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  • Seaport BUS C150 Quiz 2 - 15th Ed

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    teacher.theacestud
    71 visualizações3 páginas
    Seaport BUS C150 Quiz 2- 15th Ed. Seaport BUS C150 Quiz 2- 15th Ed. Question 1. Which of the following statements regarding the nature of the business market is true? Distribution channels for business products are significantly longer than those for consumer products. Customer relationships for business products tend to be short-term and transactions-based. Personal selling plays a larger role in business products markets than in consumer markets. Customer service plays a smaller role in the distribution of business products, as compared to the consumer market. 2. Which of the following is the largest segment of the business market? Trade industries, which include retailers, wholesalers, and resellers. The commercial market, which includes anyone who acquires products to support production of other goods and services. Government organizations, including the military, state, and federal governments. Institutions such as schools, hospitals, and churches. 3. Which of the following statements does not describe the advantage of leasing? Requires a high level of capital commitment Provides the ability to easily upgrade equipment as needs change Provides flexibility for a growing business Spreads out costs compared with lump-sum costs for up-front purchases 4. Businesses choose outsourcing as an alternative to making goods in-house or providing in-house services when: in-house processes often do not incur costs for overheads that an outside vendor would otherwise charge. proprietary technology has the potential to raise security concerns. conflicts arise between nonunion outside workers and in-house union employees. they need to reduce costs to remain competitive. 5. Which of the following statements is true regarding the influence of organizational factors on purchasing decisions? A company with a centralized procurement function operates very similarly to one that delegates purchasing decisions to divisional or geographic units. Centralized buying tends to emphasize short-term results. Decentralized buying focuses more on long-term relationships with suppliers. Personal selling skills and user preferences carry more weight in decentralized purchasing situations. 6. Related party trade is defined as the trade relationship between: countries with free trade agreements. countries with the same language. companies in the same industries. a corporation and its overseas subsidiaries. 7. A nation’s size, per-capita income, and stage of economic development determine its prospects as a host for _____. regional economic integration international business expansion free trade association public private partnership 8. The Export Trading Company Act of 1982, exempts companies from _____ so they can form export groups that offer a variety of products to foreign buyers. few international laws business monitoring specific quotas and tariffs antitrust regulations 9. A complete ban on the import of a product is known as a(n) _____. import quota embargo revenue tariff protective tariff 10. The ideal way for a nation to stop a foreign company from dumping is to: pay the exporter with soft currency. impose protective tariffs. cite international law. appeal to the IMF. 11. In recent years, advances in computer technology have significantly changed the nature of marketing research by: narrowing the focus of the data collection process. allowing marketers to evaluate alternatives through the use of computer simulations. eliminating the need for outside research firms. providing an in-house market research group with primary data. 12. Wal-Mart prefers transaction records sorted by customer type, product, sales method, type of order, and order size. Analyzing internal data sorted in this manner is called: sales analysis. financial iteration. transactional hypothesis. marketing cognizance. 13. Information collected for the first time specifically for a marketing research study is called ___

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    Seaport BUS C150 Quiz 2- 15th Ed. Seaport BUS C150 Quiz 2- 15th Ed. Question 1. Which of the following statements regarding the nature of the business market is true? Distribution channels for business products are significantly longer than those for consumer products. Customer relationships for business products tend to be short-term and transactions-based. Personal selling plays a larger role in business products markets than in consumer markets. Customer service plays a smaller role in the distribution of business products, as compared to the consumer market. 2. Which of the following is the largest segment of the business market? Trade industries, which include retailers, wholesalers, and resellers. The commercial market, which includes anyone who acquires products to support production of other goods and services. Government organizations, including the military, state, and federal governments. Institutions such as schools, hospitals, and churches. 3. Which of the following statements does not describe the advantage of leasing? Requires a high level of capital commitment Provides the ability to easily upgrade equipment as needs change Provides flexibility for a growing business Spreads out costs compared with lump-sum costs for up-front purchases 4. Businesses choose outsourcing as an alternative to making goods in-house or providing in-house services when: in-house processes often do not incur costs for overheads that an outside vendor would otherwise charge. proprietary technology has the potential to raise security concerns. conflicts arise between nonunion outside workers and in-house union employees. they need to reduce costs to remain competitive. 5. Which of the following statements is true regarding the influence of organizational factors on purchasing decisions? A company with a centralized procurement function operates very similarly to one that delegates purchasing decisions to divisional or geographic units. Centralized buying tends to emphasize short-term results. Decentralized buying focuses more on long-term relationships with suppliers. Personal selling skills and user preferences carry more weight in decentralized purchasing situations. 6. Related party trade is defined as the trade relationship between: countries with free trade agreements. countries with the same language. companies in the same industries. a corporation and its overseas subsidiaries. 7. A nation’s size, per-capita income, and stage of economic development determine its prospects as a host for _____. regional economic integration international business expansion free trade association public private partnership 8. The Export Trading Company Act of 1982, exempts companies from _____ so they can form export groups that offer a variety of products to foreign buyers. few international laws business monitoring specific quotas and tariffs antitrust regulations 9. A complete ban on the import of a product is known as a(n) _____. import quota embargo revenue tariff protective tariff 10. The ideal way for a nation to stop a foreign company from dumping is to: pay the exporter with soft currency. impose protective tariffs. cite international law. appeal to the IMF. 11. In recent years, advances in computer technology have significantly changed the nature of marketing research by: narrowing the focus of the data collection process. allowing marketers to evaluate alternatives through the use of computer simulations. eliminating the need for outside research firms. providing an in-house market research group with primary data. 12. Wal-Mart prefers transaction records sorted by customer type, product, sales method, type of order, and order size. Analyzing internal data sorted in this manner is called: sales analysis. financial iteration. transactional hypothesis. marketing cognizance. 13. Information collected for the first time specifically for a marketing research study is called ___

