will include case studies

and examples.
The areas for your case studies and examples of
good practice should be within the following areas concerning outfits, initiatives, projects, models
and themes, more contributions are still welcome;
Football Associations and Football governing
bodies
Government agencies
Clubs and club foundations
Fan groups
Former and current stars (especially from the
South, and their initiatives)
Sport media
Sponsors (private and business sector)
Football Academies
Sport goods manufacturing (Fair-traded sportswear and balls)
Also on:
Initiatives within sport for development (such
as Football for Hope, streetfootballworld
NGDOs,..)
20
Grass-roots initiatives
South-South cooperation
South-North cooperation
International partnership based on a level
playing field for all partners
Intercultural and antiracism initiatives
Examples from the South
In order to complement the issues raised and addressed at the Vienna conference and to establish a basis for operation and cooperation in the
field of development through football in particular
and sport in general there is a need to streamline
our activities, establish cross-border and continental networks in order to ensure attainable, acceptable, realistic and verifiable results.
Good Practice Guide for NGOs, sport governing
bodies and decision makers in the field of development policies is now being finalised to meet
such requirements.
The good practice guide will contain recommendations towards football governing
bodies and other stakeholders, and it should
contribute to better coherence in the field of
development through sports. The emphasis
will be on its cross cutting potential and attributes of football for development, the active
involvement of and cooperation with the various target groups and stakeholders. The issue
of discrimination, racism and access to sports
in addition to the Millennium Development
Goals will form the core of the objectives in
the guide.
Final Conclusions of the Seminar

What is going to happen when we leave this
seminar is that we are going to use of the contacts that weve made, the ideas from the others who shared their ideas during those two
days, and make sure we keep contact about
exchanging different principles and different
practices that we use to monitor and evaluate.
Switzerland)
The final speakers focused on the following points:
Communication must continue, it is absolutely
vital for sustainability.
Evaluation tools need to be developed.
Becoming even more interconnected and going beyond NGO-ism is important.
Innovation done by civil society organisation
should go beyond limitation.
Networking is often underestimated.
Football has a huge potential to bring people
together.
The seminar was a wonderful opportunity to
find out what the others are doing but further
networking will have to follow in order to maximise the potential to exchange information.
Human rights approach needs to be deeper
incorporated into Sports for Development.
The Good Practice Guide will support all of the
mentioned requirements.
A clear and brief action plan what to do next is
crucial to get the ball rolling!.
Gary Stidder pointed out a sense of reassurance
that everyone is speaking the same language,
that there are other projects trying to achieve
the same: that communities stay together and
play together. He also emphasized the holistic
development of the child and Katrinas model
of the universe with a child in the middle as very
important, as well as the importance of a team
- together everyone achieves more. Football is
a magnet and a tool that helps build capacity,
dignity and self-esteem, enables personal social,
moral and cultural development of an individual
and the community, and facilitates impact measurement and research strategies. Gary also em-
phasised the third half concept in the football3

method: democratic rules, global and local context, different recipes for the same thing, positive
social change, a sense of realism, no one-size-fitsall solutions to different social contexts, the need
to take time, improve quality of lives of many YP
to bring in social change, love and passion. Communication is absolutely vital for us to learn more
from each other.
Franz Schmidjell added that a future focus on the
evaluation is crucial to be sure that the project is
heading into the right direction. NGOs will have to
seek new roles and overcome the traditional expectations and move beyond the recent boundaries of NGO-ism: because NGOs are capable
of playing new non-traditional roles and can become more than until recently: service providers,
with impact on local and regional level, great innovators, innovation done by civil society organisation should go beyond limitation e.g. young
leadership trainings, go be introduced into regular
curriculum in schools, My personal development
was interrupted by 12 years of schooling [quote
by the Irish writer George Bernad Shaw]
Mainstreaming of our innovative ideas, to integrate the human rights approach (especially
focus on women, children), mentioned in most
constitutions but if NGOs are not asking for real implementation who else? This will provoke tackling
the structural issues and NGOs will become true
agents of global change.
Franz Schmidjell has studied International Economics in Vienna. His master thesis was about
the World Bank in the Philippines. He has made
several research visits in South-East Asia. Franz
has worked as a freelance journalist with focus
on Asia and Economics. Later on he initiated
the VIDC based department Moving Cultures which is a program that runs intercultural
culture-festivals, Austrian wide campaigns like
Ke Nako Afrika, artist exchange programs
and band tours. The program supported cultural initiatives and projects in Africa, especially in Uganda. Franz is currently a Deputy Director of VIDC and Administrative Manager of the
Football for Development.
In terms of contents there are areas we still wish

