Lovely Professional University, Punjab

Course Code

Course Title

Course Planner

Lectures

ENG533

COMMUNICATION FOR LEADERS

12206::Mangala Varma

Course Category

Courses with conceptual focus

Tutorials
1

Practicals
2

TextBooks
Sr No

Title

Author

Edition

Year

Publisher Name

T-1

BUSINESS BENCH MARK

GUY BROOK HART

1st

2007

CAMBRIDGE UNIVERSITY PRESS

Author

Edition

Year

Publisher Name

2008

CENGAGE LEARNING

Reference Books
Sr No

Title

R-1

EFFECTIVE BUSINESS
COMMUNICATION

A.C. KRIZAN, PATRICIA 1st

MERRIER, JOYCE
LOGAN, KAREN
Relevant Websites
WILLIAMS,
Sr No
(Web address) (only if relevant to the course)
RW-1
http://www.cambridgeenglish.org/exams/business-certificates

Salient Features
Link related to Cambridge English: Business Certificates, also known a
Business English Certificates (BEC)

LTP week distribution: (LTP Weeks)

Weeks before MTE

Weeks After MTE

Spill Over

Detailed Plan For Lectures

Week
Number
Week 1

Lecture
Number
Lecture 1

Broad Topic(Sub Topic)

Corporate Culture(Who is
Responsible for Corporate
Corporate
Culture? [Culture(Defining
Reading Skill ])
and non- defining Relative
Clauses)

Chapters/Sections of Other Readings,

Text/reference books Relevant Websites,
T-1:Pages 10-13
RW-1Aids,
Audio Visual
software RW-1
and Virtual
T-1:Pages 10-13
Labs

Lecture Description

Learning Outcomes

Lecture 1 begins with

Zero Lecture , giving the
It
makes theofstructure
of
orientation
the course
defining
and
non
and continuing with who
defining
relative
is responsible
forcauses
expliicit.
corporate culture

The ability to know

the nuances of the
The
grammarand
skills
management
are
polished
corporate culture is
learned

Pedagogical Tool
Demonstration/
Reading
- 20/
Case Study
minutes
Images
/ animation
Grammar
Talking
point
-20
/Worksheetsppt etc.
Planned
40
minutes
minutes

Week 1

Week 2

Week 3

Week 4

Week 5

Lecture 1

Lecture 2

Lecture 3

Lecture 4

Lecture 5

Corporate Culture(Company
culture phrases & phrasal
Corporate
Culture(Why
is it
verbs [Vocabulary
])
important to have strong
Leaders
Managers(Richard
corporate&culture?)
Branson- leader of Virgin
Leaders
Managers(Getting
[Reading&Skill
])
the most from staff [ Speaking
Leaders
&
Managers(As
or
skill ])
Like for Grammar)
Internal
Communication(Reading
Internal
Skill based on Internal
Communication(Replying
messagesmemo , email , to
Internal
messages,
memo,
mail or
note,
notice)
Communication(Future
notice)
Internal
Communication(Must
Simple or Future Continuous
aTense)
manager be a good
Competitive
Advantage(On
communicator)
winning Contracts and On
Competitive
Advantage(How
competitive advantage
does
company
a
[Listening
skillachieve
])
Competitive
competitive advantage ?)
Advantage(Speaking
A
Proposal(Passive Voice ;
Hypothetically)
Infinitive and verb + ing
A
Proposal(A
[ Grammar
]) proposal for
investigating new markets and
A
forProposal(Proposal
sponsoring an artsfor
or
adding
to our[Writing
product Skill
range])
sports event
[Reading skill ])

T-1:Pages 10-13

RW-1

T-1:Pages 10-13

RW-1

T-1:pages 14-17

RW-1

T-1:pages 14-17

RW-1

T-1:pages 14-17

RW-1

T-1:pages 18-21

RW-1
RW-1
RW-1
RW-1

T-1:pages 32-35

RW-1

T-1:pages 32-35

RW-1

T-1:pages 32-35

RW-1

T-1:pages 36-39

RW-1

T-1:pages 36-39

RW-1

T-1:pages 36-39

RW-1

Reading passage is to be
followed by short tasks
The
importance
of
to test
the
having
a
strong
corporate
comprehension
Lecture
culture focusing on
skills related to Leaders
Lecture
focusing on
and Managers
skills related to Leaders
The
correct usage of
and Managers
specific grammar topic
Reading Skills based on
Internal messages memo
Reading
Skillsnotice,
based on
, email , note,
are
Internal
messages
memo
made
to
assess
the
best
Reading
Skillsnotice,
based on
,ways
emailof, communicating
note,
are
Internal
messages
memo
made
to
assess
the
best
Reading
Skills
based
on
thingsnotice,
in a are
,different
emailof, communicating
note,
ways
Internal
messages
professional
set
upmemo
made
to
assess
the
Lecture
different
thingsnotice,
inon
abest
,ways
emailof, focusing
note,
are
communicating
Competitive
Advantage
professional
set
up
made
to
assess
the
best
Lecture
focusing
on
different things in a
ways
of communicating
Competitive
Advantage
professional
set
up
Lecture
differentfocusing
things inon
a
Competitive
Advantage
professional
set
up
The specific rules related

