Zsuzsanna Z Onstead

zonstead@gmail.com
www.zsuzsanna-onstead.com

(310) 968-5080
(310) 202-8077

Los Angeles, California

VICE PRESIDENT DIRECTOR, MARKETING - SALES - OPERATIONS

Consumer Products - Financial Services
Strategically-minded leader with accomplished entrepreneurial track record in diverse industries; blending
marketing, operations, and financial backgrounds to lead cross-functional teams that collaborate as a focused
unit. Continuously identifying new growth opportunities through market analysis, business development,
market intelligence, and keen instincts resulting in consistently surpassing organizational KPIs. Organized
and focused yet creative enough to be a tangible asset to the management team and the bottom line.
- ROI / P&L Optimization
- Client Acquisition & Retention
- Supplier / Vendor Relations
- Budgeting / Cost Controls
- Workflow Optimization

- Production Operations (SCM)

- Inventory Management
- Financial Analysis
- Sales & Marketing Leadership
- Staff Management & Training

- Motivational Public Speaking

- Digital Marketing: SEO, PPC
- Advertising / Web Content
- Customized SAP Implementation
- Customer Relations (CRM)

PROFESSIONAL EXPERIENCE
CONSUMER PRODUCTS
Childrens Apparel
Baby Gear & Accessories
Contemporary Juniors Apparel
Licensed Womens Accessories

Collateral Marketing Materials

Promotional Marketing Items
Nutritional Wellness Products
Cosmetics and Body Care

Multi-level Marketing
Brick & Mortar Retailing
Online E-Commerce Retail
Manufacturing & Production

Baby Basix Inc. Entrepreneurial endeavor for niche childrens apparel retailing.
2004 2015

Founder and President

Garage start-up to warehouse and boutique location achieving multi-channel sales growth. Ascertained deep
knowledge of general overall business operations and efficiencies from big picture view, down to the smallest
administrative details; including planning, forecasting and budgeting. Developed infrastructure and procedures.
Creative Website design and content development Created retail brand identity ensuring social media, and digital
marketing efforts were in-line. Positively enhance staff productivity whilst maintaining a lean talent profile.
Achievements:
Implemented procedures and manuals for smooth efficient operational workflow.
Strong market penetration yielding sales growth of 20%+ per annum.
Tailored marketing PPC campaigns reducing costs by 50% while increasing sales by 12%.
Part of the elite top 1000 e-tailers in the USA with a customer satisfaction rating of over 98%.
Strategically lean product line arrangement resulting in a 20% improvement in conversions.

Herbalife International - Leading direct selling company specializing in healthful living products.
Senior Marketing Manager
1997 - 2003
Spearheaded global brand strategies for marketing collateral supporting multi-level marketing sales globally. Created
customized position with synergistic project management encompassing operations, finance and creative divisions.
Performed extensive competitive analytics, market evaluations, and ongoing trend analysis to drive channel
development decisions. Key team member of large scale corporate events & incentive programs geared towards
independent distributors. Maintained $17 million operational budget. Managed 20 direct reports.
Promotions: Promoted to positions of progressively increasing responsibilities during 6 year tenure.
Corporate Marketing Coordinator

Promotions Manager

Senior Corporate Marketing Manager (interim Director)

Achievements:
Created a $30 million profit center for marketing materials utilizing efficiency standards to counter initial deficits.

Zsuzsanna Z Onstead

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Re-engineered Promotional Line, turning a $3 million deficit into $10 million profit in 2 years
Reduced inventory levels by 89% without compromising sales and yielding a 5% reduction of warehouse space.
Narrowed collateral material product mix by 38% clarifying proper utilization by independent sales force.
Operational leader in automating reporting data ( inventory and sales), integrating with Corporate Finance systems
.

GUESS? Inc. - Contemporary fashion brand known for denim, licensing & innovative ads.
International Compliance Manager, Export Licensing Department
1994 - 1997
Key responsibility to maintain international brand quality and identity. New business development by prospecting for
international partners to license and distribute products. Performed financial analysis as to license or export into new
markets. Pivotal team member in contractual negotiations, and end result manager of final licensing contracts.
Implemented departmental procedures for expansion, contractual maintenance, and forecast methods. Monitored
international marketing strategies. Managed $3 million operational budget. Oversaw a staff of 4.
Promotions: Promoted to positions of progressively increasing responsibilities during 3 year tenure
Executive Assistant

Exports Coordinator

Exports Liaison

International Compliance Manager (new position)

Achievements:
Expansion into 10 new markets in 2 years.
Secured international contractual revenues from $30 million to $450 million within 18 months.
Automated reporting systems including improving real time tracking of sales data (custom SAP).
Recipient of intra-company awards: Tremendous Support, Extra Effort, and Outstanding Teamwork.

FINANCIAL SERVICES
Marketing Strategies
Salesforce Training
Presentations & Seminars

Operations & Back Office

Office Administration
Trading Support

CRM
Financial Product Sales
Life Insurance & Annuities

New York Life mutual Life Insurance Company established in 1845.

2014 - 2015

Partner

Increased existing teams production by 23% in 3 months

Created mentorship series for agents in training.
Collaborated with corporate home office for updated marketing strategies.
Scored a 96% on State Insurance Exam.

Equibond Inc. Consulting as Administrator and Marketing

1996 - 2013

Oppenheimer & Company Licensed Financial Advisor

1994 - 1994

HJ Meyers Licensed Sales Assistant

1993 - 1994

Scored 97% on the Series 7

Drake Capital Operations Administrator

Merrill Lynch Operations

Accounting

Assistant Controller

Head Sales Assistant

1990 - 1993
1988 - 1990

EDUCATION & CREDENTIALS

B.S. Business Administration Management, California State University Los Angeles 1993
Stephen Covey Program: 7 Habits of Highly Effective People
Current FINRA Series 7 General Securities License and Series 63 State Registration
Current California State Insurance License 0I91522: Life, Variable Contracts, Accident & Health
American Management Association NAFE Golden Key National Honor Society
Fluent in English (native) and Hungarian
Consulting Endeavors: large scale event planning & coordination small business financial planning
Charity fundraising events motivational engagements efficiency & organization workshops