MARK

100

San Diego City College Summer 2014

CRN 95504 Web Principles of Marketing
Course Syllabus

Semester
Credit Hours
Advisory
Location
Tutorials

June 16 August 9, 2014 (16 weeks)

3 Units / Grade Only
ENGL 042 and ENGL 043, each with a grade of C or better, or equivalent,
or assessment Skill Levels R4/W4
Fully Online. Log-in to Blackboard at http://blackboard.sdccd.edu
SDCCD Online Learning Pathways

http://www.sdccdonline.net/students/training/
http://www.sdccdonline.net/students/resources/
Blackboard
Support
Instructor
Communication
& Office Hours

Important Dates

Toll-Free (866) 271-8794 24 hours/day; 7 days/week

Nancy Fredericks
This is a fully online course. There are no face-to-face Office Hours. You
are welcome to contact me online:
1) Course Questions: Log-in to the course. Go to the Discussion Board and
post your question in Office Hours.
2) Personal Questions: Log-in to the course. Go to the course navigation
bar, click on IN-COURSE MESSAGE CENTER to post a private message for
me. My goal is to respond to you within 24 hours. Please do not email
using the District or any other email address. I cannot guarantee that I
will see, receive or respond to emailed messages.
Add:
06/24/14; Drop with Refund:
06/23/14
Drop without W:
06/24/14; Withdrawal:
07/18/14

Recommended for Online Success

Access to a reliable computer and internet access a few days during each week

Basic computer skills (use of word processor, ability to send and receive emails with
attachments, ability to open and save files to your own computer, organize files, create and
save documents). Basic internet skills (use of browser, ability to conduct online searches,
upload and download files, download plug-ins from the internet, technical problem solving).

Intermediate reading and writing skills.
Course Description
This course is an overview of the foundations, principles, processes, and goals of marketing. Topics
include ethics and social responsibility, global marketing and world trade, corporate marketing and
strategies. Marketing strategies include product planning, development, pricing, distribution, and
promotion. This course is intended for students majoring in business or others interested in a
business setting such as managers and supervisors. (FT), Associate Degree Credit & transfer to CSU.
Course Objectives
Describe the marketing process
Examine the role of ethics and social responsibility in marketing
Compare and contracts buyer behavior in consumer and organizational markets
Evaluate methods of identifying and targeting marketing opportunities
Analyze product planning, development, pricing, distribution, and promotion considerations
Differential among corporate marketing strategies, including planning, development,
implementation and control

Student Learning Outcomes (SLO) SLOs are a collective measure of student success:
1) Consumer (B2C) & Business (B2B) Marketing
Student explores the marketing strategies and tactics suitable for consumer markets and
business markets.
2) Pricing and Planning
Student analyzes pricing strategies suitable for different types of products and services.
Required Textbook Visit San Diego City College Bookstore Online or On-Campus
A textbook is required. Reading, homework assignments and quiz questions
are taken from the textbook and other course materials. A new book costs
approximately $70. Used books may be less.
The textbook is MKTG7 by Lamb, Hair, McDaniel; 7th Edition
Cengage Learning. ISBN 1-285-09186-8 (soft cover; no coursemate pack,
Publisher access or textbook CD is necessary). Be sure to get the 7th edition.
Older editions are no longer current.

Completing Work.
A wonderful benefit of online education is that you can complete your homework
and assignments from any computer with internet access in the world. In addition
to a personal computer you may have access to, there are computers at libraries,
internet cafs, at San Diego City Colleges Learning Resource Center, and many
other locations.
You should have access to a computer with an internet connection at least two or
more times each week. Not having computer access, a broken computer, poor
internet, or a computer or tablet that is not compatible with Blackboard are not excuses for not
completing homework. If you find yourself without functioning equipment, find another system to
complete your homework on time.
Technology has made wonderful advances. You may be able to review your course from a smart
phone but you will not be able to complete all your work. Be aware that some tablet computers do
not have virus protection software, the ability to view video, and use uncommon word processing
programs that are not compatible with Blackboard or other well known software programs. If your
software is not compatible with Blackboard or your instructors software, please download free
OpenOffice.org software to use for completing and submitting homework. Work submitted that
shows a virus warning will not be opened and graded. You may need to download virus protection
software or change to a computer that is protected to submit your work on time.
It is your responsibility to review and complete the assigned course materials before the deadlines.
Late work is not accepted. Most course Modules launch on Monday mornings and close the
following Sunday at 11:00 PM Pacific Time. All assigned work must be submitted before the
module deadline. Refer to the course syllabus and schedule for dates and times. Late work is only
accepted if a) you have been hospitalized during an active module or b) have had a death in your
immediate family during an active module. Documentation will be required. There are no other
make-ups, restarts, or repeats.