Week 6

Lecture 6

to infinitives and Voice

Lecture
focusing
on the
are recalled
and correct
concept
of
drafting
usage is focusing
practicedonathe
Lecture
Proposal effectively
concept of drafting a
Proposal effectively
Spill Over

Week 7

Lecture 7

Spill Over

Week 8

Lecture 8

SPILL OVER

Students learn
vocabulary and
The
ability to know
phrases
the
nuances
of the
related togain
Company
Students
ability
management
and
culture
and
phrasal
to
frame
and
express
corporate
culture is
Students
gain
verbs
their
views
about what
learned
ability
to
and
makes
oneframe
an skills
efficient
The
grammar
express
their
views
leader
and
a
manager
are
polished
about
The students are
what
exposed to effective
The
students
makes
one anare
communication
exposed
to
effective
efficient
leader
among
the
colleagues
The
students
are
communication
and
exposed
to
effective
among
acommunication
manager
The
students areamong
the
colleagues
exposed
to effective
the
colleagues
Students
developamong
communication
their
comprehension
the colleagues
Students
develop
skills regarding
their
comprehension
hypothetical
Students
develop
skills
regarding
situations
chiseling
their
comprehension
hypothetical
The
grammar
the logic
of skills
skills
regarding
situations
chiseling
are
polished
coherence
in the
hypothetical
Students
gain
the
logic
of
competitive
situations
chiseling
ability
to comprehend
coherence
in
advantage
Students
gain
the
logic
of the
how
proposals
of
competitive
ability
totypes
comprehend
coherence
in
various
are
to
advantage
how
proposals of
competitive
be drafted
various
types are to
advantage
be drafted

Slide shows using

words that are
Reading
- 20
commonly
used in
minutes
Corporate world
Discussion
and-20
Talking point
Power
point
minutes
Discussion
presentationand
Power point
Power
point based
presentation
Worksheets
Power point
presentation
Power point
presentation
Power point
presentation
Power point
presentation
Peer learning,
Group discussion
Peer learning,
Group discussion
Peer Learning
Group Discussion
Grammar
Worksheets
Power point
presentation,
Power
point
Discussion
presentation,
Discussion

MID-TERM

Week 9

Lecture 9

Advertising and the

Internet(Motoring online)
Advertising and the
Internet(Neil Ivey on
Advertising
andthe
theInternet
advertising and
Internet(Grammarusage of
[ Listening
skill ])
Sales
Reports(A
briefDespite
sales
Although,
However,
report
on
Seville
Sales
Event [
etc)
Sales
Reports(Report
on a
reading
skill ])
sales event for a product
Sales
Reports(Structure of a
launch)
report)

T-1:pages-50-53

RW-1

T-1:pages-50-53

RW-1

T-1:pages-50-53

RW-1

T-1:pages 54-57

RW-1

T-1:pages 54-57

RW-1

T-1:pages 54-57

RW-1

Lecture focusing on
effective advertising by
Lecture
means offocusing
Interneton
effective advertising by
Lecture
means offocusing
Interneton
effective advertising by
Lecture
means offocusing
Interneton
Sales Report writing
Lecture focusing on
Sales Report writing
Lecture focusing on
Sales Report writing

Students gain ability

to comprehend the
Students
ability
modes ofgain
effective
to
comprehend
the
advertising
through
Students
gain
ability
modes
of
effective
Internet
to
comprehend
the
advertising
through
modes
of effective
Internet
The
studentsthrough
gain
advertising
ability
refine
Internet
The
students
gain
effective
business
The
students
gain
ability
refine
writing
skills
ability
refine
effective
business
regarding
Sales
effective
business
writing
skills
Report
writing
skills
regarding
Sales
regarding
Report Sales
Report

Brainstorming
Brainstorming
Brainstorming
Power point
presentation
Power
point
Discussion
presentation
Power
point
Discussion
presentation
Discussion

