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line of smartphones, which runs off the Windows mobile operating system.
Unsurprisingly, the majority of all smartphones running the Windows operating
system were produced by Nokia.
Still, despite this marriage of Nokia hardware and Microsoft software, the Lumia
series continued to lag considerably behind the more popular Apple and
Samsung mobile products. Besides the potential for mobile success, the merger
was also partly motivated by the troubled financial state of Nokias mobile
market. Microsoft not only provided an out to save Nokia but had also proven to
be a trusted and reliable business partner. No other company would be more
qualified to carry on the work of Nokia.
Given this already close relationship, will consumers see a significant difference
in the smartphone market at all? At this point, it is too early to make any
conclusive predictions about the effects of the merger and whether or not there
will be any effects on Microsofts other non-mobile markets. Undoubtedly
though, Microsoft hopes to reinvigorate its mobile brand against Apple and
Samsung. Like Apple, Microsoft is consolidating its mobile hardware and
software under one company in the hopes to create faster innovation,
increased synergies, and unified branding and marketing, Ballmer stated. The
promise is there, but time will only tell if Microsofts business transaction will
influence their role on the mobile market.
As for Nokia, though the mobile phone entity may be now dissolved, the
company will continue on with its many other projects. This includes its
innovative mapping system Nokia HERE and its telecommunication service
Nokia Solutions and Networks, according to The Register.