Teaching Methods:
1. Announcements: Read course announcements when entering the active module. Weekly
Announcements are sent to your external email.
2. Reading: Students are required to read textbook chapters assigned in each module. You are
strongly advised to follow the dates in your syllabus, to avoid failing behind.
3. Supplemental Materials: Some modules may include videos, websites, templates, handouts,
PowerPoint slides and other supplemental materials to enhance your education. Documents
may be provided in a Portable Document Format (PDF). Please check to make sure your
computer has a version of the free Adobe Reader, which will allow you to open PDF files. You
can download Adobe Reader for free from http://get.adobe.com/reader
4. Discussion Forums: The Discussion Board is where all assigned discussion forums are stored.
Discussion forums are electronic conversations between you and your classmates. All
discussion forums are asynchronous, so you can participate when you are available during the
week. Be sure to review the Discussion Board Rubric for my expectations, submission
guidelines and the grading rubric.
5. Assignments: Complete your assigned reading before you begin your assignments. Written
assignments are submitted as homework papers, attached and submitted only through
Blackboard. Emailed work and late work are not accepted. All work must be completed and
submitted before each assignment deadline.
6. Examinations/Quizzes/Mid-Term or Final: All examinations cover textbook chapters and any
other assigned reading or materials.
Evaluation Methods:
Assessment
5 Discussion Boards
(5 @ 25 pts each)
Total: 125
5 Written Assignments
(5 @ 60 pts each)
Total: 300
5 Quizzes
(5 @ 30 pts each)
Total: 150
1 Blog
(1 @ 25 pts)
Total: 25

Percentage
of Grade

Grade
Range

Numerical
Grade
Range

Letter
Grade

21%

90-100%

540 - 600

50%

80-89%

480 - 539

25%

70-79%

420 - 479

4%

65-69%

390 - 419

64% <

389 or <

100%
Total Pts: 600
Extra Credit: Each assigned online discussion offers an opportunity to earn 5 extra credit points.
See the Discussion Board Rubric for details on earning this extra credit.
Discussion Board Participation Guidelines.
Online discussions are electronic conversations designed for you to converse back and forth with
your classmates. Lively, intellectual discussions are wonderful learning tools that everyone
benefits from. Allow time to join the assigned discussions two or more different days each
module. Participating in a discussion forum only one day during the module and entering
several posts does not enhance communication.

Discussions are included in some but not all of the modules. Review your course schedule for
assigned discussions. If a discussion forum is assigned, you will also find those instructions in
the current, active Module. All the course discussions are asynchronous. You can contribute to
discussion when it is convenient within a specified period. The flow of online dialogue is
preserved in a coherent format that allows you to retrace your classmates conversations as
they unfold.
1. Complete your textbook reading before entering the discussion forum.
2. Go to the course toolbar and click DISCUSSION BOARD or use the Click to Launch feature
included with the discussion instructions inside the module.
3. Open the assigned discussion and read the post called READ THIS FIRST: Instructions and
Prompts for the topic and the prompts (questions) you must answer in your response.
4. Read all your classmates posts entered before yours to avoid saying what someone else
already said
5. Formulate your thoughts. Click Create Thread to open your own window to enter your
response. Spell check your post. Click Submit. You should see your name and post listed in
the forum.
6. Earn extra points by joining the discussion two or more days. Reply to one or more
classmates when you are inspired by their thoughts. A quality Reply which expands our
thinking, incorporates concepts from the reading materials, or includes information from
other respected resources may earn an additional 5 points once in each assigned forum.

