Cvpoint.

in
Aperio Management LLP
aperio.llp@gmail.com
Introduction
Ravinder Kumar paced hastily along the new campus CR corridor. He was waiting for a call to
discuss the roadmap of his venture cvpoint.in. While he had originally planned for it to be a portal
for verification of CV points. His summer maverick had yielded this idea and had won him a
sponsorship for $ 5000. The plan was to target a few colleges to start by targeting students from a few
colleges and getting them on board
Scope
Ravinder had done considerable ground work during his internship. He met people from KPMG
forensics unit who were doing over 50,000 background verifications per month. He also met senior VP
from AuthBridge, which was another leading verification provider. He had spent considerable time
with Quetzal, a venture by an IIMA alum
Learnings from Internship
Background Verification is a highly competitive business
Willingness along with data is valued the most in industry
Traditional model of HR practices need to change
Data decay is an important issue
Regular updation required

Aperio Management LLP has written this case to demonstrate a business situation and not effective or ineffective handling of a situation.
Parul Raj and Preet Deep Singh are designated partners in Aperio. The data presented herein are from their interaction with the clients

Loopholes Identified
Convoluted
discrimination,

privacy

laws

in

India,

Less-developed

laws

on

employment

Frivolous checks are conducted on candidates in name of employment

Absence of central Repository, Reluctance in sharing of Information
Absence of process which results in measurable and tangible output
Need to obtain information accurately from verified sources
Need to ensure a standardized and widely followed process
Objective and Vision
Ravinders long term vision was to get a database of elite CVs that was updated. He wanted to
start by targeting selected colleges such as Tier II MBA colleges and Tier I engineering colleges
where verified CVs, as a concept, would be easier to sell and would add value. Ravinder wanted the
verification process to be strict and was ready to have a small but completely accurate battery of
CVs. In order to encourage people there would have to be some forward and backward
integration, in terms of forwarding CVs to recuiters directly, and helping students draft CVs
respectively. Ravinder was also pondering over more interactive forms of presentation of CVs (see
NID CVs).

Way forward
Website Start

Pitch Release

Website Complete College Contacts

College List

Website Checking

First List

First Verification

Conclusion
The work for the website was underway. Ravinder had to be ready with the list of colleges and a mock
pitch as soon as possible. He needed to identify at least three colleges that would be best suited this
concept. The pitch would have two parts: the first would be basic research to make a cold call that
would include information regarding current placement and CV verification system, potential and
previous 3 year placement record. He conceded that official numbers might not be available for all
colleges and in such cases data could be collected from friends and acquaintances. The second would be
the actual pitch that would be delivered to a target audience of students.