SKYLINE BUSINESS SCHOOL

MBA
2nd year, 2nd semester
2008-10 Batch
STRATEGIC MANAGEMENT AND BUSINESS POLICY
Sub: Assignment
1. This assignment aims you to learn the various concepts of
strategic management by carrying out a field study and refer
books, academic journals. Collection of information, meeting
the right people, preparing a report and improving your
analytical skills would be the key learning outcomes.
2. Annexure 1 consists of five topics related to the subject
3. You have to form groups of 6 members each
4. I will allocate a topic to each group.
5. You are expected to meet the concerned personnel of the
organization and refer to resources available in the
library/internet.
6. The group is expected to submit an assignment and also if
time permits make a presentation on this topic.

GUIDELINES
1. Each group has to carry out primary research. This is
MANDATORY.
2. Attach the visiting card of the person you have met.
3. Word limit: 3500 words (excluding annexure).
4. The report and the presentation must include the following:
ONE report per group
1. Objectives of the study
2. Analysis of survey
3. Findings
4. Recommendations
5. Conclusions
5. Weight age: 15 %.
6. Plagiarism is a serious offence. PLEASE DO NOT
DOWNLOAD ANY MATERIAL FROM THE
WEBSITES IN YOUR REPORT. ANY VIOLATION
WILL ATTRACT ZERO MARKS IN THE
ASSIGNMENT. WE REPEAT REFRAIN FROM
DOING THIS.

7. WE EXPECT YOU TO WRITE THE ASSIGNMENT IN

YOUR OWN LANGUAGE AND NOT BORROWED
FROM THE WEBSITES.

8. Please provide name, address and contact no of the person

you have met. You will loose marks in absence of this. This
is IMPORTANT

9. Last date: 9th April 2010

Good luck

Hitesh Manocha

Annexure 1

There will be two groups working on each topic.

Topic 1

Carry out an analysis of any ONE industry of your choice using 5-

forces model. Analyze each force in detail. Analyze the
implications of the same on the organization.

Topic 2

Take an organization which has more than one SBU. Analyze the
strategic planning process which includes

• Defining the corporate mission

• Establishing strategic business units
• Assigning resources to each SBU
• Assessing growth opportunities

Topic 3

1. Take an organization of your choice.

 2. Is it a market leader, challenger, follower or nicher.
3. Justify reasons.
4. Analyze what strategies are being used. Analyze and provide
recommendations.

Topic 4

1. Choose an organization of your choice.

2. According to you, analyze any two grand strategies being

used by the organization.

3. Justify the reasons for the same and suggest what further
improvements can be done?

Topic 5

1. For this topic, you have to take an organizational which has

overseas operations.
2. Analyze whether organization is facing global/multicountry
competition?
3. Give reasons for the same?