to talk about like funding, fundraising, awareness creation and how effective are we. We
also can still develop much more on gender
issues and education, youth leadership in the
context of MDGs.
James Akomanyi Morgan (Play Soccer,
Ghana)
21
Seminar Report
ANNEXES
I. List of Participants
Name
Organisation
Country
Biester, Stefanie Kickfair Germany
Bitugu , Bella Bello Vienna Institute for International Dialogue and Cooperation
Austria
Broa, Michal
UN Information Centre
Czech Republic
Buriana, Sorin
International Sport and Culture Association Denmark
Deen, Gibril Mahatma Gandhi Human Rights Organisation Hungary
Ermer, Manuel
Spirit of Football Germany
Hackl, Elisabeth
ACRO Ghana Austria
Hjek Ji
Czech Republic
Hofmann, Ansley
streetfootball network Germany
Hudelist, David Vienna Institute for International Dialogue and Cooperation
Austria
Janeek, Tom
lovek v ohrozen
Slovakia
Jukov, Lucie
Czech Republic
Kemper, Daniel Vienna Institute for Intercultural Dialogue and
Austria
Cooperation FairPlay
Kochanowicz,
Assist-in Poland
Kordian
Kuku, Abayomi
Search and Groom Nigeria
Morgan, James Play Soccer Ghana Ghana
Akomanyi
Mousa, Layla Unione Italiana Sport per Tutti
Italy
Naughton, Gerard Naughton Media United Kingdom
Nkrumah, Kofi
Humanitas Afrika
Czech Republic
Afrikatu
Olalekan, Junaid Mahatma Gandhi Human Rights Organisation Hungary
Peleg, Gal Mifalot Israel
Perl, Mikko TopSpot Finland
Selvaraju, Usha
SportandDevelopment Switzerland
Schmidjell, Franz Vienna Institute for International Dialogue and Cooperation
Austria
Schnbrodt, Helen Fempower
Germany
Schrpferov, Lenka Fempower
Czech Republic
Siata, Henry Majale Mathare Youth Sports Association Kenya
Soederberg, Sven
Spacey, Graham
Football 4 Peace International United Kingdom
Baden
Stidder, Gary
Football 4 Peace International United Kingdom
afakov, Simona Department of Development Studies, Palack University
Czech Republic
Ujfalui, Robin
Czech Republic
Voldby, Katrine Cross Cultures Project Association Denmark
Moeller
Wachter, Kurt Vienna Institute for International Dialogue and Cooperation
Austria
Wunderlich,
Sebastian
wak, Pavel
Czech Republic
II. Seminar Programme

Football for Development seminar:
Development education and awareness-raising on MDGs through sport
GreenPoint, Prague (24 25 March, 2011)
DAY 1 THRURSDAY 24th of March:

Registration at GreenPoint
08:45 9:30
Welcome and Opening Remarks:
09:30 9:45
Robin Ujfalui, INEX-SDA, Director

Bella Bello Bitugu, VIDC, European Coordinator of Football for Development
OPENING PANEL
The Football for Development Agenda:

Role of Development Education and Awareness Raising through Football and
the Impact of the First World Cup in Africa
Opening addresses:
Michal Broa, UN Information Centre, Prague

Usha Selvaraju, Swiss Academy for Development (SAD)
Afrikatu Kofi Nkrumah, Humanitas Afrika
Bella Bello Bitugu, VIDC Football for Development
Coffeebreak
PLENARY SESSION
Development through Football: Community and grassroots perspectives
Keynote addresses:
11:15 11:30
11:30 13:15
Katrine Voldby, Cross Cultures Project Association, Volunteer Coordinator

Henry Majale, MYSA, Deputy Executive Director

Panel discussion:
Abayomi Kuku, Search and Groom, Executive Director,

Kodwo Morgan, Play Soccer Ghana, Director
Gal Peleg, Mifalot, International Development Manager
Moderation:

Gerard Naughton, Naugthon Media, Freelance Journalist

Questions and Answers from the Audience
Lunch
2 Parallel Workshops

13:15 14:30
14:30 17:45
WORKSHOP 1:
Capacity Building and Youth leadership through football:

