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Roadmap to Success
More than 475 million cups consumed per day; 5,500 per sec.
Revenues of CHF 10 billion in 2012
Largest R&D network of any coffee beverage company with 7
research, development and technology facilities worldwide
27 factories; more than half in developing countries, most of those in
rural areas
Rural
Development
Sustainaibility
Compliance
Commitments
Consumer choice
Sustainability becoming a
core driver in brand choice
75 years
Dramatically worse
scenario for sustainable
coffee demand
27 factories
no coffee, no
NESCAF!
8,000
China
6,000
4,000
Brazil
Brazil
Vietnam
2,000
India
Thail and
n Arabica coffee
n Robusta coffee
n Tea
n Black Pepper
n Rubber
n Palm Oil
n Cocoa
Key
areas
Responsible
farming
Responsible production
& supply
Responsible
consumption
Promote consumption
Educate consumer on
situation coffee is facing
Help consumers to
reduce footprint
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FOODSECURITY PROGRAMME
KENYA & ETHIOPIA (FOSEK)
Quick Facts
Scope: 120,000 small-scale coffee farmers
20% women
Establishing 25 nurseries and storage facilities
Reaching food and coffee productivitiy increase with 40%
Consortium of 9 partners (Nestle, Solidaridad, CMS, SMS,
Dorman, CRF, SCFCU, OCFCU and YCFCU)
Tropic of Cancer
Vietnam
Columbia
Ethiopia
Indonesia
Peru
Uganda
Brazil
Tropic of Capricorn
Production volume*
>10m bags
4-10m bags
1-4m bags
Phase 1
* Measure in 60kg bags of green coffee beans,
countries producing less than 0.5m bags are excluded
Source: USDA
Phase 2
Presence
along the
whole value
chain
from training
partnership with
Rainforest
Alliance (RA) to
the agronomists
(201 in 14
countries),
factories etc.
Investing in
future
supply,
beyond
existing
challenges
eg. plantlet
propagation &
distribution (more
than 44mill. since
launch of plan
(ytd Dec. 2013).
Focus on
farming and
agricultural
empowerm
ent
keeping coffee
farming a viable
business for the
next generation
means
transferring
farming and
business skills
improving yields
and optimising
production costs.
Breadth &
depth of
engagement
with farmers
from training in
sustainable
farming to
ongoing practical
support (and
potentially microfinancing).
Committed
to local
production
optimized supply
chain & more
revenue for the
local community
and producer
countries (i. e.
Nestl the only
MNC w. coffee
factories in Ivory
Coast &
Colombia).
Only NESCAFs R&D Tours and Farmer Connect looks at the mainstream challenge,
(training, agro-services, plantlet propagation & distribution, local production and direct procurement at a
wider scale), making a difference through Agricultural Empowerment
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THE
NESCAFE
PLAN IS
BUILT ON
TANGIBLE
FACTS
15
THE
NESCAFE
PLAN IS
TOLD
WITH
EMOTION
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Pillar 1
Farmer Connect
Pillar 2
Factories
Pillar 3
Active12-13
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OBJECTIVE:
Creating Shared Value
ENABLER:
NESCAF Plan
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THANK YOU!
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