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    71 visualizações3 páginas

    Seaport BUS C150 Quiz 2 - 15th Ed

    Enviado por

    teacher.theacestud
    Seaport BUS C150 Quiz 2- 15th Ed. Seaport BUS C150 Quiz 2- 15th Ed. Question 1. Which of the following statements regarding the nature of the business market is true? Distribution channels for business products are significantly longer than those for consumer products. Customer relationships for business products tend to be short-term and transactions-based. Personal selling plays a larger role in business products markets than in consumer markets. Customer service plays a smaller role in the distribution of business products, as compared to the consumer market. 2. Which of the following is the largest segment of the business market? Trade industries, which include retailers, wholesalers, and resellers. The commercial market, which includes anyone who acquires products to support production of other goods and services. Government organizations, including the military, state, and federal governments. Institutions such as schools, hospitals, and churches. 3. Which of the following statements does not describe the advantage of leasing? Requires a high level of capital commitment Provides the ability to easily upgrade equipment as needs change Provides flexibility for a growing business Spreads out costs compared with lump-sum costs for up-front purchases 4. Businesses choose outsourcing as an alternative to making goods in-house or providing in-house services when: in-house processes often do not incur costs for overheads that an outside vendor would otherwise charge. proprietary technology has the potential to raise security concerns. conflicts arise between nonunion outside workers and in-house union employees. they need to reduce costs to remain competitive. 5. Which of the following statements is true regarding the influence of organizational factors on purchasing decisions? A company with a centralized procurement function operates very similarly to one that delegates purchasing decisions to divisional or geographic units. Centralized buying tends to emphasize short-term results. Decentralized buying focuses more on long-term relationships with suppliers. Personal selling skills and user preferences carry more weight in decentralized purchasing situations. 6. Related party trade is defined as the trade relationship between: countries with free trade agreements. countries with the same language. companies in the same industries. a corporation and its overseas subsidiaries. 7. A nation’s size, per-capita income, and stage of economic development determine its prospects as a host for _____. regional economic integration international business expansion free trade association public private partnership 8. The Export Trading Company Act of 1982, exempts companies from _____ so they can form export groups that offer a variety of products to foreign buyers. few international laws business monitoring specific quotas and tariffs antitrust regulations 9. A complete ban on the import of a product is known as a(n) _____. import quota embargo revenue tariff protective tariff 10. The ideal way for a nation to stop a foreign company from dumping is to: pay the exporter with soft currency. impose protective tariffs. cite international law. appeal to the IMF. 11. In recent years, advances in computer technology have significantly changed the nature of marketing research by: narrowing the focus of the data collection process. allowing marketers to evaluate alternatives through the use of computer simulations. eliminating the need for outside research firms. providing an in-house market research group with primary data. 12. Wal-Mart prefers transaction records sorted by customer type, product, sales method, type of order, and order size. Analyzing internal data sorted in this manner is called: sales analysis. financial iteration. transactional hypothesis. marketing cognizance. 13. Information collected for the first time specifically for a marketing research study is called ___

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    © All Rights Reserved
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