Escolar Documentos
Profissional Documentos
Cultura Documentos
scale business
Submitted by:
Name
Roll No.
Aboli Ambardekar
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Anuja Ayre
73
Prateek Dabholkar
81
Urvi Nair
103
Nikita Sawant
119
Hemant Jaiswar
121
Kshipra Tiwatane
122
Tanveer Lokhandwalla
126
Acknowledgement
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Contents
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Introduction
A food truck is like restaurant on wheels. It has several
distinct advantages over a traditional eat-in restaurant. A food
truck can go to where the customers are. It has pretty low
overhead, compared to a restaurant, and requires far less staff
The food truck can carry any number of foods, and in some
cases, more sophisticated equipment for storing, serving,
cooking and preparing foods. Food-industry observers claim
that the food-truck business is increasing largely in response
to the slow-growing economy. People are seeking inexpensive
breakfasts and lunches. Also, employees today are often
pressed for time, with more work and shorter lunch hours.
These factors make the mobile-food concept more appealing
than ever. From an entrepreneurial standpoint food trucks
have a lower overhead than restaurants and can be moved if
one location does not generate enough business. Rather than
having to determine where to open a restaurant and worry
about the old real-estate adage "location, location, location,"
the owner can actually drive to a new location, location,
location if business is poor.
About us
Healthy Fast Food
Yes, healthy fast food is a possibility! Our vision is to bring
delicious and healthy food to you by way of the LL food
truck. We have been working on this concept for long,
developing a menu, writing a business plan, purchasing a step
truck, making renovations, and the dream is finally
manifesting. Our Kick starter project is to put the final
touches on our food truck.
LOL Fresh Fast Food is a project aimed at providing fresh,
local, and healthy food options to people who are busy and on
the go.
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Mission:
Our mission is to maintain the quality of our products and
continually improve our services, exceed expectations and
needs of our customers, allowing us to prosper as business.
Vision:
Our vision is linked to our dreams. Be identified as the
biggest brand in food trucks of India and recognized for the
quality & taste of our products and services worldwide.
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Innovation
BIO-FOODIE
Bio-Foodie is our innovation in the food truck by fitting Bio
gas plant under the truck that supplies bio gas for kitchen
usage. Due to scarcity of petroleum and coal it threatens
supply of fuel throughout the world also
problem of their combustion leds to research in different
corners to get access the new sources of energy, like
renewable energy resources. Solar energy, wind energy,
different thermal and hydro sources of energy, biogas are all
renewable energy resources. But, biogas is distinct from other
renewable energies because of its characterstics of using,
controlling and collecting organic wastes and at the same time
producing fertilizer and water for use in agricultural irrigation.
Biogas does not have any geographical limitations nor does it
requires advanced technology for producing energy, also it is
very simple to use and apply. Deforestation is a very big
problem in developing countries like India, most of the part
depends on charcoal and fuel-wood for fuel supply which
requires cutting of forest. Also, due to deforestation It leads to
decrease the fertility of land by soil erosion. Use of dung,
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Layout
Our truck is well-designed food truck, kitchen being efficient
and safe. Careful planning is done while designing the
kitchen ,thus saving our money and time during the build-out
phase and increasing the profitability of our truck.
Our food trucks kitchen design is primarily dictated by the
minimal space as well as the required equipment and budget.
When designing our food trucks kitchen,we considered
ergonomics, as this was appreciated by the chef and trucks
other on-board employees.
