Premiere Digital Signage Opportunity at the

ARVO 2009 Annual Meeting

Capture the attention of attendees by presenting your message throughout the main
lobby of the Greater Fort Lauderdale/Broward County Convention Center during the
ARVO 2009 Annual Meeting May 2-7, 2009. This unique visual opportunity allows a
limited amount of exhibitors to separate themselves from the competition.

Using state-of-the-art digital displays positioned in high profile locations, your dynamic
message is sure to be seen by thousands of ARVO / ISIE 2009 attendees.

Products
Large Digital Displays
► Three - 12 feet x 30 inch hi-definition digital displays

Benefits
• Increase awareness of your presence as a top tier exhibitor at the show while also
increasing your brand awareness of the products and services you offer to a targeted
audience.
• Use full motion images to communicate with show attendees to identify your exhibit
location before they even enter the Exhibit Hall.
• Display different messages at different times of day to attract show attendees to your
booth or activities.
• Grab the attention of thousands of attendees with captivating high quality imagery
presented on strategically placed displays.
Content
You can provide your own content by following our graphic guidelines document or have
our team create rich media specifically designed for you. The system can display
images individually, across two panels or across all three panels allowing for high
impact and dynamic messages to be shown.
The systems display the following files types: JPEG, Flash, AVI and WMV files.
Streaming video to the displays is also available upon request.

System Description
Each of the high-definition dynamic digital displays consists of three contiguous 50”
plasma panels. Two of the digital displays are located in the Atrium Lobby and greet
attendees the moment they enter the convention center. The third system is located in
the Lobby of Exhibit Halls B/C which is also a main entry way into the building.

3 panel displays – each display is 12 foot wide by 30” high

Frequency
Your digital message will be shown a minimum of 10 times per hour (140 times per day)
from 7:00AM-9:00PM. Your digital message will air each day during the entire course of
the 2009 Annual Meeting from Saturday, May 2nd through Thursday, May 7th.

Cost
Digital Displays – Your digital message will be displayed across each of the three large
display systems in the high traffic areas outlined above. The dynamic digital messages
can be purchased in the following increments:

►15 second message $ 2,000

►20 second message $ 2,600
►30 second message $ 3,900

Enhance you presence at ARVO’s 2009 Annual Meeting.

For further information call Cynthia Nisenbaum at 561-241-8621 or via email at

cn@spotfocus.com.
 Digital Signage at the ARVO 2009 Annual Meeting
Fulfillment Order Form
Description of Services:
A ________( ) second advertisement for your organization during ARVO’s 2009
Annual Meeting at the Greater Fort Lauderdale/Broward County Convention Center,
Saturday, May 2nd-Thursday, May 7th, 2009. The ad will air a minimum of 10 times per
hour each of these days between 7:00AM-9:00PM.

The entire system consists of three dynamic digital displays with each display consisting
of 3 high-definition 50” contiguous plasma panels located in the lobbies in front of the
entrances to Exhibit Hall A (2 systems) and Exhibit Halls B/C (1 system) on the first
level of the Greater Fort Lauderdale/Broward County Convention Center.
Digital -The cost to display your message on the digital system is $_______
Bill To:
Contact:
Company Name:
Address:
City, State, Zip:
Phone:
Fax:
Email:
Content
You can create your own message and there will be no additional fee if you follow the
Graphic Guidelines attached. The system displays the following files types: JPEG,
Flash, AVI and Windows Media Files. Any programming to the system is included in the
above fee.
Video commercials already produced that are still in video format can be digitized and
segmented to fit your selected time limit. Please contact Spot Focus for assistance.
Your message content should be provided to Spot Focus by April 29, 2009.
If you desire, Spot Focus can produce your message for a nominal fee of $150. This
fee includes the following: Storyboard evaluation and consultation. You provide logos,
tag lines and any other appropriate graphics. Spot Focus will produce your message as
a dynamic Flash advertisement to your selected time frame. After approval of the
storyboard, you will be allowed three changes to the content during the approval
process. Any additional services are approved by you and are billed at $125 per hour.

__________________________ __________________________________
Print Name Date Signature
Please sign and fax to Spot Focus at: 831-461-1751