2015-2016

ADVERTISING RATES + PRODUCTS

WE ARE THE PRIMARY P

AND ONLINE SOURCE FO
CAMPUS NEWS AND SP

OFFICE

PRINT
FOR
PORTS.

1000 sunnyside blvd. rm 2000

lawrence, ks 66045
P: (785) 864-4358

BUSINESS MANAGER
Emily Stewart
estewart@kansan.com
(913) 748-5124

SALES MANAGER
Sharlene Xu
sxu@kansan.com
(913) 216-7979

MARKETING MANAGER
Abbey Hine
ahine@kansan.com
(636) 484-2491

Its a century-old tradition, published for the

students of the University of Kansas.
The connection we have with our audience
is as loyal and genuine as anyone could
ask for. We make it our job to bring this
relationship to your business.
The Kansan has a circulation of more
than 9,000 papers daily, Monday through
Thursday. Its distributed at more than
100 locations, including University
buildings, student residence halls, and
numerous off-campus locations.

CREATIVE DIRECTOR
John Griffin
jgriffin@kansan.com
(972) 207-2780

SOCIAL MEDIA SPECIALIST

Patrick Jacquinot
pjacquinot@kansan.com
(620) 423-5870

CHIEF FINANCIAL OFFICER

Jon Schlitt
jschlitt@kansan.com
(785) 864-7666

BUSINESS OFFICE MANAGER

Patty Cromwell
pcromwell@kansan.com
(785) 864-4477

CONTRACTS + RATES
NATIONAL // LOCAL RATES = $12.00 PCI
UNIVERSITY // NON-PROFIT
Flat Rate = $9.50 pci

STUDENT
Flat Rate = $7.00 pci

SPECIAL SECTION
Flat Rate = $14.00 pci

ANNUAL CONTRACTS
RATE

$10.00

$9.80

$9.60

$9.30

$9.10

$8.80

$8.50

$8.20

$7.90

INVESTMENT

$1,000

$1,950

$2,850

$4,550

$6,150

$8,500

$12,300

$16,000

$20,000

COLOR RATES

$9.50 pci / up to 13 column inches

$12.50 pci / up to 13 column inches

$150 / over 13 column inches

$200/ over 13 column inches

a
ck
bla

sp

fu

ll

nd

wh

tc
olo

co
lo

FULL COLOR

it e

SPOT COLOR

POPULAR AD SIZES

$1,440

$720

6 COLUMNS X 20

6 COLUMNS X 10

$360

3 COLUMNS X 10

$180

3 COLUMNS X 5

GUARANTEED PLACEMENT
Increase the exposure of your ads by securing a spot on a specific page in the daily
paper or. A 25% fee per ad, per day will be applied to the cost (before color). Space is
available on a first come, first serve basis. Ads cannot be placed on the Opinion page.

NEW BUSINESS
If you are a new business* running with us we will match all advertisements
purchased in the first four weeks. (i.e. if you buy six quarter page, full color
ads we will provide six, quarter page, full color ads for free)**
* New business is considered any business that has not run with us in the last 12 months.
** Matched ads must be used within 4 weeks.
*** Available for local and national clients

ADDITIONAL OPPORTUNITIES
POST-ITS
Post-Its are a great way to quickly remind students of your services. Theyre the
only front-page advertising available and stick out so they cant be missed.

We're looking for the best tailgate in Lawrence. If yours

seems to be the best on on Saturday 10/13 the hosts of
the tailgate could win 3 pairs of Ray Ban glasses.
It's easy to win, just be having the time of your life and
we'll find you!

!"##$%&'(')
Only one post-it per paper and reservations are on a first-come, first-serve basis.

TAILGATE CONTEST

Post-its must be rserved at least two weeks in advance.

The first run is $670 and allt subsequent runs of the same artwork is $600.

!"#$%"#&$'(!"
Like Dr Lenahan on FB or follow thespectacleks on twitter

KANSAN COUPONS

$400 /

MONTH

Kansan Coupons are the ideal product for businesses that want a
trackable way to reach college students while promoting great deals.

PRINT

DIGITAL

SOCIAL MEDIA

A 3x2 full color ad printed

A coupon space on Kansan.