Exploring the educational approach of football
Workshop facilitator: Steffi Biester, Kickfair

Rapporteur: Simona Safarikova, Department of Development Studies
WORKSHOP 2:
Get the Ball Rolling
Workshop facilitator: Gerard Naughton, Naugton Media
Rapporteur: Junaid Olalekan, Mahatma Gandhi Human Rights Organization
Closing remarks for the day
22
09:45 11:15
17:45 18:00
23
Workshop 1 or 2
09:00 12:15
cial relations. UISP has currently more than one

million members active in 14,000 UISP sports clubs
in all 20 Italian regions and has 160 local committees engaged in 26 sports disciplines.
Presentation of Good Practice Guide
12:30 13:00
Contact person:
DAY 2 FRIDAY 25th March:
Kurt Wachter, VIDC-FairPlay, Project Manager
Layla Mousa, l.mousa@uisp.it
Lunch
13:00 14:00
Workshop Conclusions
14:00 14:30
The main outcomes, issues, challenges from workshops will be presented by

Rapporteur Workshop 1 & Rapporteur Workshop 2
Open Space

Opportunity for all participants to raise any issue (group discussions)
Mahatma Gandhi Human Rights Organisation

Hungary
14:30 16:00
Conclusions and evaluation of the seminar

16:00 16:30
Provided by the organizers and previously appointed representatives/observers

of various groups of participants
Coffeebreak
16:30 17.00
Associate Partners Meeting
17.00 19.00
DAY 3 SATURDAY MORNING: Associate Partners Meeting (Hotel Agricola)
III. Football for Development

Project Partners & Associates, Contacts
Vienna Institute for International Dialogue and
Cooperation (VIDC) Austria
The VIDC, founded in 1962, is a non-profit, international non-governmental organisation active in
the fields of international dialogue and cooperation, awareness-raising on global issues, culture
and public relations as well as anti-racism and
antidiscrimination in sport. VIDC has three departments: Dialogue and Policies (social and political
policy tasks), Moving Cultures (cultural exchange
and management) and FairPlay, Different Colours, One Game (anti-discrimination in European
football).
Contact persons:
Bella Bello Bitugu, bitugu@vidc.org,

Tel. (+43) 650 683 1842
Kurt Wachter, wachter@vidc.org,

Tel. (+43) 1 713 35 94-90
Mllwaldplatz 5/3, A-1040 Vienna, Austria
Tel. (+43) 171 33594,
24
lic, is a non-profit organisation active in the field

of international volunteerism, education & campaigning. Since 2006, it runs a national awareness
raising campaign Football for Development.
The involvement in the field of development
education of INEX-SDA dates back to 2004 when
INEX-SDA started to be involved in North-South
exchanges due to the cooperation with the ASAProgramme (GLEN network) and CCIVS (Coordinating Committee for International Voluntary Service). It also co-operates at the national level with
The Czech Forum for Development Cooperation
(FoRS) and the Czech against Poverty campaign.
Contact person:
Pavel wak, fotbal@inexsda.cz,

Tel. (+420) 604 269 685
Varavsk 30, 120 00 Praha 2
Vinohrady, Czech Republic
Tel. (+420) 222 362 715,
www.inexsda.cz,
www.fotbalprorozvoj.org
www.vidc.org,
www.fairplay.or.at
Uisp Unione Italiana Sport per Tutti Italy
INEX-SDA Association for Voluntary Activities

Czech Republic
The Italian Sport for All Association UISP is a national sport association with the aim of extending the
right to practice sport by everyone and connects
it to health issues, life quality, education and so-
INEX-SDA, founded in 1991 in the Czech Repub-
Largo Nino Franchellucci 73, 00155 Roma, Italy

Tel. (+39) 06 4398431, Internet: www.uisp.it
The Hungarian Mahatma Gandhi Human Rights

