Escolar Documentos
Profissional Documentos
Cultura Documentos
Business Models
Curriculum
Dr.L.Prakash Sai
Corporate Lifecycles
VRISA analysis
(Customer Value, Rareness, Imitability, Substitutability, Appropriability)
Sources of competitive advantage
Case examples
Business Innovation
Fortune at the Bottom
Innovation Typologies
Suggested Texts
Business Models: A Strategic Management Approach,
Allan Afuah,
McGraw-Hill, New York, 2004
Reference Books
Managing Corporate Lifecycles,
Ichak Adizes,
Prentice Hall Press, New Jersey, 1999.
The Modern Firm,
John Roberts,
Oxford University Press, New York, 2004.
Seeing Whats Next,
Christensen, Clayton, Scott Anthony and Eric Roth;
Harvard Business School Press, Boston, 2004.
The Business Model Navigator,
Oliver Gassmann, Karolin Frankenberger, and Michaela Csik,
FT Publishing International, 2014.
Allan Afuah,
Routledge, New York, 2014
Reference Papers
Building Breakthrough Businesses Within Established Organizations, Vijay
Govindarajan and Chris Trimble, Harvard Business Review, pp.58-68, May
2005.
Competing with dual business models: A contingency approach,
Constantinos Markides and Constantinos D. Charitou, Academy of
Management Executive, Vol. 18, No. 3, pp.22-36, 2004.
Why Business Models Matter, Joan Magretta, Harvard Business Review,
pp.87-92, May 2002.
How to identify new business models, Joseph V. Sinfield, Edward Calder,
Bernard McConnell and Steve Colson, MIT Sloan Management Review,
Winter 2012.
Icarus Paradox: How exceptional companies bring about their own downfall,
Miller, Danny, Business Horizons, Jan/Feb 1992.
Reference Papers
Knowing a Winning Business Idea - When You See One, W. Chan Kim and
Rene Mauborgne, Harvard Business Review, pp.129-138, Sep./Oct.-2000.
Reinventing Your Business Model, Mark Johnson, Clayton Christensen and
Henning Kagermann, Harvard Business Review, pp. 51-59, Dec.2008.
Patterns of Disruption in Retailing, Clayton M. Christensen and Richard
S.Tedlow, Harvard Business Review, pp. 42-45, Jan./Feb. 2000.
What to do against disruptive business models, Constantinos C. Markides
and Daniel Oyon, MIT Sloan Management Review, Summer 2010.