Escolar Documentos
Profissional Documentos
Cultura Documentos
daily newspaper
Submitted by:
MD. ASHRAFUL ALAM
STUDENT ID: 1411226
ID: 1411226
ID: 1411226
directed by the three deputy editors who perform their job under
the direct supervision of the editor of the daily. It is mentionable
that that in Bangladesh Prothom Alo has first introduced the
position of Deputy Editor. Within general section under the
supervision of administrative manager there are four divisions
Administration, Advertising, Accounts and Circulation. And finally
the general Manager with the cooperation of a Press Manager and a
Press supervisor controls the Press Department. Besides the head
office there are branch offices in Chittagong and Bogra, which are
managed, in the same fashion of that of the head office. (Jogajog,
2002).
A product is a set of attributes assembled in an identifiable in an
identifiable form. In marketing, a broader definition of product to
indicate that consumers are not really buying a set of attributes, but
rather benefits that satisfy their needs. A product is an umbrella
term that covers goods, service, places, persons and ideas
(Stanton, 1994). Prothom Alo follows the Broadsheet configuration
in its product sizing. Broadsheet is the largest of the various
newspaper formats and is characterized by long vertical pages;
typically 22 inches or more (Reaz Ahmad, Broadsheet, Tabloid &
Periodicals, Class note, July 2015 ). Its found that the total space of
Prothom alos each issue is 7,040 Square Inc. The total space for
matter is 6,130 square inches, which is 87% of total space, the rest
of the 13% is the space of margin. The total space for news of that
particular issue is 3558 Square inches, which is 50.5% of the total
space and 58% of the total matter space. The total space for
Advertising is 2,572 Square inches, which is 36.5% of the total
space and 42% of the total matter space. (Reza, 2006). The
following chat shows the comparison of newspaper based of
spacing (MRDI-IOM, 2005):
ID: 1411226
ID: 1411226
ID: 1411226
ID: 1411226
References:
MD. Ashraful Alam
ID: 1411226
ID: 1411226