BUSINESS PLAN FOR KNIGHTS

RECHARGEABLE MOSQUITO
KILLER

KNIGHTS RECHARGEABLE MOSQUITO

KILLER
FOR A SAFE MOSQUITO FREE WORLD

SUBMITTED BY
KNIGHTS
GROUP MEMBERS:
1.
2.
3.
4.
5.

MD. MAHFUZUR RAHMAN

MD. MONORUL ISLAM
MD.MAZHARUL ISLAM
RABBIR RASHEDIN TIRNO
TASNIA ZANNAT

SUBMITTED TO

MD. ABDUL BASET

LECTURER, DEPARTMENT OF
MANAGEMENT STUDIES,
JAHANGIRNAGAR UNIVERSITY

KNIGHTS MOSQUITO KILLER

Ramerkanda, Keranigong
Dhaka
Phone: 7766366
Mobile: 01732992211, 01733890230
Website: www.myzone.net

Co-owners:

1. MD. MAHFUZUR RAHMAN

2. MD. MONORUL ISLAM
3. MD.MAZHARUL ISLAM
4. RABBIR RASHEDIN TIRNO
5. TASNIA ZANNAT

EXECUTIVE SUMMARY
Our Companys current marketing goal is to provide effective
Rechargeable Mat Destroyer and Mosquito Mat to keep home safe from
mosquito, as it is the conveyor many dangerous diseases such as malaria,
Yellow fever, Dengue fever, Chikungunya etc. Mosquitoes are estimated
to transmit disease to more than 700 million people annually in Africa,
South America, Central America, Mexico, Russia and much of Asia with
millions of resulting deaths. At least 2 million people annually die of
these diseases. Bangladesh is also affected by mosquito infestation.

Business profile
Description of Our business:
We plan to market a rechargeable mosquito killer. It is such kind of product, which helps people
to live free from mosquito, and it is not harmful for environment. The product will be designed
in my home office, manufactured, and packaged in Bangladesh. Our product is free from smoke
and safe for environment. It is not harmful like other mosquito killer. On the other hand, it is
rechargeable. So it do not need continues supply of electricity like other mosquito killer available
in Bangladeshi market.

Targeted market and customers:

Our target market will be the high class and middle class people of those areas where electricity
supply is available. After passing some years successfully we will try to reduce our productions
cost and try to sell our product to all classes of people at a reasonable price.

Customer service strategy

We will offer a quality customer service. A user manual and warranty card will be provided with mosquito
mat. In case of any manufacturing problem, we will replace our product. We would also provide an e-mail
address where customers will be able to express their attitude towards our product.

Growth trends in business:

The market for mosquito killer is growing as population grows. This is especially true in
expanding economies as the standards of living make further gains. Our product can make people
free from mosquito as well as it is not harmful for health. Therefore, people would like to buy this
product for their mosquito free comfortable life.

Pricing power:
The initial cost of our product is little bit high as we include the ingredient, which is favorable for
environment. Therefore, we will give discount opportunity to the customers. In order to achieve
lower cost we should identify the factors that increase the production price and try to reduce the
cost. We ultimate goal is to build a line so unique and promote it so effectively that consumers
will be willing to pay for it. Our long-term objective is to build a market that is not entirely based
on price.

The vision of the people

The vision:
We have a long-term plan to be in business for myself and to utilize the specialized business
knowledge I have gained. The business relationships I have developed include vendors,
customers.

Communications
Computer and Communications Tools
Our plan is to take advantage of all the computer and communications tools presently available to
establish ourselves on the same level playing field as my large competitors. Following are the
tentative specifications and budget for this equipment.
Resource Requirements:
Communications
Telephone
Facsimile
Computers
Internet
E-Mail
Mobile
Tracker

Organizing
Organizing our business
We plan to form a corporation for our business. It is our intention to produce Rechargeable
mosquito destroyer into a large firm with international relationships. The initial and ongoing
costs of operating as a corporation will be a necessary business expense. Also, since a properly
run corporation will afford us some limits of liability, we feel this is the right form of business
for me. We intend to depend on our attorney to handle all aspects of setting up the corporation
and maintaining proper corporate records.
We will follow a hierarchy. CEO will be stand at the top of the organization. He will have a
general manager. And he will supervise a few mangers. The structure is given below:

CEO
GENERAL
MANAGER
MANUFACTURING
MANGER

HRM
MANAGER

INFORMATION AND
ADVERTISING
MANAGER

BRANCH

DISTRIBUTING
MANAGER

BRANCH

Business licenses and permits

Our brand name will be KNIGHTS RECHARGEABLE MOSQUITO KILLER

Our due-diligence procedures for licenses, permits and business names will be as follows:
Licenses: Licenses will be secured from appropriate authorities
State licensing: An account will be set up with the State Board of Equalization for sales tax
reporting.
Federal: No federal licensing will be required.
Trademark: Our attorney is conducting a trademark search for Rechargeable mosquito destroyer.
If available, we will follow our attorneys instructions in protecting the name.
EIN: AN employers identification number has been secured from the IRS.
Sellers Permit: None is required now.

Insurance
We plan to use the services of Meghna Insurance Company. Our insurance policies and limits of
coverage are as follows:
Meghna Insurance Company will provide us with a tabulation of all policies and limits of
liability.
The company will not be self-insurance on any insurable risks.
Workers Compensation insurance will be available from State Fund Insurance when we hire the
first Employee.

Location and leasing

During our start-up phase of approximately 6-12 months, we plan to operate our business in an
hired office. Once our business is established, our initial office requirement will be
approximately 1,000 square feet with two private offices and a secretarial area. Our office
criteria will include:

1. Convenience to hired office

2. A lease provision that the landlord provide me expansion space as required with a
Kick out clause if expansion space is not available
3. Office layout including tenant improvements provided by the property owner
4. Lawyer review of the lease
5. Use of the Lease Check-off list that is attached as an exhibit.
The use of these location criteria will gain me experience in handling much larger leases for
space in the relatively near future. Future growth plans include warehousing of merchandise.
I will be incurring large lease obligations that will be carefully reviewed.

Location Criteria

Space requirements

Future requirements

Site analysis study (when needed)

Demographic study (when needed)

Lease check-off list (when needed)

Estimated occupancy cost as a % of sales

Zoning and use approvals

Raw materials and Technology

We will try to minimize our cost. In that cause, we need to buy our raw materials and machines
we need at a cheap price. But we wont compromise quality. We need a good will. So we will try
to serve our customer properly at a low price. Our suppler will from china. We know that china is
one of the growing up economy. They are also having a great technology. So we will buy our

material from china. We have found a information from google and www.made-in-china.com. We
can buy our technology and machines from yangtsi corporation & we can buy raw materials
from-

1. Suzansu plastics, China

2. Chittagong rubber industry, Bangladesh
3. Functsing electronics, China
4. BRB wares, Bangladesh

Marketing Plan

Marketing Plan
Rechargeable Mat Destroyer with Mosquito Mat works for killing mosquitoes. Mosquito
Mat is replaceable. After consuming one Mat, Mat destroyer needs another to kill mosquitoes.
Our company will build a strong relationship with the customers in order to achieve trust from
our customers. We will provide quality products for our society. We will do our job regarding
society.

Target market
Our target market is mainly middle-lower class to higher-class buyer where electricity is
available. Most of the areas of our country have electricity problem. However, our product is
rechargeable. It needs 3-hour supply of electricity for full charge. So it do not need continues
supply of electricity. The price of our product may cost MRP 120-150TK. On other hand, the
price of our product is higher than mosquito coil but less then Aerosol. In addition, city peoples
are able to buy our products. Our product is much effective and better than mosquito coil.

Advertising & Promotion

The promotional strategies we will concentrate on advertising. In the first stage we will
be promote our product intensively because we need to create need for our product in target
market. Promotional activities will include advertising on newspaper, TV advertise, billboard,
leaflet, posters and arranging campaigns to make more people realize that our product is very

essential for them and mosquito coil and aerosol are harmful for health, children, society and
weather.

Marketing Objectives
We have a huge plan for our product. Our product is different from others
and it is necessary in our country. We have some objectives that we have to
achieve within three years. Those objectives are given below We will provide quality products and we will introduce it to the target market with the
product so that they realize the need of this product for their own safety and health.
We want to develop our product. We want to invent such mosquito destroyer, which can
be run with rechargeable batteries. If we could achieve our goals then we will lounge
rechargeable Mosquito destroyer. It will help to acquired more markets.
Creating a good position in the market and making profit by selling products so that we
can introduce new household products.
Increasing sales by 62% within 12 months
Increasing sales by 90 % within 24 months
Increasing sales by 100% within 30 months
To differentiate our product through our exciting service as well as quality of our service.

Review of competition
We have a great competition. However, we do not have direct competitors. Our indirect
competitors are companies of mosquito coil and aerosols. Our product is more effective than
mosquito coil as it kills mosquitoes and does not create smokes. On the other hand, our product
is not costly like aerosol. It is not also harmful like aerosol, as aerosol is one of the major causes
of Global Warming. Aerosol is very harmful for our health as it is a poisonous product and it is
very costly. We will serve our society by our product, which is not harmful like mosquito coil
and aerosol at a low price. Mosquito coil companies provide their products at a cheap price but
if we can make realize our customer that money is not any matter in the term of health than we
can succeed. It needs to be mansion that the price of our product is not so higher than mosquito
coil.

A list of Mosquito coil companies in Bangladesh and their unit prices are given below.

Name of the company

Unit MRP (TAKA)

ACI mosquito coil

20-35

Mortein mosquito coil

17-35

Good Knights mosquito coil

18

Others

16-32

*** Some of the companies of mosquito coil have many versions. Such as ACI Hi Power, ACI Super, ACI High Booster, ACI
Black Fighter., MORTEIN BOOSTER COIL, MORTEIN SUPER COIL ETC.

A chart those companies market share is given below

40%
35%
30%
25%
MARKET SHARE

20%
15%
10%
5%
0%
ACI

Mortin

GOOD KNIGHT

Others

A list of some mosquito coil manufacturer and their address are given below:
Company Name

City

ACI CONSUMER BRAND

Dhaka

+880-2-9884784

GLOBE INSECTICIDES LTD.

Dhaka

jkgil@citechco.net

LALBAG CHEMICAL WORKS LTD.

Dhaka

+880-2-9127404

RECKIT & COLMAN (BD) LTD.

Chittagong

+880-2-610627

Dhaka

+880-2-7415096

SHEWLI CHEMICAL WORKS

XINGDA (BD) IND. CO. LTD.

Fax, or e-mail

Dhaka

+880-2-9552284

Company Name
City
Phone
Email
In
a research we found that an 800 ML aerosol can be use for 40-45 days for a room. So every

day
costs most nearly 7 TAKA. But our
product may
cost 100-120 TAKA per packet. Every
ACI LTD.
Dhaka
9886594
packet
contains
20
mats,
which
can
be
use
for
40-50
nights
or 320 hours as we manufacturing
acito@citechco.net
quality products. So every night will cost only 2.50-3 TAKA.
GLOBAL
AEROSOL
A
list of some
aerosolINDUSTRIES
manufacturer LTD.
and their Dhaka
address are given 9347780-9
below:

globe-

janakantha@citechco.net

CIBA GEIGY (BO) LTD.

Dhaka

RECKITT & BENCKISER

500111-7
Chittagong

reckittbd@reckittbenckiser.com

SQUARE GROUP

Dhaka

02-8827729

9889795-6

50%
45%
40%
35%
30%
MARKET SHARE

25%
20%
15%
10%
5%
0%
ACI

EXPEL

MORTIN

OTHERS

A chart some aerosol companies market share is given below:

We have some other competitors too. There are some mosquito mates in the market. Those mosquito mats
are imported by some week companies, which have not registered as a trademark company. Some Mafia
groups import most of them in our country. Those companies cannot expend their products because they
are not registered and have no legal entity. If we can advertise our product properly then we can get
success.

Political trends
Some political activities can create some problem in our business. Political strikes hamper business. We
need to be careful at this situation.

Legal and regulatory issues

We will start and run our business legally. We signed for the Government rules. We are going to start
business marinating the agreements of global trade low. If the Government increases the tax of importing
raw materials of our product, it will be a disadvantage for us.

Economic growth and stability

Bangladesh is a developing country and our Government encourages us for business. It is an advantage
for us. Inflation can play a vital role in our business. We will import raw materials from foreign. If
inflation grows higher in our country, it will be positive for us. Bur if inflation grows higher in foreign
country, it will work negatively for us. Buying power of the people of our country is increasing day by
day. It is a good sign for us.

Technological advantage
we will manufacture quality product at a low price to attract customers so that they buy our product and
realize the needs of this product as discussed about it in the beginning. It is the most advanced mosquito
killer in modern age.

SWOT Analysis
Strengths: Our main strength is that we are providing the market a useful product
for the society that can make people safe from mosquito such a dangerous insect.
Our product can kill mosquitoes without making any smoke, which is harmful for our
health and it is not harmful for society and environment as Aerosol do. Our product
is also a new product in the market. There are many mosquito destroyers in the
market but our product is different from others. Our product is rechargeable which is
very essential in our country as we have a great electricity problem. Our product do
not need continues supply of electricity.

Weaknesses:

We are a new company, which is our main weakness. We have lack

of experience and knowledge.

Opportunities: Health awareness is enhancing day by day. On the other hand buying capacity is also
increasing. We have no direct competitors.

Threats:

We have indirect competitors like companies of mosquito coils, aerosol and some
unauthorized mosquito destroyer importers too.

Swot Analysis Matrix:

Strengths:

HYGIENIC PRODUCT
QUALITY PRODUCT
MODERN TECHNOLOGIES
DOESNT HARM ENVIRONMENT
No need of continues supply of electricity.

Weakness:

EMERGING COMPANY
LACK OF EXPERIENCE
LACK OF KNOWLEDGE OF MARKET
LIMITED RESOURCES

Opportunities:

AWARENESS FOR HEALTH

NO DIRECT COMPETITOR

Threats:

BUYERS
PURCHASING
POWER
INDIRECT COMPETITORS

Market segmentation
As our product is new, so it is better to focus on niche marketing. We have less financial facility
in beginning years. So, at first we will start in city areas. Our market segmentation given below:
i)

Geographic segmentation

ii)

Demographic segmentation

i) Geographic segmentation:
At first, we have targeted the market in city areas. Our product needs the supply of electricity and
our target market is middle class to higher-class buyer. This is available in city area. It is a
geographical segmentation. The company will meet the customers need in city area at the first
six month.
ii) Demographic segmentation:
This segmentation is based on the demographic variables. Moreover, our segmentation is based
on the following demographic variables:
a) Social Class:
Middle class to higher-class people are our main target market.
b) Income:
Our targeted people based on income are mid range to higher range.

Strategy
Primary Target Market and Marketing Mix
Our primary target market will be middle-class people to higher-class people. The basic need of this target is
safety and health. We would offer such products, which will make our customers safe from mosquito and
provide such product that will not harm human health.

Product
Major product features and benefits
A. Mat Destroyer

Key Specifications/Special Features:

Rated voltage: 110V, 220V a. C

Rated temperature: 165C or specified
Rated power: 5W
Battery: 2500 mAh

Capability

1. With switch and pilot lamp

2. Auto control temperature
3. With different power plug

B. Mosquito Mat
Product Description:

Features:
1) Type: Mosquito mat
2) Usage: Promptly killing flies, mosquitoes, cockroaches and ants
3) Safe for humans and livestock

Raw materials and technical helps

We have some competitors. Some week companies imports mosquito mats. However, we are going to
manufacture mosquito mats. Therefore, cost of our product will be less than those products, which are
imported. We will buy some row materials from china as they sell quality products at a low price. We will
import those materials, which are not available or costly in Bangladesh.

