Escolar Documentos
Profissional Documentos
Cultura Documentos
Cybercrime Law that can further secure our e-commerce space in the country but better
internet infrastructure, simplified tax registration-filing-payment-reporting-correction
system that is less bureaucratic to lessen issue on non-compliance (Janette Toral, 2014).
Lazada group, aware of the importance of safe and secure shopping, provides
customers with a broad range of secure payment options including cash-on-delivery,
where buyers pay in cash only when the package or product is received, Paypal, etc.
53% of all respondents from Metro Manila already own a smartphone. For 2015,
it is estimated that the Philippines will still witness a 22% year-on-year increase in
smartphone adoption (as cited in the recent report of IDC) coupled 42% increase in the
sales of smartphones (as cited in the recent report of GfK), thus making m-Commerce
more and more viable and conducive amongst Filipinos. (Taylor Nelson Sofres
Philippines, 2015)
In contrary, the reality of poverty in the Philippines means that most Filipinos will
simply have no access to e-commerce, thus, emerge of e-commerce is slow yet a sure
route.
E-commerce will really move ahead if the large malls and retail establishments do
major launches of their online stores and heavily promote it. That is the tipping point we
all want to see. However, retail should make it easy for people to receive and return
goods (Donald Lim 2014).
In our country where Internet connection is so poor, the need to improve the
Internet infrastructure spur the growth of e-commerce in the country.
Theoretical Framework
This research focuses on the perspective and behavior of individual engaging in
on-line marketing especially at Lazada.com.ph, including the security of engaging
therein. It also focuses on the intentions of the on-line shoppers even though they know
about the advantages and disadvantages of doing so, thus, it relates to the theory of
planned behavior.
The Theory of Planned Behavior (TPB) started as the Theory of Reasoned Action
in 1980 to predict an individual's intention to engage in a behavior at a specific time and
place. The theory was intended to explain all behaviors over which people have the
ability to exert self-control. The key component to this model is behavioral intent;
behavioral intentions are influenced by the attitude about the likelihood that the behavior
will have the expected outcome and the subjective evaluation of the risks and benefits of
that outcome.
According to TPB, individual consumption behavior depends on consumption
intention and perceived behavioral control, and consumption intention depends on
attitude (A), subjective norm (SN) and perceived behavioral control (PBC). Attitude
reflects advantageous or disadvantageous feeling when someone is doing something. SN
reflects the perception of someone on others opinion of whether he should perform a
particular behavior. PBC reflects someones perception on the availability of resources or
opportunities of performing a behavior (Ajzen and Madden, 1986).
Conceptual Framework
OUTPUT
Customer satisfaction and
PROCESS
Survey Questionnaire,
INPUT
FEU Students Perspective
Articles.
of Lazadas On-line
Statement
of theProcess.
Problem
Shopping
E-marketing, also commonly known as on-line shops, has become increasingly
popular for the past few years. While it caters to all kinds of needs, at the same time it is
easily accessible and more convenient compared to other means of trading.
However, it is also evident that participants, on both ends, are prone to scams and
such. Having said that, online shops still continue to grow in market share and in
demographic it serves. It has come to the researchers naturally curious minds to question
or find the means to identify what are the other factors that influence their decision to
engage in e-marketing.
1. How can the sellers and consumers assure their security?
2. How can the customers assure the quality of the product they will purchase is in
good condition?
3. How does the customers know that the company exists?
Hypothesis
Hypotheses 1. The more concerned consumers are about payment security, it is
harder for them to decide whether to pay on-line
Hypotheses 2. Consumers who uses on-line payment does not hesitate to pay even
though they are concern about the security payment.
The limitation of this paper is that it is only base on scholarly articles and
information found within the grounds of FEU and accredited websites. It also limits to
answer the readers question to the extent of the stated problems only.
Definition of Terms
On-line controlled by or connected to another computer or to a network.
E-marketing application of marketing principles and techniques via electronic
media and more specifically the Internet. It encompasses all the activities a business
conducts via the worldwide web with the aim of attracting new business, retaining current