Escolar Documentos
Profissional Documentos
Cultura Documentos
By Melissa Wall
California State University – Northridge
A paper presented to the Global Fusion Conference, St. Louis, October 2004
Part of the panel: Infos sans Frontières: Reframing Alternative Media
1
Abstract: This paper focuses on a new type of international news produced by Nongovernmental
Organizations and distributed for free over the Internet through a case study of the news portal
Electronic Iraq. Electronic Iraq both differs from the standard values and practices of
international reporting and also embodies some of the characteristics commonly associated with
NGOs, suggesting a new type of non-profit journalism. This new form of journalism relies on a
network of information sharing, embodying modernist values of professionalization and a
reliance on facts but also incorporates a postmodern form of personalized storytelling that
together forms a hybrid cultural product: post-profit public goods journalism.
In the post-Sept 11 world, significant changes are taking place in terms of what is
considered to be international news, who collects and distributes it and the values such news now
embodies. Much of the literature on this subset of journalism has focused on the decline of
traditional news outlets’ coverage of international stories, but Hamilton and Jenner (2004)
suggest that it would be productive for researchers to focus on new iterations of non-traditional
international news ranging from do-it yourself websites to internal corporate reports. Although
they establish an excellent starting point, their research leaves out consideration of the role of
Non-Governmental Organizations (NGOs), which Wall (2002) and Walch (1999) have
previously suggested may be contributing to a new type of journalism. While NGOs are said to
constitute a global associational revolution that may be enlarging civil society (Salamon, 1994;
Fisher, 1998; 2000; Kaldor, 2003), the roles of these diverse organizations in creating and
distributing news and perhaps an alternative epistemology for the world’s social problems has
focus on in the wake of the terrorism wars in which mainstream Western news media coverage
has been criticized for sanitizing the real effects of the wars while also following the Pentagon’s
lead in depicting war as infotainment or even a reality TV show and failing to adequately
question the administration that launched the war (Andersen, 2004; Thussu & Freeman, 2003;
Tumber & Palmer, 2004). Indeed, millions of news consumers, frustrated with this increasingly
watered down, managed version of the news are turning to other, non-mainstream information
sources, especially via the Internet (Allan, 2004). These new forms of news are challenging the
mainstream media’s once monolithic version of events, in some cases “providing alternative
In this paper, I consider the case of Electronic Iraq, an online news portal created by the
joint effort of two grassroots NGOs. Findings suggest that Electronic Iraq is producing a new
kind of international news, one that reflects many of the values associated with NGOs such as
providing a voice for the marginalized and operating in a networked structure that relies on other
non-profit entities. Ultimately, such news offers a form of shared journalism that is neither
public service nor public journalism, though embodying some of the ideals of both, as it offers
Journalism Practices
3
International reporting by Western media, particularly in the U.S., has long been
criticized. The problems usually identified range from the amount to the quality and
characteristics of what is reported. First, it has been argued that one of the key problems is with
the shrinking amount of foreign news provided to news audiences (Emery, 1989; Riff &
Budianto, 2001; Riffe, Aust, & Sundar, 1994; Thussu, 2004). Likewise, the number of foreign
correspondents and bureaus has fallen dramatically since the 1970s. Foreign reporting is
expensive and there is little desire to spend the money necessary to cover international news
consistently and in-depth. Thus, it is argued that there is simply too little foreign reporting in
most corporate news media outlets, leaving the average news consumer in near or complete
ignorance about happenings around the world, particularly in non-Western countries (Thussu,
2004).
