OUTLINE FROM THE ANALYZIS OF THE AD COCA COLA

BY: DANIELA GALINDO TROYANO. EIGHT D

I. INTRODUCTION:
- Catchy question that may dispute the reader in how people could be
influence in life.
- The purpose of the text and its relation with the type of advertisement that
would be analyzed.
II. THE PRODUCT:
- Analysis of the type of specific feature and in what does the advertisement
focus.
-The type of social group that the advertisement appeals and its assumptions.
- When and where were the advertisement published and its relation to the
target audience? When it was lounge?
- What role does the ad plays in people culture?
III. WHAT COULD BE DEDUCED IN ITS IMAGES?
- Name the type of images that were shown on the ad. Question the reader if
those images had a message to offer to the viewer.
- What could be deducing by watching all the provided images.
- To question if the ad want to give the consumer a specific life style? Can
people change by acquiring the product?
- To show what type of strategies does the ad has and its influence towards
consumers.
IV. THE LANGUAGE:
- To name the importance that language can have in the ad.
- The type of language used and the impact that it could have.
- Does it have an influence on consumers? Can language persuade people?
- The message that wants to transmit. And how it is used.
V. CONCLUSION:
- Answer the question that was mentioned at the beginning of the text.
- Retake important facts that were written on the text and stand out its
importance at the ad.
- Give the reader a personal thought or meditation about the influence people
can receive in any aspect of life. And how we normally react.
- And finally to give a meditation of the message transmitted in the ad.

HOW CAN WE CHANGE OUR LIVES?

At present time people receive different kinds of information that may give a
change to their daily routines, to their decisions or even their attitudes. This
information may proceed from different places, and it can be obtained
specially from mass media. People may react in different ways and may take
decisions that could have multiple consequences. But, up to what point can
people have an influence in their lives thanks to what surrounds them? Taking
this into account this question can be related to the purpose of the text that
consists on giving a deep analysis from an ad of Coca Cola, an ad that may
include the question mentioned previously, and also that has different
contents to analyze, as the message that wants to transmit. This text would
evaluate the themes that are included in the ad, and how they can be
understood.
Through years The Coca Cola Company has offered to its consumers a
product that hardly would be forgotten, the popularity of this famous drink is
possible not only because its secret recipe that has had a lot of acceptance
through all the world, but also because the way in which the company attracts
its consumers, by using different slogans that search for the identification that
people can relate with present time situations. (It could be global or personal
situations) Analyzing one of the many ads that Coca Cola has, at first, it is
necessary to consider all the popularity and acceptance that this ad had, not
all commercials can appear on the 2015 Super Bowl ads, just the best ones
can achieve that. This ad is similar to others that the company has lounged; it
includes the most recognized situations in present time. Commonly Coca
Cola uses a message to transmit to its consumers, and this ad its not a
different case. The ad shows different people, who are obtaining offensive
messages through social media, but Coca Cola wants to transmit, that, by
using their product life can be different from what we expected. The target
audience can be anyone who feels indentified with the presented situation.
The images that an ad have are important facts in its content, according to the
analyzed ad, Coca Cola uses a specifically situation, up to the point they can
be very critic on what they show. The commercial shows at the beginning
people who are receiving offensive messages through social media, up to the
point people feel outraged from all that received abuse. It is possible to see
many stereotypes at the ad, young people who receives specific messages,
as I hate you, You are a Looser Youre ugly No one likes you and the
way they react against that, also people who are just concentrating on their
work (maybe it could be a call center), as if anything else matters, a man who
is watching a kind of debate on internet where both delegates are fighting
against each other, and a women who maybe is waiting at the bus stop and
while she waits, she seems to be sad about something. But when a man
accidentally drops off a Coca Cola drink on some cables of an electricity
company, everything changes, people receive new messages, positive ones,
the people who were working without taking a rest, immediately receive a type
of message from Coca Cola, with a relaxing music and without the work they
were doing, the man who was watching the debate, is now different, the two
delegates are now laughing and not fighting within each other, and finally that

woman who was waiting for the bus, next to her appears a message in which
that popular meme of the lucky boy saying We got this. Maybe the ad
does not have someone who is narrating, but it includes images that can have
a specific message and their viewers can deduce it. This advertisement wants
to offer a new life style to viewers, and Coca Cola wants to transmit the
importance of changing our attitudes and make it happy as the slogan of
Coca Cola says, also the phrase that they want the consumer to think about it
is The world is what we make it thats what we need to make, to create a
new world.
Although theres no one who is narrating the ad, there is a specific language
on the advertisement: the images. With images, things can be easily
understood, and the message of changing our attitudes in our lives is related
with all that images of the specific situation. People commonly react in a
positive way when they relate an object or situation, in this case they can feel
identified with that virtual situations, as the constant negative messages
people receives or even news with negative content. These images are an
easy way that people can be persuaded, cause they relate things with their
lives. The images are a type of language, cause by only watching them,
messages can be deduced. The impact consumers receive is so big, that
easily they can be persuaded to buy their product, because in other words
Coca Cola is saying that their product can bring happiness to their lives, and
negative views can change.
As it could be saw, people receive different kinds of influence in their lives,
thanks to the obtainment of information from different parts. The question
named at the beginning of the text was already answered through the analysis
of the ad; people can have influence on what they told to them. (As it was
shown on the ad) This advertisement was not as simple as it supposed to be;
it is loaded of afterthoughts, its principal on: the importance on not allowing
that bad thoughts, negative comments or situations to overshadow our lives,
cause as they said on the ad the world is what we make, and it depends on
our decisions how can we make it happier and enjoyable. Life is an
adventure, so we need to make that adventure just and amazing one, as if it is
a constant dream.