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10/25/2014

Bankers Adda: Marketing Notes for SBI Associates PO - 2014

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ENGLISH

SBI ASSOCIATE PO (2986


VACANCIES)

Exam Syllabus &


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IBPS CLERK 2014

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IBPS PO 2014

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Notification

FRESH VACANCY

GK UPDATES

IBPS CLERK

IBPS PO

INTERVIEW PREP

Marketing Notes for SBI Associates PO 2014

RESULTS

SAMPLE PAPERS

SHORTCUTS

SSC

IBPS CLERK ONLINE TEST


SERIES

Dear readers, since Marketing is a major portion of SBI Exams, so here we


are presenting you some quick notes on Marketing. Hope they prove to be
useful in the upcoming exam.
Market: It is a physical place or an environment where sellers
and buyers meet together to exchange goods and services.
Marketing: It is the sum total of all activities that are related to
the free flow of goods from the producer to the customer. Getting
the right goods & services, to the right people, at the right place,
at the right time and at the right price.
Marketing Management: It is the art and science of choosing
target markets and getting, keeping and growing customers
through creating, delivering and communicating superior
customer value.
Market Research: It is a process of collection and analyzing
information regarding customer needs and buying habits, the
nature of competition in the market, prevailing prices, distribution
network, effectiveness of advertising media etc for arriving at a
decision.
Relationship Marketing: It is basically building mutually
satisfying long term relationships with key parties like customers,
suppliers, distributors and other marketing partners in order to
earn and retain their business.
Direct Marketing: It consists of a manufacturer selling directly to
the final customer. It is also called zero level channel. The major
examples are door-to-door sales, telemarketing, Internet selling
etc.

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Packaging: It involves putting the goods in attractive packets


according to the convenience of consumers. Well designed
packages can build brand equity and drive sales. The package is
the buyer's first encounter with the product and is capable of
turning the buyer on or off.
Personal Selling: It is a part of promotional activity. It involves
communicating directly with the target audience through paid
personnel of the company or its agents for making sales.
SWOT Analysis:

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Between 11-14

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IMPORTANT POSTS ON
IBPS RESULTS

Salary Structure of
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IBPS Selected
Candidates: Know your
colleagues joining the
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and IBPS Clerk III
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Interview Schedule

HOW MUCH DID YOU ATTEMPT


IN QUANT SECTION IN IBPS PO
IV?

Marketing Mix (4P's):


Product, Price, Place, Promotion
Viral Marketing: Marketing by the word of mouth having a high
pass route from person to person is called viral marketing. It can
create a splash in the market place to showcase a brand and its
noteworthy features.
Product Policy: It is concerned with defining the type, volume
and timing of the products a company offer for sale.
Rights of consumers: Right to safety, Right to be informed,
Right to choose, Right to be heard Right to seek redressal, Right
to consumer education.
Cross Selling: An exposure to various other unutilized services
of the bank to a customer is called cross selling. It also includes
identifying customer needs, matching the products to customer
needs, convincing the customers of product benefits &
responding to questions and objections of customers.
SME's: It stands for Small & Medium Enterprises.
Market Expansion: It is growth in sales through existing and new
products by adopting competitive strategies. It includes
expanding the total market, defending market share, expanding
market share etc.

Marketing Plan: It is a written document that summarizes what


the marketer has learned about the market place and indicates
how the firm plans to reach its marketing objectives. It is the one
of the most important outputs of the marketing process.

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HOW MUCH DID YOU ATTEMPT


IN ENGLISH SECTION IN IBPS PO
IV?

Less than 15
Between 16-20
Between 21-25
Between 26-30
More than 30
Vote

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Votes so far: 21075


Days left to vote: 357

HOW MUCH DID YOU ATTEMPT


IN GENERAL AWARENESS
SECTION IN IBPS PO IV?

