Uttara,

1230

Dhaka-

Cp Bangladesh Ltd.

Subject: Principle Management

Subject Code: MGT-223

Submitted By
Name : MD. Monjurull Mannan
ID
: M21011111154
Batch : 21st

Submitted to
Mahbuba Hossain
Lecturer, BBA
Uttara University

Submission Date: May 4, 2015

Introduction:
A truly Multinational Company with registered Corporate Head Quarter in Thailand having
global presence in 25 countries involved in multidimensional Agricultural & Food Business.
The fully integrated operations in Bangladesh operated by CPB, including raw material sourcing
for animal feed production and distribution, animal breeding and farming, meat processing, and
the manufacture of ready-to-eat cooked meat products.
With vision to be Kitchen of the World, the company is committed to fulfill the longing of
quality food products that are nutritious, hygienic and with food safety integrity from consumers
whose satisfaction and habit have change from time to time.
CP product is in fully integrated operations with global standard from CPF including fresh
product (chicken, egg) and cooked food product (Five Star Fried Chicken). The company will
conduct and complete fairly with consumer as our focus on great safety and most value product
by CP.

Company Overview:
C.P. Bangladesh Co., Ltd. is a sister concern of C.P. Group Thailand. C.P. Bangladesh Co., Ltd.
is incorporated in Bangladesh on 14th January 1999 doing business in the Agricultural industry,
Poultry sector. Though C.P. Bangladesh Co., Ltd is not in Bangladesh many years, but in this
shorter period it has established its own Feed mills, Breeder Farm, Hatcheries, G.P. farm, fish
feed mill all over the country.
C.P. Bangladesh Co., Ltd has established with a vision To be a leader in Agro-business industry
in Bangladesh and each day it is getting closer to its vision.
C.P. Bangladesh Co., Ltd now produce Poultry feed (both layer and broiler), breeder feed, fish
feed and cattle feed, and also animal health medicine.
In 2008 it has started a new department as Food business with its brand Five star fried
chicken which is now CP fried chicken with the vision Kitchen of Bangladesh.
CP Food Business set up the food processing plant outside Dhaka City and follows the product
testing went on with variety of both ready to eat (RTE) food as CP Fried Chicken (it is a famous
and successful brand of fried & grilled chicken developed in Thailand by parent company) and
ready to cook (RTC) food as chilled products produced such as CP Chicken Ball and CP chicken
sausage which is available in all supermarkets in Dhaka City.

Vision
Globally
CP Bangladesh

: Kitchen of the World

: Kitchen of the Bangladesh

Mission
The Mission of CP Bangladesh is to be \\\"Kitchen of Bangladesh\\\". We want every Kitchen
of Bangladesh will have our food products, and can be fully dependent on CP.

Motivation:
CP provides motivation their employee. They flow some tactics for their employee, giving
below:Provide a positive working environment
Reward and recognition
Involve and increase employee engagement
Develop the skills and potential of your workforce
Evaluate and measure job satisfaction

Corporate Structure:
Job Arrangement:
1. Full time

2.
3.
4.
5.

Part time
Casual work
Self-employment
Portfolio work