Sustainable competitive advantage

We will launch a hygienic product

We do not have any direct competitor
We will offer quality products
We will offer best customer service
Customers are looking for such products that would take care of their health.

Differentiation/positioning strategy

We would start our marketing with less strategy as described earlier.

When our products will be introduced to our customers, we will follow more strategy then.
We will communicate with our customers and create awareness on mosquito menace and about
smokes of mosquito coils. We will emphasis on childrens health, as they are the most affected
person of mosquito and smokes of mosquito coils. Because, every parents love their children.
They can spend any amount of money for them.
We will create such an image that would represent us as A responsible company to our health. We
will create this image through campaigns of public relations strategy as discussed later.

Brand name and packaging

Our brand name will be KNIGHTS RECHARGEABLE MOSQUITO KILLER

We will move forward with the following slogan
KNIGHTS MOSQUITO KILLER, FOR A SAFE MOSQUITO FREE WORLD
We will manufacture a well-designed product and will wrap it with an attractive package. Because a
well designed and attractive packaged product can attract customers effectively. We will also offer
our products with discount for increasing our selling.

Customer service strategy

We will offer a quality customer service. A user manual and warranty card will be provided with mosquito
mat. In case of any manufacturing problem, we will replace our product. We would also provide an e-mail
address where customers will be able to express their attitude towards our product.

Distribution
Distribution intensity
We will follow selective distribution strategy.

Channels and intermediaries

We will manufacture our product. Then we will provide them to our branches that will sell them to the
retailers of town area but not so remote area where electricity is not available. We shall not use any more
intermediaries for distributing our products, as it would increase our cost.

Pricing
From an analysis, we found that MRP (maximum retail price) of our product might cost 120-150TK per
packet. Every packet will contain 20 mats and a rechargeable mosquito destroyer. Only mosquito mat will
cost 90-100TK. It will contain 20 mats.

Advertisement:
We will go for the following media advertisements to make the potential customers concern
about our business and products:
i)

Television ads
We will advertise our product in television. At the present days television is a popular
form of advertisement. So we will spent a huge amount of money on television.

ii)

Campaign
Our next plan is that we will advertise our product through a different way. We will
arrange some campaigns to advertise our product. We will give free samples to target
market by arranging campaigns. We will organize a question answer game which will
show demerits of mosquito coil and mosquito aerosol. We can also use the ideas from
participates for promotional activities. We will arrange those programs in school,
college and the living areas.

iii)

Bill boards
Billboards are one of the great part of advertisement. We will hire some billboards in
Dhaka and some important cities.

iv)

News Papers/ Magazines

Newspapers and Magazines are also important for advertise. Our target markets are
city oriented and most often, they read Newspapers and Magazines. Our
advertisement promotion will also focus on print media ads. Because newspapers or
other different magazines have cost effectiveness and have the reach to the mass
people in Dhaka and the country.

v)

Public Transport

At the present time it is a very popular form of advertises. We will advertise on many
bus services about our company and its products and services. We will take this
option by considering government regulations.

Share distribution:
We will distribute our share by following way:

Shareholders

Percentage of shareholding

Tasnia Zannat

20%

Rabbir Rashedin Tirno

20%

MD. Mazharul Islam

20%

MD. Monirul Islam

20%

MD. Mahfuzur Rahman

20%

Accounting & Cash Flow

Accounting:
Method of keeping Accounts: We have a plan to staff the efficient professional accountants and the most
generally accepted Accrual Basis method to record the Business transactions. We will potentially record
the business deals to the get the proper financial situation of the business whenever it need.

Tax issues: Our accountants will be concern to set up the payment method to clear social security tax,
estimated income tax payments, payroll taxes and state withholding and sales taxes. The taxes will be
paid in the accurate time period. Related accountants will help me set up resale permit records for
reporting to my state franchise tax board.

Bank reconciliation: We will process the bank reconciliation in every month to ensure correct amount of
cash in hand and bank deposit.

