Contact: Tatiana Bengochea

Phone: 305-662-3151
Tatiana.Bengochea@almaad.co
m

FOR IMMEDIATE RELEASE:

ALMAS GROWTH LEADS TO REVAMPED EXECUTIVE BOARD
Leading U.S. Hispanic Agency Sets Path For Future After Doubling In Size in 5 Years
(August 10, 2015, MIAMI, FL) Last Friday afternoon, as Almas staff took their talents to South Beach
to celebrate a string of top creative awards and new business, Luis Miguel Messianu, Founder and
President of Alma, broke the news about updates in the agencys leadership structure.
We are obviously a different agency than the one we were in 1994 when we started with 12 people and
a big dream, he said. In the last 5 years alone weve doubled in size, and although the fact that there
are 150 of us here today is certainly a matter of pride, its also a reason to renew our commitment and
gear up to conquer even more ground.
He then announced the appointment of Isaac Mizrahi and Alvar Suol as co-presidents of the agency.
Mizrahi becomes Co-President, Chief Operating Officer and Suol is now Co-President, Chief Creative
Officer. Together the pair will lead the agencys focus on balancing art and business, marketing and
creativity. Messianu will continue his full commitment, now moving into the role of Creative Chairman and
CEO. He intends to focus on the continued growth of the agency and developing strategic relationships,
along with fueling the agencys non-conformist culture.
Also promoted were Angela Battistini (now Senior Vice President, Business Services) and Michelle
Headley (now Senior Vice President, Operations). Its a recognition of their dedication, commitment and
invaluable contributions to the agency - theyve each been with us since the doors opened in 1994 and
are an integral part of the agencys success but more importantly, its a benchmark for the continued
growth of great leaders working on their respective teams, says Messianu.
The changes indeed reflect the agencys growth, accounting for over 40 hires in the last 6 months alone.
Alma recently acquired the U.S. Hispanic accounts for Sprint, Bud Light and American Cancer Society,
and general market client South Florida Commuter Services. Alma also appeared on Ad Ages A-list 4
times since 2010, and has been the Multicultural Agency of the Year for two years running.
Recognition for Almas creative work, a combination of storytelling leading with cultural insights, has
spiked as well. Just this year they brought home a Lion and 4 shortlists from the Cannes Festival, and
were the most awarded U.S. Hispanic agency at Wave Festival, El Sol, FIAP and U.S.H. Ideas. Among
the highlights, you might recall First Customer for McDonalds, the poignant Spoon commercial for
AARP, Cannes winner Species II for Green Works, the Fast Lighting Charcoal campaign for
Kingsford, and the new McDonalds musical, Lovin.
To keep up with agency news and new work, visit AlmaAd.com and all its social media accounts can be
found under @AlmaAgency.

2601 South Bayshore Drive, 4th Floor Coconut Grove, FL 33133 T 305-662-3175 www.almaad.com