Getting Started with

Oracle Data Miner 11g R2

Brendan Tierney

Scene Setting

This is not about DB log mining

This is an introduction to ODM

And how ODM can be included in OBIEE (next
presentation)

Domain = University in UK

Problem = Student Retention

My Background

Currently

Lecturer
DBA
Consultant
BI Architect
Trainer

Working with Oracle products since 1992/1993

Oracle version 5 up to 11g

Oracle Reports (RPT), ReportWriter 1 .
Forms 2.3 .
Oracle Data Miner since 2005

Data Warehousing since 1997

Data Mining since 1998

My Background

Deputy Editor of Oracle Scene magazine

Deputy Chair of the Irish BI SIG

Oracle related article published in

First Irish User Group Newsletter SELECTions - 1993

Oracle Scene (UKOUG)

Summer 2011

Spring 2012

SELECT Journal (IOUG)

Q1 2012

My Background

Previous Presentations

UKOUG
COLLABORATE
VirtaThon
OUG Ireland Conference

08

Oracle In-Database Advanced Analytics

Comprehensive Advanced Analytics Platform
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This image cannot currently be display ed.

Oracle R Enterprise

Oracle Data Mining

Popular open source statistical

programming language & environment
Integrated with database for scalability
Wide range of statistical and advanced
analytical functions
R embedded in enterprise appls & OBIEE
Exploratory data analysis
Extensive graphics
Open source R (CRAN) packages
Open Source
Integrated with Hadoop for HPC

Automated knowledge discovery inside the

Database
12 in-database data mining algorithms
Text mining
Predictive analytics applications
development environment
Star schema and transactional data mining
Exadata "scoring" of ODM models
SQL Developer/Oracle Data Miner GUI

Statistics

Advanced Analytics

Copyright 2011, Oracle and/or its affiliates. All rights

reserved.

Insert Information Protection Policy Classification from Slide 8

Data & Text Mining

Predictive Analytics

OracleHardware and Software

Engineering to Work Together
Oracle is the world's most complete,
open, and integrated business software
and hardware systems company
Data Warehousing, VLDB and ILM
Oracle Data Mining

New GUI
12- in-DB data mining algorithms
Mine star schemas, text, transactional data
In-DB model build & applyExadata scoring
50+ in-DB statistical functions

Oracle R Enterprise
Run R in-DB; function push down to SQL
Wide library of supported in-DB statistical functions
Embedded R supports all R packages
New

Oracle has taught the RDBMS how to perform

data mining, statistical analysis, adv. analytics, etc.

Copyright 2011, Oracle and/or its affiliates. All rights

reserved.

Insert Information Protection Policy Classification from Slide 8

Copyright 2011, Oracle and/or its affiliates. All rights

reserved.

Insert Information Protection Policy Classification from Slide 8

Who Has ?

What is Data Mining

Is the non-trival, extraction of previously unknown
and potentially useful information from data

It does not tell us some magic answer(s)

It only gives us more data (or information) which needs to
be assessed to see if it is useful

Can help us understand what is going on in our data

Patterns

Ideally suited to a company that was a mature(ish) BI

environment

What is Data Mining

Is the non-trival, extraction of previously unknown
and potentially useful information from data

Data
It doesMining
not tell usissome
magic
answer(s)
about
explaining

the past

It only gives us more datato

(or information) which needs to
be assessed to see if it is useful

predicting the future.

Can help us understand what is going on in our data

Ideally suited to a company that was a mature(ish) BI
environment

Data Mining Algorithms

Data Extraction

Creating Model

Deploying Model

In-Database Data Mining

Based on Slide by Charlie Berger

In-Database Data Mining

Move the Algorithms to the Data

(In-Database Data Mining)

instead of
Move the Data to the Algorithms
(Out off Databases Data Mining)

CRISP-DM

The ODM Tool

Previous Version of ODM

Creating a Model

Oracle Data Miner 11g R2

Oracle Data Miner 11g R2

Released in March 2011

Now part of SQL Developer

First Major release in several years

Has been around since 10g

Now has a Work-flow based environment

Previously it was Wizard based

ODM 11g R2 - New Features

Data Exploration

Work-flow

Generate Multiple Model

Model Evaluation

Graphical Representations

Demo

What / Where Next

OBIEE Dashboard

Check out the next Presentation

Where is ODM now

Based on Slide by Charlie Berger

How Much $ / /
US Oracle Technology Commercial Price List (PDF)
Download this Price List if you are a Commercial, non Government agency
Accessed 11/11/11

http://www.execinfosys.com/SAS%20GSA%20PriceList.pdf
Accessed 11/11/11

Topics for Another Day

Oracle Data Mining PL/SQL API

Data transformations

Automatic Data Transformations

Examples of Individual Models

Data Mining Java API

Oracle R Enterprise Edition

Contact Details
email: brendan.tierney@dit.ie
twitter: @brendantierney
web:
www.comp.dit.ie/btierney
DM Course : www.comp.dit.ie/BTierney/DATAMINING
Blogs

http://brendantierneydatamining.blogspot.com/

This is my Oracle, Oracle Data Mining and related topics blog

Videos available on YouTube

http://www.youtube.com/user/btierney70

Video Demo Watch the Demo again


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