DANA LEAL

Hudson, Florida | (813) 600-9885 | Danaleal14@gmail.com

BUSINESS MANAGEMENT PROFESSIONAL

BUSINESS DEVELOPMENT | SALES MANAGEMENT | MARKETING | ACCOUNTS MANAGEMENT | PROVIDER RELATIONS

Dynamic Business Management Professional adept at successfully performing all of the diverse
demands and responsibilities of an innovative and forward-thinking organization. A seasoned
professional with a proven track record in business development, sales management, marketing and
accounts management in the healthcare field. Sound knowledge and understanding of market trends,
principals and methods within the post-acute care and long-term care industries. Adept at developing,
nurturing and maintaining important internal and external relationships. Strong communication,
presentation, networking and closing skills to successfully expand potential market segments. Highly
self-motivated with a solid work ethic, maintaining a strong attention to detail. Trusted team player who
also excels independently meeting the companys goals and expectations. Seeking a challenging position
with a successful organization where I can lend my expertise and continue to learn and grow.

AREAS OF EXPERTISE

New Business
Development
Expert Sales Manager
Business Processes
Strategic/Tactical
Planning
Negotiations

Leadership, Training &

Development
Ethics
Market Research
Market Trends
Presentation Skills
Tactful Closer

Cultural Sensitivity
Budgeting/Forecasting
Handling of Highly
Confidential Matters
Technology Skills:
Microsoft Office

PROFESSIONAL EXPERIENCE
CONSULATE HEALTHCARE, Southwest Florida Region, FL
2015
Traveling Director of Admissions and Business Development
Expedited marketing and business development strategies for 11 skilled nursing facilities.
Designed, developed and successfully implemented a direct admit program for Freedom and
Humana providers.
Focused on area Accountable Care Organizations, successfully establishing collaborative referral
agreements for 2 of the largest ACOs in the southwest Florida region.
Presented the CMS bundled payment Model 3 (BPCI) initiative to upper management at areas
hospitals.
Collaborated with the Admissions Directors to develop marketing plans that maximizes skilled
census mix.
Coordinated all physician partnership meetings supporting the facilities at a corporate level.
SIGNATURE HEALTHCARE LLC, Pinellas Park, FL
2013 - 2014
Director of Business Development and Marketing
Successfully launched marketing campaign renaming the skilled nurse facility and new clinical care
model.
Initiate new physician partnerships and strengthen partnerships maintaining steady referrals to
post-acute care.
Created and applied a business development plan focusing on hospitals and assisted living facilities
resulting in an overall increase in patient referrals and the market share.

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Developed, implemented and managed a staff training program focusing on brand changes,
customer relations and care.
Within 3 months substantially increased the daily census,

UNITED HEALTHCARE, Tampa, FL

2009-2013
Sales Account Manager
Created and applied comprehensive account marketing plan skilled nurse facility customers
throughout Florida.
Met and exceeded organizations enrollment goals.
Successfully launched healthcare plans and clinical care management programs for newly
contracted skilled nursing facilities.
Built, nurtured and maintained relationships with customers, providers and industry/market
communities resulting in increased market share.
Consistently exceeded monthly projections resulting in increased annual membership enrollment.
Provided leadership and experience for sales marketing events creating market brand awareness.
Served as the go-to account manager supervising damage control reviving distressed accounts.
Maintained strong partnerships with nursing home management introducing improvements based
on customer feedback.
WELLCARE HEALTH PLANS, Tampa, FL
2005 - 2008
Medicare Benefits Sales Consultant
Applied knowledge and expertise as new sales consultant educator and mentor.
Maintain successful networks and relationships with brokers, senior outreach centers and
community organizations.
Notable Accomplishments:
o Achieved Top Producer status for open enrollment realizing a 93% member retention rate.
o Recognized as top speaker for marketing seminars and events.

EDUCATION

Saint Leo University, St. Leo, FL, Bachelor of Science, Healthcare Management (Anticipated
Graduation: April 2016). Inducted into Sigma Beta Delta International Honor Society in Business,
Management and Administration.

Hillsborough Community College, Tampa Bay, FL, Associate in Arts, Business Administration. Elected
as the Secretary to the Student Government. Selected as a State Delegate at the Florida Junior College
Student Government Convention.

Continuing Education:
Computer Application
Medicare/Medicaid Reform
Technical Product Certifications
Sales Enhancement
Medicare Compliance and Ethics Certification
Public Speaking
215 Health, Life and Annuities License