Balance sheet: Attached is a separate exhibit of our starting balance sheet. Included is a
schedule of equipment and fixtures needed that will appear on our balance sheet. Professional
accountants will go for the correct and errorless balance sheet. We are committed to serve the
exact information of the financial condition at the end of the projected time period.
Income Statement: We have a plan to make Income statement biannually. Each income
statement will prepare after six month of the business time period. The Income statement will be
generated twice a year.

Internal Controls:
We will highly emphasis to recruit the selected honest and adept Account Auditors or Certified Chartered
Accountants to ensure transparency of the accounting process. They will be strictly directed by the top
level managers to remain aware about the Frauds, dishonest employees, or waste of the cash or resources.
We will rapidly take actions to reduce or even dissolve the frauds and unethical employees to keep the
flow of cash flawless.

This controlling process will also have an inventory policy for the dealing of inventories by the
authorized personnel. Authorized persons will be able only to give sign to purchase, Checks issue etc.

Cash Flow Planning:

We will certainly make one year cash-flow analysis including estimated sales, all costs and
capital requirement. But in every month making Cash flow is recommended. We have included a
checklist of all expense items for input into my cash flow projections.

Year 1

Year 2

Year 3

Current Assets
Cash

5800000

7378000

16500000

Ending Inventory

80000

240000

820000

Supplies

15500

34200

80000

Total Current Asset

5895500

7652200

17400000

Fixed Assets:
Machines
Less-Depreciation

2600000

3600000

4000000

100000

100000

250000

Net machines Instruments

Packaging & branding
Instruments

2500000

3500000

3750000

350000

480000

800000

Land

2000000

3000000

5500000

Delivery van

1100000

1800000

3800000

Good Will

1500000

2600000

5000000

Office Equipments

1750000

3600000

3500000

Less-Depreciation

175000

100000

350000

Net Office Equipments

Total Assets

1575000

3500000

4100000

14920500

22532200

40350000

Current Liabilities:
Accounts Payable

400000

375000

500000

Rabbir

2500000

3500000

4800000

Tasnia

2500000

3500000

4800000

mazhars

2500000

3500000

4800000

Monirul

2000000

2500000

3800000

Mahfuzur

2000000

2500000

3800000

Retained Earnings
Total Liabilities and Ownership
Equity

3420500

7032200

18350000

Owners Equity:

14920500

22532200

40350000

Analysis of Costs Attached is an itemized cost-breakdown of each individual Widget product

that will be in my initial line. Our initial target mark-up will be 45%

The balance sheets, income statements and cash flows are follows:

Financing
Our requirements for start-up capital are as follows:
We have projected a list of expenses for which we will require either start-up capital or
financing. These items include buying supplies, getting a computer, equipment and fixtures,
tooling, travel expenses and start-up overhead expenses. These expenses are included in our
monthly cash flow projection to indicate the ongoing requirements for cash.
Our sources of financing for starting our business are from basically investors, Bank loans,
financial companies etc. But we firstly emphasis on the interested investors, whom re willingly
ready to provide capital. While I will not be depending on banks for financing, there will be
other resources available to me such as leasing of equipment and fixtures, credit from suppliers,
mortgage financing, etc.
Those are the basic start up finance pole. But we have alternative sources to prepare. We will make back
up and make additional allowance or fund arisen from the portion of the start up capital. This additional
fund will be used when we feel the necessity to expand the business area or to make up the unexpected
loss.

E-Commerce Plans
A website focusing on business-to-business E-commerce will be an important tool overall
marketing program. We planned to build and install the www.knights-mosquito.com website,
which we have already registered. This will permit department store customers to have access to
my product line and to order (and reorder) merchandise via this website. I plan to hire Mary
Smith of Smith E-Commerce Consulting Company to design, install and maintain this site.
The features of the www.knights-mosquito.com site will include:

It will be easy to use with good navigational features and prompt loading.

The site will provide useful content including detailed information about all items in my
product line.

Purchasing procedures on a B-to-B basis will be designed and implemented.

We will use the site to generate client feedback to help improve every aspect of our
product line, operation and business procedures.