In terms of quality, international news is seen as being narrowly reported, and often
misleading and stereotypical. One reason is media’s over-reliance on the frames provided by
governments (Cohen, 1963; Bennett, 1990; Herman & Chomsky, 1988). That is, governments
have consistently been allowed to set the news agenda and interpretative schemas for reporting
about issues and places outside the country. In part this happens because reporters have relied on
elite governmental and business sources for their information (Gans, 1979). Thus, news follows
the government’s line and often fails to adequately challenge what is being said. At the same
time, reporters rarely talk to groups from the margins of society who are sometimes harder to
reach or less able to succinctly and professionally articulate their positions. Coverage of non-
Western countries also has been criticized for being negative as well as stereotyping and
demeaning to non-whites while focusing on conflict to the exclusion of other stories (Beaudoin,
& Thorson, 2001; Hall, 1995; Said, 1997). Reporting on war and other conflicts seems to
magnify the failings of international reporting. In part, this is because journalists are under
greater pressure to provide frequent, dramatic updates, especially in terms of television news, but
also because such reporting can often be more dangerous, chaotic and confusing. Reporters are
even more dependent on participants -- often military personnel -- to assist them in gaining
access to events (Hammond & Herman, 2000; Knightley, 1975) . All of these problems are often
the result of journalistic routines and the increasing need in a conglomerate –controlled media to
take shortcuts in order to produce more for less (Thussu & Freedman, 2003). More broadly,
ideological processes that favor elite frameworks further work to keep certain kinds of
information and perspectives out of the news while emphasizing others (Gitlin, 1980).
5
Online journalism. Another area to consider in the context of this study is the
intersection of the Internet and journalism. Much of the study of online journalism originally
focused on the websites of established news outlets, assessing such characteristics as page design
and levels of interactivity (Li, 1998; Massey & Levy, 1999). More recently, researchers have
attempted to consider the changing role of journalists and journalism via web-only phenomenon
such as Indymedia, blogs and other forms of participatory journalism (Deuze, 2003; Platon &
Deuze, 2003; Singer, 2003; Kayes & Johnson, 2004; Wall, 2004). Questions raised about such
journalism include how best to categorize and assess their practices and whether to employ
traditional categories or develop new concepts and theories (Deuze & Dimoudi, 2002). Among
those introducing new tools for thinking about online journalism, Deuze (2003) identifies online
even computer codes are shared without copyright. Allan (2002, p. 127) writes of the online
amateurs and some professionals created a first-person news network”. Bruns (2003) suggests
that these various forms of online media may lessen the influence of elite gatekeepers, perhaps
introducing forms of information selection such as “gatewatching” (p. 32). Yet the introduction
of “multiple axes of information [that] provide new opportunities for citizens to challenge elite
control of political issues” might also ultimately allow more elite manipulation (Williams &
necessary to consider the overall rise of NGOs in the last two decades. The context for this
increase has been the almost worldwide adoption of neo-liberal economic policies, leading
nation states to privatize many previous government functions, selling off state-owned entities
and in some cases relying on free-market economics to provide for the public good. Indeed,
some critics believe that these economic policies have resulted in a further diminishing of the
Whether this has weakened nation states is a matter of debate, but certainly in doing so,
states have withdrawn from many of their traditional areas of concern regarding social welfare.
stepped in, some providing services that the state no longer does, others serving advocacy roles,
monitoring and lobbying state and corporate entities (Davenport, 2002; Fisher, 1998, 2004;
Salamon, 1994; Salamon, Anheier & Associates, 1998). Some observers argue that in carrying
out these activities, NGOs are increasingly the source of public goods, or resources that are
The term NGO spans a range of organizations – from better known groups such as
Oxfam or Save the Children to small, grass-roots organizations with a handful of members.
Today, some well known NGOs such as Amnesty International and Greenpeace are seen as more
credible than global corporations such as Ford or Microsoft that have spent millions building
their brand name (De Jonquieres, 2000). Other small, under-funded groups are sometimes seen
Based Organizations), although here the term NGO will be used for all such groups.
