MBA-I Semester Supplementary Examinations, August 2015

Name of the Subject: Managerial Communication

Subject Code: 12CHS06
Branch: MBA

Max. Marks: 60
SCHEME OF VALUATION

Q. No.
Q.No.1

Key Points for Valuation

a. Process of Communication

Marks

Total

Allocation
6

Marks

Sender MessageEncodingMedia/channel
DecodingReceiverFeedback

Principles of Communication:

Q.No.2

Q. No.3

7 Cs can be written
b. Barriers to effective Communication
Semantic barriers
Psychological barriers
Organizational barriers
Personal Barriers
Introduction / Meaning of Oral Communication
Advantages:
Flexibility
Immediate feedback
Takes less time
Better understanding
Opportunity for correction
Spontaneous
Limitations:
Intercultural barriers
Depends heavily on non-verbal tools
Requires attentiveness and great receptivity on

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part of the receiver

Cannot be frequently used as legal records
Oral communication is less authentic
Meaning of Kinesics (Body language)- 2marks

Meaning of Proxemics (Spatial language) 2 marks

Role of Kinesics in Communication Process:

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Body Postures

Gestures

Facial expressions
Role of Proxemics in Communication Process:

It has a significant impact on the communication

process

Q.No.4

It influences people's perceptions of others

It provides non-verbal cues that influence how

people interpret a message

Meaning/ Introduction of Organizational

Communication:
Types of Organizational Communication:

1. Formal Communication
a. Horizontal Communication
b. Vertical Communication
c. Diagonal Communication

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2. Informal Communication
Importance of Organizational Communication:

Q.No.5

Promotes motivation

Source of information

Altering individuals attitudes

Helps in socializing

Controlling process
Introduction to Interpersonal Skills
Importance
of
Interpersonal
Organizational Success:

Verbal Communication

Non-Verbal Communication

Listening Skills

Negotiation

skills

in

4
8

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Problem Solving

Decision Making

Assertiveness
a. Cross cultural barriers

Q.No.6

Meaning 2 marks
Types 4 Marks

Cognitive Constraints

Behavioural Constraints

Emotional Constraints
b. Johari Window

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Introduction 2 Marks

Quadrants in Johari Window: 4 marks

Q.No.7

Open arena

Hidden

Undiscovered/ Unknown

Blind Self
a. Essential aspects of report writing
Introduction 2marks
Aspects 4 marks
Introduction
Summary
Discussion
Conclusion
b. Psychological barriers to Communication

Introduction 2marks

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Types 4 marks

Poor reception

Pre-mature evaluation

Distrust

Lack of Attention

Fears

Q.No.8

Introduction to interview
Interview preparation techniques

Self Assessment

Track and leverage accomplishments

Updating your resume

Re-assessing resume

Prepare questions to ask

Dynamism in facing the loaded and hypothetical
questions in the interview

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PREPARED BY
Mr. Sureshkumar C,
Asst Professor,
MBA Dept.,
SVCET.