Escolar Documentos
Profissional Documentos
Cultura Documentos
2013
www.pakstran.pk
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Published by:
Government of Pakistan and IUCN Pakistan
Copyrights:
2013 Government of Pakistan and IUCN, International Union for Conservation of Nature and Natural Resources.
Awareness Raising Strategy of Pakistan Sustainable Transport Project was prepared by IUCN Pakistan.
This publication was supported by the United Nations Development Programme/Global Environment Facility and
Government of Pakistan.
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Programme/Global Environment Facility
Citation:
IUCN Pakistan (2013). Pakistan Sustainable Transport (PAKSTRAN) Project
Awareness Raising Strategy of Pakistan Sustainable Transport Project, Government of Pakistan and IUCN Pakistan
Author:
Saadullah Ayaz
Technical editors:
Dr. Saleem Janjua, Jane Lawton and Danish Rashdi
Design:
Hasan Zaman
Available from:
IUCN Pakistan-Islamabad Programme Office
No 2, Street 83, G-6/4, Islamabad, Pakistan
Tel +92 (51) 2271027-34
Fax +92 (21) 2271017
www.iucnp.org
TABLE OF CONTENTS
ABBREVIATIONS AND ACRONYMS
1.0
2.0
3.0
4.0
1.1.
1.2.
1.3.
2.1
2.2
2.3
2.4
Situational Analysis
3.1
The challenge
3.2
3.3.
4.1
Methodology
4.2
4.3
4.4
Target audience
4.5
Key messages
4.6
Communication framework
10
4.7
11
5.0
12
6.0
14
Percent
BRT
CAA
Degree Celsius
CO2
Carbon-dioxide
GCISC
GEF
GHG
Greenhouse Gases
Gt
Giga tons
IP
Implementing Partner
IPCC
IUCN
PAKSTRAN
PCAN
PMU
RP/s
Responsible Party/ies
ST
Sustainable Transport
SUT
TV
Television
UNDP
http://maplecroft.com/about/news/ccvi.html
8
Alauddin, A. (2009). Energy Efficiency & Renewable Energy: The key to Sustainable Development.
Alternate Energy Development Board.
Expected Outcomes
The expected outcomes of PAKSTRAN are:
Project Partners
PAKSTRAN is supported by Global Environment Facility
(GEF) and United Nations Development Programme
(UNDP) and is being implemented by Government of
Pakistan (Implementing Partner) of the Project.
http://www.gobrt.org/
4.1. Methodology
This document has been nalized through inputs from
PAKSTRAN partners, stakeholders and other experts,
adopting an inclusive and participatory approach. The
draft of this awareness raising strategy was developed
by IUCN Pakistan, after a review of best practices, tools
and techniques for raising awareness from other
regions. Best approaches have been identied and
tailored to the local conditions for raising awareness in
Pakistan on ST. The scope of intervention has been
planned keeping in mind the support required under the
PAKSTRAN project documents as well the capacity and
budgets available.
The document draft was shared with partners for their
collective feedback and inputs, and later debated at an
awareness raising strategy workshop involving all the
major stakeholders organized by IUCN in November
2013. Views and opinions shared in the workshop have
aided in rming up this document.
The practical purpose of this strategy is two-fold. First,
it aims to guide in raising awareness of sustainable
transportation concepts in the stakeholders; and
second, it serves as a general resource for anyone
planning to communicate information on sustainable
transportation to the public or other stakeholders.
Strategy
Activities:
Dissemination of publicity material
(brochures/pamphlets, posters, stickers) and
newsletters
Targeted campaigning (seminars) for parliamentarians
and decision makers,
Policy dialogue/debate,
Activities:
Encourage increased discussions on media on the
core benets of sustainable transportation.
Develop stories for the press on hazards of trafc
congestions, and impacts of GHG emissions on
human health and environment.
Activities:
Organize media sensitization workshops and meetings Strategy
inviting a full spectrum of print and electronic media.
Activities:
Assist media in developing stories on sustainable Consultation with decisions makers and policy makers
transportation and related issues.
Consultation with urban planners and freight operators
Send out press releases and stories on key events on
ST issues.
Prepare factsheets and support material
Organize media meetings with Project partners,
experts and other stakeholders and follow up regular
media reporting on sustainable transportation issues.
Strategies
1. To help public understand the concept of ST as a
longer-term solution to the current road and trafc
congestions, and making people aware of the impacts of
GHGs and various other problems associated with it.
8
Strategies
Activities
Ecological/environmental,
social and economic impacts
of transportation in Pakistan
Dissemination of publicity
material
(brochures/pamphlets,
posters, stickers) and
newsletter
Benets of switching to ST
(specically BRT)
Continuous campaigns
through print, electronic and
online media
PAKSTRAN website and
social networking sites
Targeted sensitization
activities for media (seminar
and talk shows)
School/university and
commuters campaigns
Outcomes
Common masses, particularly
the urban dwellers
Decision-inuencing and
decision-making players,
related to design /
development and
operationalization of
sustainable urban transport
systems
Media persons
Youth particularly
students/school children
Development of
political/public momentum of
PAKSTRAN activities.
Dissemination of publicity
material (brochures /
pamphlets, posters, stickers)
and newsletter
Decision-inuencing and
decision-making players,
related to energy efciency
in trucking freight transport
Targeted campaigning
(seminars) for
parliamentarians and
decision makers
Sensitization of key
parliamentarians and decision
makers/planners and freight
operators/transporters for
conducting policy dialogue
Freight operators /
associations /
transporters
Policy dialogue/debate
Maintaining policy momentum
Targeted meetings with
key/select groups of policy
makers (specically
PAKSTRAN partners)
10
Media persons
11
12
13
a. Rapid appraisal
After different events, a questionnaire would be
circulated inviting participants views on the
effectiveness of the PAKSTRAN awareness raising
activity. The questionnaire would comprise positive
statements. A scale of 1-10 could be used where 1
would indicate Totally Disagree, and 10 Fully Agree
with the statement.
1. Activities undertaken.
2. Participants in different events (workshops/seminars
etc.).
3. Hits on the Knowledge Hub.