Serving Those Who Rock

The Big Picture

Serving Those Who Rock

Rock & Brews is an energized dining and entertainment concept offering affordable, quality American
comfort food and a broad selection of craft beer, while
immersing guests in a family-friendly rock & roll experience like none other. Where the unifying force of rock
& roll meets the burgeoning craft beer culture, Rock &
Brews is born.
Founders, Gene Simmons, Paul Stanley, Michael Zislis and Dave & Dell Furano are all bound by their love
of rock & roll. Armed with an abundance of branding
expertise, ambition and rock fervor, they inspired Rock
& Brews, creating an energetic, unforgettable, familyfriendly dining and entertainment experience.
Rock & Brews signature setting is reminiscent of a 360
degree family-friendly concert experience with trusses
overhead and concert lighting that casts an array of
colors on the picnic tables below. Multiple screens and
a stellar sound system broadcast some of the greatest
moments in rock history. On the walls are rare oversized
collectors canvas rock posters, iconic concert and tour
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art, and a prominent Great Wall of Rock mural, a largerthan-life tribute to rock legends. Most of our locations
offer a play area for children.
Our menu proudly presents our creative spin on fresh,
quality American comfort food, including salads, burgers, sandwiches, wings, and pizza, along with a variety
of gluten-free and healthy options. Additionally, each
location offers its own regional favorites. And, keeping our little rockers in mind, we offer a childrens menu
with a great selection of kid-friendly choices, along with
rock-themed coloring templates and other fun activities.
At the altar of rock, we present an extensive selection
of featured craft beers and wines, with many locations
offering full bars. Every restaurant boasts an eclectic
mix of traditional American beers, local brews, and the
finest craft beers from around the world.
BasicallyWe salute rock & roll and feed both hungry
souls and music lovers everywhere.

Discography
Discography
It started in the summer of 2010, when highly respected
concert tour manager Dave Furano (Rolling Stones; Bob
Dylan; the Grateful Dead; The Doors; the Allman Brothers; George Harrison; and, Crosby, Stills, Nash & Young;
among others), his brother, concert merchandising
industry pioneer Dell Furano, and restaurateur/hotelier extraordinaire Michael Zislis got together for a KISS
concert.
Backstage after the concert, enjoying a cold beer and
visiting with longtime friends KISS front men Gene

Simmons and Paul Stanley, Dave said, Whats better

than rock and brews? A spontaneous brainstorming
ensued, engaging the diverse talents and creative energy of the five friends bound together by their love of
concert rock, and Rock & Brews was born.
The collaboration, combining extensive concert, branding and restaurant experience, with the immense
international fan-base of KISS, has produced a new
brand that is widely engaging and poised for thoughtful
worldwide expansion.

Mike Reynolds
Reynolds, an expert in all aspects of franchising, mergers and acquisitions and bringing concepts to the stock market. He has sold
more than 750 franchises domestically and internationally and
was responsible for the mammoth Arbys corporate buy back of its
Southern California market from a major franchisee.
Prior to joining Rock & Brews, Mike served as Chief Development
Officer for Robeks Corporation, where he sold more than 80 franchise agreements, reduced overhead by 40 percent and generated
a more than 35 percent increase in sales systemwide, helping to
gain a spot on Nations Restaurant News Top 20 Chains to Watch.
He has also held senior positions as Co-Founder and Senior Vice
President/General Manager for Big City Bagels, Inc.; Business Development Director for Arbys; and, as Director of Brand Development for Grand Met Burger King/Hagen-Dazs.

Michael Zislis

Mike
Reynolds
CEO

A visionary entrepreneur, restaurateur, hotelier, and philanthropist, Michael Zislis has dazzled consumers with a series of
well-loved and highly successful establishments. It all began
when he brewed his first beer for a school science experiment
at the age of 13. By the time he was a student at USC, he had
become a master brewer.
In the late 80s, Michael opened Manhattan Beach Brewing
Company, one of the first brewpubs on Californias fledgling
pub scene. Soon thereafter, he opened several other pubs up
and down the coast, revealing a penchant for staying ahead of
the curve on the craft beer scene, restaurant operations, and
expansionism that he has carried with him into Rock & Brews.
Over the last 20 years, Michael has been responsible for introducing an impressive collection of successful restaurant concepts and boutique luxury hotels.

Michael
Zislis
Founder

Dave & Dell Furano

Concert industry and merchandising veterans Dave and
Dell Furano put the business of Rock into Rock & Brews.
Working side by side with legendary concert luminary Bill
Graham, Dave served as President of Bill Graham Presents
as well as tour manager for the Rolling Stones, Grateful
Dead, Bob Dylan, Led Zeppelin, George Harrison, and on
Grahams ground-breaking Day on The Green outdoor
festivals. During the course of his concert career, he also
co-produced with Graham the critically acclaimed Martin
Scorsese film The Last Waltz.
The Furano Brothers are also widely acknowledged as pio-

Dave
Furano
Founder

neers of concert merchandising, and founded legendary

Winterland Productions with Graham in the late 1970s.
Younger brother Dell brings more than 35 years of experience in the music, entertainment, marketing and licensing
industries.
Dell previously served as CEO of Live Nation Merchandise
and CEO of Sony Signatures, Sony Corp.s entertainment,
merchandising, licensing and consumer products division.
Dell has had long working relationship with many top
bands as well, including The Beatles, U2, Bruce Springsteen, KISS, Ozzy Osbourne, Pink Floyd, the Who, Rolling
Stones, Michael Jackson, and Madonna.

Dell
Furano
Founder

The Real

Rock
Stars
Paul Stanley and Gene
Simmons are two of the
worlds most recognized
personalitieswhether it
is music, stage or screen,
entrepreneurialism, writing or lecturing, they have
made their undeniable
mark on the world.
Co-founders of the legendary rock band KISS,
they have sold over 100
million CDs and DVDs
worldwide and continue
to sell out stadiums and
arenas around the world,
breaking box-office records set by Elvis and The
Beatles.
Adding to their successful offstage presence
as master marketers,
Paul and Gene actively
participate as the brands
Global Spokesmenour
Rock & Roll Ambassadors. They also contribute to key decisions
about the Rock & Brews
experience and expansion plans.

The Rock Experience

Rock & Brews immerses guests in a family-friendly rock & roll experience, where
rockers of all ages can enjoy some of the greatest moments in rock history.
The signature red exteriors beckon guests with a concert
venue allure, while thoughtfully blending in with the
look and feel of the surrounding community.
Once inside, guests are immediately engaged by a highly social atmosphere that quenches a music lovers thirst
for a visually and emotionally satisfying music event.

Bold trusses, colorful concert lighting and iconic rock

art, including a larger-than-life mural that pays tribute
to rock legends, multiple screens and a concert quality
sound system featuring the greatest rock concert performances of all time, creates a 360 degree family-friendly
rock & roll experience like none other.

The Brews & More

Rock & Brews caters
to the craft beer culture!
Every
location
offers a vast selection of
traditional and craft beers
from around the world
and pays special tribute to
local brewers, encouraging them to demonstrate
their craftsmanship as part
of our ongoing series of
special events.
Our Tap List is extensive and
always rotating to feature
the latest and greatest in
craft brews. Our online beer
menu is accessible in and
out of our restaurants and
informs guests about whats
on tap at any given time.
Adding to the beer-lovers
experience, our knowledgeable servers and bartenders
are happy to make recommendations, suggest the
perfect pairing, and engage
in lively discussions about
beer. Most Rock & Brews
also offer a full bar.

The Food
Our founding partners have
discovered, from their own
touring experiences, that
some of the best and most
satisfying food is found in
burger joints and brewpubs.
Through Rock & Brews, they
are bringing their experience
and unique perspectives to
your neighborhood.
At Rock & Brews we pride ourselves in offering the highest
quality, freshest and most affordable American comfort
food in town.
The menu proudly presents
Rock & Brews creative spin on
fresh, quality American comfort food, including salads,
burgers, sandwiches, wings,
and pizza, along with a variety
of gluten-free, vegetarian and
healthy options. Additionally,
each location offers its own regional favorites. And, keeping
our little rockers in mind, we
offer a childrens menu with a
great selection of kid-friendly
choices, along with rockthemed coloring templates
and other fun activities.
Among the most popular
items are the family-style artisan pizzas, authentic giant
Bavarian pretzels, hearty salads and mountainous burgers. Our proprietary recipes
and fresh ingredients turn the
seemingly ordinary into truly
extraordinary.
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Location, Location, Location

The
Merch
Think about your favorite concert
t-shirt! In true rock & roll fashion,
Rock & Brews features a merchandise area with striking rock-inspired
swag, ranging from t-shirts and hats,
to glassware and a number of unique
items, that allows guests to bring a
piece of the experience home with
them. Each location has localized
merchandise.

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The defining elements of Rock

& Brews can be incorporated
into almost any environment.
The overhead stage truss is
rigged with concert lighting.
Multiple screens and speakers
create a complete 360-degree
concert experience.
Rock & Brews is a dynamic concept that is flexible enough to
go just about anywhere, including freestanding restaurant locations, airports, sports
and entertainment venues
and shopping malls. We can
also reinvigorate underperforming restaurant sites.

Airport Appeal

Venue Concept

Rock & Brews Concert Bar is an extension of the Rock &

Brews brand designed for airport locations. The first airport
location opened in Terminal 5 at Los Angeles International
Airport in October of 2013. The LAX location serves as a flagship for future airport locations.

Rock & Brews is rapidly expanding into large-scale

sports and entertainment venues. The brand opened its
first two venue concession-style restaurants at StubHub
Center in the Los Angeles area in July of 2014. Several
others are in development.
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Everybodys Gotta Serve Somebody

The Furanos know how
to work a concert scene!
Years of catering to the
lofty demands of rock
stars have taught them to
aspire to exceed expectations in customer service.
The result is a charismatic
staff that is dedicated to
keeping every glass full
and every guest happy.
Positivity and teamwork
are our top priorities.
Every staff member has an
excellent working knowledge of all positions and
all participate in a rigorous training program
before they hit the floor.
Our goal is to make sure
that every guest receives
rock star service as a result
of our superior standard
of service excellence.
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Media Machine
Rock & Brews has already received worldwide media attention. Print, broadcast
and online media are helping to spread the word about our exciting brand.
From top entertainment shows like Access Hollywood and EXTRA!, business journals and business news media (MSNBC,
CNBC and Fox Business), to restaurant industry and food and beverage trade publications and top general interest
news and consumer media, Rock & Brews is a media machine. What are they saying???

A killer first location, a food

menu that is both comfortable and belly-filling, along
with a kick-ass beer selection that will cause other
craft beer bars to blush,
make Rock & Brews a craft
beer lovers destination.

El Segundos Rock & Brews brings a family-friendly vibe to

the brewpub scene, with co-owner and KISS frontman Gene
Simmons providing a little edge.
Todd Martens, Los Angeles Times

The concept is simple - beer, burgers, lots of loud music and

vintage rock videos. It just cant miss.
Merrill Schindler, Zagat

Derek Buono,
Beer Magazine
This is not a vanity project. Its a real restaurant, with a menu
that has been tweaked and tested for nearly a year, offering
a curated selection of microbrews and international beers,
including gluten-free selections, and a focus on customer
service.

Other chains only dream of

having someone like Simmons talking up their concept. Hes on radio shows
talking about Rock & Brews,
hes on TV, hes in newspaper articles. He even went
down to city hall to see if
he could help speed up the
permit process.
Nancy Weingartner,
Franchise Times

Patricia Orsini, CNBC

Paul Stanley and Gene Simmons, co-founders of KISS, have an

ambitious worldwide restaurant strategy for their co-owned
franchise, Rock & Brews.
Hollywood Reporter

While rock n roll embeds nearly every aspect from the

famous album covers used as wall art to the music videos that
will play on the restaurants 26 TVs Rock & Brews welcomes
diners of all ages.
Jessica Dyer, Albuquerque Journal
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Giving Back
Rock & Brews proudly
becomes an active member in each community
in which it operates. And,
because we are proud
of and grateful for our
success, we actively give
back by supporting local
schools and other causes
in a variety of ways.
As a brand we support organizations that help our
wounded warriors and
other returning veterans.
These are causes that are
very close to the hearts of
Gene, Paul and their cofounding partners.

Rock & Brews presents a

check to Wounded Warrior
Project at the opening of
its flagship restaurant in
ElSegundo, Calif.

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making it happen
Larry Drasin Director of Design and Construction
Larry Drasin of Drasin Design, Inc. in Beverly Hills, Calif., is Design Director of Brand
Development for Rock & Brews. He is responsible for overseeing the brands architecture and design. With more than 25 years of experience in architecture, interior design,
construction and project management, Larry has a knack for introducing the Rock & Brews
look in new markets, while making sure that each location takes on the sense of the place,
paying tribute to the local culture and environment.
He has designed dozens of restaurant concepts and hotels around the world, working for
such notable companies as Zislis Group (Shade Hotels and supervised the franchise prototype for several restaurant concepts), and Remedios Siembieda, Inc. (where he designed
and project managed interiors for Altira Hotel in Macau and won Best Casino Interior
Design Award in the first International Gaming Awards; served as Project Manager for
Langham Hotel Xintiandi, a luxury hotel, spa and restaurant in Shanghai; and acted as Primary Project Manager for the Hyatt-on-the-Bund in Shanghai and the Hyatt Guangzhou).

Perry Mann Director of Real Estate

With more than 30 years in the commercial real estate industry, Perry Mann is a founding
member of TradeCor and has spearheaded the companys involvement in quality real estate
projects across the country with a keen focus on the restaurant and hospitality industries.
Perrys insights and knowledge about bringing the right mix of restaurants, retail and hospitality to a project ultimately lead to maximizing asset value and performance which results
in the long term success of those projects for the company and its partners, investors and
lenders.
Among his many significant contributions to TradeCor, Perry focuses on sourcing and maintaining relationships with key tenants, equity partners and strategic lending institutions; the
most recent of which is a strategic partnership with, and major investment in, the new rockinspired restaurant concept called Rock & Brews. Perry provides advice and direction for
the real estate strategies for the brand, and has implemented a franchisee group to grow
franchised units of Rock & Brews in multiple territories.

Bill Goldblum Director of Restaurant Operations

As Director of Restaurant Operations, Bill is responsible for day-to-day operations and training for Rock & Brews. It is his passion for the industry and more than 30 years of expertise
in restaurant operations and training that ensure consistently excellent menu selections,
quality food and beverages, attentive service and an overall rock-inspired experience. Bills
experience includes serving as Operating Partner of Orville & Wilburs and Sausalito South
in Manhattan Beach, CA; General Partner of Pinkys Beach Club in Irvine, CA.; and Lead
Opening General Manager for Cheesecake Factory at the beginning of their expansion.
In the late 90s he started Bottomline Restaurant Consulting and has worked with many of
Southern Californias notable independent restaurants such as C&O Trattoria in Venice and
The Cottage restaurants in San Diego and Boston. Concurrent to his roll with Rock & Brews,
Bill serves as Executive Vice President of Operations for Zislis Group (Shade Hotel, and the
companys restaurant brands, RockN Fish and The Strand House).
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World Tour
El Segundo

Los Cabos

Redondo Beach

Paia, Maui

LAX Airport

Kansas City

Albuquerque

StubHub Center

The Rock & Brews World Tour is coming to your neighborhood soon. Join us.

The Deal
Rock & Brews is looking for a few rock star strategic partners
to join our world tour. These partners have to have the same
passion, dedication and commitment to excellence that is at
the foundation of our brand and must share our love of serving others, great food and craft beer and, of course, rock & roll.
Interested partners should contact CEO Mike Reynolds at:
mike.reynolds@rockandbrews.com or 949-306-2849

Serving Those Who Rock

www.RockandBrews.com

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