There are at least two posts on

the first Monday of every

com for four weeks. There

our @kansannews account every

month on the front of the

will be a tab exclusively for

week for four weeks with the

spadea section and every

the coupon section.

opportunity to be the featured

Thursday for four weeks.

coupon on the tweet.

We're looking for the best tailgate in Lawrence. If yours
seems to be the best on on Saturday 10/13 the hosts of
the tailgate could win 3 pairs of Ray Ban glasses.
It's easy to win, just be having the time of your life and
we'll find you!

!"##$%&'(')
TAILGATE CONTEST
!"#$%"#&$'(!"

SPADEA SECTION

COUPON SECTION

Like Dr Lenahan on FB or follow thespectacleks on twitter

CLASSIFIEDS
CLASSIFIED LINE ADS
For any additional inquiries, contact our classified
line by phone at (785) 864-4358 or feel free to
email us at classifieds@kansan.com.
Classified line ads are billed at a 3-line minimum.

CLASSIFIED DISPLAY ADS

Classified display ads give your business a
chance to reach readers when theyre specifically
looking to make a purchase. The rates are the
same as contracted or open rates.
Classified display ads cannot be larger than 6x15
column-inches.

PREPRINTED INSERTS

WEEKLY SPECIALS

Give students something to hold on to with

Promote your best deals

free-standing inserts. Up to 9,000 copies each day.

throughout the week and increase

Single page

$67 per thousand

4-8 pages

$69 per thousand

10-16 pages

$72 per thousand

the exposure of your brand.

$30 /

WEEK

PICTURE SENT FROM:

@cmcarreira

Christina Carreria

18-40 pages

$75 per thousand

42+ pages

Negotiable

Famsan Over Everything

#FOE #weeklyspecials

*Inserts must have a minimum of 6,000

Prices reflect the cost of insertion. The client is

responsible for printing and costs associated.
Deadline is five business days prior to insertion,
delivered to the Kansas City Star.

Mon

Tues

Wed

Thur

$2.00

$2.00

$1.00

$1.50

$2.00

$2.00

$2.00

$3.00

Wells
Calls

$2.00

Bottles

Wells
Calls

$?????

Bottles
feautring
Rumpleminze

Wells

Domestic
Bottles & Calls
featuring
Southern
Comfort

Wells

Bacardi Mixers

$5.00

Pilsner Pitchers

Fri
$2.50

Sat
$3.00

Domestic
Bottles

Long Islands

$3.00

Draft Pints
featuring
FS Copperhead
& Guinness

Long Islands

$3.50

Smirnoff
Mixers

$3.00

$3.00

Micro/Import
Bottles +
FREE cover
with your ku id

University Daily Kansan

c/o The Kansas City Star
Receiving: 1601 McGee
Kansas City, MO, 64108

SPECIAL SECTIONS
In addition to the regular daily paper, The Kansan also publishes special
sections that are specifically targeted to certain markets. Special Sections come with added
value including increased distribution and higher readership. This is a perfect opportunity
for unique advertising to better establish your business with the student body.

FALL 2015

SEPT
OCT

MYTHS AND TALES OF LAWRENCE

The hidden stories of Lawrence that you never knew existed.

LATE NIGHT IN THE PHOG

Features an opportunity for ads behind
a limited edition poster.

KANSAN FOR THE CURE

In honor of Breast Cancer Awareness Month
this issue will be printed on pink newspaper.
50 percent of all advertising revenue will be
donated to breast cancer research.

HOMECOMING
A look back at past homecomings and a
look ahead to this years events.

NOV

BBALL PREVIEW
The first look at the season for both the
Mens and Womens basketball teams.

ROCK CHALK LIVING

The comprehensive housing guide for
students as they search for apartments,
roommates, and new furniture.

DEC

DAY IN THE LIFE

A look at the top establishments in
Lawrence as voted by the student body.

785 ENTERTAINMENT GUIDE

An exclusive product for food and
entertainment venues in the
Lawrence and Kansas City area.

FINALS GUIDE
Includes sudokus, crosswords, and food and
drink specials to entertain students

SPRING 2016

BBALL POSTER SERIES

Every home basketball game a full broadsheet
print out released on Mens Basketball home
gamedays. Students hold them up as a pregame
ritual during player introductions.