Organisation has been operating since 1992 in
the area of integrating refugees and combating intolerance. MGHRO is a part of the minority
committee of the Hungarian Football Association
MLSZ. Its sister organisation MGHRO-Gambia uses
sport to eradicate poverty. The two most important MGHRO projects are the Tolerance Education Programme for high-school students and the
Football Against Racism campaign.
Contact person:
Gibril Deen, gandhiegyesulet@gmail.com
Ferenc krt. 18. Fszt. 1., Budapest 1092, Hungary
Tel. (+36 1) 215-8301,
www.gandhi.hu
Mathare Youth Sport Association (MYSA) - Kenya
MYSA was founded in 1987 in the Mathare area,
one of Africas largest and poorest slums located
just a few kilometres from the central business district of Kenyas capital, Nairobi. From an initially
small self-help youth sports project, MYSA rapidly
became a community development project using sport as the starting point. Today over 20,000
youth on over 1,600 teams participate in the
MYSA programmes.
www.mysakenya.org
La Ligue Sportive pour la Promotion et la Dfense
des Droits de lHomme (LISPED) - DR Congo
LISPED was formed in 1999, the objective of LISPED
is to enhance and protect human rights in sports
and to promote understanding among ethnic
groups and people, social tolerance and the issue of war, peace and violence. It uses sport as a
multiracial integration tool and attempt to shape
the national as well as international opinions
about sports values notably fair play, tolerance,
non-violence and anti-racism. The mission is also
to mobilise women and girls on gender equity and
the empowerment of women and girls.
www.lisped.org
South African Football Players Union (SAFPU) South Africa

SAFPU is an affiliate of COSATU Congress of
South African Trade Unions. The trade union represents professional football players in South Africa.
It is also a member of the International Players
union FIFPro (Federation of International Professional Footballers). Currently, SAFPU has nearly 600
members. In the past decade, several South African football players have died from AIDS-related
illnesses. Since football is the most popular sport
among black South Africans, SAFPU have used
the appeal of professional footballers to convey
key social messages.
www.safpu.org
Search and Groom (S&G) - Nigeria
Search and Groom, a symbol of Nigerian youth,
sports and peace development was founded in
2003 as a project meant to organise its own programmes with the background knowledge of
exploiting sports vast acceptance as a means
of social campaign, harmony and community
regeneration. It seeks to provide capacity building programmes, training, rehabilitation, employment, sports and recreation opportunities for
youth, homeless and displaced people, rehabilitated and other vulnerable persons.
www.searchandgroom.org
SOS Childrens Villages - Ghana
The SOS Childrens Villages Ghana is an independent, non-governmental and social development organisation active in the field of childrens
needs and was established in 1974 with currently
four villages operating in Tema, Asiakwa, Kumasi
and Tamale.
There are over 500 children in these villages and
over 2,000 pupils in the supporting educational facilities. In 2007 and 2008, SOS Ghana organised a
Football for Peace and Development festival for
over 750 young people from six African countries
including Ghana. The project was organised to
coincide with the African Cup of Nations.
www.sosghana.org
Name*it - Austria
Is a non-profit organisation based in Vienna, Austria. It produces features, documentaries and
reports for the radio, print media, TV and web
media mainly about underrepresented issues. In
2008, it organised the Peace Kicking Mission in
Kosovo. The organizations experience in Africa
includes the production of a radio feature about
the music festival in Timbuktu (Mali) and cooperation with the South African media. During the FIFA
2010 World Cup in South Africa, the organization
produced a media website about development
issues, civil society and the effects of the FIFA
World Cup 2010 in South Africa.
www.kaptransmissions.org
25
Seminar Report
V. Opening Speech, Prague meeting, March 2011

Ladies and gentlemen we are here today within
the Football for Development project to carve
out another milestone towards using football as a
tool to address developmental issues. As you may
know, the project started officially at the end of
2009.
This was when 4 European partners, namely; VIDC
- Vienna Institute for International Dialogue and
Cooperation, Austria, INEX - Association for Voluntary Activities (Czech Republic), UISP - Unione
Italiana Sport per Tutti (Italy), Mahatma Gandhi
Human Rights Organization (Hungary), and 6 associated partners, Mathare Youth Sport Association (MYSA) (Kenya), South African Football Players Union (SAFPU), Ligue Sportive pour la Promotion
et la defence des droits de lHomme (LISPED) (DR
Congo), Search and Groom (Nigeria), SOS Childrens Villages (Ghana), Name*it (Austria) came
together to design the current project under the
theme: Using the potential of sport as a tool for
awareness raising and generating public support.
The background of the project was among many

others the realization of the sustainable, efficient
and cost effective strategy of using football as
a tool to attaining the Millennium Development
Goals and well beyond. With the first World Cup
in South Africa last year, we thought that was an
opportunity to be in line with other international
organizations like the UN as well as the Memorandum of understanding between FIFA and The European Commission in 2006 which also intended
to use this platform
considering the potential positive impact of
football on developing countries and their progress towards the Millennium Development Goals
(MDGs), as well as the importance of holding the
next FIFA World Cup on the African continent for
the first time in South Africa in 2010.
Our main objectives are
Contributing to the achievement of the MDGs
by exploring the potential of football as an
IV. Press release19