Discussion Board Grading Rubric. A quality post following the forum instructions and
responding to each of the Prompts, entered between Monday and Saturday has the potential to
earn up to 25 points. Joining the conversation two or more days and Replying to one or more
classmates and expanding on their conversation may earn 5 extra credit points once in each
forum. Please remember, joining the conversation one day during the module and entering
multiple posts is not a conversation. Posts entered the last day, Sunday, are considered too
late to contribute to the conversation and earn significantly less points.
Extra Points (5 points)
Meets the Satisfactory standard
AND posts a Reply to one (1) or
more classmates during the module
that expands on the conversation.
Uses one or more of the techniques
below.
Joins the conversation more
than one day during the
module.
Incorporates concepts from course
materials or course activities into
their response. May include source
information for further
Expands on the materials; offers
explanations of why things happen
the way the do
Attempts to address other's
questions with clear logic. Supports
the response with information from
the reading, web sites and other
respected resources.

Satisfactory (16 - 25
points)
Meets the Satisfactory standard.
Posts own unique response
/answer to the question between
Monday and Saturday.

Incorporates concepts from course

materials or course activities into
their response. May include source
information for further reading, web
sites or resources.
Expands on the materials; offers
explanations of why things happen
the way they do.
Occasionally adds probing questions
to extend the conversations begun
by other participants.

Unsatisfactory (0 to 15 pts)
Posts own unique response/answer to the
question on Sunday, the last day. Or does
not participate in the discussion forum OR
enters posts that are not on-topic or offer
little value to the conversation. May
simply repeat what others before have
already said which demonstrates that the
student did not read others posts or is not
using critical thinking skills. Comments
may be superficial.
Doesn't share or reflect on course
materials or activities or attempt to
integrate course material or activities
into the discussion.
Only offers the most rudimentary
explanation for concepts, motivations or
issues in the course

Academic Progress.
You must complete and submit graded activities according to the course schedule and demonstrate
academic progress. Simply attending class or logging in does not constitute progress. On-going
quality work demonstrates academic progress. Your progress will be assessed approximately 30%
into the semester, near the end of week 4. Students failing to achieve at least a grade in the 70%
range or higher will be dropped from the course for lack of academic progress. It is easy to calculate
your progress during this course by dividing the points you have earned by the value of the graded
points available during the same time frame. Compare that percentage to the grading rubric to
determine your academic progress to date.
Course Communication.
There are several tools we use to communicate with each other in this course. Below are just a few
and how well use them:
Announcements A new module opens each Monday. Announcements are
posted and emailed summarizing our topic and tasks for the module.
Discussion Board On the discussion board are several communication tools.
A) If you have a course question you are welcome to post it in Office Hours.
My goal is to answer your question within 24 hours. We are all logging in at
different times during the week, so I invite your classmates to read and Reply to Office Hours
questions if they feel confident they can answer your question. B) If you have a non-course
question or something to share that is not related to the course, a Cyber Caf has been
provided. Use the Cyber Caf like you would a regular caf. You can talk with your classmates
about non-course information. 3) We will have assigned discussions on specific course topics
throughout the course. If a discussion is assigned, you will find that information right in your
active module.
In-Course Message Center In this course we communicate by using the In-Course Message
Center. This in-course tool connects us to each other, reduces the need to have personal email
addresses, helps us avoid ending up in a spam folder, and keeps our communication right within
our course. The Message Center is easy to use. Log-in to the course and go to the course
navigation bar. Find the In-Course Message Center and click To. Choose the person you would
like to send a message to. This is the best choice for reaching me with personal questions or
issues. If Im looking for you, Ill also use the Message Center. Log-in to your course several
times each week. Always check the Message Center. Messages stay within the course and are
not forwarded to your external email. Why is this great system? Your messages will not get
buried in the many other emails you and I probably receive each day. If you change your email
address or have more than one address like I do, you wont have to check all your addresses. If
we all honor each other by logging in throughout the week and checking Course Messages, you
can be sure that you wont miss messages.

