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Over the years, the recipe for stimulating entrepreneurs

changed with our generation, ecosystem and time. We cannot


create entrepreneurs today with yesterdays magic formula.
Look around you! Is fuelling your dream easier today? With
what can we REALLY fuel our dream? Can you get from here to
there?
Lets venture together on an entrepreneurial journey. This is
where YOUR adventure begins.

THEN
Entrepreneurship Development:
The Recipe and the Magic Formula?

Words by Dr. Ed Canela


Graphics by Google Images and private
collec:ons

Contact: ed.canela@gmail,

FB: facebook.com/edcanela, @edcanela1

Here

ED is the process
of conceiving,
starting,
developing,
promoting,
growing, scalingup and exiting
from an
enterprise
adventure.

Macro: Policy and Ins:tu:ons


Micro: Individuals and Groups, Players and Ins:tu:ons

How?

In micro, TOO
Many

Hardships may only come


from the outside (MACRO),
but failure can only come
from the inside (MICRO)!

Theres the SYSTEMATIC view..... academic, banks, etc.

This is the
Formula of all ED
courses

Then, theres
the JUST DO IT
view.....
Practical,
school of
experience

No one can teach


you this method.
You need passion,
hard work, &
lots of luck!

THEN
INGREDIENT 1:
YOU & YOUR TEAM

LIFE is the toughest school.


YOU never know what class
YOU are in, what exam YOU
will have next and YOU
cannot cheat because
nobody else has the same
question paper. Its just
YOU, the road, and YOUR
choices!

Are an
entrepreneur?
You are if you;

-dont like the status quo


-like to make this world a
better, brighter and
happier place
-suspect tradition
-reject conformists
-loathe mediocrity
-like to be a pioneer,
founder renegade,
visionary, innovator
-do not like to sell out to
safety nets and benefits

-refuse to play by the rules


imposed by others
-are not a cog in another
persons machine
-clocks make you shudder
-dont give up easily
-loves to sell
-dont like predefined paths
-have strong self-belief
-are soooo passionate
-sees opportunities everywhere
-know you need others to help
-uncomfortable working for
others

They are getting younger!

Your Team

I like to add:

The StoryTeller

THEN
INGREDIENT 2:
YOU & YOUR IDEAS

I bet you
only have
one!

BUT what
if you
fail?

IDEA Management

LIVE
CREA
TIVELY

Its not impossible, its just that no one has


done it yet!!!
Look at our enterprises today..

When you have decided on


the idea, woNDERFUL things
start to happen...

You can change your


direction overnight, but
never your destination

THEN
INGREDIENT 3:
YOU & YOUR PLAN

Incubator

Venture Capitalist, Angels


Poten:al Partners

Suppliers

Lawyer

THE PLAYERS
Mentors & Friends

Customers & even more customers

1. Customer Journeys & Empathy Map

2. Business Canvas
3. StartUp Readers
4. Pitching

When something is not


Dont let
working,
dont
change
someone who
your dream. Just change
gave up on
your approach.
their dreams,
talk you out
At this stage, share your
of yours! ideas, test your

assumptions, try to make


things REAL, Fail quickly
with little pain, repeat
until SUCCESS! Together!

THEN
INGREDIENT 4:
Do it well

RECIPE for SUCCESS:


Heat up an idea
Take ACTION
Mix it up with
DESIRE and PASSION
Then add a dash of
PERSISTENCE.

Success is no
accident.
It is hard work,
perseverance,
learning, studying,
sacrifice and most of
all, Love of what
you are doing.
Pele

Life has 2 rules:


1. NEVER Quit
2.ALWAYS remember Rule 1.

Be aware...ALWAYS!

The future belongs to


all who prepares for it.
TODAY.

Never get so
busy making
a living that
your forget
to make a
Life

mentoring

For
Contact me: ed.canela@gmail,
FB: facebook.com/edcanela,
@edcanela1, LinkedIn

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