7
Many NGOs share common characteristics in terms of how they operate and what their
motivations are. Described as flexible, fast acting and motivated by social and not commercial
concerns, NGOs are said to be key tenants in the civil sphere of society (Fisher, 1998; Kaldor,
2003; Warkentin, 2001). Some NGOs operate as part of transnational advocacy networks,
seeking to influence global politics through their creation and distribution of information (Keck
& Sikkink, 1998). They have been particularly effective at organizing themselves around large
governments (Naidoo, 2000). It should be noted that this includes some smaller entities such as
GROs and CBOs who also are able to make global connections via more informal social
networks, NGOs have been described as establishing a global public sphere that has the ability to
create an alternative public opinion (Mater, 2001; Warkentin, 2001). In some cases, they assist
the marginalized and oppressed in gaining a voice (Courville & Piper, 2004; Keck & Sikkink,
1998). In this way, NGOs are devising new channels for discussion of public policies as well as
playing major roles in setting public agendas and conferring legitimacy on select issues (Keck &
them for being too liberal (Lobe, 2003). Other critics from within the NGO ranks, argue that the
larger, more visible organizations are not directly accountable to the public and often immune
from criticism (de Waal, 2002; Hulme & Edwards, 1997). Such larger outfits can easily become
dependent upon governmental funding, which in turn can shape their actions and their points of
view. Observers argue that many of today’s larger NGOs are actually “tamed” social
movements from the 1980s and 1990s, who have brought professionalized structures and values
to formally grass-roots movements (Kaldor, 2003, p. 86 ; Lovink, 2002). For social movement
proponents, NGOs are a hot button issue because some, especially well-funded Western ones,
have become so articulate and savvy in the hallways of power, they are automatically interpreted
as representing all of civil society and, as a result, other smaller grass-roots groups are shut out
of decision making that directly affects them (de Waal, 2002; Lovink, 2002). In terms of their
representing them as the Other in order to generate donations (Lidchi, 1999). So that while
NGOs provide expertise and professional scaffolding within the networks in which they become
embedded, they also are seen by some network members as too structured and too bureaucratic,
foisting First World values onto other groups (Lovink, 2002; Minkoff, 1997). Indeed, one of the
most visible campaigns of the last few years, the Global Justice Movement that came to the fore
in Seattle, has faced these very divisions between NGOs and so-called Street-Level Groups
(Kidd, 2003; Wall, 2003; Wong, 2004). However, many of the criticisms of NGOs do not appear
to directly fit the case of Electronic Iraq due to its grass-roots, radical nature (Sarkees, 2003).
9
Electronic Iraq The news portal Electronic Iraq was started just before the second Gulf
the Wilderness and a group that produced an alternative news portal called Electronic Intifada.
Electronic Iraq describes itself as a “supplementary news portal” offering alternative news about
the Anglo-American conflict with Iraq via “a humanitarian perspective” (Introduction, n.d., para.
1, 2).
Founder Voices in the Wilderness (VitW), was created in the mid-1990s, focusing on
conditions in Iraq after the first Gulf War aiming to change U.S. and UN policies toward that
country. VitW is a joint project between activists in the United States and the United Kingdom,
and grew out of pacifist opposition to the first war against Iraq when the Gulf Peace Team sent
groups over to witness at the Iraqi borders at the start of the war (Sarkees, 2003). It is run from
Chicago by long-time peace activist Kathy Kelly, who in 2000 was nominated for the Nobel
Peace Prize (Newbart, 2003). Electronic Intifada has existed since 2001 as a self-described
online “education gateway” focused on the Israeli-Palestinian conflict and providing news from a
pro-Palestine point of view (Introduction, n.d., para. 9). It was started by activists with an
interest in news media and the Internet in addition to the conflict. The four co-founders are two
diaspora Palestinians now working as academics -- Ali Abunimah and Arjan El Fassed – and
Laurie King-Irani, former editor of the Middle East Report, and Nigel Parry, who worked as a
Electronic Iraq. When the actual conflict began, VitW in collaboration with the Iraqi Peace
Team, had participants on the ground in Baghdad, who reported throughout the war via the
Internet. After the war, some group members stayed in Iraq to continue writing about the
occupation of the country. In January 2004, the site reported that the US military was preventing
Analytic Procedures
In this project I employed a textual analysis approach which involved immersing myself
in the site over a period of 9 months, taking notes during my observations as well as employing a
simple content analysis as described below (Altheide, 1996). During my first visits on March 22,
24 and 25, 2003, I downloaded 23 pages. I continued to visit the site over the next 9 months,
developing a series of questions (per Altheide [1996]) to help me analyze the texts and, in
December 14, 2003, I downloaded the entire site using the software Webwhacker. I selected 12
topic overview pages (6 from March and the same 6 from December) containing 60 stories or
reports for intensive analysis. This included the topic pages: Action & Activism; Aid &
Development; Art, Music & Culture; The Media; Opinion/Editorial; What’s New. My overall
research questions were: What are the characteristics of the journalism this NGO news portal is
practicing? How do these compare with typical mainstream international news practices? In
what ways do these practices reflect NGO values? Specifically, I asked of each page:
Where does the site’s information come from? Here, I employed a content analysis. Each
story on the main section pages was coded for its source into the following categories: Electronic
Iraq (or Voices in the Wilderness/Electronic Intifada); NGO; United Nations; Mainstream Media;
Individuals; Other.