Usage Policies: 1) Do not use the Message Center to email blast the entire class on course or
non-course topics. If you have a general announcement about something that may be of interest
to the whole class and the topic is appropriate, please use the Discussion Board>Cyber Caf. The
Message Center is for internal communication instead of using personal external email. 2)
Unsolicited messages of a personal nature are not permitted. This is an academic setting and
course tool.

STATEMENT OF POLICIES
Online Behavior: This course is conducted in an academic setting. Online behavior, language, and
work should reflect the business and professional nature of this academic course. The SDCCD has
Netiquette Guidelines that all online participants must follow.
http://www.sdccdonline.net/students/resources/NetiquetteGuidelines.pdf

Attendance: This course is fully online. It is available 24 hours a day/7 days a week, unless
Blackboard experiences technical difficulties and the course is inaccessible. This is not a self-paced
course. Each week a new module is introduced. Review the Activity Schedule for the opening and
closing dates and activities for each module. You are expected to participate in each Module. In
accordance with SDCCD Policy 31110, the instructor may drop any student accumulating absences or
for non-participation. In this course missing two consecutive modules of assigned work triggers a
drop from the course. If it is late in the semester, when drops are no longer available, students who
cease attending will be assigned a letter grade.
Completing and Submitting Work:
One module is open at a time. Modules typically open on Monday at 8:00 AM and close the following
Sunday at 11:00 PM Pacific Time. Plan to log-in to your course and the new module when it opens
and other times during the week. Online scholars recommend that you complete work in short,
scheduled intervals and avoid last minute, long sessions. Be sure to submit your work well before
the deadline to avoid any last minute computer, internet or Blackboard challenges. You have
complete flexibility to finish and submit your work anytime before the module deadline. No late
work or emailed work is accepted.
Completing Discussions: Review the detailed information in this syllabus about discussions and
the Discussion Board Rubric to see how you can earn the maximum points. Plan to participate in the
discussion two or more days during a module. Participation between Monday and Saturday has the
potential to earn up to 25 points. Participation and quality Replies could earn an additional 5 points
once in a module. Posts on Sunday, the last day, are considered late because the conversation is
basically over. Late posts do not allow your classmates time to read and Reply to you.
Responsibility to Add, Drop or Withdraw: It is the students responsibility to add, drop or
withdraw from courses before the deadlines stated in the colleges published class schedule. Please
refer to the schedule for those important dates. If a student stops attending classes at anytime and
fails to drop or withdraw, this instructor is mandated to issue a letter grade at the end of the
semester.
Honest Academic Conduct: Students are expected to be honest and ethical at all times in their
pursuit of academic goals in accordance with Policy 3100, Student Rights, Responsibilities and
Administrative Due Process. Academic dishonesty of any type by a student provides grounds for
disciplinary action by the instructor or college. In written work, no material may be copied from
another without proper quotation marks, footnotes or appropriate documentation. All original work
should be your own. Violations of academic integrity include, but are not limited to, cheating,
plagiarism, lying, stealing, submitting others work as ones own, or permitting anyone else to do the
same.
Academic dishonesty of any type by a student provides grounds for disciplinary action by the
instructor and/or college. All work submitted must be your own. In written work, no material may
be copied from another without proper quotation marks, footnotes or appropriate documentation
giving the original author credit for their work. The following are consider academic dishonesty: a)
copying another person's work, b) having another person complete any portion of your homework for
you, c) co-authoring work with others and submitting it as your own, d) submitting work completed
by a prior student, e) copying and pasting content found on the internet or other resources and
submitting it as your own work or f) submitting work that you did not independently complete
yourself.
Academic dishonesty will result in a 0 grade for a specific assignment, could lead to expulsion from
the course, or an F grade for the semester. Your case could be turned over to the appropriate
departments in the college for further disciplinary action.

