StratomanIIa15

On a cool Saturday evening, a group of friends were chilling at the Caf Coffee Day after a long time.
During the course of their chit chat, Kiran asked, Hey Nikhil, what about your business idea that you
kept bragging about a few months back? Hows the progress? sipping from her cup of cappuccino.
Kiran, hes already started with it as far as I recollect and has named it DubRoo. said Kishor, winking at
Nikhil and taking a bite off her cheese sandwich. Wow! Thats really great mate! exclaimed Utkarsh.
Tell us something more about it added Utkarsh.
With a face glimmering with sheer pride, Nikhil spoke Friends, I am currently heading a startup named
DubRoo, as correctly pointed out by Kishor. What is it about? asked Kiran out of excitement. Well,
Dubroo is an innovative startup that enables anyone with internet & a mic to dub YouTube videos
online. And guess what, you do not need any software or plug in for it. Just go online and get it dubbed
in any language you can speak of! said Nikhil. But let me be true to you guys. Though it sounds all
fancy and rolling but I am facing quite a few challenges. He added with a drab. What sort of
challenges, Nikhil? asked Kiran. Despite being the only online audio dubbing platform available right
now, we havent been able to penetrate the market. I am also at my wits finding the right investors
willing to invest in this unique venture. clarified Nikhil. Kiran, who was listening patiently to him,
suddenly sprang up and said Well, let me help you here. I have a friend in a consulting firm and I hope
his knowledge in MBA can help you. Nikhil was now thinking seriously about taking help from this
person in consulting. Let me tell you more about the case said Nikhil.

Background information about DubRoo

Dubroo is an innovative startup that enables anyone with internet & a mic to dub YouTube videos
online. Without the use of software and without downloading the video, dubbing of any YouTube video
can be done online on Dubroo's website. Although the background score/music of the original video
can't be included in the dub, Dubroo's online dubbing tool is useful in crowdsourcing dubs to
Educational videos, which usually do not need any background music. Therefore, Dubroo has ventured
into Education space to help create more localized content for Indian students. In fact, Dubroo is a
world's first online audio dubbing platform.
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Vision of the startup is to have all the educational videos from Youtube (most are in English) into all the
languages. "Language must not be a barrier to learning".
Anyone can audio dub videos online into any language. We can create a huge library of dubbed high
quality educational content, and empower students in rural India to come online. If everyone helps dub
content into local languages, India will be educating itself.

Few Stats about DuBRoo

Over 3000 users

visiting the website
across 83 countries

Avg. time spent by

users is 6 min.

Over 50 users
registered since
June 1st

Hundreds of video
and audio files
available on
website

How does the platform work?

Traditionally dubbing is a very tedious process. You have to download the video, import it, and add a
voice over, before saving and sharing it. Dubroo has simplified this process by doing the entire thing
online.
Once recording is done, the video plays along with your audio, giving it a dubbed effect. It is similar to
watching television on mute, with your earphones on. The platform currently has over 40 dubbed
videos.
Using Dubroo, people can dub Educational videos and can also create fun stuff, for example sing-along
Karaoke's, spoof dub videos and Gifs.

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Peek at the market

According to a World Bank report on Indian education, there are about 200 million school-going children
living in over 600,000 villages in India. The report also says that there are lots of advantages of having
bilingual educational programs, though hiring local language educational resources might be a huge
challenge.
More than 80% of video content on internet is in only 10 languages. India has 2 official languages, 11
scripts and hundreds of unofficial languages. Thus, the content would need to be provided in the 22
languages officially recognized by the government. This is no small task, and people at Dubroo are
willing to do it. Dubroo also wants to attract women into teaching profession by giving them
opportunities to dub videos from home and make a living out of it. The online education market in India
is in its nascent stage; however it is showing a promising growth. Poor teacher to student ratio and lack
of infrastructure in India is driving the demand for online learning.
TechNavio's analysts forecast the Online Education market in India to grow at a CAGR of 17.50 percent
over the period 2014-2019. India's online education market size is set to grow to $ 40 billion by 2017
from the present $ 20 billion.

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Live Challenge:
You are a Consultant hired by Dubroo, and are required to come up with pragmatic and potent solutions
to resolve the challenges aforementioned. You are expected to study and propose the following:

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Annexures:
Household with a computer per 100 inhabitants
2012
75.5
27.6
40.7

2008
66.1
19.6
32.6

2005
55.5
14.6
26.2

Developed Nations
Developing Nations
World

Household with a internet access per 100 inhabitants

2012
77.5
28
41.3

2008
57.7
12.5
25

2005
44.7
8.1
18.4

Developed Nations
Developing Nations
World

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