Less than 15

Between 26-30

Drip Marketing: The method of sending promotional items to


clients is called drip marketing.
Selling: It is confined to persuasion of consumers to buy firm's
goods and services. It involves the transfer of ownership of goods
to create possession utility.
Bench Marketing: A comparison of the business processes with
competitors and improving prevailing ones is called bench
marketing.
Qualities of a good seller: Devotion to the work, Submissive,
Sympathy, Active mind set, Communication skill, Creativity,
Motivation.
Prospect: A 'likely' interested customer of the bank is termed as
a prospect.

Apply Online for IBPS


Clerk 3

Sales Forecasting: It is the expected level of company's sales


based on a chosen marketing plan an assumed marketing
environment. It involves sales planning, sales pricing, distribution
channels, consumer tastes etc.

IBPS PO III Final


Result

More than 20
Vote

Product Elimination: It is a process of removing product from


the product line (it is a group of products that are closely related
to each other).

Call: In marketing, calling the prospective customer is known as


a call.

IBPS PO III

Between 17-19

Between 16-20

Insights from previous


year

IBPS Clerk III


Notification

Between 14-16

Green Marketing: It is a new environment friendly marketing


technique.

GK Power Capsule for


IBPS Clerk III

Written Test Result

Between 11-13

Product Diversification: It refers to manufacturing or distributing


more than one product by the producer or dealer.

Customer Relationship Management (CRM): It allows the


company to discover whom its customers are, how they behave
and what they need or want. It also enables the company to
respond appropriately, coherently and quickly to different
customer opportunities.

Poll: IBPS Clerk III


Scores

Less than 10

Between 21-25
More than 30
Vote

Show results

Votes so far: 20965


Days left to vote: 357

HOW MUCH DID YOU ATTEMPT


IN COMPUTER SECTION IN IBPS
PO IV?

Less than 14
Between 15-16
Between 17-18
More than 19
Vote

Show results

Votes so far: 20392


Days left to vote: 357

IBPS PO IV GK Power Capsule

SHOULD SSC EXAM BE ONLINE?

Motivation: It refers to inspiring one self and others to perform


better.
Branding: The essence of a product, its quality and
competitiveness displayed in the form of letters, symbols and

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Bankers Adda: Marketing Notes for SBI Associates PO - 2014


Interview Capsule

colours is known as branding.

Yes

IBPS PO III Scores

Sales Forecasting: The method of estimating volume of sales


that a company can expect to attain within a planned period is
called sales forecasting.

No

Cut-Off Marks in
Written
Written Test Result Out

Marketing for Growth:

GK POwer Capsule for


IBPS PO III

Doesn't Matter
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BA Reader is Maha-Crorepati

60% Marks Criteria


Removed, Max Age to
apply 30 years

SBI PO INTERVIEW BATCHES

How to Fill Bank


Preferences in IBPS
PO III
Apply Online
IBPS PO III Notification

NICL AO VACANCIES
(1434 POSTS)

NICL AO Exam
Experience

Advertising: Any paid form of non-personal presentation and


promotion of ideas, goods or services by an identified sponsor.

NICL AO Exam
Cancelled. Re-exam in
Dec 2013

Segmentation: The process of dividing a market into a number


of sub markets is known as market segmentation.

Last Date Extended

Positioning: The development of marketing mix to influence a


customer's perception of a brand is called positioning.

Doubts Clarified
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Written Test Result


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Exam
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for Written Test

Consumer Behaviour: A consumer's buying behaviour is


influenced by cultural, social, personal and psychological factors.

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Promotion: When a marketer persuades a person or group of


prospective buyers, the communication is termed as promotion.
Product Life Cycle (PLC): It is the life period of product in the
market. The different stages includes Introduction, Growth,
Maturity, Decline.
Bancassurance: Bancassurance simply means selling of
insurance products by banks. In this arrangement, insurance
companies and banks undergo a tie-up, thereby allowing banks
to sell the insurance products to its customers.
Consumer Goods: Goods meant for personal consumption by
the households or ultimate consumers are called consumer
goods. It includes items like groceries, cloths etc.

