MARK TAYLOR II

Phone: (404) 567-5899 • E-mail: taylor2_m@yahoo.com • Web site:

www.mtaylor2.com

OBJECTIVE
To utilize public relations skills to benefit Trevelino Keller and provide further
enhancement of my abilities as a public relations practitioner. My expertise lies in
social media management, business/client relations, event planning, grassroots
marketing, publicity, promotion, consulting and writing with interest in corporate
social responsibility, gaming, culinary and technology sectors.

EDUCATION
U

SEPT 2005 – DEC 2008

• Florida A&M University: Earned bachelor of science in public relations; Spanish
minor; concentrations in journalism, graphic design (Note: University of Toledo
Fall ’02 and ’03; Valencia Community College 04-05)

RELEVANT EXPERIENCE
U

AUG 2005 – PRESENT Digitalguestlist.com

Tallahassee, Fla.
Global Link Exchange Manager,
Intern: promotion and consumer acquisitions
• Manage and support publicity, communication, social network updates and
consumer opinion surveys
• Enlisted more than 900 subscribers for the DGL e-newsletter via grassroots
endeavors and via social media
• Exceeded marketing objectives set for negotiating link exchanges with Web sites
consistently
• Obtained sponsors and partnerships with business clients for the “Titanium Card”
and various events
• Coordinate events and provide logistic support at forums, fundraisers and upscale
nightlife events

MARCH 2009 – JUNE 2009 The News Service of Florida

Tallahassee, Fla.
Freelance Journalist
• Primarily cover and stay abreast of government and legislative issues of interest
to associations, agencies, state and local government, lobbyists, lawyers, and
insurance companies
• Exercise accuracy, concise and efficient writing in an electronic news medium
environment
• Formulate writing to fit the needs of subscribers who receive feeds during
meetings in e-mails and on PDAs
• Record or capture multimedia content for readership using video footage,
photography and audio
• Develop lead lists and prospects for subscription opportunities and enter into
Microsoft Excel and Salesforce.com

SEP 2006 – JULY 2007 Meeting People Inc.

Tallahassee, Fla.
Intern: publicity and event planning
• Booked speaking venues for J.L. King and Brenda Stone Browder’s “A
Conversation of Reconciliation”
• Researched organizations with a vested interest in HIV awareness and prevention
among various publics
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• Contacted more than 300 event-related nonprofits and organizations via U.S.
postal mail, telephone and e-mail, leading to an increase of 30 percent in
conference attendees at annual HIV awareness event

SEPT 2007 – JAN 2008 Maureen Rogers’ Green Cleaning

Tallahassee, Fla.
Public Relations Assistant: consulting and business
development
• Created a media kit using Adobe Suite CS3 which improved business branding
while also generating coverage
• Garnered audience reach of 300 students, 28 parents and 40 faculty members
through events
• Developed task oriented strategies to improve business that led to increased
profit-seeking endeavors
• Produced blueprint for an event successfully administered at a campus-wide
environmental sustainability event

JAN 2003 – AUG 2003 Walt Disney World Company

Orlando, Fla.
Intern: logistical operations and corporate communication
• Promoted good will of company and awareness for parks, programs and products
as first-line communicator
• Advised new hires and area transfers on duties and responsibilities of their
positions at events and attractions
• Rated “excellent” overall by peers in communication component of internship
• Awarded with two “Great Service Fanatics” and one “Applause-O-Gram” for
customer service and teamwork

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Signature service, satisfaction guaranteed

RELEVANT CAMPUS INVOLVEMENT

SEPT 2005 – FEB 2009 Public Relations Student Society of America

Tallahassee, Fla.
Vice President (08-09), Membership Services Chair (07-08),
Public Relations Director (06-07), Trendsetter Editor-In-Chief
(06-07)
• Established social media presence on Facebook and updated content regularly
• Represented FAMU Chapter as a leader and spokesperson for national, local and
regional events
• Coordinated and implemented programs and operations for PRSSA Mentorship
Program: Protégé
• Generated media coverage on local CBS affiliate and newspaper for the FAMU PRSSA
Haunted Library event
• Recognized by the National Committee and Headquarters for leadership as Delegate at
the PRSSA Assembly
• Created winning proposals for Chapter Development Sessions for 2006, 2007 and 2008
National Conferences
• Spoke as a panelist for the Regional Activity session at the PRSSA 2007 National
Conference

JAN 2006 – DEC 2008 The FAMUAN Newspaper

Tallahassee, Fla.
Public Relations Coordinator, Editor, and Staff Writer
• Corresponded with campus constituents regarding announcements and events or
complaints
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• Published more than 30 articles in the newspaper and Web site
(www.thefamuanonline.com)
• Scheduled high-profile interviews and obtained venue access for staff writers at
exclusive events
• Recruited and mentored writers for budgeted stories and to enhance writing content
• Organized staff socials, workshops and recognition events

SEPT 2006 – DEC 2008 PRodigy Public Relations Firm

Tallahassee, Fla.
Account Supervisor
• Created campaign proposal and brainstorm tactics for the Centers for Disease Control
National Diabetes Education Program account and presented at the 2008 CDC Diabetes
Conference
• Increased student ticket sales for the 2007 Florida Classic football game through co-
management and implementation of grassroots marketing and publicity initiatives
• Utilized relationships with FAMU Student Media to publicize PRodigy accounts and
affiliated events
• Edited scripts for SJGC tour and served as a personal tour guide for ESPN executives
• Organized and reestablished firm with team participants in 2006
• Honored with Distinguished Associate’s Award for exemplary team leadership and
performance as Account Supervisor

NOV 2005 – JAN 2008 Minority Student Leadership Academy

Tallahassee, Fla.
Professional Development Co-Director
• Developed, publicized, and evaluated the Annual State of the Black Student Summit,
featuring panelists such as BET’s Jeff Johnson, CSI’s Hill Harper and best-selling author
Kevin Powell, along with other directors
• Created campaigns and programs of action that align with organizational objectives
• Proctored policies and procedures and provided counsel on professional development
and organization initiatives
• Attended various conferences and speak on issues affecting minorities

Accolades
• Ethel Payne Leadership Award: recognized by peers for contributing the most to the
FAMUAN Newspaper as an unpaid staff member (2008)
• Beacon Award: academic excellence, leadership, and a commitment to achieving
excellence in public relations, BPRS Atlanta (2008)
• Best Media Kit: FAMU SJGC’s Public Relations Division (2008)
• Lawrence G. Foster Award: excellence in public relations (2006)
• PRSSA President’s Citation; organizational commitment beyond expectation, National
President (2006)
• PRSSA Presidential Service Award: presenting participant in Chapter Development
Sessions at PRSSA National Conference, National Committee (2005; 2006; 2007)
• PRSSA Pacesetter Award: selected by peers for leadership and enthusiasm at National
PRSSA Conference (2005; 2006)
• Certificate of Recognition: dedication and service on the Valencia Community College
Public Relations Committee (2004)
• Student of the Semester: University of Toledo’s Student Services Support (2002)

Professional recommendations are available on the www.Linkedin.com Web site;

references available upon request

Signature service, satisfaction guaranteed