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PowerShot S100
Development
Lens
Digic
Sensor
Product
We pursued outstanding image
quality driven by our pride in Canons
worldbeating optical technology.
The S series made a quantum leap
with the launch of the S90 in 2009.
Can you describe the background
and reasons for this?
The S90 represented a revival for the S series,
as it was the first new model in two years.
Around 2008, when the S90 project first
got off the ground, we lived in an era when
people believed better image quality was
just a question of more pixels.
Despite this, there was a growing movement,
not just in Canon, but among our customers
too, to rethink what good image quality really
meant. So we decided on an alternative
approach, rather that just upping the pixel
count. So, the new S series project moved
ahead based on the idea of creating a camera
with a high-quality build and spec but also
one that was easier to carry. This marked a
clear departure from Canons flagship models
in the G series.
Goshi Nakamura
Product Planner
Digital Imaging Business Group, Image Communication
Products Operations
Originally from a PR and IR background, Nakamura has
one of the most unusual resums in Canon. He has led
numerous compact digital camera projects, but he has
been more hands on with the S series development
than anyone else.
Kazuto Ariga
Chief Developer
Manager, Digital Consumer Products Development
Center 1, Image Communication Products Operations
Developer of many cameras including the massive hit
model DIGITAL IXUS 70, which sold a record-breaking
4.5 million units. Ariga has produced a number of novel
technologies, such as the touch control dial, a cross-key
controller used on the IXUS.
Is there any particular aspect of the design youd like people to notice?
It would have to be the control ring. Canon was the first to introduce a control ring with the
S90, and recently other companies have followed. A control ring is standard now on most
high-end models. We tested many sizes, shapes and surface treatments for our control ring.
In this testing stage, what we cant verify with CAD* we always experiment with prototypes
to check the appearance, feel and movement. Its because of these repeated trials that users
can now enjoy holding and using this luxury compact camera. Its a sensation that cant be
experienced by just reading the spec sheet. Its my hope that S series users will really enjoy
the manual SLR feel of the control ring.
Rough sketches
From the early development stage, we knew there was demand for a silver S model.
Silver presented us with the problem of separating the S series from the IXUS series.
So we sourced a titanium colour specifically for the S series to give the camera a sense
of authority and quality. Whereas the black model has a slightly improved grip because
of its sharkskin-like coating the silver model has no such coating, because we wanted
the users to enjoy the cool metallic feel. But we felt the silver model needed some grip.
So, the development and design departments spent many hours improving the grip without
compromising the design. Youll be surprised when you pick up the camera, because the
grip is much better than youd think.
Lens
Continuing the brand image and
tackling the downsizing challenge.
How did you create a coinsized lens
that still performed?
The S series had helped Canon become a
premium-compact brand. However this
presented us with the important problem
of developing a camera that would beat
the S95 in wideangle performance, zoom
magnification and compactness. As a rule,
lens diameter tends to get larger and the
number of lens elements tends to increase
when you want a lens with a greater
wideangle and higher zoom magnification.
Of course, this naturally adds bulk to
the camera.
Diagram of the
lens construction
Compact retractable
lens design - the size
of a single coin
22.1mm
10 coin
23.5mm
10
Quarter
24.26mm
1
23.25mm
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Makoto Sekita
Lens Designer
Manager, Lens Products Development Center,
Image Communication Products Operations
Sekita is a lens design specialist who made a major
contribution to the development of the first-generation
DIGITAL IXUS and its legendary one-yen-coin lens.
His craftsmanship is at the root of the S100 development.
First-generation
DIGITAL IXUS
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Daisuke Ito
Lens Designer
Lens Products Development Center,
Image Communication Products Operations
Ito has been involved in the lens design of all
Canons compact digital cameras. Some of his most
representative works include the DIGITAL IXUS i,
the PowerShot S90 and the SX30 IS.
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Sensor
With the allCanon HS System, we want
to achieve a higher grade of image quality
than anything before.
How did the HS System come about?
The brief for the HS System was to expand
the range of shooting possibilities. We were
satisfied with the image quality from shots
taken in bright locations, but noise issues were
still plaguing high-ISO shots in dark locations.
So our goal for this digital cameras evolution
was to enable users to shoot in situations
where previously the results were unusable or
less than satisfactory. The HS System was born
out of this goal. Bright, crisp, attractive shots
taken in dark scenes and at sports venues.
How the sensor and image processor work
together is essentially what makes the
HS System. One component alone, no matter
how good, cannot deliver high image quality.
Its a system where one plus one equals three,
or maybe four. The benefits of the HS System
are particularly apt in this model because we
used a Canon developed sensor.