Week 9

Lecture 9

Week 13

Lecture 13

Week 14

Lecture 14

Week 15

Lecture 15

Lecture focusing on
Sales Report writing
Lecture focusing on
forecasting disaster and
Lecture
sales focusing on
forecasting disaster and
Lecture
sales focusing on
forecasting disaster and
Lecture
sales focusing on
forecasting disaster and
The
salesstructure and usage
of Conditionals is made
Lecture
explicit focusing on
skills related to
Lecture
focusing on
negotiations
skills related to
The
structure and usage
negotiations
of Conditionals is made
Lecture
explicit focusing on
factors related to
Lecture
focusing
productivity
of anon
factors
related
to
organization
Lecture
focusing
productivity
of anon
factors
related to
organization
Lecture
focusofisan
on
productivity
understanding
and
using
organization
Lecture
focusofissentences
on
the structure
understanding
having varied and using
the
structureclauses
of sentences
conditional
is
expressing
cause
and
Spill Over
made
explicit
results
Spill Over

Week 16

Lecture 16

Spill Over

Week 10

Week 11

Week 12

Lecture 10

Lecture 11

Lecture 12

Sales Reports(Tenses Present Perfect - Simple or

Forecasts
and
Continuous)
results(Forecasting disaster
Forecasts
and ])
[Reading skill
results(Forecasting sales)
Forecasts and results(How to
prepare a sales forecast etc ?)
Forecasts and results(Phrasal
verbs and expressionsForecasts
Grammar)and
results(Conditional sentences
Negotiating
- Grammar)a
lease(Negotiating business
Negotiating
agreements) a lease(Problems
and advice related to
Negotiating
negotiation [aspeaking skill ])
lease(Conditional sentences Productivity(Interview
with
alternatives to If- Grammar)
three production managers)
Productivity(Report on
changes to company
Productivity(Factors
effecting
organisation)
productivity)
Productivity(Variations on
conditional sentencesProductivity(Expressing
Grammar)
causes and results- Grammar)

T-1:pages 54-57

RW-1

T-1:pages 64-67

RW-1

T-1:pages 64-67

RW-1

T-1:pages 64-67

RW-1

T-1:pages 64-67

RW-1

T-1:pages 64-67

RW-1

T-1:pages 76-79

RW-1

T-1:pages 76-79

RW-1

T-1:pages 76-79

RW-1

T-1:pages 90-93

RW-1

T-1:pages 90-93

RW-1

T-1:pages 90-93

RW-1

T-1:pages 90-93

RW-1

T-1:pages 90-93

RW-1

SPILL OVER

Scheme for CA:

Component

Frequency

Out Of

Each Marks Total Marks

Test

10

10

Speaking Evaluation based on

presentation skills
Speaking Evaluation based on skits
revolving around management
themes

10

10

10

10

30

30

Total :-

The students gain

ability refine
Students
ability
effective gain
business
to
comprehend
the
writing skills
Students
gain
relevance
of ability
regarding
Sales
to
comprehend
the to
forecasting
related
Report
relevance
of
sales
and gain
disaster
Students
ability
forecasting
related
to
Students
gain
ability
to
comprehend
the
sales
and
disaster
to
comprehend
the
relevance
The
usageof
of
relevance
of
forecasting
related
to
Conditional
sentences
forecasting
related
to
Students
sales
and will
disaster
is
corrected
sales
andtheir
disaster
improve
their
Students
will improve
comprehension
and
their
their
expression
The
usage
of
comprehension
ability
related
toand
Conditional
sentences
expression
ability
negotiations
is
corrected
related
negotiations
Studentstogain
a better
understanding of
Students
gain to
a better
issues related
understanding
of
Productivity
Students
gain to
a better
issues
related
The
usage
of
understanding
of
Productivity
Conditional
clauses
is
issues
related
to
The
usage of
enhanced
Productivity
Conditional clauses
expressing cause and
result is polished

Power point
Peer
learning,
presentation
Discussion
Discussion
Peer
learning
Discussion
Peer learning,
Discussion
Peer learning
discussion
Peer learning
Worksheets
Discussion, Power
point presentation
Discussion, Power
point presentation
Peer learning
Worksheets
Discussion
Discussion
Discussion
Peer learning
Worksheets
Peer learning
Worksheets

Details of Academic Task(s)

AT No.
Speaking
Evaluation based
Test1
on presentation
skills1
Speaking
Evaluation based
Test2
on skits revolving
aroun

Objective
Testing students'
understanding and
To
assess skills
the English
speaking
in
language
writing
English
language
Testing
students'
skills of the students
understanding and
To
assess skills
the English
speaking
in
language
writing
English language
skills of the students

Topic of the Academic Task

Nature of Academic Task

(group/individuals/field work

Topics of presentation should be management based and orally

presented by students.
Topics covered in Unit 1 and Unit 2

Individual

Topics and tasks are from business and management related

situations and orally presented by the students with the help of
Topics
covered from Unit 1 to Unit 5
small skits

Group

Individual
Individual

Plan for Tutorial: (Please do not use these time slots for syllabus coverage)
Tutorial No.