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Was the site networked with other organizations? This might be visible in their
appearance as sources noted in the question above, or through other sorts of references such as
Who or what tends to be the focus of stories? Governmental and other elites such as
military or business? The marginalized and oppressed? Abstract policies or individual people’s
stories?
objective voice or telling both sides of the story? Do they employ bylines? Are sources clearly
identified?
Does the site take advantage of interactivity or use other techniques to encourage
Sources and networks Electronic Iraq appears to generate a quarter of its own original
content. The rest of the content comes from a handful of sources: NGOs, UN agencies,
News Media outlets, and Individuals. In the stories assessed here, the sources break
down as follows:
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Story source Percentage of all sources
NGOs 35% (n=21)
Electronic Iraq/VitW 25% (n=15)
United Nations 20% (n=12)
News Media 10% (n=6)
Individuals 8% (n=5)
Other 2% (n=1)
If the category Electronic Iraq/VitW is combined with NGOs, then NGOs are the source
for more than half the items (60%) appearing on Electronic Iraq. Of the NGOs appearing on
these pages, the type varies and seems to depend on which topical page they appear. For
example, on Action and Activism, the sources tended to be Electronic Iraq/VitW and other grass-
roots groups such as the Stop the War Coalition. On the Aid and Development pages, larger
organizations such as Save the Children appeared. The third most frequent source is the United
Nations (20%).
The use of NGO and UN materials, which combined make up a majority of the site’s
content, suggests a sort of network is at work here, linking Electronic Iraq to these other entities.
Indeed, the site would be much less substantial without these articles. But Electronic Iraq does
not link to the original articles produced by these entities which would take readers off-site;
instead they simply posts the articles on their own site. Electronic Iraq often does not even link
to the entities producing these articles with the exceptions being credit lines posted at the end of
some articles posted on the Action and Activism pages. Electronic Iraq does include links
beneath photographs, so that, for example, the photograph of a Dutch rapper at a protest is
The smallest number of sources came from News Media (10%), Individuals (which
consisted of unaffiliated individuals who provided information) (8%) and Other at 1%.
Interestingly, unlike many blogs and other news-oriented websites, mainstream media are not a
15
Story forms Electronic Iraq consists of four main types of story forms: press releases;
news stories; editorials; and personal diaries. The press releases come from NGOs such as
Human Rights Watch and UN agencies monitoring what is happening in Iraq. Most are not
bylined and tend to consist of a report with either quotes from a single source who works for the
organization that released the information, or no quotes and just facts and statistics. For example,
in December 2003, EI ran a story from Human Rights Watch that reports,
“The use of cluster munitions in populated areas caused more civilian casualties than any
other factor in the coalition’s conduct of major military operations in March and April,
Human Rights Watch said. U.S. and British forces used almost 13,000 cluster munitions,
containing nearly 2 million submunitions, that killed or wounded more than 1,000
Although they are not presenting two sides to the information or trying to achieve “balance” as
professional, rarely focusing on ordinary Iraqis as individuals but more abstractly on policies and
issues.
A second type of item is news stories. Most are not bylined and come primarily from the
United Nations news agency, which freely makes its information available, particularly
through the UN Office for the Coordination of Humanitarian Affairs (OCHA) which
(IRIN). This is in essence a wire service that the UN coordinates that came about in
response to the crisis that developed in central Africa after the Rwanda genocide. IRIN
respond to and avert emergencies” and that it tries to counter propaganda and other
misinformation. It does not attempt to reproduce mainstream media reports but receives
reports from non-journalist sources such as aid workers, disaster specialists and members
of the public. IRIN makes it stories available to non-commercial sources without charge,
17
These items are often written like a typical news story, with a theme paragraph, use of
quotations, multiple sources, etc. Bylines for these article writers are not included. Many
of these IRIN articles identify a problem in the lead, then focus on an NGO helping solve
the problem. So we read of Ali, 6, and Sa'id, 10, “grubbing through the rubbish piled up
near their temporary home behind the bombed-out Iraqi air force club in the capital” who
are among 200 families of squatters in this neighbor who cannot afford rents in the post-
Saddam regime. The story goes on to note that “To their good fortune. . . [they] are
targets of a programme operated by the German aid agency, Help, under which they and
other homeless people are being supplied with items such as blankets, soap and kerosene
heaters” (“Homeless in Baghdad,” 2003, para. 1, 6). Many of these stories focus on
marginalized individuals in Iraq. Again, these seldom aim for telling both sides.