E-Commerce Competition:
The use of business-to-business e-commerce has become standard in our industry and is an important
marketing tool. This is a most digitalized promotion for the modern time. It is our intention to maintain
a website that will project the image of a fresh and dynamic resource to our customers. We have planned
to keep abreast of the website developments to constantly improve our promotional success.

Growth program
Expansion Plans
Once our business has been established we plan to implement the following growth strategy. We
anticipate it will take approximately 3 years to gain sufficient experience and level of profits
before any expansion plans are implemented.

Our growth strategy will be guided by the following:

We will not set an inflexible timetable for expansion but will wait until a sound basis of
experience, earnings and cash flow is achieved.
After achieving a sound basis of experience, earnings and cash flow, we will concentrate on large
scale production; at the same time, we will minimize per unit production cost to offer product at
a low price while maximizing profit.
We will try to achieve adequate good will in the shortest possible time through offering quality
products at lowest cost and make the best use of our good will for our business.
Accounting and cash flow controls will be in place with profit and loss statements prepared for
individual expansion units on a monthly basis.
Internal controls for accounting, money handling and inventory will be in place.

Our attorney will review all documentation regarding expansion. This will include leases,
employment and incentive agreements, important commitments with vendors and customers, etc.
Hiring and training policies will be in place. Fringe benefit plans will be in place.
Our intention is to delegate authority and responsibility to expansion management personnel with
the following conditions in place:
1. Managers will be motivated by a profit incentive plan that will be tied to managers individual
success.
2. Capital allocations and signing checks will not be delegated.
3. We intend to maintain an ongoing study of our competitors. Their successes and failures will
help us form guidelines on what to do and not to do.
We plan to development profitable pilot operations before undertaking full-scale production.
Analysis will be made of sources of financing, cash flow, accounting systems, incentive
compensation plans for managers, and economics of scale.

Handling Major Problems

Our policy in handling problems will be to identify and acknowledge problems promptly and
honestly. We plan to put the following policies into effect promptly if the following adverse
scenarios emerge during our growth program:
The risk of running out of cash: We plan to maintain very frequent monthly cash flow
projections. Forecasts for income, expenses and unanticipated contingencies will be stated
conservatively. Any periods of cash deficits will be remedied promptly by cutting costs to
maintain a positive cash flow and profitability.
A drop in sales or insufficient sales:
1. We will be prepared to take prompt remedial steps by cutting costs.
2. We will improve every aspect of product value, performance and image.
3. We will seek out new ways to expand sales by improving our promotional activities.
4. We plan to stick with this specialized business that we know best unless fatally defective.
Dishonesty, theft, and shrinkage: We intend to implement the same policies that have been
proven by ACI company, one of our biggest competitors.

Business recessions: We are prepared to promptly cut costs to maintain liquidity. We will also be
on the lookout for good business opportunities during periods of adversity. The main objective
will be to promptly initiate cost reductions in order to preserve ongoing liquidity.

Managing Employees
Training Policies
We need some specialized employees who are experienced in supervising and directing
production activities and quality control of similar types of products. We also need skilled
workers for the production.
As our business expands, we intend to begin marketing to smaller retailers. We will hire sales
associates who can gain the confidence of smaller buyers. To achieve this quality we will look
for the following characteristics in marketing employees. People whom:

Like what they do

Are quick learners
Project a pleasant and positive image
Like people and relate well to them
Are helpful to customers and fellow associates
Are ambitious and seek to grow in responsibilities

We will follow a checklist in hiring marketing associates:

Have a hiring policy in place including written salary structure, commission

compensation and perks
Create job descriptions for everyone

Conduct ongoing marketing meetings

Have written policies and procedures on handling customer complaints
Maintain clear guidelines for pricing policies and handling customers inquiries
Initial and ongoing training programs for employees will be mandatory and at company expense.
Labor attorney Mr Shamsul Arefin will be advising us on employee matters.

Reference:
http://www.bdyellowbook.com/catalog/Household___Handicrafts/Mosquito_Coil_Manufacturers/
http://www.bdtradeinfo.com/yellowpages/des_data.asp?subcategory_id=519

http://www.made-in-china.com/products-search/hot-china-products/Mosquito_Mat.html