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Industrial Goods: Goods meant for consumption as use as


inputs in production of other products orprovision of some service
are termed as industrial goods.
Demarketing: Marketing aimed at limiting market growth; for
example, some governments practice demarketing to conserve
natural resources, and organizations use a demarketing
approach when there is so much demand that that are unable to
serve the needs of all potential customers adequately.

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Bankers Adda: Marketing Notes for SBI Associates PO - 2014


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IBPS PO 2012

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VAIDEHI

6 hours ago

good afternoon friends


1 On the eve of Diwali, PM Narendra Modi visited
which of the following states devastated by the
natural calamity?
1) Jammu and Kashmir
2) Odisha
3) Andhra Pradesh
4) Assam
5) None of these
Answer:- 1) Jammu and Kashmir
Ques. : 2 India has initiated efforts to commemorate
which of the following days each year as the
'International Day of Yoga' at the United Nations?
1) 20 Jun
2) 21 Jun
3) 23 Jun
4) 27 Jun
5) None of these
Answer:- 2) 21 Jun
Ques. : 3 Who among the following is all set to be
sworn in as the new Chief Minister of Haryana after
the recent assembly elections?
1) Dinesh Sharma
2) Manohar Lal Khattar
3) Kamal Gupta
4) Kuldeep Bishnoi
5) None of these
Answer:- 2) Manohar Lal Khattar
Ques. : 4 India and 20 other countries have set up
Asian Infra Investment Bank (AIIB). The new bank will
be headquartered in
1) Manila
2) Dhaka
3) Beijing
4) New Delhi
5) None of these
Answer:- 3) Beijing
Ques. : 5 China has announced to open new route for
Kailash Manasorvar in Tibet by 2015. This new route
will pass through which of the following states?
1) Sikkim
2) West Bengal
3) Jammu and Kashmir
4) Himachal Pradesh
5) None of these
Answer:- 1) Sikkim
Ques. : 6 Who among the following has been
appointed the first Secretary General of newly formed
Asian Infra Investment Bank (AIIB)?
1) Lou Jiwei
2) Danny Yong
3) Gao Xiqing
4) Jin Liqun
5) None of these
Answer:- 4) Jin Liqun
Ques. : 7 The govt has decided to observe Rashtriya
Ekta Diwas on Oct 31 on the birth anniversary of who

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Ekta Diwas on Oct 31 on the birth anniversary of who


among the following every year?
1) Bhagat Singh
2) Lal Bahadur Shastri
3) Sardar Vallabhbhai Patel
4) Subhas Chandra Bose
5) None of these
Answer:- 3) Sardar Vallabhbhai Patel

CAREER ADDA

Ques. : 8 The United Nations Day is observed every


year on
1) 20 Oct
2) 21 Oct
3) 24 Oct
4) 25 Oct
5) None of these
Answer:- 3) 24 Oct

SEARCH YOUR TOPIC HERE

Ques. : 9 Which of the following countries has/have


been elected to the 47-nation UN Human Rights
Council (UNHRC) along with India recently?
1) Indonesia
2) Qatar
3) Bangladesh
4) All the above
5) None of these
Answer:- 4) All the above

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Economic Survey
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Rail Budget 2013-14
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Ques. : 10 Who among the following headed the


Financial Sector Legislative Reforms Commission
(FSLRC) that had recommended setting up FSAT to
hear appeals related to financial sector?
1) Dhirendra Swarup
2) Sujata Manohar
3) Vinod Kumar Duggal
4) BN Srikrishna
5) None of these
Answer:- 4) BN Srikrishna
43

Achintya Jha > VAIDEHI

Promotions in PSU
Banks

i know the source 4m where u hav posted dese


q............nice.......

