Contents

1) INTRODUCTION.................................................................................................... 2
2)LITERATURE REVIEW................................................................................................ 3
a)

Research Problem and Scope............................................................................4

b) Problem Statement........................................................................................... 4
c)

My Proposed Solution........................................................................................ 4

1)INTRODUCTION
In todays competitive world, manufacturers, distributors, retailers thus all stake holders
in FMCG supply chain are dependent on information to make correct decision and thus
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they are in continuous lookout for newer technologies to address this challenging
situation. We require more analysis working on the analysis for the focus of data and
other things also so and other things also data how they are interact with customer. Are
there any stock-outs? Which product is lucrative? Which location within retail shop is
effective? Thus retail is an information-driven business.
In Pakistan, the situation becomes more challenging as there is limited and delayed data
available for decision makers to decide their future business steps. For Pakistani FMCGs,
there are two main challenges; 1) Data Availability or data acquisition and 2) Meaningful
data, i.e. filtered data from data analytics. In our research, we will focus the second
challenge and if time permits will work on the first and implement a complete IoT system
to practically deduce results.
Today analytics of the data is that is the data using historical data and also real time
analytics so here more easy on historical data and very difficult process on the real
time data so achieve the more prominent the results that here using the real time data
to the growth of business.
As a retailers that and so is the data very mixed up so here filter the data to give the
accurate the results

and other things also

here for now a days retail market very

emerging to achieve the results so the business decision making easily for the popular
growth of the business and also customer needs.

We will work on following areas:

Available retail analytic tools

If time permits, implement IoT for practically deduce results.

2)LITERATURE REVIEW
The importance of data analytics in any business model is very clear from the following
scholarly literature.
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The Data Driven Business Model (DDBM) this research shows that how the business
model design and how the grow the business.[a].
When

we are using the data

and resource the data how the business grow more about

competitive environment and more challenges about market competition and more about risk
management and market tacts and decision making and other organization need also so here the
survey the achieve how the business grow and how the analytics happen how we used the in my
research also. [a]. again market tacts that consumer mood and how the impact of economic
growth and other things also how is the good or bad economics or the impact of economics how
we improve the business strategy and how the quickly decision the management and other things
also. [b]. how the video analytics happen how we track the business and track the things also to
analysis of customer to achieve the things also tract the every customer utility and every things
tract and all things also. To grow the business and other things also to achieve the results of
video analytics basically here the tracking system and track the every things also[c]. To the
ground reality is that how we the things manual things and how we automatic the system
because manual so much time consuming and automatic the things very fast executes and
quickly analysis and very fast process to the video Analytics and also achieve the predictive
analytics and other things also growth of business design and overall business impact
[d].Predictive analytics has become more necessary today the competition of the world and
technology of the world to use the statistics and artificial intelligence and other historical data
and but here in the research paper they used the real time data to analysis of the real time data
and give the latest views of the business[e]

a) Research Problem and Scope

Data is present in every organization but here research problem is that how
effectively we are utilizing the data to benefit the customer and organization, i.e. how effective is
our data analytics. Also, Big Data is available in different formats so different Analytical tools
are required. With the help of different tools, very useful information and very meaningful
information can be deduced with no time for decision makers to take timely decisions. Now,
Live Dashboard are available for organizations to understand and timely address customer
demands.
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b) Problem Statement
For Pakistani FMCGs, there are two main challenges; 1) Data
Availability or data acquisition and 2) Meaningful data, i.e. filtered data from data
analytics. In our research, we will focus the second challenge and if time permits will
work on the first and implement a complete IoT system to practically deduce results.

c) My Proposed Solution
I will compare different analytical tools, like, QlickView, IBM Cognos Insight, Tablaue,
SpagoBI and other tools that I we will find during our research, if time permits. I will
compare results from these different available tools. I will also work on Retail shops
Shelf data acquisition using IoT sensor based system and will input live data from retail
to the analytical tools to get the results.. Allows executives to see hot product inventory,
hot spots within a retail shop, supply chain efficiency and loss due to stock-outs, explore
the situation and take correct actions. Our Methodology will be both qualitative and
quantitative research with experimental, if time permits.

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