Escolar Documentos
Profissional Documentos
Cultura Documentos
www.iam-magazine.com
www.iam-magazine.com
www.iam-magazine.com
I could envision IP strategy, itself, as a scholarly field or a subspecialty of a corporate strategy professor. But I dont think its
worth waiting until such a field develops
www.iam-magazine.com
strategy and IP management are multidisciplinary and open. They thus need to be
open to innovation and rethinking to be
relevant and useful. They are synthetic,
taking on new ideas and new approaches as
they are found to be useful in real life - by
business leaders such as you and me and
our generalist colleagues.
And so this is the difficulty. Without
academic legitimacy - without a claim to
special subjects and methods, without a
convincing body of descriptive (if not
predictive) research or the near-term
promise of it - IP strategy and IP
management struggle for entrance into the
university. But there is no compelling
reason for their rejection, as long as we are
able to dress them up like we dress up
business strategy.
We need to put our subject into action.
We need to give it a plot and character and a
believable - a recognisable - business
context. We need to put the stories that we
have lived into business case studies. We
need to translate the real events of our lives
into narratives that bring the importance
and complexity and centrality of IP matters
in business today clearly to the attention of
professors and students and business
leaders.
We need stories that are engaging and
full of indeterminism and ambiguity and the
real tangle of business and IP strategy
issues. These are stories that need to seize
the essence of the IP and business matters
that most of us face every day; which is to
say, they need realistically to picture the fog
of business competition when intellectual
property is a major element in that
competition - that more gentle war.
We need hundreds of high-quality
business cases featuring intellectual
property as a major strategy element that we
can sneak into universities all over the
world. This would be a start. How do we get
all of these business cases written? I dont
know. How do we ensure that they are of
high quality and worthy of being used in a
university? I dont know. What are the steps
by which we get adoption of these business
Action plan
www.iam-magazine.com
xxx
www.iam-magazine.com