Lecture Topic

Evaluation Mode
Relevance of content
(10) coherence of
Language
content (5 structure
) language
(10)
Understanding
skills
(10) fluency
Relevance
of
content
of
question
and
and
confidence
(5)
(10)
coherence
of
relevance
(10)
Language
structure
content
(5 ) language
Clarity
and
(10)
Understanding
skills
(10)
fluency
coherence
(10
of
and (5)
andquestion
confidence
relevance (10)
Clarity and
coherence (10

Type of pedagogical tool(s) planned

(case analysis,problem solving test,role play,business gam

Tutorial1

Role of managers in building corporate culture

Reading , Speaking

Tutorial2

Worksheets and Reading and Speaking

Tutorial3

Company culture phrases & phrasal verbs , Definig - Non Defining

clauses and Why is it important to have strong corporate culture?
Positive Corporate Culture and Negative Corporate Culture

Tutorial4

Getting the most from staff

Reading and Speaking

Tutorial5

Talking about good leaders and As or Like for Grammar

Speaking, Reading, Grammar Worksheets

Tutorial6

Speaking Evaluation

Test

Tutorial7

Memo, e-mail, note , notice

Reading , Writing

Tutorial8

Future Simple or Future Continuous Tense,

Worksheets and Writing

Tutorial9

Must a manager be a good communicator and The best ways of

communicating different things
Written test

Reading , Speaking

How JJ group prepares tenders and On winning Contracts and On

competitive advantage
How does company achieve a competitive advantage ? and
Speaking Hypothetically

Reading , Listening Speaking

Tutorial10
Tutorial11
Tutorial12

Case Analysis, Reading and Speaking

Test
Speaking, Writing , Worksheets

Tutorial13

Compound Nouns and Passive Voice

Worksheets and Writing

Tutorial14

A proposal for investigating new markets and for sponsoring an arts

or sports event

Reading , Writing

Tutorial15

Advertising and the Internet

Reading , Listening, Speaking

Tutorial16

Grammar- Although, however, despite

Worksheets and Writing

Tutorial17

Report on a sales event for a product launch,

Writing

Tutorial18

Structure of a report,

Writing

Tutorial19

Tenses - Present Perfect - Simple or Continuous

Worksheets and Writing

Tutorial20

Speaking Evaluation 2

Test,Based on Skits revolving around management themes

Tutorial21

Forecasting sales, How to prepare a sales forecast etc ?,

Reading , Listening, Speaking

Tutorial22

Phrasal verbs and expressions and Conditional sentences

Worksheets and Writing

Tutorial23

Grammar and Vocabulary based writing

Worksheets and Writing

Tutorial24

Written test

Test

Tutorial25

Problems and advice related to negotiation

Reading, Listening , Speaking

Tutorial26

Negotiating business agreements and Conditions for leasing office

space
Conditional sentences - alternatives to If- Grammar

Reading, Listening , Speaking

Margo Toys - report on productivity and Report on changes to

company organisation,
Factors effecting productivity,

Business Game,Reading , Writing

Expressing causes and results AND Variations on conditional

sentences

Speaking, Writing , Worksheets

After Mid-Term

Tutorial27
Tutorial28
Tutorial29
Tutorial30

Worksheets and Writing

Speaking, Writing , Worksheets

Practicals Credits
0

TY PRESS

ness Certificates, also known as

Pedagogical Tool Live Examples

Demonstration/
Reading
- 20/
Case Study
minutes
Images
/ animation
Grammar
Talking
point
-20
/Worksheetsppt etc.
Planned
40
minutes
minutes

Slide shows using

words that are
Reading
- 20
commonly
used in
minutes
Corporate world
Discussion
and-20
Talking point
Power
point
minutes
Discussion
presentationand
Power point
Power
point based
presentation
Worksheets
Power point
presentation
Power point
presentation
Power point
presentation
Power point
presentation
Peer learning,
Group discussion
Peer learning,
Group discussion
Peer Learning
Group Discussion
Grammar
Worksheets
Power point
presentation,
Power
point
Discussion
presentation,
Discussion

Brainstorming
Brainstorming
Brainstorming
Power point
presentation
Power
point
Discussion
presentation
Power
point
Discussion
presentation
Discussion

..
..
..

..
..

Power point
Peer
learning,
presentation
Discussion
Discussion
Peer
learning
Discussion
Peer learning,
Discussion
Peer learning
discussion
Peer learning
Worksheets
Discussion, Power
point presentation
Discussion, Power
point presentation
Peer learning
Worksheets
Discussion
Discussion
Discussion
Peer learning
Worksheets
Peer learning
Worksheets

Allottment /
submission Week
2/3
4/5
9 / 10
11 / 12

al tool(s) planned
st,role play,business game etc)

eets

management themes