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when it comes to excessive drinking: both are around the Quebec average (43% vs.
42%).
Finally, 4% of Montrealers noted that their drinking had affected their health, which is
right on the Quebec average, while 3% said it had affected their relationships with
friends (Quebec = 2%).
No differences for impaired driving
There are fewer drivers in Montreal (71%) than in Quebec as a whole (84%): 79% of
francophones and 63% of non- francophones drive.
Montrealers are below the average (46% vs. 50%) when it comes to the percentage of
people who say they stay within the legal limits when driving, but Montreal drivers are
less responsible than the Quebec average: 8% of them admit having drunk more than
the legal limit, while the Quebec average is 6%.
This is no doubt due to the fact that they saw fewer roadblocks than the average (29%
vs. 33%), even though, paradoxically, 80% of francophones said they had not seen a
police roadblock for a year, compared to 55% of non-francophones. Whats more, only
14% of francophones and 37% of non-francophones said they had been through a
police roadblock. Not surprisingly, the difference remains when both groups are asked if
they think it likely that they will be stopped if they drive while impaired (F= 41%, NF =
60%).
ducalcool: known and recognized
A full 96% of francophone Montrealers know the ducalcool slogan, La modration a
bien meilleur got/Moderation is always in good taste (Quebec average = 92%), while
only 72% of non-francophones know it, although the figure is still very respectable.
Moreover, to the delight of ducalcool, 92% of francophone Montrealers and 83% of
non-francophones think the organization is credible.
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Source: ducalcool
Information and interviews:
Marie-Pier Ct
Cell. : 418-999-4847
mpcote@tactconseil.ca