The third type of item is editorials. Each of these is bylined. Some are written by EI
members, while others come from NGO contributors such as the editorial, “Winning at
(Bacon, 2003). Editorials are always bylined and identified as such. The subjects are
Iraq, generally peace activists or aid workers. Each of these is bylined. The site claims
that submissions are sought from persons with an active interest and demonstrable
knowledge about Iraq such as professionals or journalists (Guidelines for content, 2003).
The diaries often consist of interviews with local people, including vivid vignettes of
those peoples’ experiences in Iraq. Just as the corporate media embedded itself with US
soldiers, so these aid workers and volunteers embedded themselves with local families.
They participate in events and make clear their participation while focusing on ordinary
Iraqis – listening to and reporting their voices, humanizing them with stories of birthday
parties and family spats. For example, Kathy Kelly writes on March 24, 2003:
Hosam Khaf, a 13 year old boy from Baghdad Jeddidah, was injured on Friday, March
21st at 9:00 p.m. He sustained a shell injury to his abdomen and now has a cholotomy
bag. He is in great pain today. He lives in a multiple story building. As huge bombs
exploded nearby, his family fled their flat. When he went into the street he was hit by
shelling. His father, Abu Hosam, says that there are a military hospital and a military
training facility 45 km away. "Most of the casualties are children, elderly people and
civilians," said Abu Hosam. What do they have to do with fighting and war?" (Kelly,
The diaries in no way try to present alternative points of view nor do they attempt to maintain
any distance from their subjects. In fact, they embody an emotional tone, one that is immensely
empathetic to the ordinary Iraqis, one that is not afraid to say that the authors are angry,
frightened or appalled.
19
In addition to these types of elements found on the website, Electronic Iraq runs an RSS
feed from news media on the lower corner of the front page titled “Breaking News” which
provides external links to stories related to the conflict. The stories are followed by the
disclaimer that Electronic Iraq is not responsible for the news being reported there, which is
collected via keywords from commercial media. On March 25, 2003, two of the headlines read:
“ITV gets record ratings, Guardian Unlimited, Tue Mar 25 2003 07:06:00 GMT-0800 (Pacific
Standard Time); and Edging Closer to Baghdad, SignOn San Diego, Tue Mar 25 2003 07:05:00
What’s not on the site is a place for people to respond, comment or participate in
discussions. Visitors can e-mail Electronic Iraq, but the site does not allow for comments to
individual posts nor does it host a bulletin board type discussion. Visitors can submit unsolicited
content, but the site warns that it has to be “high quality” and focused on “the humanitarian and
international legal dimensions” of the conflict (Guidelines for content, n.d., para. 1).
its aftermath, but the portal is more than that. Electronic Iraq represents a new kind of
international news, one that embodies some of the characteristics commonly associated
with NGOs but also suggests a new type of non-profit journalism. Electronic Iraq differs
from much international reporting in that it does not rely on the official opinions of
governments involved in the conflict, nor does it concentrate on presenting the story
through military sources and thus adopting their point of view. Nor does Electronic Iraq
share the jingoistic language and flag-waving that much American media has been
accused of when representing this conflict (Solomon, 2004). Yet unlike many websites
that are against the war, Electronic Iraq is not a collection of links designed to provide
on providing facts and statistics about the effects of the war on the ground, as well as
posting poignant first hand reports or diaries which clearly aim to evoke emotion rather
than display distance. All of these work together to tell the stories not so much of the
21
Electronic Iraq works by relying on information provided by other entities – almost none
of whom are professional news outfits. It does this by tapping into a network of NGO and
United Nations sources. In terms of content, this sets the portal apart from certain other
alternative online news source such as blogs which rely heavily on mainstream news providers.