Over 40 participants gathered in Prague on 2425 March 2011 to discuss issues related to the
FIFA World Cup 2010 legacy and over-arching
themes, topics and approaches to football-fordevelopment.
Associate partners from Africa
A number of participants attended from African
football-for-development organisations, including
Play Soccer Ghana, MYSA (Kenya) and Search
and Groom (Nigeria). Representatives from these
organisations were invited to share their ideas and
views on the World Cup 2010 and its legacy, as
well as on a number of other topics. Issues such
as coordinating work between organisations in Africa (South-South partnerships) or how Northern
organisations could best add value to the field
work were discussed.
Practical workshops
Two parallel workshops were run by Steffi Biester
of Kickfair and Gerard Naughton of Naughton
Media. Each provided space for smaller groups to
elaborate on specific topics on youth leadership
and education.
Gerard Naughton gave participants just 45 minutes to develop a concept for an education
campaign. Each group was given a specific topic, target audience and a key celebrity to act as
the spokesperson for the initiative. Groups were
positioned against each other to compete for the
allocation of an (unfortunately) fictitious 1 million
Euros for the campaign.
19
26
Steffi Biesters workshop provided a theoretical

framework for conceptualising Youth Leadership, which underpins the work of Kickfair. Smaller
groups then took various aspects of her presentation forward in deeper discussion to provide feedback, ask questions, and critically reflect on the
strategy.
Outcomes
The main outcome of the seminar included the
dissemination of the Good Practice Guide, targeted towards the football community and
stakeholders in football-for-development. The
guide includes recommendations to the football
community and other stakeholders with a view of
achieving better coherence in the field.
The Good Practice Guide will be made available
soon on sportanddev.
Hot debates and different perspectives
Representatives from various organisations, including Usha Selvaraju - Web Editor of sportanddev, participated in the first panel discussion. This
panel reflected on the World Cup 2010 and its
legacy. Usha Selvaraju focused on the coverage
of the social dimension of the World Cup before,
during and after the event, and referred to the
specially-dedicated section on sportanddev,
highlighting sport-for-development initiatives related to the World Cup.
http://www.footballfordevelopment.net/headlines/football-for-development-experts-meet
http://www.sportanddev.org/en/newsnviews/news/?2867/Football-for-development-experts-meet and
http://www2.sportanddev.org/en/connect/userprofile.cfm?2767/Football-for-Development-Seminar-in-Prague
27
effective and sustainable cost effective tool for

development; and
Contributing to attract media attention on
development through linking it with football.
Our Main Activities
Last year we had projects like Cross-border school
programme (creating of a manual for teachers),
training courses for workshop facilitators, interactive school workshops and regional football tournaments for schools) in the four European partner
countries, exchange tours with mixed Mathare
Youth Sport Association teams, media exchange
programme for (sport) journalists and European
Africa web-platform, Stadium Action Days with
the national teams and professional clubs (season
2010/11), African Fan Zones during the FIFA World
Cup in June/July 2010 in five inner cities, journalist training workshops and Pan European conference Development through Football in Africa
in Vienna in April last year. Most of these projects
are running this year and this meeting is a part of
them.
NGDO MEETING
This NGO meeting is a follow-up event to the international conference under the theme Development through football Sustaining the potential
of the first African World Cup which took place
in in Vienna April 2010. The conference gathered
66 different organisations representing 27 countries. The key outcome of the conference was
the adoption of an Action Plan with recommendations addressed to sport and football governing bodies, players, development agencies and
NGOs as well as to sponsors and the media.
More documents online

