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This qual
ity of demand by virtue of which it changes (increases or decreases) when price
changes (decreases or increases) is called Elasticity of Demand.
This change, sensitiveness or responsiveness, may be small or great. Take the ca
se of salt. Even a big fall in its price may not induce an appreciable ex apprec
iable extension in its demand. On the other hand, a slight fall in the price of
oranges may cause a considerable extension in their demand. That is why we say t
hat the demand in the former case is inelastic and in the latter case it is elastic .
The income elasticity of demand is the ratio of the percentage change in demand t
o the percentage change in income.
Normal goods have a positive income elasticity of demand (as income increases, th
Necessary Good
A type of normal good. An increase in income leads to a smaller than proportiona
l increase in the quantity demanded.
Superior Good
A type of normal good. Demand increases more than proportionally as income riseT
he income elasticity of demand (YED) measures the responsiveness of demand for a
good to a change in the income of the people demanding that good, ceteris parib
us. It is calculated as the ratio of the percentage change in demand to the perc
entage change in income:
YED=%changeinquantitydemanded%changeinrealincome
If an increase in income leads to an increase in demand, the income elasticity o
f that good or service is positive. A positive income elasticity is associated w
ith normal goods. In contrast, if a rise in income leads to a decrease in demand
, the good or service has a negative income elasticity of demand. A negative inc
ome elasticity is associated with inferior goods.
In all, there are five types of income elasticity of demand :