This also differs from earlier studies finding NGO websites were more dependent on news
outlets for information than seen here (Wall, 2002). This may be an indication of increased
production of news by NGOs or a greater sense of solidarity with non-profit news – especially as
mainstream news in this case was often mostly favorable to the U.S. government point of view.
These entities provide Electronic Iraq with information they do not have the resources to collect
themselves; they provide the context and background sometimes missing in mainstream reports.
Surrounding its own work with the reports of these well-known entities enhances Electronic
Iraq’s credibility.
This form of distribution appears to reflect the network form identified as a key
characteristic of NGOs, and might provide a means of establishing what has said to be missing
within the NGO sphere – accountability (Goodin, 2003). These linked-to sites could serve as a
check on each other as neither non-profits nor the UN would want to damage their reputation by
providing false information or simply promoting themselves without taking into account the
good of Iraqis. This type of information sharing may be among the most important aspects of
Electronic Iraq. It suggests another variation on alternative media publishing and brings up two
important issues – the nature of networked or shared news and, secondly, the role of public
capabilities, but relates further to issues surrounding news as a commodity. Here, the
entities making news available would appear to believe that the value comes from
making information free and available to those who would create portals, blogs and other
online media. This is not to say that the NGOs have no agenda in Iraq, but that their aims
are foremost to provide some sort of assistance, and perhaps monitor or watchdog the
activities of the occupation forces. This would seem traditionally to have been the role of
the corporate media, but as the Abu Ghraib prison scandal indicates, the Western media
appeared to have failed in serving this sort of watchdog role (Solomon, 2004; Hersh,
2004; Knightley, 2004). Yet this is not public service journalism, which is produced with
at least with some government financing and perhaps even control. Nor is it public
journalism even though some of those values appear present. Electronic Iraq is similar
The second phenomenon is the role of audiences in terms of creating or at the least
discussing content. Indymedia, for example, prides itself on its open-publishing model – a news
wire to which anyone can theoretically contribute. Many bloggers also rely on audience
participation and feedback for their content. Such an approach seems to embody the Deweyian
belief in the public’s ability to govern itself, to educate itself through sharing opinions as
professionals. It might be tempting to argue that the Electronic Iraq site is leaning more toward a
Lippmann viewpoint, by relying on these official, professional voices of the UN and NGOs.
That may be partly true, but the site also features the diaries which present a different practice
entirely.
23
Recent research has suggested that a sort of postmodern news is on the rise (Davis, 1996)
which is fragmented, nonlinear and less rational, employing small stories rather than grand
narratives. That appears to describe these diaries. These tend to be written by activists and other
concerned citizens who ventured to Iraq. The diaries seem to be a variation on the citizen
reporter models found at sites such as South Korea’s ohmynews. The difference is that these are
exceptional citizens – indeed they seem to embody the characteristics outlined by Mermin (1999)
who argued that public opinion was not adequately represented in US reporting of wars and
coverage of conflict by including citizen activists as “experts” in order to expand the range of
views being presented. These citizen activists – shut out from being given a voice in mainstream
what we find on this site is a sort of hybrid of the modern and postmodern – rational
items from NGOs and the UN emphasizing facts and figures and embodying modernist
in the diaries. Together, these seem to create a hybrid cultural form that employs
storytelling tendencies. The grass-roots group that produces Electronic Iraq may well
serve as the accountability mechanism that observers have asked about in terms of large,
well known NGOs. Perhaps we might call Electronic Iraq and other similar NGO news
portals public goods journalism, a post-profit networked form of news sharing. The
model offered here stands in contrast to the current mainstream online news media model
which now generally asks for registration to access content but may well ask for payment
in the near future. Of course, the notion of news as a public good is not new as critics
such as McChesney (2000) have repeatedly called for a return to this conceptualization
with renewed attention to public funded broadcasting. Others working within the civic or
citizens, offering alternative issue frames, stimulating public interest and advancing
knowledge of solutions with sustained attention (Lambeth, 1998) – but their movement
25
The extent to which this shared news network can compete with the slick production of
seems destined to remain on the margins of the dominant public sphere of public opinion
and debate. But what this site does indicate is that another model for news production
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