ROCK CHALK LIVING

The comprehensive housing guide for
students as they search for apartments,
roommates, and new furniture.

GRADUATION GUIDE
A final look back at the last four years
for KUs graduating seniors along with
a listing of all graduates.

INSIDERS GUIDE
The one-stop orientation magazine for
incoming students and transfer students
to aquiant them to Lawrence.

FINALS GUIDE
The Final Chance to reach KU students
before they leave or graduate.

785 ENTERTAINMENT GUIDE

An exclusive product for food and entertainment

THEUNIVERSITYDAILY

KANSAN

venues in the Lawrence and Kansas City area.

DIGITAL ADVERTISING
SIZING + RATES
Promoting your business on Kansan.com allows readers to instantly interact with your advertisement
by clicking through to your websites home page, a key deal, or virtually any other place on the web.
Furthermore, well keep track of your results so that you can see your success first hand.

ERBOARD

LEADERBOARD

BIG BOX

BANNER

BIG BOX
LEADERBOARD

PAGE CURL

728 x 90 pixels $24 cpm

500 x 500 pixels $20 cpm

BIG BOX
300 x 250 pixels $22 cpm

BANNER

10

468x60 pixels $17 cpm

SOCIAL MEDIA
FACEBOOK

TWITTER

INSTAGRAM

Facebook is becoming the number one

Twitter is great for immediate,

Instagram is a creative and visual

place for branding and highlights the

short information with quick

tool to connect your audience with

necessary information your audience

response and daily specials.

your brand and what you offer.

needs to understand your identity.

INVESTMENT

* Prices are based on a four-week cycle

JUST SOCIAL MEDIA

$175 for one account

COST OF EACH
NEW FOLLOWER

$200 for two accounts

$225 for three accounts

RUN IN PRINT & DIGITAL

a dime

$100 for one account

$150 for two accounts
$175 for three accounts

SPONSORED TWEETS
Just Sponsored Tweets

Running in Print or Digital

$65 per tweet

25% off

$150 for 3 tweets

$48.75 per tweet

$175 for three tweets

$112.50 per 3 tweets

*minimum investment of $300

**The Kansan account tweets two days out of

the week up to three times per day. Minimum
of three tweets per client within one week.

11

DISTRIBUTION MAP
There are over 100 distribution boxes throughout the KU campus alone. Each of which are restocked
daily with issues of the University Daily Kansan, reaching an average circulation of 9,000. Such
thorough distribution encourages maximum readership and increased exposure for your business.

KU LAWRENCE CAMPUS
DISTRIBUTION BOX LOCATION
CAMPUS LANDMARKS

THE OREAD

DAISY HILL
MEMORIAL
STADIUM

12

ARTWORK CHECK
COLOR FORMAT
CMYK

RESOLUTION
300 DPI

ACCEPTED
FORMATS

JPEG
TIFF
AI
PDF
PREFFERED

COLUMN SIZES
1 column = 1.58
2 columns = 3.26
3 columns = 4.94

4 columns = 6.62
5 columns = 8.3
6 columns = 10

DEADLINE SCHEDULE
IF YOU WANT TO BE
IN THE PAPER ON...

SPOTS NEED TO BE RESERVED

AND ARTWORK APPROVED BY...

