Escolar Documentos
Profissional Documentos
Cultura Documentos
2014.1
Contents
1.0
Brand Identity
2.0
Retail Identity
3.0
Exterior Design
Promotion
6.0
Vehicle
1.1
Brand Elements
1.2
Signatures
1.3
Signature Configuration
1.4
Colors
330
Brand Elements
1.1
Graphic System
A strong graphic system defines
how the signature and other brand
elements are used. This graphic system
helps to achieve a powerful visual
language of our brand. Each of these
elements and their use is explained
in detail throughout these guidelines.
Primary Colors
Kumhotires Signature
Signature Configuration
1/3
1.2X
1.6X
8.7X
1/3
1.2X
1.6X
8.7X
Signatures
1.2
Clear Space
0.75X
0.75X
X
X
0.75X
0.75X
X
X
Signature Configuration
1.3
Primary Colors
Colors
1.4
2.1
2.2
Strategy
Exterior Concept
Main Signature
Dealer Name
Tel: 1234-5678
Retail Identity
Strategy
2.1
Dealer Name
Tel: 1234-5678
Dealer Name
Tel: 1234-5678
Exterior Concept
2.2
Dealer Name
Tel: 1234-5678
3.1
3.2
Paint Specification
3.3
Shopboard Specification
3.4
3.5
Service Bay
3.6
Pictosign
3.7
3.8
Tire Rack
3.9
Boardlines
Exterior Material
Color Specification
3.1
APP COLOR
Dealer Name
Tel: 1234-5678
KT Red
Pantone 485c or 485U
KT Gray 70
Pantone Cool Gray 10C
KT Light Gray
Pantone Cool Gray 3C or 3U
KT Silver
Pantone Cool Gra 877C or 877U
KT Dark Gray
Pantone Cool Gray 11C
White
Black
Band Detail
150mm
25mm
300mm
Paint Specification
3.2
Dealer Name
Tel: 1234-5678
1
2
KUMHO TIRES: G/V CHANNEL SIGN + THK 3mm PC, 3m DUFLEX COLOR SHEET (C)
: APP VACCUM MOLDING (LIGHTING - LED LIGHTING) + THK 3mm PC, COLOR SHEET (A)
Shopboard Specification
(Channel Type)
3.3
APP COLOR
A
KT Red
Pantone 485c
KT Dark Gray
Pantone Cool Gray 11c
Black
White
Shopboard Specification
(Channel Type)
3.3
LED Lighting
3D Simulation
3.3
2D Simulation
1:1
4:1
0.08X
0.4X
X
Dealer Name
Tel: 1234-5678
0.4X
2:1
0.7X
5:1
0.8X
0.1X
X
Dealer Name Tel: 1234-5678
0.7X
0.7X
3:1
0.15X
X
Dealer Name Tel: 1234-5678
Shopboard Specification
3.3
0.7X
6:1
0.2X
0.15X
0.2X
Dealer Name
Tel: 1234-5678
0.13X
0.15X
50%
0.2X
50%
7:1
0.2X
0.75X
Dealer Name
Tel: 1234-5678
0.13X
0.15X
50%
0.15X
0.2X
0.2X
50%
8:1
0.3X
0.86X
Dealer Name
Tel: 1234-5678
0.13X
0.15X
50%
Shopboard Specification
3.3
50%
0.15X
0.2X
0.2X
9:1
0.5X
0.86X
Dealer Name
Tel: 1234-5678
0.13X
0.15X
50%
0.15X
0.2X
0.2X
50%
10:1
0.7X
0.86X
Dealer Name
Tel: 1234-5678
0.13X
0.15X
50%
0.15X
0.2X
0.2X
50%
11:1
0.9X
0.86X
Dealer Name
Tel: 1234-5678
0.13X
0.15X
50%
Shopboard Specification
3.3
50%
0.15X
0.2X
0.2X
12:1
1.1X
0.86X
0.15X
0.2X
Dealer Name
Tel: 1234-5678
0.13X
0.15X
50%
0.2X
50%
13:1
1.3X
0.86X
Dealer Name
Tel: 1234-5678
0.13X
0.15X
50%
0.15X
0.2X
0.2X
50%
14:1
0.9X
0.86X
Dealer Name
Tel: 1234-5678
0.13X
0.15X
50%
Shopboard Specification
3.3
50%
0.15X
0.2X
0.2X
15:1
1.8X
0.86X
0.15X
0.2X
Dealer Name
Tel: 1234-5678
0.13X
0.15X
50%
0.2X
50%
16:1
2.1X
0.86X
Dealer Name
Tel: 1234-5678
0.13X
0.15X
50%
0.15X
0.2X
0.2X
50%
17:1
2.4X
0.86X
Dealer Name
Tel: 1234-5678
0.13X
0.15X
50%
Shopboard Specification
3.3
50%
0.15X
0.2X
0.2X
Band Detail
100mm
100mm
KT Red
Pantone 485c
KT Gray
Pantone Cool Gray 10c
3.4
Service Bay
Service Bay
3.5
Pictosign
Pictosign
3.6
3.7
Tire Rack
Tire Rack
3.8
Tire Rack
3.8
Boardlines
Band Detail
150mm
300mm
Boardlines
3.9
4.1
4.2
Interior element
4.1
Sales Counter
1800
1
KT Red
Pantone Red 485c
1000
KT Gray
Pantone Cool Gray 10c
1
KT Light Gray
Pantone Cool Gray 3c
30
900
DEALER NAME
KT Dark Gray
Pantone Cool Gray 11c
Sales Counter
Top Seal Grey Velour Finish
Base Ironstone Velour Finish
4.2
Counter Sign
Image Wall
360
1000
30
KT Red
Pantone Red 485c
KT Gray 70
Pantone Cool Gray 10c
3
4.2
KT Dark Gray 85
Pantone Cool Gray 11c
Tire Display
Bar Counter
Lavatory Sign
Sofa
Table
Brochure Stand
Handle Car
Floor Mat
Tire Display
Tire Stand
Display Stand
4.2
Brochure Stand
600
320
1630
120
600
4.2
150
5.0 Promotion
5.1
Stationery
5.2
POP materials
Business Card
Letterhead
54
6
89
Stationery
5.1
T-Shirts
POP material
5.2
Wobbler
POP material
5.2
Window Tack
X-Banner
Wheel Cover
POP material
5.2
Hanger
Top Stand
Poster
POP material
5.2
Poster
POP material
5.2
Poster
POP material
5.2
Image Source
POP material
5.2
Image Source
POP material
5.2
Image Source
POP material
5.2
Image Source
POP material
5.2
Image Source
POP material
5.2
Image Source
POP material
5.2
6.1
6.0 Vehicle
Transport
DEALER NAME
DEALER NAME
DEALER NAME
Transport
6.1