NAOMI L.

ROTHWELL
1112 M STREET NW APT 1010 WASHINGTON, DC 20005
(917) 847-4180 Naomi.Rothwell@gmail.com

Senior Digital Strategist specializing in political communications

Work and Political Experience

VERACITY MEDIA
Senior Digital Strategist

Washington, DC

February 2014 present

Lead a team to problem solve and execute organizational planning for high-profile clients including
Congresswoman Doris Matsui, Congressman Don Beyer, New Leaders Council and the Campaign for Free
College Tuition, while generating new business for the agency.
Secure new accounts such as the Malala Fund, Basic Income Action, Idaho Tuition Caps, etc., and deliver
comprehensive digital strategy across website creation, social media, and email marketing.
Oversee an integrated team of designers, developers, and writers with special attention to budgeting,
organizational goal setting, user experience, analytics and online advertising, all under tight deadlines.
Co-created Women Lead, a series of seminars for women in politics to network and share stories, with
VoteRunLead. Enlisted current and former elected officials including former Governor of Massachusetts,
Jane Swift, State Assemblywoman Nily Rozic, City Councilwoman Helen Rosenthal and others to be
featured speakers.
As strategist for Campaign for Free College Tuition, brought together millennial groups to amplify the
message that college affordability should be a part of the conversation in the 2016 Presidential election cycle.
Coordinated the messaging and timing of the digital responses to news stories about free college tuition.

GREATER NYC FOR CHANGE

Founder
and Board President

New York, NY

Dec. 2008 Feb. 2014

Founded a grassroots group that grew to 7,000 members, advocating for social justice in New York City,
e.g. national health care reform, statewide gun regulations, paid sick leave, living wage.
Organized the Times Square Rally for Healthcare (08/29/09) in conjunction with 80 progressive groups,
SEIU Healthcare, Doctors for America, etc. Brought in elected officials to speak such as Representatives
Carolyn Maloney, Jerrold Nadler and Yvette Clark. The rally was attended by over 1,000 people and achieved
press coverage from The New York Times, The Associated Press, NY1, Huffington Post and local outlets.
Facilitated the meeting of the offices of Senator Kirsten Gillibrand and Representative Jerry Nadler with
various on-the-ground groups working directly with the most devastated communities affected by Hurricane
Sandy. Elected officials then got an accurate picture to ascertain the priorities for the allocation of emergency
relief funds being negotiated in Congress.
Directed a digital media campaign via twitter to call attention to the devastation caused by Hurricane Sandy,
enlisting celebrities such as Spike Lee, Alec Baldwin, Mark Ruffalo, Leslie Mann, Neil Gaiman, etc., whose
combined posts reached the feeds of 5.8 million followers.

MARK BRUCE INTERNATIONAL

Executive Director

New York, NY

July 2007 Feb. 2014

Acted as firm-wide manager of human resources, operations and communications at a legal recruiting firm which
specialized in partner placements and law firm mergers. Planned company budget of $2 million per quarter.
Established new contacts with over forty law firms; obtained exclusive rights to conduct job candidate
searches for client, resulting in increased associate placements from 2010 - 2014.
Spearheaded firm-wide strategic marketing initiatives by brand building in print and online.

HARPERCOLLINS
Editorial
Assistant

New York, NY

Editorial Assistant

Hoboken, NJ

May 2006 May 2007

JOHN WILEY & SONS, INC.

Education

Cornell University, B.A., 2003

Graduated Summa Cum Laude in English

Robert C. Byrd Scholarship
Einhorn Discovery Grant
Visiting Scholar, Trinity College, Dublin

School of Visual Arts, 2007-2008

Continuing education in Photoshop, Illustration

and Painting

Oct. 2003 May 2006

Skills

Languages:
Native English
Fluent in Japanese and German

Digital Fluency:
Photoshop, WordPress, Moqups, NationBuilder,

NGP VAN, Google AdWords, Facebook,

Twitter ads