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Route
Our route will be from Churchgate to Andheri
Monday to Wednesday: Churchgate to Dadar
Thursday to Saturday: Dadar to Andheri
( and vice versa )
Grant road:
Mahalakshmi:
Dadar:
Ruparel College
Mahim:
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Bandra:
Santacruz:
Villeparle:
Andheri:
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Target Market
This paper will explore fast food and how it is effecting the
eating habits of college students. Ever since McDonalds
started with their first fast-food restaurant in 1948, the fastfood industry has been creeping into our society left and
right. Fast-food locations are on the rise, which results in a
rise of fast-food consumption. It seems around every
intersection, there is a fast-food location. The globalization
of fast food brings new foods into new cultures. The fast
food industry targets all ages, starting with the toddlers and
moves right to adolescence with adulthood around the corner
and also the elderly. The fast food establishments attract all
age groups with the use of toys, low prices, variety of size
choices in food and senior citizen discounts.
Studies show that most of the fast food consumption is
college students at the ages of 18-24 representing a total of
39% of the population. One reason for college students
making up a large percentage is that their daily life schedule is
filled with classes, and studying, yet time is not a luxury.
Many college students look for a fast, cheap and convenient
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way to consume food. The college population visits the takeout window many times. Take-outs account for more than
half of all restaurant meals. This is evident in todays society
in America as we see a rise in fast-food consumption mainly
due to the idea of a busy lifestyle.
It was discovered that the majority of the population of
females and males polled likes to visit fast-food places about
once or twice a week and they go around lunchtime. Most of
the college students like to go through the drive-in window
rather than eat inside; this proves that many college students
go to these fast-food places for a quick lunch. Females and
Males both said they ate at fast-food places because of the
convenience followed by because their friends eat there.
Now more than ever college students rely on the convenience
of fast food to get through the day. According to
boundless.org and their campus culture survey, it is estimated
college students eat an average of six to eight fast food meals
a week.
These high numbers are more than likely due to convenience
and price, both of which are highly important to college
students.
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Marketing Strategies
Website- www.lolfoodtruck.com
In todays world of rapid increase in science n technology
use of internet has become not only common but also the
must or necessity. It is not easy to run a business without
internet. Hence we have our own website to get
popularity and widen our business. Our website helps the
people to know more in detail about our food truck LOL.
Not only this, we help and solve the queries of our
customers, take orders, take complaints, resolve them so
as to have continuous improvement. We also do take
suggestions of various recipies from our customers and
sometimes also provide gift vouchers to our advisors.
Web pages on facebook and twitter to follow
Currently Facebook and twitter are the most popular
social networking sites with the major number of users
all over the world. For more advertisements and
exposure in front of maximum possible population
including celebrities and large corporations we take help
of facebook n twitter.
Auto updates of menus and routes on the internet
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SWOT
STRENGTHS
than the other fast food providers in the market, it has a great
competitive advantage.
at one place, the truck can always move along ahead on its
route, thus not incurring any opportunity loss.
WEAKNESSES
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OPPORTUNITIES
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popularity.
THREATS
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Future Perspectives
Franchising
In future we are expecting to give franchising to increase our
food trucks and branches. We will target more cities in India
and along with time we are targeting internationally too.
Innovative truckIn future we are planning to buying double deck bus where
down deck will be used as regular food truck for the local
business and the upper deck will be used for children party
especially birthday parties. This kind of truck will be very
attractive and innovative and will attract people towards it.
Children party at deckUpper deck which we already discussed the upper deck will
be like an open terrace area and specialized for children there
will be special gaming place and toys will be kept to entertain
the children for the same.
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Juices and ice cream countersAlong with increasing our space we will be trying to increase
our resources and customer likes by providing various types
of Ice creams with different flavors will serve this as a dessert
& provide them will complete happy meal. And juices counter
will also be provided with various fruit juices, there may be
customer who would not like ice cream so customer may go
for some healthy tasty juice too.
Non veg trucksIn future we are planning to have non veg food trucks to the
non veg lovers with various innovative dishes. This separate
truck in future will attract them and will be preferable to them.
bill with the respective price of the food so n time will not be
wasted in the process.
Conclusion
Quick service to the busy schedule of many population.
Also many women are now part of the working
population, so there are less "housewives" home to cook
proper meals.
Delicious and healthy food with cheap cost.
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