The Powerpoint presentations, photos and other supporting documentation can be found online on
www.fotballfordevelopment.net in Documents section downloads and at www.sportanddev.org .
The meeting here today is supposed to complement issues raised and addressed at the Vienna
conference and establish a basis for operation
and cooperation in the field of development
through football in particular and sport in general. We are all aware of and convinced about
the strategy of development through football and
I believe we know how wide spread and popular it is. You may agree with me, therefore, that
because this is a new strategy with a huge potential, there is a need to streamline our activities,
establish cross-border and continental networks
to ensure attainable, acceptable, realistic and
verifiable results.
GOOD PRACTICE GUIDE AS OUTCOME
The main result of the this expert meeting and subsequent exchanges among us here is therefore
coming out with the Good Practice Guide addressed to NGOs, sport governing bodies and decision makers in the field of development policies.
the good practice guide will contain recommendations towards football governing bodies and
other stakeholders and should contribute to better coherence in the field of development through
sports. The emphasis will be on its cross cutting
potential and attributes of Football for Development, the active involvement of and cooperation
with the various target groups and stakeholders.
The issue of discrimination, racism and access to
sports in addition to the Millennium Development
Goals will form the core of the objectives in the
guide.
Ladies and gentlemen, social entrepreneurs,
dreamers, movers and shakers like me, I believe
we will do it and I am confident. I, therefore, wish
all of us the best at this meeting and look forward
to constructive and productive exchanges and
outcome.
Thank you
Bella Bello Bitugu, Innsbruck, Austria, March 2011.
28
29
Contact
Bella Bello Bitugu
(European Project Coordinator)

VIDC FairPlay
Mllwaldplatz 5/3
A-1040 Vienna, Austria
e-mail: bitugu@vidc.org
Tel. 0043 1 713 3594
Fax 0043 1 7133594 73
Mobile 0043 650 68 31 842
Skype: drbellabello1964
www.FootballforDevelopment.net
www.vidc.orgon
THE FOOTBALL FOR DEVELOPMENT

PROJECT IS CO-FUNDED BY THE
EUROPEAN UNION.
Project Partners
National Co-funders

NGDO Expert Meeting Report Final 01

Enviado por

Dados do documento

Direitos autorais

Formatos disponíveis

Compartilhar este documento

Compartilhar ou incorporar documento

Opções de compartilhamento

Você considera este documento útil?

Este conteúdo é inapropriado?

Direitos autorais:

Formatos disponíveis

NGDO Expert Meeting Report Final 01

Enviado por

Direitos autorais:

Formatos disponíveis

NGDO Expert Meeting:

Seminar Objectives .............................................................................. 5

the Educational Approach to Football .......................................... 15

African continent including Kenya, South Africa,

The following specific objectives had been set for

Usha Selavarju (Switzerland)

Background and Context

To exploit the potential of the last World Cup,

To increase development education expertise

To elaborate an international Good Practice

To sustain and complement the results of the

To exchange information on best practices

Robin Ujfalui worked as an intern for the

related topics. He also invited the participants to

The Football for Development Agenda: The Role of Development

Usha Selvaraju, Swiss Academy for Develop-

Robin Ujfalusi recalled the recent history of the

Sport for Development and Peace: the United

Sport has historically played an important role in all

Development and peace promotion

Sport is not a cure-all for development problems.

2010 World Cup and the

Generally, in post-conflict situations, sport

Prepared in consultation with the United Nations Office on Sport for

The Football for Development Agenda: Role of

MILLENIUM DEVELOPMENT GOALS

End Poverty and Hunger

Areas of intervention for me are thus as follows:

Development through Football: Community and

tutes a movable platform in civil society, where

All presenters agreed that sport can work as a

I think the real challenge with regard to the

The participating representatives could follow

The future of women players in Nigeria? There

ISSUES EMERGING FROM DISCUSSIONS

It provided an opportunity to develop partnerships between industrialized nations and less

Football for Development: Recommendations

This is crucial to support the achievement of

Steffi Biester studied physiotherapy and

I played a long time for professional clubs in

Simona afarikov received her Masters

For the full presentation please refer to http://www.footballfordevelopment.net/documents/downloads

II. Football Brings People

Junaid Olalekan holds an MA in Mechanical

Open Space Conclusions

Long-term cooperation makes sense

Does FFD exist anywhere in Britain?

Sport, development and international development is very new area

How to provide/create an international thinkthank?

At the academic level sport is still not being

How much impact is necessary to make a

Who is the suitable academic audience:

How do we know Football for Development

Anchor in the local setting is something what

Katrin Moeller Voldby (Cross Culture Project

Have a thorough evaluation of the impact of

To implement the so called South-South cooperation

We need to address the stereotypes about

Long-time bonds between an individual

In order to change youth football, governmental

with confidence what are the latest findings in

What is Open Space Technology ?

No one can work or lead in isolation. The

Open Space Technology is a way to enable all