One main Photograph.

The
TheMasthead
photographis used
fills the magazine cover,
the largest
and is shot as either: a close-up,
medium
close-up
writing on
the cover
andorismedium long shot.
In this case, the picturewritten
of Cara
is this
medium
close-up. The
in Delevingne
a unique font;
is
picture is brightly lit, the
and magazines
the individual
being photographed is
trademark.
positioned so that their The
posture,
expression
and body
masthead
is typically
at language create
meaning. They generally
look
towards
the
camera,
giving
direct address
the top of the magazine cover
as the individuals eyesand
will either
appearcovers
to follow
thethe
fullcustomer from all
width of the cover or is

Cover lines

give an overview of
the contents included within the
Framing the Image. The magazine.
typography
The first few words or
on the magazine cover frames the
lines are usually bold, capitalised
image but never covers the facial
and
coloured
to draw
the
features. This gives a more stylistic,
attention of the reader, this is
clean effect.
then followed by the subline
which explains the header briefly.
The font used for the subline is
more subtle than the
Positioning statement isusually
how the
company position themselves in
regards to their competition, this is
generally next to the masthead at the
top of the magazine cover.

The main image is often airbrushed

to create the look of perfection on the
A puff is an offer that magazines put
individual being photographed, this
on their covers giving the audience
also makes the magazine cover
something for nothing. This is a way to
appear more clean and perfect. You
convince the audience to buy this
can distinguish whether a picture is
edition of the magazine. For example:
airbrushed by looking at the whites of
includes free lip gloss or 50p off.
their eyes or their teeth.

The Colour Scheme is aimed to be

simple and consistent and is
A Limited number of fonts are used on
generally made up of three colours,
the cover
in the case of this magazine
theto create a stylised effect.
Effects are used on these fonts such as
colour scheme is black, red-orange
bold, colour and italics to draw the
and grey.
readers attention to the particular line.

The price and issue date is included

as part of the masthead or can be
found next to the barcode. In this
issue of ELLE magazine, the price and
The main cover line (sell line)issue
is thedate are included within the
masthead.
The price and issue date is
second largest text on the page of a
usually
the
smallest
text on the page.
magazine cover, this text anchors the
meaning of the main image and
reveals the topic of the article
complimenting the image.

The bar code is always on the front of

the magazine cover, this is because
advertisers
pay
to
place
an
Colour bars are used to highlight
text
advertisement for their product on the
and draw attention to story lines that
back page of the magazine, and
article writers want the audience to be
therefore the bar code has to go on
The outfit and background is
always purposefully chosen to
compliment
thefor
colour
The colour
scheme
this scheme
particular ELLE
and
often
the
theme
of the
magazine edition is blue, white
and black.
article
written
about
This follows the convention of athe
3 colour,
individual
featured
on scheme.
the
consistent
and simplistic
colour
cover.

Contents Title. The page title;The

contents,
nameis of the The
magazine
issue dateis is printed at the top of the
almost always included at the
published
top of the
at the top page,
of the close
contents
to the largest text within the
contents page. Vogue doesnt
page
follow
andthe
is the largest
page,
text
in this
on the
text the VOGUE logo.
codes and conventions of this
page,
particular
this is to reiterate the
point because the page title; magazine
contents, title
is to the audience.
usually the largest writing on the page.
The headlines and page numbers are
by a subline this subline is
Large and small imagesfollowed
are
intended
to
give more information about
incorporated into the contents page of
the article and is designed in a smaller
a magazine.
These images usually
font.
compliment a particular article which
they are anchored by.
There is
Simpleby and Consistent Colour
generally one large image, followed
smaller sub images.
Scheme. In this issue of vogue, the
colour scheme is red, black and
white. The colour scheme tends to
Page Numbers on Images anchor
mimic the
the colour scheme used on
image to the desired text.
the cover of the magazine. 3 simple
and consistent colours are used to
Page Numbers are the make
first the magazine appear clean
information listed about a particular
article on the contents page. The
page number is designed to stand
Picture of the Cover. A picture of the
out from the other text on the page
magazine cover, or a future magazine
to direct people to the article.
cover issue is often incorporated into
Effects such as bold, italics, the
a contents page. This adds flavour to
different colour or a different fontwhat
is
the magazine contains and also
reminds the audience of a potential
main are
story; for example this image
Columns. Usually, 3 or 4 columns
reveals that the magazine issue
used on a contents page; page numbers,

Images.

headlines, overviews and pictures are

placed in these columns to give order to
the listing. In the case of this edition of
Vogue magazine, 4 columns have been
There are a small number of fonts used on the contents
page to add simplicity and perfection to the magazine.

Headings

are used to divide articles into sections, frequently used

headings include: features and regulars. Headings are created to
stand out and to help make certain articles easier to find. Therefore,
the headings is made to be capitalised, bold, coloured, slightly larger
font size, in italics or in a different font to the other text on the page.