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Corresponding Author:
Farhan Riaz Bhutta
PMAS-Arid Agriculture University, Rawalpindi
farhanriaz8@gmail.com
Abstract: In a progressive society the variation of TV channel is very important for us. We learn most of the things like,
culture, tradition, norms, and way of living, lifestyles from these channels. Different channels have different impact on
the minds of the people of a society. In the said research comparative analysis of Pakistan Television and Geo
Entertainment has been made. From both of these channels which one takes leads to entertain the public in a more
defined and demanding way. The significant focus was to judge the level of entertainment provided by both the
channels and how much those are successful to raise social issues and viewers perception about TV programs of PTV
and Geo Entertainment channels. The Nature of the study was qualitative and quantitative. It was conducted at
Satellite town block A Rawalpindi and sector F-7/4 Islamabad. An interview schedule was designed and the sample
of one hundred and twenty people was collected through systematic random sampling technique. Then data was
analyzed through spss (version 14.0). According to findings, most people like the PTV home because it is still trying to
show the original picture of Pakistani society whereas the Geo entertainment is liked by people of Islamabad as it gives
the information about the new fashion around the Pakistan. The findings of the study may benefit the T.V
administrations to reschedule their transmission according to viewers aspiration.
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1936 Oswald
Spengler
Quotes
http://thinkexist.com/quotation/the_press
_today_is_an_army_with_carefully/294616
.html
Pakistan Television
1976 Pakistan Television Corporation
Limited. Rawalpindi. Year Book .163pp
2015The Explorer Islamabad Journal of Social Sciences-Pakistan
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