Sabbatical Leave
Policy for Women

Bond Enforcement in
PSU Banks

Goofy > VAIDEHI

Important Marketing
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Terms

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Character Certificate
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Poll: IBPS Clerk III Marks

an hour ago
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6 hours ago

Thank you
1

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Manas Singh > VAIDEHI

6 hours ago

Bank Power Mobile App

thanx
1

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Ganesh Singh > Manas Singh

3 hours ago

happy diwali mera rbi aasst bhopal zone me


ho gaya hai wo bio data and attestation
form mag rahe hai kya kya aur kitni copy
send karni hai zonal office ko; Registration
ID : 1340578804 Roll No: 2430800106; pls
reply as soon as possible becaz document
before 10 days k andar bhejna hai...............
2

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Jash > Ganesh Singh

2 hours ago

JOIN A CAREER POWER


PROGRAM

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aruhi verma > Ganesh Singh

RECENT COMMENTS

3 hours ago

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Bankers Adda: Marketing Notes for SBI Associates PO - 2014


congrate

Recent Comments Widget

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POPULAR POSTS

aruhi verma > aruhi verma


3 hours ago

GA & Computer Questions IBPS PO - 4 Exam - 19th Oct


2014 (Evening Shift)

kitna cutoff gya

Reply Share

RBI Assistant 2014 Result Out

Jash > aruhi verma

2 hours ago

cutoff not mentioned ...just like SBI


PO only roll nos


Abhi Dubey > VAIDEHI

Reply Share

an hour ago

Thanks for productive effort nice

Reply Share

Ganesh Singh > VAIDEHI

3 hours ago

mera rbi aasst bhopal zone me ho gaya hai wo bio


data and attestation form mag rahe hai kya kya aur
kitni copy send karni hai zonal office ko;
Registration ID : 1340578804 Roll No:
2430800106; pls reply as soon as possible becaz
document before 10 days k andar bhejna
hai...............

IBPS PO 2014 - Exam


Analysis (19 Oct 2014 Evening Session)
IBPS PO 2014 - Exam
Analysis (19 Oct 2014 Morning Session)

How was your IBPS PO Exam


today? Share your exam
experience (11th October
2014 - Morning Session) (3337
comments)

3 hours ago

Good one.

Reasoning Quiz (2510


comments)

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Ravinder Kumar > VAIDEHI

3 hours ago

thanks

3 hours ago

nice work :)

Ganesh Singh > Ravinder Kumar


3 hours ago

happy diwali bhai mera rbi aasst bhopal


zone me ho gaya hai wo bio data and
attestation form mag rahe hai kya kya aur
kitni copy send karni hai zonal office ko;
Registration ID : 1340578804 Roll No:
2430800106; pls reply as soon as possible
becaz document before 10 days k andar
bhejna hai...............

Quant Quiz - II (1584


comments)
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2014 (1458 comments)

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SBI ASSOCIATES PO 2014 Marketing Notes - I

MOST COMMENTED

3 hours ago

Thank you

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Daily GK Updates: 22nd Oct


2014

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2014

vaidihi ji namste pls clear

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manvandra singh > VAIDEHI

4 hours ago

Ty

Reply Share

Ganesh Singh > manvandra singh

3 hours ago

happy diwali mera rbi aasst bhopal zone me


ho gaya hai wo bio data and attestation
form mag rahe hai kya kya aur kitni copy
send karni hai zonal office ko; Registration
ID : 1340578804 Roll No: 2430800106; pls
reply as soon as possible becaz document
before 10 days k andar bhejna hai...............

Reply Share
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Bankers Adda: Marketing Notes for SBI Associates PO - 2014


Reply Share
Rahul Mishra > VAIDEHI

4 hours ago

Ty vaidehi

Reply Share

Abhijeet Ranjan > VAIDEHI

5 hours ago

thanks a lot vaidehi

Reply Share

Jayesh Ahir > VAIDEHI

5 hours ago

Thanks ...:)

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pranshu > VAIDEHI

5 hours ago

thanks a lot

Reply Share

karthi > VAIDEHI

6 hours ago

Thanks..........


