Você está na página 1de 2

COURSE DESCRIPTION

The objective of the course is to provide insights into business

Business Models
Curriculum

excellence frameworks, designing business models and the dynamics


of business innovation.
This course outlines wholistic management of both established and
new firms through the integration of strategic perspectives related to

marketing, financial, organizational and operational aspects.


The students will be exposed to emerging theories in this arena to
enable them gain a deep understanding of business models and their
dynamic roles in the sustainability of business success with the aid of
global case studies.

Dr.L.Prakash Sai

Corporate Lifecycles

Business Excellence Models

Growing Vs Ageing Companies


Corporate Lifecycle Stages
Infancy
Go-Go
Adolescence
Prime
Stable
Aristocracy
Recrimination
Bureaucracy
Death

Core values and concepts


Business Excellence frameworks:
USA (MBNQA)
Europe (EFQM) and
India (CII-EXIM)
Cross-comparison of national frameworks

Tools for organizational analysis

Components of a Business Model

Planning and Execution of Business Models


Profit Models

Relationship between strategy and structure


Firm boundaries
Architectural components of business models

VRISA analysis
(Customer Value, Rareness, Imitability, Substitutability, Appropriability)
Sources of competitive advantage

Evaluation of business models

Planning and executing business models: Critical success factors

Case examples

Global case studies

Business Innovation
Fortune at the Bottom
Innovation Typologies

Suggested Texts
Business Models: A Strategic Management Approach,
Allan Afuah,
McGraw-Hill, New York, 2004

Managing product and process innovations

Managing disruptive innovations


Open Innovation and Crowdsourcing

Reference Books
Managing Corporate Lifecycles,
Ichak Adizes,
Prentice Hall Press, New Jersey, 1999.
The Modern Firm,
John Roberts,
Oxford University Press, New York, 2004.
Seeing Whats Next,
Christensen, Clayton, Scott Anthony and Eric Roth;
Harvard Business School Press, Boston, 2004.
The Business Model Navigator,
Oliver Gassmann, Karolin Frankenberger, and Michaela Csik,
FT Publishing International, 2014.

Business Model Innovation

Allan Afuah,
Routledge, New York, 2014

Reference Papers
Building Breakthrough Businesses Within Established Organizations, Vijay
Govindarajan and Chris Trimble, Harvard Business Review, pp.58-68, May
2005.
Competing with dual business models: A contingency approach,
Constantinos Markides and Constantinos D. Charitou, Academy of
Management Executive, Vol. 18, No. 3, pp.22-36, 2004.
Why Business Models Matter, Joan Magretta, Harvard Business Review,
pp.87-92, May 2002.
How to identify new business models, Joseph V. Sinfield, Edward Calder,
Bernard McConnell and Steve Colson, MIT Sloan Management Review,
Winter 2012.
Icarus Paradox: How exceptional companies bring about their own downfall,
Miller, Danny, Business Horizons, Jan/Feb 1992.

Reference Papers
Knowing a Winning Business Idea - When You See One, W. Chan Kim and
Rene Mauborgne, Harvard Business Review, pp.129-138, Sep./Oct.-2000.
Reinventing Your Business Model, Mark Johnson, Clayton Christensen and
Henning Kagermann, Harvard Business Review, pp. 51-59, Dec.2008.
Patterns of Disruption in Retailing, Clayton M. Christensen and Richard
S.Tedlow, Harvard Business Review, pp. 42-45, Jan./Feb. 2000.
What to do against disruptive business models, Constantinos C. Markides
and Daniel Oyon, MIT Sloan Management Review, Summer 2010.

Você também pode gostar