Monday

Thursday @ 4pm

Thursday

Tuesday @ 4pm

MONDAY PAPER EXAMPLE

Reservation and Artwork Approval by Thursday

MONDAY

TUESDAY

WEDNESDAY

THURSDAY

FRIDAY

Will run in the Monday paper

13

AUGUST 2015
2
9
16
23
30

3
10
17
24
31

4
11
18
25

5
12
19
26

6
13
20
27

SEPTEMBER 2015
7
14
21
28

1
8
15
22
29

6
13
20
27

7
14
21
28

5
12
19
26

6
13
20
27

7
14
21
28

6
13
20
27

7
14
21
28

2
9
16
23
30

7
14
21
28

2
9
16
23

3
10
17
24

4
11
18
25

5
12
19
26

6
13
20
27

SPECIAL SECTION

14

5
12
19
26

8
15
22
29

9
16
23
30

10
17
24
31

8
15
22
29

9
16
23
30

10
17
24

11
18
25

12
19
26

13
20
27

14
21
28

1
8
15
22
29

2
9
16
23
30

4
11
18
25

5
12
19
26

6
13
20
27

7
14
21
28

3
10
17
24
31

JANUARY 2016
4
11
18
25

5
12
19
26

3
10
17
24
31

4
11
18
25

4
11
18
25

7
13
21
28

5
12
19
26

6
13
20
27

7
14
21
28

MARCH 2016
5
12
19
26

6
13
20
27

6
13
20
27

7
14
21
28

APRIL 2016
3
10
17
24

4
11
18
25

FEBRUARY 2016
1
8
15
22
29

3
10
17
24

DECEMBER 2015
1
8
15
22
29

2
9
16
23
30

NOVEMBER 2014

OCTOBER 2015
4
11
18
25

1
8
15
22
29

1
8
15
22
29

2
9
16
23
30

3
10
17
24
31

MAY 2016
1
8
15
22
29

2
9
16
23
30

1
8
15
22
29

DATES WHEN PUBLISHED

2
9
16
23
30

3
10
17
24
31

4
11
18
25

5
12
19
26

TERMS + CONDITIONS
ACCEPTANCE POLICY

TERMS OF PAYMENT

All advertising is subject to approval by the

acceptance committee. The committee reserves
the right to refuse any advertising that does not
meet The Kansans standards of acceptance. Any
ad dealing with a politically or socially controversial
issue will be subject to the approval of the
committee. The committee shall be made up of the
Advertising Director and the Retail Sales Manager.
Only publication of an ad denotes acceptance
by the Kansan.The advertiser and/or advertising
agency agrees to defend and indemnify the Kansan
against any and all liability, loss or expenses arising
from claims of libel, unfair competition, unfair trade
practices, infringement of trademarks, copyrights,
trade names, patents or proprietary rights of privacy
resulting from the publication of the advertisers ad.
Ads that look like editorial material must have the
word advertisement printed above them. The
Kansan reserves the right to insert the words
paid advertisement.

Statements are mailed on the first of the month

following publication. All accounts are due and
payable by the 30th of the month following
publication. All accounts more than 30 DAYS PAST
DUE will be granted additional advertising only at
the discretion of the Business Manager and the
Sales & Marketing Advisor. Any advertiser whose
billing becomes 60 DAYS PAST DUE will not be
able to advertise until the balance is paid in full.
All advertising must be paid in advance until the
advertiser had established credit with The Kansan.
To receive credit, the business must be established
in the advertised location for at least one year and
pass a credit evaluation. The Kansan reserves the
right to require prepayment for any ads. All outof-state advertisers must prepay for advertising in
cash or by check, money order or certified check
unless the ads are prepaid through a recognized
advertising agency or a national representative.
ALL RETURNED CHECKS WILL BE CHARGED $30

CONTRACTS & RATES

Kansan contacts are for a rate level, and the Kansan
may make periodic adjustments to the rate in each
level. Current contract holders will be notified in
writing 30 days prior to any rate adjustment, except
in the case of changes made after fulfilment or
exemption of a contract, when new rates may be
in effect. The Kansan will provide 30 days notice, in
writing at least 15 days prior to the effective date of
the new rates.
Advertising published by The Kansan that contains
copy, illustrations, or both created, in whole or part,
by the staff of The Kansan, is covered under the
copyrights thereof and shall remain the exclusive
property of The Kansan. Reproduction cannot
be made without specific written consent. The
Kansan reserves the right to insert its copyright
mark in such advertisements.

One tear sheet per ad is provided with monthly bill

for display advertising. Up to three tear sheets will
be provided upon request. Additional tear sheets
and copies of bills will be provided for a nominal
charge.
Advertisers and agencies forwarding orders to The
Kansan that contain incorrect rates or conditions
are hereby advised that the advertising called for
will be inserted and charged at the regular schedule
of rates and conditions in effect at the time the
advertising runs.
Advertisers are subject to full Kansan policies.
Contact us for more information.
If an advertisement is cancelled after deadline The
Kansan reserves the right to charge up to 50% of
the total cost of the space reservation.

Designed by Haylee Hedge

15

THE RIGHT MESSAGE

THE RIGHT AUDIENCE
THE RIGHT PRODUCTS
THE STUDENT VOICE SINCE 1904