~Destiny 2.0

Reply Share

5 hours ago


,
,

,
,


, ,

,
,
..

16

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G. I. Joe > ~Destiny 2.0

5 hours ago

Wah tu he mera sacha waala Dost hai, phatse meri


baat maan lee :P
1

Reply Share

Ganesh Singh > G. I. Joe

3 hours ago

happy diwali mera rbi aasst bhopal zone me


ho gaya hai wo bio data and attestation
form mag rahe hai kya kya aur kitni copy
send karni hai zonal office ko; Registration
ID : 1340578804 Roll No: 2430800106; pls
reply as soon as possible becaz document
before 10 days k andar bhejna hai.............

Reply Share

PRIYU > ~Destiny 2.0

5 hours ago

hmmm.....
1

Reply Share

archana > ~Destiny 2.0

5 hours ago

Grt...
Mummy ki yad a rahi h kya...
1

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~Destiny 2.0 > archana

5 hours ago

Ghar pe hi rehta hun....


Kisi ne kaha hindi mein nahi likhte...
1

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archana > ~Destiny 2.0

5 hours ago

Ohhh....ye bat...
Nice...
1

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Garima Dwivedi > ~Destiny 2.0

5 hours ago

5 hours ago

gooood
1

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pooja > Garima Dwivedi

Aj ibps po ke exam nahi hain kya

Reply Share

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10/25/2014

Bankers Adda: Marketing Notes for SBI Associates PO - 2014


ravi > pooja

3 hours ago

Nahi hai.

Reply Share

ravi > ravi

3 hours ago

Pooja mujhe bhi nhi pata exam hai ki


nhi.


k_mayank

Reply Share

36 minutes ago

Guys its bad to ridicule some one if he is informing


you about SBI assosiate link. I agree u have heard this
newz several times but it does not mean if someone is
sharing some information u will go to make his fun
with some funny comments..If the information is not
worthy just ignore that..no need to pass some funny
comments.it might hurt someone who is new on this
platform..
13

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Credible Riya > k_mayank

33 minutes ago

agree...!
1

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G. I. Joe > Credible Riya

26 minutes ago

Same as Above :-)

Reply Share

Cameo!!! > G. I. Joe

26 minutes ago

lol! :P
1

Reply Share

Credible Riya > Cameo!!!

25 minutes ago

hw r u?

Reply Share

Cameo!!! > Credible Riya

24 minutes ago

Am doing good !
How are you CR?:)

Reply Share

Credible Riya > Cameo!!!

24 minutes ago

me too...when is ur exam of
associate bank?

Reply Share

Cameo!!! > Credible Riya

23 minutes ago

I hadn't applied dear... :)


When is yours???

Reply Share

Credible Riya > Cameo!!!

23 minutes ago

15th. :)

Reply Share

Cameo!!! > Credible Riya

23 minutes ago

Oooo... :)
So near..
Way to go!! All the best.. :)

Reply Share

Credible Riya > Cameo!!!

22 minutes ago

thankew.
have lots of fear for IBPS

http://www.bankersadda.com/2014/10/marketing-notes-for-sbi-associates-po.html

8/10

10/25/2014

Bankers Adda: Marketing Notes for SBI Associates PO - 2014


have lots of fear for IBPS

Reply Share

Credible Riya > Cameo!!!

22 minutes ago

before that IBPS PO on 2nd

Reply Share

Cameo!!! > Credible Riya

21 minutes ago

I too do have it on 2nd.. :-/


Dekhenge kya hota h.. :)

Reply Share

Credible Riya > Cameo!!!

20 minutes ago

computer tod dalenge

Reply Share

Cameo!!! > Credible Riya

20 minutes ago

Ha ha ha!!
Zaroor! :)
Server room bhi.. :P
1

Reply Share

Credible Riya > Cameo!!!

19 minutes ago

jab century ban jayega tab mouse ko


ek baar upar kr lenge :P

Reply Share

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