Disability Support Programs & Services (DSPS): All of the San Diego Community College
District (SDCCD) campuses have Disability Support Services. The college recommends that students
with disabilities discuss academic accommodations with their professors during the first two sessions
of class. This course was designed to meet the special needs of DSPS students. If the materials are
not accessible to you, please notify this instructor so we can work together to provide access.
Counseling Services: On-campus counselors offer a variety of services to students in order to
assist and facilitate both personal and academic student growth. If you are struggling with
assignments or personal issues please take advantage of the campus counseling services. Check
your colleges website to find information for counseling services.
Center for Reading, Writing, English as a Second Language and Critical Thinking: Take
advantage of the excellent tutoring services available for free on our campuses. The Centers offer
peer tutoring in reading, writing and critical thinking assignments in classes across the curriculum.
Grades of Incomplete: Incompletes are only available to students who have had an emergency
that prohibits them from completing the last two weeks of classroom, final exam or final project.
Examples of emergencies include: a student has been hospitalized or experienced a death in their
immediate family during the last two weeks of the course. You may be required to provide
documentation. To request an incomplete, the student must contact the instructor for approval and
before the semester ends.
Conflict Resolution: If there is an issue that requires conflict resolution, talk with your instructor
first. If you and your instructor cannot find a resolution, then the issue will go to the Department
Chair next, then the Dean, VP and President.
Changes: The instructor reserves the right to modify or change the syllabus, schedule and/or
assignments as necessary. Changes are announced online with sufficient notice of the change. It is
the students responsibility to stay current with any course changes.

San Diego City College Summer 2014 Course Schedule

MARK 100 - CRN 95504 Web Principles of Marketing - Instructor: Nancy Fredericks
The schedule below is tentative. The instructor reserves the right to change the schedule as necessary.
Please note that modules open on Monday morning and most close the following Sunday at 11:00 PM
Pacific Time
Week
Week 1
June 16 22
Mon - Sun

Topics, Assigned Reading, Graded Activities

Module 1: Intro to the Course
Discussion; Practice attaching and submitting a document
Module 2:
Read Ch 1,
Module 3:
Read Ch 8,

Week 2
June 23 29
Mon - Sun

Week 3
June 30 July 6
Mon - Sun

Marketing Mix and Strategies

2; Assignment;
Market Research, Market Segmentation, Target Markets
9; Discussion; Quiz Ch 1, 2, 8, 9 and Modules 1, 2, 3

Module 4: Promotional Mix and Social Media

Read Ch 15, 18; Assignment
Module 5: Business to Consumer (B2C)
Read Ch 6; Discussion
Module 6: Business to Business (B2B) Marketing
Read Ch 7; Discussion; Quiz Ch 15, 18, 6, 7 and Modules 4, 5, 6
Module 7: Advertising
Read Ch 16-1 to 16-4c; Blog

Week 4
July 7 13
Mon - Sun

Module 8: Public Relations

Read Ch 16-5 to 16-6B; Assignment
Module 9: Sales Promotion
Read Ch 16-6 to 16-6C; Assignment

Week 5
July 14 20
Mon - Sun

Module 10: Personal Selling

Read Ch 17; Quiz Ch 16, 17 and Modules 7, 8, 9, 10
Module 11: Products
Read Ch 10, 11; Discussion

Week 6
July 21 27
Mon - Sun

Week 7
July 28 Aug. 3
Mon - Sun

Week 8
Aug. 4 8
Mon Friday at
5:00 PM

Module 12: Services & Non-Profits

Read Ch 12; Quiz Ch 10, 11, 12 and Modules 11, 12
Module 13: Promotional Plan (Student Learning Outcome #1)
Read Ch 15; Begin Assignment
Module 14:
Read Ch 19;
Module 15:
Read Ch 20;

Pricing Part 1 (Student Learning Outcome #2)

Assignment Due - Promotional Plan
Pricing-Part 2
Discussion

Module 16
Quiz Ch 15, 17, 19, 20 and Modules 13, 14, 15, 16
Optional: Goodbye

This course ends on Friday, August 8 at 5:00 PM Pacific Time.

MKTG7