Sensor
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Kenji Takahashi
DIGIC Designer
Manager, Digital Consumer Products Development
Center 1, Image Communication Products Operations
Takahashi has led the image design and image
processing development for digital cameras and
compact photo printers. His recent endeavors include
Smart Auto, Smart Flash, and other new features that
improve image quality.
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Amount of light
1/1.7 type
5.58mm
4.65mm
1.44 times
7.44mm
1/2.3 type
6.20mm
Microlens
Dead space
Pixel size
Photodiode (PD)
Silicon substrate
PD area: expanded
PD area
Previoius CMOS sensor (1/2.3 inch type)
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Digic
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Yoshiro Udagawa
Sensor Designer
General Manager, Digital Consumer Products
Development Center 1, Image Communication
Products Operations
Udagawa has worked on image quality for the
PowerShot Pro 70, the initial G and S series models,
and others. Currently he is in charge of overall image
quality in all compact digital camera products.
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Specifications:
IMAGE SENSOR
SHOOTING
I MAGE PROCESSOR
Lens
FOCUSING
Type TTL
AF System/ Points AiAF (Face Detection / 9-point), 1-point AF
(Any position is available, fixed centre or
Face Select and Track)
AF Modes Single, Continuous (only available in Smart
Auto mode), Servo AF/AE, Tracking AF
AF Point Selection Manual selection using FlexiZone AF/AE,
Size (Normal, Small)
AF Lock On/Off Selectable
AF Assist Beam Yes
Manual Focus Yes
Focus Bracketing Yes
Closest Focusing 3 cm (W) from front of lens in macro
Distance
EXPOSURE
CONTROL
RECORDING
PIXELS /
COMPRESSION
FILE TYPES
WHITE BALANCE
Type TTL
Settings Auto (including Face Detection WB),
Daylight, Cloudy, Tungsten, Fluorescent,
Fluorescent H, Flash, Underwater, Custom.
Multi-area WB correction available in
Smart Auto
COLOUR MATRIX
DIRECT PRINT
Type sRGB
LCD MONITOR
Monitor 7.5 cm (3.0) PureColor II G (TFT), Approx.
461,000 dots
Coverage Approx. 100%
Brightness Adjustable to one of five levels. Quick-bright
LCD
FLASH
Modes
Slow Sync Speed
Red-Eye Reduction
Flash Exposure
Compensation
Flash Exposure Lock
Manual Power
Adjustment
Second Curtain
Synchronisation
Built-in Flash Range
External Flash
INTERFACE
MEMORY CARD
SUPPORTED
OPERATING
SYSTEM
PC & Macintosh Windows 7 / 7 SP1 / Vista SP2 / XP SP3
Mac OS X v10.5 10.6
SOFTWARE
POWER SOURCE
ACCESSORIES
Cases / Straps Soft Case DCC-1450
Waterproof / Waterproof Case (40m) WP-DC43,
Weatherproof Case Waterproof Case Weight WW-DC1
Flash Canon High Power Flash HF-DC2
Power Supply AC Adapter Kit ACK-DC30,
& Battery Chargers Battery Charger CB-2LXE
Other Canon HDMI Cable HTC-100
PHYSICAL
SPECIFICATIONS
Operating 0 40 C, 10 90% humidity
Environment
Dimensions 98.9 x 59.8 x 26.7 mm
(WxHxD)
Weight Approx. 198 g (including battery/batteries
and memory card)
Zoom
AF Modes
Continuous
Depending on memory card speed /
Shooting capacity / compression setting.
Using the batteries and memory card
format supplied with the camera
(where included), except where
indicated.
Movie Length
GPS Log
GPS
Battery life
OTHER FEATURES
GPS Yes, GPS tagging, GPS Logger
Red-Eye Correction Yes, during shooting and playback
My Camera / Start-up image and camera sounds
My Menu customisation. Menu customisation
My Category Image tagging feature
Intelligent Yes
Orientation Sensor
Histogram Yes, live histogram
Playback zoom Approx. 2x 10x
Self Timer Approx. 2 or 10 sec., Custom
Menu Languages English, German, French, Dutch, Danish,
Finnish, Italian, Norwegian, Swedish,
Spanish, Simplified Chinese, Chinese
(traditional), Japanese, Russian, Portuguese,
Korean, Greek, Polish, Czech, Hungarian,
Turkish, Thai, Arabic, Ukrainian, Romanian,
Farsi, Hindi
Canon Inc.
canon.com
Canon Europe
canon-europe.com
English Edition
Canon Europa N.V. 2012