PEOPLE MAGAZINE

NIKE AIR GREEN SHOE

(MEDIA PROFILE + PITCH)

DAVID F. EVANS
FALL 2013

AGENDA
BACKGROUND + HISTORY
CONSUMERS + COMPETITORS
THE PERFECT FIT
POSITIONING OPTIONS
PROMOTIONAL CAMPAIGN
SPECIAL ISSUES + OTHER PROMOTIONS
RATES
CLOSING THOUGHTS

PEOPLE MAGAZINE
BRIEFING:
A weekly American magazine of celebrity and human-interest
stories, published by Time Inc.
The magazine runs a roughly 50/50 mix of celebrity and humaninterest articles
People's editors claim to refrain from printing pure celebrity
gossip, they refer to it as a "publicist-friendly strategy
With a readership of 46.6 million adults, People has the largest
audience of any American magazine
We dont just focus on celebrity gossip, we focus on greater
issues such as national/international affairs, real life heroes, giving
back, and staying green

TIME INC. + TIME WARNER

ABOUT TIME WARNER:
Two formerly separate companies, Warner Communications Inc. and Time
Inc. formed the current Time Warner Inc. in 1990.
Time Warner is now a global leader in media with businesses in TV
networks and entertainment, film, and publishing.
Time Warner Inc. is a leader in entertainment delivering high-quality
content worldwide through multiple distribution outlets.
People Magazine has its success because of the innovative geniuses that
created Time Warner.

PEOPLES CONSUMERS
PROFILE HIGHLIGHTS:
63% of readers attended college
70% own a home
62% of women readers work
71% of readers are women
29% of readers are men
Median age is 43.8
Median household income $68,630

THE NUMBERS
PEOPLES ADVERTISING REVENUE ($993 million)
PEOPLES WORTH ($1.5 billion)
PEOPLES CIRCULATION (3.5 million)
TIME INC. REVENUE ($3.4 billion)
TIME WARNER INC. REVENUE ($28.7 billion)

COMPETITORS (WITH CIRCULATION):

US WEEKLY (2 million)
OK! MAGAZINE (500,000)
IN TOUCH WEEKLY (555,000)
STAR MAGAZINE (806,000)
LIFE & STYLE WEEKLY (282,000)
COSMOPOLITAN MAGAZINE (3 million)

PEOPLES PERFECT FIT

PEOPLE + THE NIKE AIR GREEN:
We strive to provide our target audience of stylish, intelligent, and
hardworking men and women, ages 18-50 with the latest news and
trendy products
We focus on the greater issues within society, and are constantly
featuring stories and products that help the environment
Our consumers are intelligent individuals who are eco-conscious and
support the going green revolution
Since Nike is a leading brand in athletic wear and our readers
constantly keep up to date with the latest trends, the Air Green shoe
will have no problem reaching its target audience
Lastly, we are a leader in the magazine industry, reaching 3.5 million
consumers a year and beating out our competitors such as: US
Weekly, OK! Magazine, and Cosmopolitan!

POSITIONING OPTIONS

HIGHLY-DESIRED PLACEMENT:

TABLE OF CONTENTS
RELATED ARTICLE(S) + SECTION(S)
COVER STORY

ADDITIONAL AVAILABILITY:

INSIDE SPREAD
INSERT CARDS

POSITIONING OPTIONS (BACK COVER):

RATE BASE:
3,457,000

AUDIENCE:
42-50 million

RATE:
$437,900

GETTING STARTED
NIKE + PEOPLES PROMOTIONAL CAMPAIGN
PEOPLE MAGAZINES BIG-CITY RECYCLING EVENT
People magazine will co-host an event with Nike in Chicago
Anyone will have the opportunity to bring in their old Nike shoes for
recycling:
We will collect the shoes directly on-site instead of dealing with the hassles of
shipping them back via mail
Customers who bring shoes to the event then they will get an additional 10-15%
off on top of the $25 coupon presented in the RFP
Any customer who donates 3 or more old Nike shoes will enter a sweepstakes to
win free Air Green shoes

The Air Green shoe will be featured and heavily displayed at the
event, as well as the hosts of the event, People magazine

EXCLUSIVE CONTENT SECTIONS

COVER STORY + SPREAD:
NIKE-SPONSORED ATHLETE AS THE COVER STORY
WITH EXTENDED SPREAD

EVENT SPREAD:
COVERAGE OF THE BIG-CITY EVENT

STYLE WATCH:
SPECIAL NIKE FEATURE IN STYLE WATCH MAGAZINE
AND WITHIN THE PEOPLE STANDARD ISSUE

COVER STORY + SPREAD

EVENT SPREAD

STYLE WATCH

SPECIAL ISSUES + PROMOTIONS (WITH RATE BASE)

FEATURE ISSUES I (HALF THEIR SIZE, BODY ISSUE, BEST & WORST DRESSED):
3.6 million

FEATURE ISSUES II (OSCARS & SEXIEST MAN ALIVE):

3.7 million

NATIONAL ISSUES:
3.475 million
WORLDS MOST BEAUTIFUL:
3.8 million
BEST OF 2013:
4.2 million
NEWSSTAND SPECIAL:
350,000

DETAIL CAN BE FOUND ON OUR

MEDIA KIT:
goo.gl/zheGsL

STANDARD
RATES: