SYAHMI CARWASH

CENTER

BUSINESS PLAN PRESENTATION

INTRODUCTION
COMPANY : SYAHMIS CARWASH
CENTER ENTERPRISE.
BUSINESS: CARWASH, MAINTENANCE
& CAF.
OPERATED: JANUARY 2006

BUSINESS OVERVIEW

HAVE A HIGH POTENTIAL TO GROWTH

BECAUSE:
Society

life style changing

Increasing in the bill of new vehicle on the
road
This industry in Malaysia is still running as a
small business
Not to complicated to handle

CHOOSING FACTOR

LOWER COST FOR START UP

NOT HAVE TO MUCH WORKERS
EASY TO GET SUPPLY MATERIAL AND
EQUIPMENT
CASH BUSINESS
LOW BUSINESS RISK
HIGH POTENTIAL TO DEVELOP AND
SUCCESS

COMPANY BACKGROUND

Company name
: SYAHMIS CARWASH CENTER
Type of company : Enterprise
Company owner : Mr. Mohd Syahmi Nuruddin
: Mr. Mohd Fadzli Othman
: Mr. Rozaidi Che Razib
: Mr. Mohd Zuelkhairi Ridzuan
Company address : Lot 11, Jalan Jebat 6, 76500
Peringgit, Melaka
Activities
: service on external carwash, internal

carwash, engine washing, polish, and

also seat and carpet washing , basic
maintenance service and cafeteria.

CAPITAL
CAPITAL
ROLLING CAPITAL
TOTAL CAPITAL
BANKERS

ACC. NO

: RM 496 000.00
: RM 13 000.00
: RM 509 000.00
: BANK
PEMBANGUNAN
: 1418-6100325-285

OWNER BACKGROUND 1

Name
NRIC

: Mohd Syahmi Nuruddin

: 670728-05-5567

Master in Submarine Engineering from University of

Strathclyde, Scotland, Bachelor in Naval Architecture &
Ship Building from University of Strathclyde, Scotland,
Diploma Engineering Technology in Ship Construction &
maintenance from UniKL MIMET.

Working experiences: 5 years as ship repair manager at

MMHE, 3 years as assistant ship repair manager at PSC
Naval dockyard, 6 years as project manager for
submarine construction at Moscow, Russia.

OWNER BACKGROUND 2

Name
NRIC

: Mohd Fadzli Othman

: 670728-05-5567

Master in Business Management from University of

Wales, Scotland, Bachelor in Business Accounting from
University of Strathclyde, Scotland, Diploma Accounting
from UiTM Shah Alam.

6 years as marketing manager at SIME DARBY sdn bhd,

8 years as assistant marketing manager at Tesco Melaka.

OWNER BACKGROUND 3

Name
NRIC

: Rozaidi Che Razib

: 650728-01-2517

Master in Science of Fluid from University of Podolsky,

Germany, Bachelor in Mechanical Engineering from
University of Strathclyde, Scotland, Diploma Mechanical
Engineering from Politeknik Port Dickson.

5 years engineer INTEL Semiconductor, Penang, 9 years

operation manager AMD Semiconductor, Penang

OWNER BACKGROUND 4

Name
NRIC

: Mohd Zuelkhairi Ridzuan

: 690923-56-6249

Master in Business Management from University

of St.Petersburgh, Russia, Bachelor in Marketing
from University of Strathclyde, Scotland, Diploma
Accounting and Business management from
UiTM Jengka.

5 years accounting officer, 3 years Account

manager at Malaysia Airline System.

PURPOSE OF BP

Apply loan as our capital for upgrade our business

equipment.
Company reference for business activities for the future.
Know that our business objectives has achieved as a
planning.
For financial company to assess our financial
capabilities.
Used to planning new activities for business or for doing
some changing in company to improve our service.

COMPANY LOCATION

Syahmis Carwash Center located at lot 11,

Jalan Jebat 6, 76500 Peringgit, Melaka
Behind The TESCO Melaka and Melaka Central.
5 km from Banda Hilir & 6 km from Ayer Keroh
highway
Surrounded by housing area and company and
business building. Syahmis Carwash Center
have easily accessible road.

LOCATION MAP

BUILDING

OGANIZATION PLAN

ORGANIZATION CHART

JOB SPEC: CEO

Monitor the whole organization
Setting strategy and vision
Building culture
Team-building
Capital allocation

JOB SPEC: MANAGER

To manage, planning, leading and control the

department under him, so that the business achieved the
goals.
Communicate with all staff to ensure the commitment
among employees.
Make a decision for long term and short term so that can
achieved the objectives.
Always control the quality of employees from time to
time.
Take care and take responsible to employees welfare.

JOB SPEC: CLERK

Provide company account & financial
statement.
Carry out the marketing operation
Carrie out the salary payment.

JOB SPEC : SUPERVISOR

Monitor the workers to ensure that all of
them doing the job.
Contact with customers when they coming
for services.

CARWASH WORKERS:
Carrie

CAF WORKERS:
Carrie

out the carwash service job.

out the cafe service job.

MECHANIC & APPRIENTICE

Carrie

out the maintenance service.

COMPANY OPERATION

Provide three main service

1.

Carwash service
Maintenance service
Caf service

2.
3.

Carwash service

External
Our service can wash up to 50 car per
hour
Using the new high technology system
(less than 2 minute duration for washing,
wax, seal and dry)
Internal washing
Engine washing
Vacuum
Polish

Carwash process flow

Maintenance service

The production unit for maintenance is depending

on what type of service.
1. Changing lubrication oil about 15 minute
2. Changing oil filter about 15 minute
3. Changing spark plug about 10 minute
4. Top up refrigeration gas for air conditioning
about 20 minute
5. Check tire pressure about 5 minute
6. Computerize engine tuning about 20 minute

Maintenance process flow

Caf service
For caf production unit, we not have any problem because all the
beverage and foods is come from the supplier that we have
appointed. So, the stock is always under control.
Time for served is short because the food is already ready to serve
and the beverage only just to mixed it and ready to served.
Drinking
1. Coffee
2. Espresso
3. Cappuccino coffee
4. Frozen coffee drinks
5. Special tea
Food
1. Bread
2. Sandwich
3. Cake

Caf process flow

MARKETING PLAN

MARKETING OBJECTIVES
Increase our customer aware by 50% with
our first class service and the importance
about car care.
Increase business profit by 30% for the
end of the year 2010

The target market is aimed to:

Corporate customer around Malim, Ayer Keroh, Peringgit, Melaka

Raya, Cheng & City of Melaka that we know they are not enough
time to take care their car.
Luxury car & sport car owner that we know they care about their
expensive car and need a good quality service and care to make
their cars look nice.
Youngest car owner around Malim, Ayer Keroh, Peringgit, Melaka
Raya, Cheng & City of Melaka that most of them are very caring of
their car also usual customer.
Auto Club Owner such as MHCC (Malaysia Honda Civic Club),
ProPERD (Proton Perdana Club), ViVa Club ect.
Government agencies such as police, custom, hospital and
firefighting.
Melaka Taxi Driver Association
Companies around Malim, Ayer Keroh, Peringgit, Melaka Raya,
Cheng & City of Melaka who have their company car.

SWOT ANALYSIS
Strength
Broad area of building operation
High technology machine
Enough facilities & equipment
Great quality service
Easy access
Skills worker
Variety service
The duration of washing is short
We can wash up to 50 cars per hour by using the high technology
equipment

Weaknesses
A little high in price from competitor
according to our quality service and our
high technology equipment
Quite high cost for operation

Opportunities
Societies now want changing in their life. They easy to take a short way to
do anything. So, it is our opportunities to take the advantages from them
with provide a carwash service. We believe that our business can grow
faster in future.
Threats
Price from competitor cheaper than us.
The biggest carwash company from foreign country is our threat if they
coming to make a business in Malaysia.
New person who want to open a business same like us.
Competitors who make an investment to develop their small business
to become biggest business same like us.
Economy slowdown.
Disturbance in political in Malaysia.

Demographics
Total population : 254, 350
people
Sex :
51% Female, 49% Male
Age :
1 12 18%
13 21 20%
22 55 43%
56 Above 17%
Race :
Malay 30%
Chinese 35%
Indian 25%
Others 10%

Religion :
Muslim 30%
Buddha 27%
Hindu 16%
Christian 20%
Others 7%
Marital Status :
63% Married
37% Single
Income per month :
$ 500 - $ 1000 17%
$ 1001 - $ 2000 25%
$ 2001 - $ 3000 29%
$ 3001 - $ 4000 22%
$ 4001 Above 7%
Occupation :
Government 43%
Non government 37%
Self working 20%

Market Segmentation

According the our research with Inhabitant

Population Statistic Department, the
population in Malim, Ayer Keroh, Peringgit,
Melaka Raya, Cheng & City of Melaka is a
mix and can separate into age, race, religion,
sex, marital status, total income per month,
and occupation. The detail of it is listed below:

Total population : 254, 350 people

MARKETING STRATEGIES

Personal selling
At Syahmis Carwash Center, there would be greater
staff when deal with customer.Greeting them, asking
what service they would like to do. The greeter then
hand them a brochure and then carry out their service
request.
Customers are big on quality issues and this tweaking
awareness can enlighten their curiosity. By having the
customers go back from Syahmis Carwash Center with
brochure or having read the brochure while there waiting
their car on washing or maintenance service will cause a
chain reaction of the customer telling another customer
of what they recently found out about get carwash at
Syahmis Carwash Center.
When customers leaves with new beneficial knowledge,
they pass it on to others and this would create a new
customer who want to care their car.

brochures

The cost for 1 brochure is RM 0.30. Every month, we will produce

4500 piece of brochures for 3month.
The total cost for brochures for 3 month is RM 0.30 x 4500 x 3 =
RM 4,050.00

billboard advertisement

Cost to rent Billboard behind Ayer Keroh toll highway, Mahkota

Prade, Jaya Jusco, Al-Azim mosque and Klebang beach and poster
with the slogan Your Driving Partner with poster reflecting will be
RM 2,500.00 per month. Total cost for 3 month is RM 2,500.00
x 3 = RM 7,500.00.

Coupon
Use the automobile megazine such as automania & "motor trader for
Melaka circulation and offer discount coupons in their magazine for
10% off of external carwash, internal carwash or engine washing for
this October, November and December edition.

website

The cost for established the website base is RM 300.00 per year.

Newspaper distributor

The charge to added brochures in newspaper that the distributor imposes is

RM 0.02.
There have 100 brochures everyday for 3 month. The cost is RM 0.02 x 100
x 30 x 3 = RM 180.00.

FINANCIAL PLAN

Area of Responsibility
performing the accounting, budgeting and
financial reporting activities
record activities for administrative
expenses of company, such as salaries,
employee fringe benefits, travel expenses,
office expenses, and other administrative
expenses.

Break-Even Analysis

Company Break-even

RM 1046 487.63
= 10
RM 104 647.88

From the calculation, our company can get a break-even

about 10 month after running the business.

CASH FLOW

Financial Ratio Analysis

Is a financial statement report-company
position at a point in time and on its
operation over a certain period.
To show the relationship among financial
statement account.

Company Financial Ratio

Analysis
current esset
RM 663 717.77
current ratio =
=
= 1.44
current liability RM 459 000.20

current liability RM 459 000.20

dept ratio =
=
= 0.67
total equity
RM 682 302.77
net profit margin =

net income
RM 1255 774.55 - RM 1046 487.63
=
sales
RM 104 647.88
=